AL HUDA RESTAURANTS

crust kitchen celebrates

ATLRHIVUDIAARESTAURANTS
DAYT h e P e r f e c t L e b a n e s e &

Arabic Cuisine

Sheraton Garden Branch
Launch Advertisement
a s mP raolgl rcaomm p i l a t i o n o f
fun & interesting food facts

INTRODUCTION PROGRAM
GENERAL

The key objective of our launching program is VIEW

to introduce Al Huda Restaurant to food lovers

and make them familiar with its location, delicious

meals, unique hospitality and hygienic environment.

In addition, the program will introduce other available

services such as birthday parties, home delivery

services, corporate menu, outside catering and other

services which will be decided by Al Huda Restaurant

Management.

The communication tools of our program will be a mix

of traditional and modern media. Leaflets and Menu is

printed and distributed but we will develop digital

format for the menu as well, We will also be

distributing them through online (Email / Social Media)

and mobile media tools such as SMS and Whatsapp.

AL HUDA CURRENT
SITUATION - CHALLENGES

Location: Al Huda is facing mainly 2 chalenges
1. The Sheraton park is not yet known to public
2. The restaurant is located in the basement level of the
park and that is considered an obstacle to the visibility

to the park visitors or pass-by drivers

PROPOSED SOLUTIONS
TO THE CHALLENGES

Our solutions will be the advertising
program which will be based on the
following points

A Restaurant location

B Meals & Services

C Tactical Activities

PROGRAM
SCHEDULE

Our program consists of 3
consecutive months.
Starting from January 15th, to
April 14th, 2018

PROMOTE THE
LOCATION

Separate ads announcing the

A opening of Huda Restaurant at

the Sheraton park

Each ad and some restaurant

B stationeries should contain the

drawing of location map

The location map is as important as the contact
telephone numbers. Therefore, we should include it in
every possible communication tool.

PROMOTE THE
MEALS

We should include highly
professional photographs of
certain meals.
Along with the image, there will
be description of the meal.

PROMOTE
TACTICAL MEALS

Develop Corporate Meals
Develop Weekly Meals
Develop BreakfastMeals

TACTICAL ACTIVITIES

1. Birthday party
2. Brining in Celebrities (according to the

nationalitity)
3. Organize Family Entertainment Programs

TACTICAL
ACTIVITIES

4. Visit of KNOWN BLOGGER
5. Weekend Family Activities
6. Participate in Women Expats Groups
7. Participate in Youth Groups (Bikers)

ADVERTISING TOOLS

1. Facebook Posts / Sharing / Paid Ads -
2. Instagram Posts / Sharing / Paid Ads -
3. SnapChat Posts / Sharing / Paid Ads -

4. Printed (Offset) /
5. Leaflet Digital Format (Mobile Web App) /

6. Restaurant Menu (Digital Format)
7. Tactical Res. Menu (Digital Format)

9. Email Format (HTML) /
9. SMS Advertising /

10. Whatsapp Advertising
11. Panorama Tour (Virtual Tour)

12. Website

BUDGET BREAKDOWN

SOCIAL MEDIA DIGITAL REST. DIGITAL FLYER EMAIL

Monthly Cost: MENU (LEAFLET) CAMPAIGN
6,000Q.r.
Monthly Cost: Monthly Cost: Monthly Cost:
3 Months Cost: Q.r. 1,500Q.r. 1,500Q.r. 2,500Q.r.
18,000
3 Months Cost: Q.r. 3 Months Cost: Q.r. 3 Months Cost: Q.r.
4,500 4,500 7,500

Printed Leflet: Cost will follow

BUDGET BREAKDOWN

SMS ADV WHATSAPP ADV PANORAMA WEBSITE

Monthly Cost: Monthly Cost: VIEW (360D) Development Cost / 1
6,000Q.r. 2,400Q.r. Year hosting /
Cover The garden / Domaine name
3 Months Cost: 3 Months Cost: purchase / One
Q.r. 18,000 Q.r. 7,200 The restaurant from
language (English)
Qty: 180000 nos / 3m Qty: 120000 nos / 3m inside & outside

8,000 Q.r.

Q.. 8,000

Bloggers cost will follow