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Published by Anita USA, 2018-02-22 16:40:19

2018 Anita Active New Arrivals

2018 Anita Active New Arrivals

CUP AA A B C D E F G H

SS
2018

page Christina Hammer
WBO & WBC Worldchampion in boxing

M a x i m u m S up p o r t momentum I 5529 I Cup A–H

Awards & Features

Winner in the category Less movement
"Best sports bra brand"
Category „Best brand for sports bras“ An optimum sports bra can
momentum 5529 significantly reduce the upward
and downward movement of
dynamiX star 5537 the sensitive breast tissue

air control DeltaPad 5544 Less Movement

Anita Sweat Management

The interaction of two breathable
hi-tech fabrics permits optimum,
active "Sweat Management"

Anita Sweat
Management

Especially breathable and
air-permeable foam cup

The certification "Confidence in textiles
– tested for harmful substances
according to Öko-Tex Standard 100"
is awarded to products which are
particularly skin-friendly.

Anita active concept

Maximum Support Firm Support

Extremely firm support for high-impact and intensi- Firm support for sports types with medium impact
ty sports types. Our models: dynamiX star, and intensity. Our models: Xcontrol, light & firm,
momentum, extreme control, air control frontline open

Christina Hammer
WBO & WBC Worldchampion in boxing

4

Performance tested by Christina Hammer page

MIDDLEWEIGHT QUEEN
21 FIGHTS - 21 WINS - 9 WINS BY KNOCKOUT

Five-times boxing world champion Christina Hammer has been brand ambassa-
dor for our highly functional Anita active sports bras since summer 2015.
We couldn’t have found a better partner: the boxing ring places huge demands
not only on the boxer but also on the kit, not least on the sports bra. Our
sports bras offer Christina optimum support during training and in fights.
We worked together with Christina Hammer to develop the new high perfor-
mance sports bra 5539 momentum pro, which takes elements from our
bestsellers dynamiX star, air control delta pad and momentum.

Best of all three:
- X-back strap system
- Strap fastener with “easy on & off” function
- Special triangular cup
- Anita sweat management
- Eyelet fabric

And what does Christina Hammer think of the new momentum pro?
“Excellent fit and great freedom of movement but still super comfortable”
“Pleasant to wear thanks to Anita sweat management”
“The DeltaPad conceals and gives me even more support”

Maximum Support momentum pro I 5539 I Cup B–F

page unwdeitrhwire

M a x i m um S u p p ort momentum I 5519 I Cup B–H

Ma x i m um S u p p o r t momentum I 5529 I Cup A–H page

page

M a x i m um S u pp ort dynamiX star I 5537 I Cup A–G



page Firm Support performance outer top I 5546 I Cup B/C – F/G
sport panty ergonomic I 1690 I XS - XL

10

Maximum Support

Firm Support

Maximum Support Plus

11

page

M axim u m S up p o r t air control DeltaPad I 5544 I Cup AA–H

14 page

Maximum Support Our

air control I 5533 I Cup A–G 51g* lightest
Sports bra

*weighed 70C

15

page

Maximum Support

extreme control I 5527 I Cup B–H



page Firm Support light & firm I 5521 I Cup A–G

Firm Support frontline open I 5523 I Cup A–E page

All Season Basics

by

Elouise I L8 7742.329 I Cup C–F

Finja I L8 7717.571 I Cup C–H Elouise I L2 7742.001 I Cup C–H

20

perfect black suit I L8 7700.001 I Cup A /B
(perfect black suit I L8 7703.001 I Cup C–F I page 27)

21

Employed materials and their advantages

Straps: Tailoring:
– Wide and padded – High-cut neckline
– Adjustable – Flat seams
– Soft and flat back fastener

Back: Cups:
– Breathable – Flat shaping
– Adjustable – High-modulus fabric
– Seamless on the skin

Fabric: Underbust band:
– Breathable – Wide
– Fast-drying – Stretch
– Supporting and shaping – Soft and flat
– Pleasantly soft and light

Less movement Lycra Beauty fabrics: the new standard in sculpting
An optimum sports bra can significantly reduce the swimwear combines shape retention with comfort
upward and downward movement of the sensitive
breast tissue

Anita Sweat Management The easy-care CoolMax® net is soft and breathable.
The interaction of two breathable hi-tech fabrics It transports the moisture away from the body, dries
permits optimum, active "Sweat Management" very quickly and therefore ensures a cool and
pleasant skin milieu.

All Anita active articles are certified in Microfibre Microfibre – The ultimate comfort fabric
compliance withOeko-Tex Standard 100. Light and silky soft
The certification "Confidence in textiles – Breathable for optimum skin milieu
tested for harmful substances according Easy to care for (fast-drying, non-iron)
to Öko-Tex Standard 100" is awarded to
products which are particularly skin-friendly.

Adjustable straps Comfort straps Firm Support
Anita bust lining Maximum Support
Underwired

Fabric and material explanations Colour key
001 = black
CO = cotton PES = polyester 006 = white 364 = peacock/anthracite 588 = pink/anthracite
EL = elastane PU = polyurethane 254 = heather grey 408 = anthracite 670 = white/metallic
PA = polyamide 255 = red 445 = black/anthracite 722 = skin
329 = blue violet 512 = fuchsia 753 = desert
571 = pink star 833 = green/anthracite

22

Correct measurement

Finding the right size

Measuring tips:

• When measuring your customer stand at her side. The customer's arms should hang loosely and she should breathe normally.
• Hold the tape loosely over the tip of the breast and read off the measurement at the side of the back.
• Take measurements in a well-fitting soft bra (without underwires). The cup must encompass the breast at the side and around the neckline

without restriction.

The measured size serves as a guideline. The actual size for the best comfort of each customer can only be determined by trying the item on!

2 Step by step to the right size « Underbust measurement and cup size =
1 bra size (e.g. Euro 85 C, GB/US 38 C)
4 1. Underbust measurement
Take the measurement by holding the tape di- 4. Waist measurement
5 rectly under the bust. This measurement is round- Hold the tape horizontally around the most nar-
ed up or down and assigned to a size (refer to row part of the waist (4) without cutting in.
table). 5. Hip measurement
2. Bust measurement Hold the tape horizontally without cutting in at
Place the tape directly over the widest point of the widest point of the hips (5).
the breast without cutting in.
If there is a considerable difference between the
3. Cup size waist and hip measurement, always take the
The difference between the bust measurement larger size!
(2) and the underbust measurement (1) indicates
the cup size.
Example: 102cm - 85cm = 17cm = C cup
40.2 inches - 33.5 inches = 6.7 inches = C cup

1. Measurement 62,5 - 67,5 67,5 - 72,5 72,5 - 77,5 77,5 - 82,5 82,5 - 87,5 87,5 - 92,5 92,5 - 97,5 97,5 - 102,5 102,5 - 107,5 107,5 - 112,5 112,5 - 117,5 117,5 - 122,5 122,5 - 127,5 127,5 - 132,5
Underbust in cm 24.6 - 26.6 26.6 - 28.5 28.5 - 30.5 30.5 - 32.5 32.5 - 34.4 34.4 - 36.4 36.4 - 38.4 38.4 - 40.4 40.4 - 42.3 42.3 - 44.3 44.3 - 46.3 46.3 - 48.2 48.2 - 50.2 50.2 - 52.2
measure- Measurement
ment in inches 65 70 75 80 85 90 95 100 105 110 115 120 125 130
D/EUR 30 32 34 36 38 40 42 44 46 48 50 52 54 56
2. 80 85 90 95 100 105 110 115 120 125 130 135 140 145
Underbust GB/US 1 2 3 4 5 6 7 8 9 10 11 12 13 14
measure-
ment France

Italia

3. Difference 10 - 12 12 - 14 14 - 16 16 - 18 18 - 20 20 - 22 22 - 24 24 - 26 26 - 28 28 - 30 30 - 32
Cup size to the 3.9 - 4.7 4.7 - 5.5 5.5 - 6.3 6.3 - 7.1 7.1 - 7.8 7.8 - 8.7 8.7 - 9.5
underbust 9.5 - 10.2 10.2 - 11.1 11.1 - 11.8 11.8 - 12.6
(cm) AA A B C D E F

GH I J

4. Measurement 53 - 57 58 - 62 62 - 67 67 - 72 72 - 77 77 - 82 82 - 87 87 - 92 92 - 97 97 - 102 102 - 107 107 - 112 112 - 117 117 - 122
Waist in cm 20.6 - 22.4 22.8 - 24.4 24.4 -26.4 26.4 - 28.3 28.3 - 30.3 30.3 - 32.3 32.3 - 34.3 34.3 - 36.2 36.2 - 38.2 38.2 - 40.2 40.2 - 42.1 42.1 - 44.1 44.1 - 46.1 46.1 - 48.0
measure- 101 - 105 105 - 109 109 - 113 113 - 117 117 - 121 121 - 125 125 - 129 129 - 133 133 - 137
ment Measurement 80 - 84 84 - 88 88 - 93 93 - 97 97 - 101 39.8 - 41.3 41.3 - 42.9 42.9 - 44.5 44.5 - 46.1 46.1 - 47.6 47.6 - 49.2 49.2 - 50.8 50.8 - 52.4 52.4 - 53.9
in inches 31.8 - 33.4 33.1 - 34.6 34.6 - 36.6 36.6 - 38.2 38.2 - 39.8
5. 80 85 90 95 100 105 110 115 120
Hip Measurement 60 65 70 75
measure- in cm
ment
Measurement
in inches

D/EUR 55

Panty GB/US 26 28 30 32 34 36 38 40 42 44 46 48 50 52
girdle size France 80 85 90 95 100 105 110 115 120 125 130 135 140 145

Italia 0 1 2 3 4 5 6 7 8 9 10 11 12

D/EUR 32 34 36 38 40 42 44 46 48 50 52 54 56 58

GB 26 28 30 32 34 36 38 40 42 44 46 48 50 52

Dress size US 2 4 6 8 10 12 14 16 18 20 22 24 26 28

France 34 36 38 40 42 44 46 48 50 52 54 56 58 60

Italia 36 38 40 42 44 46 48 50 52 54 56 58 60 62

23

Maximum Support momentum I 5529

• Outside features hydrophobic eyelet Cup D/EUR GB US France Italia
fabric A 70 – 100 32 – 44 32 – 44 85 –115 2–8
B 65 – 100 30 – 44 30 – 44 80 –115 1–8
• Inner lining of hydrophilic toweling C–E 65 – 105 30 – 46 30 – 46 80 –120 1–9
• High-cut panel for extra support F 65 – 100 30 – 44 30 – 44 80 –115 1–8
• Breathable mesh back G 65 – 95 30 – 42 30 – 42 80 –110 1–7
H 65 – 85 30 – 38 30 – 38 80 –100 1–5

7 001 006 255
753
4–5 70% PES, 15% PA, 15% EL, Anita sweat management

6 • Exclusive design combining elements momentum pro I 5539
from our bestsellers - preformed
8–9 cups on the outside and the triangular Cup D/EUR GB US France Italia
DeltaPad on the inside B– E 70 – 90 32 – 40 32 – 40 85 –105 2–6
24 70 – 85 32 – 38 32 – 38 85 –100 2–5
• Especially breathable and air-permeable F
foam cup
>> New bra Limited Edition
• Optimum breast compression thanks
to the triangular shape of the foam cup 255

• Special support function at the side due 74% PA, 11% PES, 8% EL, 7% PU
to double back design and X-Back for Moulded cup: 55% PU, 45% PES, Anita sweat management
extra firmness
momentum I 5519
• Strap system exclusively developed for
Anita: Ergonomically shaped, padded, Cup D/EUR GB US France Italia
very easily adjustable at the front and B–G 65 – 90 30 – 40 30 – 40 80 –105 1–6
designed to be positioned away from 65 – 85 30 – 38 30 – 38 80 –100 1–5
the neck H

• Simple, convenient and easy to put on ERGOLINE
and take off due to the wide opening:
"Easy On & Off" design 001 753
50% PES, 35% PA, 10% EL, 5% CO, Microfibre, Anita sweat management
• Ergoline underwiring
• Outside features hydrophobic dynamiX star I 5537

eyelet fabric Cup D/EUR GB US France Italia
• Inner lining of hydrophilic toweling A– E 70 – 90 32 – 40 32 – 40 85 –105 2–6
• Seamlessly shaped cup 70 – 85 32 – 38 32 – 38 85 –100 2–5
• Ergonomically tailored comfort F 70 – 80 32 – 36 32 – 36 85 – 95 2–4
G
straps
• Breathable net back 254 >> New colour

• Simple, convenient and easy to put
on and take off due to the wide
opening: "Easy On & Off" design

• Strap system exclusively developed
for Anita: Ergonomically shaped,
padded, very easily adjustable at the
front and designed to be positioned
away from the neck

• Special support function at the
side due to double back design and
X-Back for extra firmness

• Seamlessly shaped cup - outside
high-function piqué fabric, inside
absorbent towelling

• Net insert at the front centre as
an additional aeration zone

255 364 445
670
45% PES, 35% PA, 10% EL, 10% PU, Microfibre, Anita sweat management

Maximum Support air control DeltaPad I 5544

• Especially breathable and air-perme- Cup D/EUR GB US France Italia
able foam cup AA – E 65 – 95 30 – 42 30 – 42 80 –110 1–7
65 – 90 30 – 40 30 – 40 80 –105 1–6
• The triangular shape of the foam F 65 – 85 30 – 38 30 – 38 80 –100 1–5
cup holds the bust firmly in place G 65 – 80 30 – 36 30 – 36 80 –95 1–4
H
• Double-layered cups: foam layer and
ultra-light mesh for optimum body
temperature

• Cut-out sections at the sides and
bottom of the cup keep the skin
perfectly cool

• Especially soft, breathable and
supporting underbust band

• Ergonomically designed comfort
straps

12 – 13 006 408 588
14 – 15
49% PA, 39% PES, 12% EL
Moulded cup: 55% PU, 45% PES, Anita sweat management

air control I 5533

Our lightest sports Cup D/EUR GB US France Italia
bra - 51 grams A–E 70 – 95 32 – 42 32 – 42 85 –110 2–7
F–G 70 – 90 32 – 40 32 – 40 85 –105 2–6
• Made of extremely light, air-perme-
able, breathable net 833 >> New colour

• Double layered, seamless cups 001 006 588
• Side support between the net
60% PES, 25% PA, 10% EL, 5% CO, Microfibre
cup layers Anita sweat management
• Ergonomically tailored comfort
extreme control I 5527
straps
• Breathable net back Cup D/EUR GB US France Italia
B–E 65 – 105 30 – 46 30 – 46 80 –120 1–9
• Outside of high-function piqué fabric F–G 65 – 100 30 – 44 30 – 44 80 –115 1–8
• Inside seamless hydrophilic towelling 65 – 95 30 – 42 30 – 42 80 –110 1–7
• Three-section outer cup with H

sickle-shaped support at side
• Ergonomically tailored comfort

straps
• Breathable mesh back

16 – 17 001 006 254
753
Firm Support 75% PES, 15% PA, 5% CO, 5% EL, Microfibre, Anita sweat management

• Sports top with zip for additional performance outer top I 5546
support; one level up from the
sports bra Cup D/EUR GB US France Italia

• Strong fabric with integrated air B/C – F/G 70 – 85 32 – 38 32 – 38 85 –100 2 – 5
holes ensures the skin is kept
pleasantly dry while providing 001 >> New top 02/18
optimum support 512 >> New top Limited Edition from 02/18

• The lockable zip is easy to close 68% PA, 32% EL, Anita sweat management
and can be hooked into place as
preferred by the wearer

10 – 11

25

Firm Support light & firm I 5521

• Lightweight - firm support Cup D/EUR GB US France Italia
• Breathable fabric - dry feeling A–C 70 – 100 32 – 44 32 – 44 85 –115 2–8
• Seamlessly shaped cup made D–E 70 – 95 32 – 42 32 – 42 85 –110 2–7
F–G 70 – 90 32 – 40 32 – 40 85 –105 2–6
of high-function microfibre

18 001 006 722
80% PA, 20% EL, Microfibre
19
frontline open I 5523
Panties
• High-function, breathable cotton Cup D/EUR GB US France Italia
microfibre A–C 65 – 100 30 – 44 30 – 44 80 –115 1–8
D–E 65 – 95 30 – 42 30 – 42 80 –110 1–7
• Seamlessly shaped cup
• Infinitely adjustable comfort straps 001 006
40% PA, 25% PES, 20% EL, 15% CO, Microfibre
with Velcro-type fastener
• Front fastener for easy dressing sports panty I 1627

and undressing D/EUR GB US France Italia
36 – 48 30 – 42 6 – 18 38 –50 40 – 52
• Sports briefs made of skin-friendly,
breathable and easy-care material 255 364 408 753

• Mesh insert at side through to over
the buttocks

• Narrow, flat waistband and leg
edging

32 – 48 26 – 42 2 – 18 34 –50 36 – 52
001 006

36 – 46 30 – 40 6 – 16 38 –48 40 – 50
588

6–7 80% PA, 20% EL, Microfibre
10
high-waist sports panty I 1629

• Ultra high-waist sports briefs made D/EUR GB US France Italia
from skin-friendly, breathable and 36 – 48 30 – 42 6 – 18 38 –50 40 – 52
easy-care material
001 006
• Double-layered front section with 85% PA, 15% EL, Microfibre
turned waistband for a particularly
pleasant feeling of comfort sports panty ergonomic I 1690

• Airy mesh inserts at the sides that XS – XL D/EUR GB US France Italia
run through to the back section
32/34 – 26/28 – 2/4 – 34/36 – 36/38 –
• Narrow, flat waistband and leg 48/50 42/44 18/20 50/52 52/54
edging

• Seamfree crotch area
• No chafing, rubbing or pressure
• Pants do not ride up
• Near elimination of wrinkles when

sitting
• Back remains covered

001
85% PA, 15% EL, Microfibre

Sea Gym by ROSA FAIA Elouise I L2 7742.001

• Sporty one-piece swimsuit with zip, Cup D/EUR GB US France Italia
bust lining and adjustable straps C–H 36 – 46 30 – 40 6 – 16 38 –48 40 – 50

20 Elouise I L8 7742.329

• Sporty one-piece swimsuit with bust Cup D/EUR GB US France Italia
lining and adjustable straps C–F 36 – 46 30 – 40 6 – 16 38 –48 40 – 50

20 Finja I L8 7717.571

• Sporty one-piece swimsuit with Cup D/EUR GB US France Italia
bust lining and adjustable straps C–F 38 – 46 32 – 40 8 – 16 40 –48 42 – 50
G–H 38 – 44 32 – 38 8 – 14 40 –46 42 – 48
• Stitched decorative bands and
colour contrasts ensure a slim
silhouette

20 perfect black suit I L8 7700.001

• The perfect black suit - an elegant Cup D/EUR GB US France Italia
one-piece swimsuit made of a silky A/B 36 – 46 30 – 40 6 – 16 38 –48 40 – 50
material featuring bust lining and
adjustable straps

LYCRA® beauty
luxury fabric

perfect black suit I L8 7703.001

• The perfect black suit - classic one- Cup D/EUR GB US France Italia
piece swimsuit with underwires and C–F 38 – 46 32 – 40 8 – 16 40 –48 42 – 50
adjustable straps
LYCRA® beauty
21 L8 7700.001 luxury fabric

International sizes
Swim / Dress size = Bra size

D/EUR S M L XL XXL
France 36 = 70 38 = 75 40 = 80 42 = 85 44 = 90 46 = 95 48 = 100 50 = 105 52 = 110 54 = 115
Italy 38 = 85 40 = 90 42 = 95 44 = 100 46 = 105 48 = 110 50 = 115 52 = 120 54 = 125 56 = 130
GB 40 = 2 42 = 3 44 = 4 46 = 5 48 = 6 50 = 7 52 = 8 54 = 9 56 = 10 58 = 11
US 30 = 8 32 = 10 34 = 12 36 = 14 38 = 16 40 = 18 42 = 20 44 = 22 46 = 24 48 = 26
6 = 32 8 = 34 10 = 36 12 = 38 14 = 40 16 = 42 18 = 44 20 = 46 22 = 48 24 = 50

27

Promotional support from Anita:

Cardboard showcard
Format: 29,7 x 42 cm

SPORTS BRAS sports bras I CUP A – G Maximum Support X00Y – 00/ 00 – 0000sports bras I CUP A – GMaximum Support
dynamiX star I CUP A – G www.anita.com X496Y – 10/ 15 – 5533www.anita.com
X496Y – 10/15 – 5537
W415Y · 5537.254 + 5546.001 X496Y · 5533.588 + 5537.364
V4508E –11/17
SPORTS BRAS SPORTS BRAS
dynamiX star I CUP A – G air control DeltaPad I CUP AA – H
Maximum Support Maximum Support

W412Y · 5537.255 + 5544.006 W413Y · 5539.255 + 5546.001 W414Y · 5529.001 + 5544.588

Consumer flyer Roll-up displays
Format: 14,8 x 21 cm Format: 80x220 cm

CUP AA – H

SPORTS BRAS W4167Y Paper carrier bag, large Paper carrier bag, small
spring.summer 2018
V112Y W011Y
V4238Y · 1 sales unit = 30 pcs. Format:: 48 x 37 cm Format:: 23 x 23 cm
1 sales unit = 30 pcs. 1 sales unit = 30 pcs.

Logo Torso Anita Active:
banners
print on CoAcmtivfeorMt atCeranitrye CoAcmtivfeorMt atCeranitrye 0117.752
both sides
Format: W100Y · Logo banners Euro size: 75D/38 Washbag
34 x 99 cm Anita GB/US size: G 025
34D/32/8
W493Y · Logo banners Dimensions: 1 sales unit = 20 pcs.
Active 95x42x34 cm 100% PES
37/16/13 ins
Material: fibre glass
Weight: approx. 5kg
Colour: skin

Plexiglass display Insert sheet Acrylic showcard
for DIN A4 portrait for DIN A4 Plexiglass display Format: DIN A4
and landscape format 21 x 29,7 cm
With Anita branding

W121Y V417Y W146Y W140Y

b2b.anita.com


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