The words you are searching are inside this book. To get more targeted content, please make full-text search by clicking here.
Discover the best professional documents and content resources in AnyFlip Document Base.
Search
Published by Anita USA, 2017-04-10 11:07:28

Movement130 - APRIL 2017

Movement130 - APRIL 2017

We decided to commemorate Anita’s 130th
anniversary by launching an eclectic marketing
campaign in the U.S. called MOVEMENT130.

MOVEMENT130 celebrates relatable and
inspiring women from different walks of life.
Each member’s unique story, cause and mission
is featured in a dedicated spotlight on our
MOVEMENT130 website, across our social

media, and in our Anita blogs
We are proud to encourage each woman to

share a glimpse into their lives at work,
at home and at play.



ANITA SCORES A KNOCKOUT WITH THEIR MOVEMENT 130 CAMPAIGN

By Karyn Monget


Anita is celebrating its 130th anniversary with an eclectic marketing campaign.
The international heritage brand of lingerie, sports bras and swimwear launched its Movement130 campaign with a bold,
new approach: unique women from different walks of life being featured wearing all segments of the Anita brand portfolio,
which includes the Anita Active, Anita Maternity, Anita Care, Anita Comfort and Rosa Faia labels.
The real-life models representing a variety of shapes, sizes and cultural backgrounds, share a glimpse of their lifestyles at work,
at home, and at play. The concept behind the iconic brand’s new platform reflects the superior quality, function, versatility, and
style that Anita products offer fashion-conscious women worldwide.
The initiative features a tagline saying “Anita loves the unique in you #WhyNotShowIt.” This viral campaign of images, videos
and blog posts is being featured on the Movement130 website, across their social media, and their Anita blogs.
The Movement130 campaign launched in late February in New York and was officially introduced at an intimate soiree for
industry press and social media outlets at the Hoerle-Guggenheim Gallery in NYC.
Regarding the campaign’s message to consumers, Joy Haizen, Managing Director of Anita USA, stated, “We realize we
couldn’t have reached this anniversary milestone without the continuous support & commitment from our retailing community.

The women of Movement 130 are diverse, relatable and most of all unique. Our passion is to provide women with high
quality, fashionable, functional intimate apparel in all facets of their lives. Anita loves the unique in you, so why not show it?”
Kicking off the campaign as the first featured member, is four-time world champion boxer Christina Hammer, who also serves
as an Anita Active brand ambassador. Reached at the world-famous Gleason’s Gym in Brooklyn (where location scenes
from motion picture hits such as Clint Eastwood’s “Million Dollar Baby” were filmed), the 25-year-old Hammer said she was
“thrilled” to be in Anita’s compelling new marketing campaign.
“Fashion and function is very important when I go to the gym and I always wear Anita Active. It’s strong and sexy looking and
it protects me while I’m boxing,” commented Hammer. “The care and attention Anita devotes to its products really shows their
impeccable design and detail. Anita and I make a great team.”
Hammer further noted, “I am humbled and proud to be a part of Movement 130 alongside these incredible women
celebrating their individual uniqueness and the legacy of the Anita brand.”

member

CHRISTINA HAMMER
AGE|25

OCCUPATION/BRANDS ACTIVISM

World Champion in Boxing, Inspiring young women to follow
College Student majoring in Sports their dreams.

Science

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Training in the Gleason's Gym in Facebook: Christina “Lady” Hammer
New York Instagram: LadyyHammer

#AMBITIOUS CHARITY OF CHOICE
#BRAVE
#DETERMINED Maggy - a women's shelter for refugees who surround war
territories

HOW DOES THE ANITA BRAND
EMBRACE YOUR UNIQUENESS?

I am a strong sexy woman! Every woman can be strong
and also be sexy! The care and attention they devote to
their products really shows in their impeccable design and

detail. Anita and I make a great team!

anita.com | movement130.com

member

MOLLY GONZALEZ
AGE|53

OCCUPATION/BRANDS ACTIVISM

Founder of thelovepledge.com, Our Veterans; Created “Journey 2
Creator of ‘Faith by Molly' faith Serve”- A NYC weekend to honor
inspired necklace. Mother of two
wounded heros.
daughters and a wife.

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Developing "The Love Pledge" Facebook: Molly Fitzgerald
Non-profit Instagram: SELFLOVEJUNKIE
Twitter: Molly Fitzgerald

#BELIEVER CHARITY OF CHOICE
#LOVING
#GENEROUS Operation First Response, St.Jude Children’s Research Hospital

HOW DOES THE ANITA BRAND
EMBRACE YOUR UNIQUENESS?

You don't have to be someone else! Embrace your gifts
and embrace your body! Anita represents the women
who not only cultivates her outer beauty but her inner

beauty as well!

anita.com | movement130.com

member

JUSTINE MASTERS
AGE|40

OCCUPATION/BRANDS ACTIVISM

Co-owner The Edge Harlem Teaching young girls self defense
Restaurant, Real Estate Agent

with Douglas Elliman, Floral
Enthusiast at The Floral Effect

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Growing the Business and Brand of Facebook: Edge Cafe Harlem
Edge Harlem Instagram: theedgeharlem
Twitter: edgecafeharlem

#CREATIVE CHARITY OF CHOICE
#LOVING
#STRONG Lower East Side Girls Club

HOW DOES THE ANITA BRAND
EMBRACE YOUR UNIQUENESS?

I was a fit model for a long time and workmanship is para-
mount to me along with attention to detail. I like that
Anita is thoughtful in their design. Women love
thoughtfulness :)

anita.com | movement130.com

member

AISSATA PINTO DA COSTA

AGE|51

OCCUPATION/BRANDS ACTIVISM

Artist/designer, AissataArt, Runner Encouraging and inspire women
around the World to become
active runners via the Arts.

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Aissata Sportswear in 2016 Facebook: AissataArt
Instagram: AissataArt
Twitter: AissataArt
Website: AissataArt.com

CHARITY OF CHOICE

The Ethiopian Children's Fund

#ACTIVE HOW DOES THE ANITA BRAND
#CREATIVE EMBRACE YOUR UNIQUENESS?
#WORLDLY
Anita garments make me feel secure, comfortable
and sensual at the same time whether I'm exercising

or at any time during the day… or night.

anita.com | movement130.com

member

LINDA LAUBY
AGE|54

OCCUPATION/BRANDS ACTIVISM

I own a publishing company (Outer Since my home is on a barrier
Banks Press), where I’m alternately a island, I’m daily concerned and

writer, editor, designer, project involved with environmental
manager, and leader of creative issues regarding clean water
people and creative projects. I’m and air, offshore drilling, mari-
also a fine artist, photographer, time forest preservation, protec-
restaurant designer and published tion of native animal life and
natural resource awareness.
author.

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

I’m really excited to be launching a Facebook: Linda L Lauby
public art installation covering 110 miles

of our barrier islands called Pony
OBXpress. Through this public art
initiative, my goal is to raise both
awareness and funds (in perpetuity) for
the Corolla Wild Horse Fund and to
promote the work of the Dare County
Arts Council while involving local
businesses, artists, residents and the

area’s tourists.

CHARITY OF CHOICE

The Corolla Wild Horse Fund
(https://www.corollawildhorses.com)

#OPTIMISTIC HOW DOES THE ANITA BRAND
#ENTREPRENEURIAL EMBRACE YOUR UNIQUENESS?
#IMAGINATIVE
Anita offers beautiful and comfortable undergarments that are
light years beyond most other lingerie and workout gear. Last
thing I need to be doing in an important meeting is to be hiking
up my brastraps, and with Anita bras, I’m not doing that. With
bras sold by another well-known company, there’s always a
concern. I don’t want or need to be thinking about whether or
not my undergarments need attention! I’m additionally quite

active, and either run, lift weights or do yoga daily. Anita’s
sports bras are the best of the best. Anita embraces my unique-

ness by being supportive in the background, allowing me to
focus on the work I need to do.

anita.com | movement130.com

member

BERNADETTE VAJDA
AGE|Models never tell

OCCUPATION/BRANDS ACTIVISM

Model with MSA Modeling Agency, Komera.org (educating girls)
Image Consultant with Bernadett.Net

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Yes! But can't share just yet. You'll Facebook: Bernadett.net
have to tune in on social media. Instagram: BernadettVajda
Twitter: BernadettVajda

#POWERFUL CHARITY OF CHOICE
#CONFIDENT
#FASHIONABLE Komera.Org - By focusing on deep rather than wide
impact, Komera invests in every aspect of a young

woman's life in order to encourage her success.

HOW DOES THE ANITA BRAND
EMBRACE YOUR UNIQUENESS?

In a world when so many are trying to fit in and look
like everyone else, being unique is a rare quality.
Anita embraces my curves like a race car takes the
track. No bumps or bruises from a well fiting bra and
panty.

anita.com | movement130.com

member

CHANEL CATON

AGE|35

OCCUPATION/BRANDS ACTIVISM

Motivational Speaker Inspiring young women to follow
their dreams

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Speak on it. A conscious conversation Facebook: Chanel.Caton
between women and men. Instagram: ChanelNivea
YouTube series launch.
Transformation Reset.
Mindset Program

CHARITY OF CHOICE

Sanctuary for Families

#PASSIONATE HOW DOES THE ANITA BRAND
#VIBRANT EMBRACE YOUR UNIQUENESS?
#ASSERTIVE
Anita is an undergarment that celebrates my femininity.
I connect more to my womanly energy when I can gain
confidence as well as sensualism when I get dressed.
I feel completely strong and I feel like an active woman

ready to make a difference.

anita.com | movement130.com

member

SAPNA LAL

AGE|41

OCCUPATION/BRANDS ACTIVISM

Entertainment Attorney Human Trafficking; Equality;
Ending Racism; Protection of the

environment and animals esp.
elephants; education and health
care for all children; advocate of

copyrights.

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Music festivals featuring various Facebook: Sapna Lal
artists in R&B, reggae, hip hop, pop Instagram: Sapnalal
and world music; Gala for Caribbe-

an Cultural Center and African
Diaspora Institute (CCCADI); UN

Events

CHARITY OF CHOICE

Equality Now; Caribbean Cultural Center; Cry; Shaggy and
Friends (for children’s hospital in Jamaica)

#SPIRITUAL HOW DOES THE ANITA BRAND
#PASSIONATE EMBRACE YOUR UNIQUENESS?
#LOVING
Specialized fit – unique to each individual woman- embracing
my sexuality and strength, my athletic nature and confidence;

the tag line says it all….strong and sexy….

anita.com | movement130.com

member

LOURDES SOFY ROMERO

AGE|37

OCCUPATION/BRANDS ACTIVISM

Creative voice and co-founding County public schools program
member of recording artist “Roots in the Schools”, Planeta Feliz,

“Elastic Bond” - Professional and Kids in Distress, Miami Science
versitile vocal performer, songwriter Museum’s “Big Bang” Program

and dedicated music educator

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

My next project is a Music Facebook: Lourdes Sofia Romero
Album with my band Elastic Instagram: Sofeekee
Bond. The album is going to Twitter: Elasticbond
be called “Silvestre” which

means wild or from the
wilderness in spanish.

CHARITY OF CHOICE

https://www.mayanfamilies.org/donate/index

#CREATIVE HOW DOES THE ANITA BRAND
#ADVENTUROUS EMBRACE YOUR UNIQUENESS?
#WILD
Anita makes me feel special and unique, comfortable :)

anita.com | movement130.com

member

AYMBER DANIELLE
AGE|25

OCCUPATION/BRANDS ACTIVISM

Graphic Artist Musicians on Call
Singer

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Planning a mini US tour to promote Facebook: AymberSings
my new EP. Working on a full length Instagram: Aymber_Sings
Twitter: Aymber_Sings
album that I hope will be done YouTube: Aymber
within the next year. Soundcloud: AymberSings

CHARITY OF CHOICE

St. Jude Children’s Research Hospital

#CREATIVE HOW DOES THE ANITA BRAND
#MUSICAL EMBRACE YOUR UNIQUENESS?
#FUNNY
Anita bras are comfortable, easy to wear and they look
good under everything! Whether I’m on stage or out with
my friends & family, I never have to worry about lack of

support or coverage. I’m free to be me.

anita.com | movement130.com

member

KIMMAY CALDWELL
AGE|31

OCCUPATION/BRANDS ACTIVISM

Owner of Hurray Media lingerie Body Positivity, Breast Cancer
marketing company, Founder of Awareness
Hurray Kimmay, a website to help
women say hurray inside, outside,
and underneath

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

My 17 day trip in Mexico and Florida Facebook: Hurray Kimmay
on the #HurrayVacay Instagram: HurrayKimmay
Twitter: HurrayKimmay
YouTube: HurrayKimmay
Pinterest: HurrayKimmay

CHARITY OF CHOICE

Revlon Run/Walk

#VIBRANT HOW DOES THE ANITA BRAND
#BODY POSITIVE EMBRACE YOUR UNIQUENESS?
#COMPASSIONATE
I have been fortunate enough to fit many women into
Anita bras, swimsuits, and prosthesis. As a bra fitter since
2005, it’s been one of my favorite go-to brands to help

women say hurray. Wearing an Anita bra or swimsuit
absolutely makes ME say hurray! Not only are they

supportive, they’re also stylish. I always feel confident,
comfortable, and like my best self in Anita.

anita.com | movement130.com

member

BECKY YEE
AGE|46

OCCUPATION/BRANDS ACTIVISM

Photographer All about women sharing their
colors with the world.

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Women in Color Photo Project Facebook: Becky Yee
Instagram: BeckyYeePhoto
Twitter: BeckyYeePhoto

#CREATIVE CHARITY OF CHOICE
#PROVOCATIVE
#KIND My father is a paraplegic from a spinal cord injury, so my charity
is asia-spinalinjury.org

HOW DOES THE ANITA BRAND
EMBRACE YOUR UNIQUENESS?

As a photographer and an artist, I always strive to share
with the world my own personal style and outlook on life. I

think the Anita Brand is able to capture my unique style
with the finer details on their lingerie and combine that
with over 130 years of experience making top quality
products that look good and are comfortable to wear.

anita.com | movement130.com

member

WENDY UNGER
AGE|67

OCCUPATION/BRANDS ACTIVISM

Sales / Service Marketing Cancer Awareness

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

October - Cancer Events & Walks Facebook: Wendy S. Unger
Instagram: WendySue328
Twitter: Wendy328

#POSITIVE CHARITY OF CHOICE
#BLESSED
#DETERMINED FORCE - Facing Our Risk of Cancer Empowered

HOW DOES THE ANITA BRAND
EMBRACE YOUR UNIQUENESS?

Anita allows me to explore & embrace the beach and
pool deck in style and color - letting my “beachy side”

out! When I swim in Anita, I feel like a mermaid!

anita.com | movement130.com

member

HEATHER BERMAN
AGE|51

OCCUPATION/BRANDS ACTIVISM

Event Producer/Entertainment Holistic Health Advocate –
Curator – Founder HB Productions Mind/Body/Spirit and also safe guard-
ing Mother Earth, Supporter of projects
NYC/MIA
that uplift and support Women and
Actor/Dancer/Former Rock- Girls – Eve Ensler’s One Billion Rising –
ette/Choreographer/Printmod- stopping violence against women and
girls around the world. If we don’t have
el/Spokesmodel/Producer
our health, we have nothing.

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

In September, I will produce a live music Facebook: HB Productions NYC
and dance event in NYC for my Instagram: HeatherBermanNYC
Twitter: HeratherBermanny
Birthday/Latin Heritage Month/Virgo’s/Fall
Equinox/Expansion of HB Productions in
Miami; In Miami, I will produce a similar
event to introduce HB Productions to the
community there.

CHARITY OF CHOICE

One Billion Rising,
Dancing Classrooms,

PETA

#PASSIONATE HOW DOES THE ANITA BRAND
#INSPIRED EMBRACE YOUR UNIQUENESS?
#SPIRITUAL
As a professional dancer from childhood, undergarments have always been a
staple of my clothing. Costumes at times have been like lingerie and swimsuits.
These items are essential and really set the foundation of how I’ll feel in my cloth-
ing and throughout a busy day. I appreciate the attention to detail the Anita
brand puts into their garments and provides for women of all shapes and sizes. I’m
always moving, working out, traveling, dancing, so I need lingerie and swimsuits
that suit my lively lifestyle as well as enhance my thin dancers figure. The Anita
brand provides support where I need it and femininity with beautiful lace accents
as well as lively colorful prints. I like to say I’m a “Brainy Bawdy Beauty”! The Anita

brand suits me perfectly.

anita.com | movement130.com

member

VALERIE VIGLIONE
AGE|56

OCCUPATION/BRANDS ACTIVISM

Hairstory/Hairstylist, adventure I'm the president of "SteppnUp-
seeker, world traveler, green Shoes for Kids, Inc.", as the board
of "Phil's Elite Friends, Inc", the first
goddess, friend hairdresser to be a part of Leader-
ship Broward Foundation and an
active member of both Historic

Bonnet & Stranahan Houses.

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Giving thousands of local children Facebook: Valerie Viglione
new shoes for the holiday through
Stepping Up, and working on Entirely

Entertaining, the Bonnet House
luncheon for historic preservation;
supporting "Poochies in Pines" at their

first annual "FUR BALL".

CHARITY OF CHOICE

SteppnUpShoes for Kids, Inc.

#ATHLETIC HOW DOES THE ANITA BRAND
#CREATIVE EMBRACE YOUR UNIQUENESS?
#CURIOUS
I'm a girl on the go and need to look pulled together for
so many different aspects of my life. Anita products have

an exceptional quality and fit better than any other
undergarments, so there are no lumps, no tugging,

no discomfort. Thanks Anita!

anita.com | movement130.com

member

VANESSA MUSKOPF

AGE|45

OCCUPATION/BRANDS ACTIVISM

Founder /CEO of Live Life Better Helping people make small
(A Nature Health + Wellness changes to positively impact their
Company), health + their homes. Inspiring to
Founder /CEO of find work/life balance. Passionate
thebrooklynmom.com about food + helping raise healthy

eaters.

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

In the planning stages of a cook- Facebook: Vanessa Vaccaro Muskopf
book focused on raising healthy Facebook: The Brooklyn Mom
eaters, expanding our fundraising Instagram: @thebrooklynmom
initiatives through our Shaklee busi- Twitter: @thebrooklynmom
ness, and creating an initiative to
help 100 people in 100 days get

healthier.

CHARITY OF CHOICE

The Breast Cancer Research Foundation

#PASSIONATE HOW DOES THE ANITA BRAND
#DETERMINED EMBRACE YOUR UNIQUENESS?
#CARING
As I approach my mid 40’s, I more than ever embrace
who I am and want to be comfortable in my own skin. I’m

all about embracing our individuality and lifting each
other up. I just want to be free to be me and Anita is

about real women.

anita.com | movement130.com

member

MARTU E. FREEMAN-PARKER

AGE|43

OCCUPATION/BRANDS ACTIVISM

CEO/Founder of M.E.F. Produc- Mentoring young girls in foster
tions LLC – Apparel Production care and homeless shelters.

Management Company

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Miami Fashion Film Festival in Sept. Facebook: MEF Productions LLC
2016 and Fashion workshops at the Instagram: @mefproductions
Twitter: @mefproductions
Mind Warehouse in Oct. 2016.
Launch of Book – Follow me on

social media.

CHARITY OF CHOICE

His Caring Place and My Style Wins Inc.

#MOTIVATED HOW DOES THE ANITA BRAND
#BLESSED EMBRACE YOUR UNIQUENESS?
#CREATIVE
The Anita brand makes me feel secure in my skin and it
enhances my natural curves. Support and security makes

a powerful woman!

anita.com | movement130.com

member

RORY LEE
AGE|58

OCCUPATION/BRANDS ACTIVISM

Global Lead Makeup Artist, Helping women look their
MakeupByRory.com, CEO of absolute best by enhancing their
MakeupByRoryLee, a prestige
makeup line RoryLee.com, natural beauty. Beauty that
OurGirlsEnrichmentProgram comes from within.

Founder

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Mind, Body & Soul Business Confer- Facebook: Rory Lee
ence-Speaker and Platinum Sponsor, Facebook: MakeupByRoryLee
Instagram: @MakeupByRoryLee
Secrets to Jazz Up Your Success, TV Twitter: @MakeupByRory
Shoots-Warner Brothers International

and Lifetime TV

#COURAGEOUS CHARITY OF CHOICE
#VISIONARY
#PHILANTHROPIST OurGirlsEnrichmentProgram.org
#OurGirls is an initiative to enrich & empower young women

via innovative makeup artist workshops
#BeautyFromWithin

HOW DOES THE ANITA BRAND
EMBRACE YOUR UNIQUENESS?

Anita undergarments help me feel comfortable and
beautiful. I LOVE the Anita brand, which supports my

mission of beauty from within and being able to
embrace our natural beauty! Big, small, tall or

petite-Anita has beautiful garments for all of us. Let's
continue to believe in our dreams and celebrate life.

#Changemaker #EmbraceYourBeauty

anita.com | movement130.com

member

CARYL UNGER
AGE|90

OCCUPATION/BRANDS ACTIVISM

Retired Designer Books-especially children's

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Travel, baby care

#FUN CHARITY OF CHOICE
#SPONTANEOUS
#CREATIVE American Cancer Association and FORCE

HOW DOES THE ANITA BRAND
EMBRACE YOUR UNIQUENESS?

Comfort, design, ease and color

anita.com | movement130.com

member

NATASHA NURSE
AGE|30

OCCUPATION/BRANDS ACTIVISM

Owner of Dressing Room 8, Women empowerment matters,
Lifestyle Editor for Plus Model animals

Magazine

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Stay tuned for updates on our Facebook: dr8fashion
social media! Instagram: @dressing_room_8
Twitter: DressingRoom 8
Pinterest: dr8fashion
Google Plus: +DressingRoom8
Tumblr: dressingroom8
LinkedIn: Natasha M Nurse

CHARITY OF CHOICE

Bottomless Closet-bottomlessclosetnyc.org

#ENERGETIC HOW DOES THE ANITA BRAND
#AMBITIOUS EMBRACE YOUR UNIQUENESS?
#HARDWORKING
Women require something stylish yet comfortable for
everyday life, be it work or play. Anita provides enough
variety to satisfy the most demanding woman. This brand

embraces my life motto of using fashion as a tool for
personal and professional success.

anita.com | movement130.com

member

KALYN JAMES
AGE|45

OCCUPATION/BRANDS ACTIVISM

Pilates Instructor, Web Show Education and Equal Treatment
Host-Fashion Style Miami Event

Emcee

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Creating a fitness brand focused on Facebook: Kalyn Chapman James
empowering women to feel fit, Instagram: Kalyn James
fabulous and fierce Twitter: Kalyn James

#FUN-LOVING CHARITY OF CHOICE
#MOTIVATED
#LEADERWITHSTYLE Kalyn Chapman James Scholarship
(The Miss Alabama Pageant is nonprofit)

HOW DOES THE ANITA BRAND
EMBRACE YOUR UNIQUENESS?

Anita is beautifully constructed to provide a great
foundation for an active lifestyle while incorporating fun
and fashion forward prints for my fun-loving and creative
spirit. It's great to have quality and comfort without having

to sacrifice style.

anita.com | movement130.com

member

INGRID VALENTIN
AGE|42

OCCUPATION/BRANDS ACTIVISM

Fitness Coach, CEO & Founder Animal abuse, AIDS, Cancer,
"Power 1 Punch Fitness" and Autism, Children with diseases
"Warrior Meals"

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

NPC Florida Grand Prix and Dayana Facebook: Ingrid Valentin
Cadeau Classic Instagram: Ingrid Valentin
Twitter: Ingrid Valentin

#RADIANT CHARITY OF CHOICE
#ENERGETIC
#DIFFERENT St. Judes Children’s Research Hospital, Walk/ Run to End
Childhood Cancer, Global Impact Charity Alliance,
Homeless People in Need

HOW DOES THE ANITA BRAND
EMBRACE YOUR UNIQUENESS?

As an inspiring and motivating fitness coach, I always
strive to share with communities and the world my own
personal style and radiant energy. I believe the Anita
brand is capturing my vibrant and unique style with their

stylish and supportive bras. Thank you

anita.com | movement130.com

member

ELENI PAPADOPOULOS
AGE|29

OCCUPATION/BRANDS ACTIVISM

Meal Prepping Service and Teaching young women to
In-home cooking sessions, self-love and learn to overcome
Co-founder and meal cook/ prep life's obstacles through education
of Warrior Meals, Team Warrior of
and faith!
Power 1 Punch Fitness

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Warrior Meals On Wheels, Feeding Facebook: Eleni PV
the homeless and food truck services Instagram: @Warrior_Meals

#PERSONABLE CHARITY OF CHOICE
#PROGRESSIVE
#LUMINOUS Colon Cancer Alliance

HOW DOES THE ANITA BRAND
EMBRACE YOUR UNIQUENESS?

Anita makes me feel sexy and strong! I love knowing that
this brand is available to a plethora of women, all shapes

and sizes, and encourages us to embrace ourselves;
self-love!

anita.com | movement130.com

member

MARLENE VIDAL
AGE|59

OCCUPATION/BRANDS ACTIVISM

Assistant Paralegal St. Judes Children’s Research
Hospital

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

RV Project Facebook: Marlen Tarrau Vidal
Instagram: Marlen Tarrau Vidal

#ENERGETIC CHARITY OF CHOICE
#INSPIRING
#STRONG St. Judes Children’s Research Hospital

HOW DOES THE ANITA BRAND
EMBRACE YOUR UNIQUENESS?

Anita's bras make me feel comfortable and I would
recommend this brand to other women.

anita.com | movement130.com

member

MELISSA CREAMER
AGE|36

OCCUPATION/BRANDS ACTIVISM

Account 1 for a local bank, Supporting local businesses,
Ambassador for local chamber of staying positive in a world full of

commerce, Student unknowns

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Getting things ready for my own Facebook: Melissa Powell Creamer
business-Spring 2017 Twitter: Melissa McClane

#POSITIVE CHARITY OF CHOICE
#LOVING
#DETERMINED New Missions (newmissions.org)

HOW DOES THE ANITA BRAND
EMBRACE YOUR UNIQUENESS?

The Anita brand makes me feel comfortable in my everyday life. I
have a larger than normal chest area, and Anita gives me full

coverage and boosts my confidence in myself. This helps me to be
better throughout the day, my shoulders aren't hurting and "they
stay in place". I absolutely love the look of the Anita sports bra. It
makes me feel like I can tackle the world! Bring it on. Not to
mention, it fits me! It covers it all up. I don't run or jog much, but
wouldn't dare do it without the Anita sports bra!

anita.com | movement130.com

member

AUBREY AQUINO
AGE|40

OCCUPATION/BRANDS ACTIVISM

TV Host, Lifestyle Model, LLS Light the Night
Mommy Blogger

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Host/Producer on ABC7 Bay Area Facebook: Aubrey Aquino
LIFE, Host/Producer of CHN Now Facebook: Fifty3Weeks
Instagram: @aubreyaquinotv
Instagram: @fifty3weeks
Twitter: @aubreyanne
Twitter: @53weeks

CHARITY OF CHOICE

LLS

#TVHOST HOW DOES THE ANITA BRAND
#53WEEKS EMBRACE YOUR UNIQUENESS?
#LIFESTYLEMODEL
I love its empasis on comfort and quality, as well as its
products and designs that fit my personality!

anita.com | movement130.com

member

JODIE LYN-KEE-CHOW
AGE|41

OCCUPATION/BRANDS ACTIVISM

Artist, Performance Artist, Professor BLM, Black women artists for Black
Lives Matter, Families for
Safe Streets

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Exhibiting Artist in Jamaica Biennale Facebook: Jodie Lyn-Kee-Chow
2017 at the National Gallery of Instagram: @Lynkeeart
Jamaica Twitter: @Lynkeechow

#ARTISTIC CHARITY OF CHOICE
#ADVENTUROUS
#INDEPENDENT Partners in Health

HOW DOES THE ANITA BRAND
EMBRACE YOUR UNIQUENESS?

I am a very active performer who is always on the go in
the big city. Always wearing costumes of different designs.

Practicality suits me very much.

anita.com | movement130.com

member

JULIET MASTERS
AGE|42

OCCUPATION/BRANDS ACTIVISM

Chef/Owner of NYC Restaurant Youth development

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

N/A Facebook: The Edge
Instagram: TheEdgeHarlem
Twitter: edgecafeharlem

CHARITY OF CHOICE

UNICEF

#DETERMINED HOW DOES THE ANITA BRAND
#COMPASSIONATE EMBRACE YOUR UNIQUENESS?
#MULTI-TASKER
By Anita's attention to detail and quality of workmanship

anita.com | movement130.com

member

SUMMER DION ROPER
AGE|35

OCCUPATION/BRANDS ACTIVISM

Performing Artist N/A

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

N/A Facebook: Summer Dion
Instagram: SummerDion17
Twitter: MzSummerDion

CHARITY OF CHOICE

Samaritan's Purse

#SUMMERSKOOLED HOW DOES THE ANITA BRAND
#CURVYWOMAN EMBRACE YOUR UNIQUENESS?
#PHENOMENAL
The Anita brand allows me to beautiful !
I can be me with my extra weight and still be loved!

anita.com | movement130.com

member

ALLISON LASH
AGE|44

OCCUPATION/BRANDS ACTIVISM

Artist N/A

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

N/A N/A

#CRAFTY CHARITY OF CHOICE
#SOLID
#COMFY N/A

HOW DOES THE ANITA BRAND
EMBRACE YOUR UNIQUENESS?

Very Comfortable

anita.com | movement130.com

member

ELIZABETH KERRY
AGE|37

OCCUPATION/BRANDS ACTIVISM

Dancer, Photographer, Encouraging women to accept
Nature-lover, Adventurer, Traveler, themselves-it is a daily struggle
that many of us deal with. We are
Stargazer
more than just our physical
appearance. Our goals, our
passions, our weaknesses and our
strengths, all make us unique. We

need to celebrate that in
ourselves and others. We are
capable of amazing things, so

#challengeyourself!

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Details for 2017 (teaching, learning, N/A
& performing) are in the works.

Follow me on social media for future
announcements.

#BELLYDANCER CHARITY OF CHOICE
#BODYPOSITIVE
#GRACEINMOTION The Dizzy Feet Foundation, Gulf Coast Womens Center for
Nonviolence, Living with Wolves

HOW DOES THE ANITA BRAND
EMBRACE YOUR UNIQUENESS?

By recognizing that women are beautiful, strong, and
unique-and encouraging us to show it!

anita.com | movement130.com

member

ERICA ROBINSON
AGE|Women Don’t Tell

OCCUPATION/BRANDS ACTIVISM

Yoga Teacher, Wellness Advisor, Create More, Consume Less
Owner of Asali Aromatics Campaign

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Launching a new product for Winter Instagram: Asaliyoga
seasonal edition of Asali Aromatics Twitter: AsaliYoga
Twitter: AsaliAromatics

#AUTHENTIC CHARITY OF CHOICE
#ASALIYOGA
#ENTREPRENEUR Peace Corps, Let Girls Learn Fund

HOW DOES THE ANITA BRAND
EMBRACE YOUR UNIQUENESS?

Anita embraces my uniqueness in that it reflects my own
standards of quality, creativity and craftsmanship

anita.com | movement130.com

member

FAITH COSTA
AGE|23

OCCUPATION/BRANDS ACTIVISM

Plus Size Model with Bicoastal Mental Health Awareness,
MGMT, Freelance Artist Anti-Bullying, Body Positivity

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Facebook: FaithPlusFashion
Instagram: @faith_plusfashion
Website: www.faithcosta.com

#FEARLESS CHARITY OF CHOICE
#LOVING
#UNAPOLOGETIC NAMI: National Alliance on Mental Health

HOW DOES THE ANITA BRAND
EMBRACE YOUR UNIQUENESS?

The Anita brands inclusivity and sense of acceptance
among all bodies absolutely lets me embrace my own
uniqueness. Their wide variety of styles and options helps

me embrace my own style while feeling
beautiful and confident!

anita.com | movement130.com

member

LISA SILVERA
AGE|53

OCCUPATION/BRANDS ACTIVISM

Transformational/Dynamic Shift Animal Welfare, Women and
Coach (“Detangler”), Marketing Children Advocate, LGBTQ &

and Social Media Guru, Feminist Activist
& Influencer

UPCOMING PROJECTS SOCIAL MEDIA & FOLLOWERS

Launching my platform in support of Facebook: FaithPlusFashion
my life-coaching. Instagram: @faith_plusfashion
Website: www.faithcosta.com

#HAPPY CHARITY OF CHOICE
#RADIANT
#COMMITTED ACLU & N.O.W

HOW DOES THE ANITA BRAND
EMBRACE YOUR UNIQUENESS?

Anita represents variety, flexibility, support, joy, confi-
dence and practicality (ME)!

anita.com | movement130.com


Click to View FlipBook Version
Previous Book
Ch07ec
Next Book
Bandura Ross & Ross