2017 Active

CUP AA A B C D E F G H

S

2017

„The best support for me!“

Christina Hammer
WBO Worldchampion in boxing

Awards & Features

momentum style 5529

dynamiX star style 5537 less movement

Anita sweat
management

Anita active concept

Maximum Support Light Support

Extremely firm support for high-impact and intensity Ideal support for low-impact and low-intensity
sports types. Our models: dynamiX star, sports and recreational activities
momentum, extreme control, air control

Firm Support Riding Edition

Firm support for sports types with medium impact Perfectly fitting lingerie for special riding
and intensity. Our models: Xcontrol, light & firm, requirements.
frontline open Our model: Saddle Pants

New:
air control 5544

Delta Pad foam cup
˜ Optimum support
˜ Air-permeable
˜ Ultra light

Delta Pad
Triangular form exclusive to
Anita for optimum ventilation

Inosuidt e!

Air-permeable foam cup Maximum Support

air control - padded - I 5544 I Cup AA–H page

page M a x i m um S u p p o r t dynamiX star I 5537 I Cup A–G



page

M a x i m u m S up p o r t momentum I 5529 I Cup A–H



page

M axi m u m S up p o r t momentum underwire I 5519 I Cup B–H

page

Maximum Support

extreme control I 5527 I Cup B–H

page light. lighter. air control.

M a x i m u m S up p ort air control I 5533 I Cup A–G



page Firm Support light & firm I 5521 I Cup A–G

Firm Support Xcontrol I 5526 I Cup A–G page

page

Firm Support

frontline open I 5523 I Cup A–E

saddle pants I 1690 I XS - XL

page

All Season Basics

by

Elouise
L2 7742.001

Fanny
L7 7711.556

20

Cora
L7 7702.001

21

Employed materials and their advantages

Straps: Tailoring:
– Wide and padded – High-cut neckline
– Adjustable – Flat seams
– Soft and flat back fastener

Back: Cups:
– Breathable – Flat shaping
– Adjustable – High-modulus fabric
– Seamless on the skin

Fabric: Underbust band:
– Breathable – Wide
– Fast-drying – Stretch
– Supporting and shaping – Soft and flat
– Pleasantly soft and light

Less movement LYCRA®
An optimum sports bra can reduce the upward and is a trademark of INVISTA. It lends garments
downward movement of the sensitive breast tissue long-lasting elasticity, an optimum fit and
by up to 78 percent perfect shape.

Anita Sweat Management The easy-care CoolMax® net is soft and
The interaction of two breathable hi-tech fabrics breathable. It transports the moisture away
permits optimum, active "Sweat Management" from the body, dries very quickly and therefore
ensures a cool and pleasant skin milieu.

All Anita active articles are certified in compliance Microfibre Microfibre – The ultimate comfort fabric
with the Oeko-Tex® standard 100 (Confidence in Light and silky soft
textiles) Breathable for optimum skin milieu
The certification "Confidence in textiles – tested for Easy to care for (fast-drying, non-iron)
harmful substances according to Öko-Tex Standard
100" is awarded to products which are particularly
skin-friendly.

Adjustable straps Comfort straps Firm Support
Anita bust lining Maximum Support
Underwired

Fabric and material explanations Colour key
001 = black
CO = cotton PES = polyester 006 = white 364 = peacock/anthracite 670 = white/metallic
EL = elastane PU = polyurethane 254 = heather grey 408 = anthracite 722 = skin
PA = polyamide 255 = red 445 = black/anthracite 753 = desert
354 = french blue 556 = wild aster
588 = pink/anthracite

22

Correct measurement

Finding the right size

Measuring tips:

r When measuring your customer stand at her side. The customer's arms should hang loosely and she should breathe normally.
r Hold the tape loosely over the tip of the breast and read off the measurement at the side of the back.
r Take measurements in a well-fitting soft bra (without underwires). The cup must encompass the breast at the side and around the neckline

without restriction.

The measured size serves as a guideline. The actual size for the best comfort of each customer can only be determined by trying the item on!

2 Step by step to the right size « Underbust measurement and cup size =
1 bra size (e.g. Euro 75 C, GB/US 34 C)
4 1. Underbust measurement
Take the measurement by holding the tape 4. Waist measurement
5 directly under the bust. This measurement is Hold the tape horizontally around the most
rounded up or down and assigned to a size narrow part of the waist (4) without cutting in.
(refer to table). 5. Hip measurement
2. Bust measurement Hold the tape horizontally without cutting in at
Place the tape directly over the widest point of the widest point of the hips (5).
the breast without cutting in.
3. Cup size If there is a considerable difference between
The difference between the bust measurement the waist and hip measurement, always take
(2) and the underbust measurement (1) indicates the larger size!
the cup size.
Example: 102 cm - 85 cm = 17 cm = C cup
40.2 inches - 33.5 inches = 6.7 inches = C cup

1. Under- Measurement 62,5 - 67,5 67,5 - 72,5 72,5 - 77,5 77,5 - 82,5 82,5 - 87,5 87,5 - 92,5 92,5 - 97,5 97,5 - 102,5 102,5 - 107,5 107,5 - 112,5 112,5 - 117,5 117,5 - 122,5 122,5 - 127,5 127,5 - 132,5
bust in cm 24.6 - 26.6 26.6 - 28.5 28.5 - 30.5 30.5 - 32.5 32.5 - 34.4 34.4 - 36.4 36.4 - 38.4 38.4 - 40.4 40.4 - 42.3 42.3 - 44.3 44.3 - 46.3 46.3 - 48.2 48.2 - 50.2 50.2 - 52.2
measure-
ment Measurement 70 75 80 85 90 95 100 105 110 115 120 125 130
in inches

D/EUR 65

Underbust GB/US 30 32 34 36 38 40 42 44 46 48 50 52 54 56
measure- France 80 85 90 95 100 105 110 115 120 125 130 135 140 145
ment

Italia 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Difference 10 - 12 12 - 14 14 - 16 16 - 18 18 - 20 20 - 22 22 - 24 24 - 26 26 - 28 28 - 30 30 - 32
to the 3.9 - 4.7 4.7 - 5.5 5.5 - 6.3 6.3 - 7.1 7.1 - 7.8 7.8 - 8.7 8.7 - 9.5
3. Cup size underbust
(cm) AA A B C D E F
9.5 - 10.2 10.2 - 11.1 11.1 - 11.8 11.8 - 12.6

GH I J

4. Waist Measurement 53 - 57 58 - 62 62 - 67 67 - 72 72 - 77 77 - 82 82 - 87 87 - 92 92 - 97 97 - 102 102 - 107 107 - 112 112 - 117 117 - 122
measure- in cm 22.8 - 24.4 24.4 -26.4 26.4 - 28.3 28.3 - 30.3 30.3 - 32.3 32.3 - 34.3 34.3 - 36.2 36.2 - 38.2 38.2 - 40.2 40.2 - 42.1 42.1 - 44.1 44.1 - 46.1 46.1 - 48.0
ment 101 - 105 105 - 109 109 - 113 113 - 117 117 - 121 121 - 125 125 - 129 129 - 133 133 - 137
Measurement 20.6 - 22.4 84 - 88 88 - 93 93 - 97 97 - 101 39.8 - 41.3 41.3 - 42.9 42.9 - 44.5 44.5 - 46.1 46.1 - 47.6 47.6 - 49.2 49.2 - 50.8 50.8 - 52.4 52.4 - 53.9
5. Hip in inches 33.1 - 34.6 34.6 - 36.6 36.6 - 38.2 38.2 - 39.8
measure- 80 85 90 95 100 105 110 115 120
ment Measurement 80 - 84 60 65 70 75
in cm

Measurement 31.8 - 33.4
in inches

D/EUR 55

Panty GB/US 26 28 30 32 34 36 38 40 42 44 46 48 50 52
girdle size France 80 85 90 95 100 105 110 115 120 125 130 135 140 145

Italia 0 1 2 3 4 5 6 7 8 9 10 11 12

D/EUR 32 34 36 38 40 42 44 46 48 50 52 54 56 58

GB 26 28 30 32 34 36 38 40 42 44 46 48 50 52

Dress size US 2 4 6 8 10 12 14 16 18 20 22 24 26 28

France 34 36 38 40 42 44 46 48 50 52 54 56 58 60

Italia 36 38 40 42 44 46 48 50 52 54 56 58 60 62

23

Maximum Support

air control - padded - I 5544

˜ Especially breathable and air-per- Cup D/EUR GB US France Italia
meable foam cup AA – E 65 – 95 30 – 42 30 – 42 80 –110 1–7
65 – 90 30 – 40 30 – 40 80 –105 1–6
˜ The triangular shape of the foam F 65 – 85 30 – 38 30 – 38 80 –100 1–5
cup holds the bust firmly in place G 65 – 80 30 – 36 30 – 36 80 –95 1–4
H
˜ Double-layered cups: foam layer
and ultra-light mesh for optimum 006 >> New colour from 06/17
body temperature
408 588
˜ Cut-out sections at the sides and
bottom of the cup keep the skin 49% PA, 39% PES, 12% EL
perfectly cool 55% PU, 45% PES, Microfibre, Anita sweat management

˜ Especially soft, breathable and
supporting underbust band

˜ Ergonomically designed comfort
straps

4–5

dynamiX star I 5537

˜ Simple and convenient: Easy Cup D/EUR GB US France Italia
dressing and undressing due A– E 70 – 90 32 – 40 32 – 40 85 –105 2–6
to the wide opening and 70 – 85 32 – 38 32 – 38 85 –100 2–5
"Easy On & Off" design F 70 – 80 32 – 36 32 – 36 85 – 95 2–4
G
˜ Strap system exclusively developed
6–7 for Anita: Ergonomically shaped, 364 670 445
padded, very easily adjustable at 45% PES, 35% PA, 10% EL, 10% PU, Microfibre, Anita sweat management
the front and designed to be
positioned away from the neck

˜ Special support function at the
side due to double back design
and X-back for extra firmness

˜ Seamlessly shaped cup - outside
high-function piqué fabric, inside
absorbent towelling

˜ Net insert at the front centre
as an additional aeration zone

momentum I 5529

˜ Outside features hydrophobic Cup D/EUR GB US France Italia
eyelet fabric A 70 – 100 32 – 44 32 – 44 85 –115 2–8
B 65 – 100 30 – 44 30 – 44 80 –115 1–8
˜ Inner lining of hydrophilic toweling C–E 65 – 105 30 – 46 30 – 46 80 –120 1–9
˜ High-cut panel for extra support F 65 – 100 30 – 44 30 – 44 80 –115 1–8
˜ Breathable mesh back G 65 – 95 30 – 42 30 – 42 80 –110 1–7
H 65 – 85 30 – 38 30 – 38 80 –100 1–5

001 006 255 753

Cup D/EUR GB US France Italia
B–F 85 –115 2–8
70 – 100 32 – 44 32 – 44 85 –110 2–7
G 85 –100 2–5
H 70 – 95 32 – 42 32 – 42
256
70 – 85 32 – 38 32 – 38

>> Limited Edition

8–9 70% PES, 15% PA, 15% EL, Anita sweat management

10 –11 momentum underwire I 5519

24 ˜ Outside features hydrophobic Cup D/EUR GB US France Italia
eyelet fabric B–G 65 – 90 30 – 40 30 – 40 80 –105 1–6
65 – 85 30 – 38 30 – 38 80 –100 1–5
˜ Inner lining of hydrophilic toweling H
˜ Seamlessly shaped cup
˜ Ergoline underwiring
˜ Ergonomically tailored comfort

straps

˜ Breathable net back

ERGOLINE

001 753

50% PES, 35% PA, 10% EL, 5% CO, Microfibre, Anita sweat management

Maximum Support extreme control I 5527

˜ Outside of high-function piqué fabric Cup D/EUR GB US France Italia
˜ Inside seamless hydrophilic B–E 65 – 105 30 – 46 30 – 46 80 –120 1–9
F–G 65 – 100 30 – 44 30 – 44 80 –115 1–8
towelling 65 – 95 30 – 42 30 – 42 80 –110 1–7
˜ Three-section outer cup with H

sickle-shaped support at side
˜ Ergonomically tailored comfort

straps
˜ Breathable mesh back

12 – 13 001 006 254 753
75% PES, 15% PA, 5% CO, 5% EL, Microfibre, Anita sweat management

air control I 5533

The world's lightest Cup D/EUR GB US France Italia
A–E 70 – 95 32 – 42 32 – 42 85 –110 2–7
sports bra F–G 70 – 90 32 – 40 32 – 40 85 –105 2–6

˜ Made of extremely light, air-perme-
able, breathable net

˜ Double layered, seamless cups
˜ Side support between the net cup

layers
˜ Ergonomically tailored comfort

straps
˜ Breathable net back

14 – 15 001 006 588

Firm Support 60% PES, 25% PA, 10% EL, 5% CO, Microfibre
Anita sweat management
˜ Lightweight - firm support
˜ Breathable fabric - dry feeling light & firm I 5521
˜ Seamlessly shaped cup made
Cup D/EUR GB US France Italia
of high-function microfibre A–C 70 – 100 32 – 44 32 – 44 85 –115 2–8
D–E 70 – 95 32 – 42 32 – 42 85 –110 2–7
F–G 70 – 90 32 – 40 32 – 40 85 –105 2–6

16 001 006 722
80% PA, 20% EL, Microfibre
˜ The butterfly band developed
especially for Anita adds a dynamic Xcontrol I 5526
touch and proves to be a real eye-
catcher with its X-shaped lines Cup D/EUR GB US France Italia
A–E 65 – 95 30 – 42 30 – 42 80 –110 1–7
˜ Butterfly band and cups are con- 65 – 90 30 – 40 30 – 40 80 –105 1–6
nected in a clever symbiosis: both F 65 – 85 30 – 38 30 – 38 80 –100 1–5
front and back are particularly flat G
and clean
445 670
˜ Outside of high-function piqué fabric 60% PES, 30% PA, 10% EL, Microfibre, Anita sweat management
˜ Hydrophilic terry cloth on the
25
inside, seam allowances placed
between the cups to prevent rub-
bing, no seams on the skin
˜ Elastic straps with especially soft
edges
˜ Breathable net back

17

Firm Support frontline open I 5523

˜ High-function, breathable cotton Cup D/EUR GB US France Italia
microfibre A–C 65 – 100 30 – 44 30 – 44 80 –115 1–8
D–E 65 – 95 30 – 42 30 – 42 80 –110 1–7
˜ Seamlessly shaped cup
˜ Infinitely adjustable comfort straps 001 006
40% PA, 25% PES, 20% EL, 15% CO, Microfibre
with Velcro-type fastener
˜ Front fastener for easy dressing

and undressing

18

Riding Edition

19

saddle pants I 1690

D/EUR GB US France Italia 001
85% PA, 15% EL, Microfibre
XS – XL 32/34 – 48/50 26/28 – 42/44 2/4 – 18/20 34/36 – 50/52 36/38 – 52/54

Panties

Sports panty I 1627

˜ Sports briefs made of skin-friendly, D/EUR GB US France Italia
breathable and easy-care material 36 – 48 30 – 42 6 – 18 38 –50 40 – 52

˜ Mesh insert at side through to over 255 364 408 753
the buttocks

˜ Narrow, flat waistband and leg
edging

32 – 48 26 – 42 2 – 18 34 –50 36 – 52
001 006

36 – 46 30 – 40 6 – 16 38 –48 40 – 50
588

80% PA, 20% EL, Microfibre

High-waist sports brief+ I 1629

˜ Ultra high-waist sports brief made D/EUR GB US France Italia
from skin-friendly, breathable and 36 – 48 30 – 42 6 – 18 38 –50 40 – 52
easy-care material
001
˜ Double-layered front section with
turned waistband for a particularly 006 >> New colour from 06/17
pleasant feeling of comfort 256 >> Limited Edition

˜ Airy mesh inserts at the sides that
run through to the back section

˜ Narrow, flat waistband and leg
edging

12 – 13 85% PA, 15% EL, Microfibre

26

Sea Gym by ROSA FAIA Elouise I L2 7742.001

˜ Sporty one-piece swimsuit with zip, Cup D/EUR GB US France Italia
bust lining and adjustable straps C–H 36 – 46 30 – 40 6 – 16 38 –48 40 – 50

20 Fanny I L7 7711.556

˜ Sporty one-piece swimsuit with Cup D/EUR GB US France Italia
bust lining and adjustable straps B–D 38 – 48 32 – 42 8 – 18 40 –50 42 – 52
E–F 38 – 46 32 – 40 8 – 16 40 –48 42 – 50
˜ Stitched decorative bands and
colour contrasts ensure a slim Cora I L7 7702.001
silhouette
Cup D/EUR GB US France Italia
20 C–D 38 – 46 32 – 40 8 – 16 40 –48 42 – 50
E–F 38 – 44 32 – 38 8 – 14 40 –46 42 – 48
˜ Sporty one-piece swimsuit with
bust lining and adjustable straps

21

27

Promotional support from Anita:

Cardboard showcard

New: Sports Bra www.anita.com X00Y – 00/00 – 0000 USB-Stick
X496Y – 10/ 15 – 5533
air control 5544 X496Y – 10/15 – 5537 X102Y · 8 GB
- padded -
CUP AA – H
9+6*Delta Pad %725
˜26+/#.5722146
˜+4g2'4/'#$.'
˜.64#.+)*6
Delta Pad
64+#0)7.#4(14/':%.75+8'61
0+6#(14126+/7/8'06+.#6+10

Inosuidt e!

Air-permeable
foam cup

Maximum Support

sports bras I CUP A – G Maximum Support
www.anita.com

air control - padded - I CUP AA – H www.anita.com
Maximum Support
sports bras I CUP A – G Maximum Support
W472Y · 5544.408 + 5544.588 www.anita.com
Format: 53 x 36 cm X496Y · 5533.588 + 5537.364
Format: 29,7 x 42 cm

Red Dot Cardboard showcard Format: 58 x 42 cm Consumer flyer
Format: 21 x 10,5 cm

ACTIVE ACTIVE CUP A – H
Two time winner of the Red Dot Design Award sports bras I CUP A – H
momentum · CUP A – H dynamiX star · CUP A – G X477Y – 01/ 15 – 5529/5537 SPORTS BRAS
www.anita.com X477Y – 01/ 15 – 5529
Maximum Support W423Y · 1 sales unit = 30 pcs.
www.anita.com

X477Y · 5529.001 + 5537.364 W422Y · 1 sales unit = 30 pcs.

Paper banners

print on both sides
Format: 34 x 99 cm

SPORTS BRAS SPORTS BRAS
momentum I CUP A – H momentum I CUP A – H

www.anita.com X497Y – 08/16 – 5529 + 1627 www.anita.com X497Y – 08/16 – 5529 + 1627 Paper carrier bag, large V112Y Paper carrier bag, small W011Y
Format: 48 x 37 cm Format: 23 x 23 cm
4 058509 054532 1 sales unit = 30 pcs. 1 sales unit = 30 pcs.

X497Y · 5529.255 + 5529.753

Logo banners

print on both sides
Format: 34 x 99 cm

Active Maternity Active Maternity

Comfort Care Comfort Care

SPORTS BRAS SPORTS BRAS
momentum I CUP A – H momentum I CUP A – H

www.anita.com X497Y – 08/16 – 5529 + 1627 www.anita.com X497Y – 08/16 – 5529 + 1627

4 058509 054532

W493Y · Logo banner Active W100Y · Logo banner Anita Display a mix of logo and article banners

Torso Anita Active: Plexiglass display Insert sheet Acrylic showcard
for DIN A4 portrait for DIN A4 Plexiglass display Format: DIN A4
0117.752 and landscape format 21 x 29,7 cm
Euro size: 75D/38 With Anita branding Sport-BH
GB/US size: air control - padded - W140Y
34D/32/8 W121Y mit Delta Pad Schale
Dimensions:
95x42x34 cm Ergonomisch geschnittener Cup doppellagig: Schaumschale W410D–5544 + 1627 – 01/17
37/16/13 ins Komfortträger und ultraleichtes Netz für ein
Material: fibre glass perfektes Körperklima V4507E –12/16
Weight: approx. 5kg Aussparungen im
Colour: skin seitlichen und unteren Cupbereich Perfekte Kompression
zur perfekten Belüftung der Brust durch Triangelform
der Schaumschale
Besonders weiches, luftdurchlässiges
und haltgebendes Unterbrustband Besonders atmungsaktive und
luftdurchlässige Schaumschale

ECrhuäpltliAchAv–oHn

www.anita.com

W410E W146Y

b2b.anita.com