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Published by Anita USA, 2019-05-16 15:33:30

ANI_active_booklet_resize_8.5x11nobld

ANI_active_booklet_resize_8.5x11nobld

5544
1685

Anita Active Sports Bras
merge innovation, fit
and function
for women in their
active lifestyles.
Sizing offered from
AA-H cup with
band sizes 30-46.

5537

A W A RAwards D S

GGeewwiinnnneerr KKaatteeggoorriiee ““BBeessttee MMaarrkkee ffüürr SSppoorrtt--BBHHss““
CCaatteeggoorryy ““BBeesstt bbrraanndd ffoorr ssppoorrttss bbrraass““

aaiirr ccoonnttrrooll DDeellttaaPPaadd 55554444 ddyynnaammiiXX ssttaarr ssttyyllee 55553377

ssppoorrtt ttiigghhttss mmaassssaaggee
ssttyyllee 11669955

mmoommeennttuumm ssttyyllee 55552299

5529

Background

Anita originated from Dresden Germany and later moved
to Bavaria to our current location in Brannenburg,
Germany. Today, the 4th and 5th generations of the
Weber-Unger family work hand in hand. Since 2001, our
US Sales, Marketing and Distribution headquarters has
been located in Ft. Lauderdale, Florida.

As a heritage brand, our main mission for more than 130
years has been to provide women with solution-based
lingerie, sports bras, swimwear and breast forms. We are
proud to cater to the needs of women at all stages of their
lives within the many collections of our Anita brand family.
Anita Active sports bras offer cup sizing from AA-H with
band sizes 30-46.

Sales & Marketing Related Details

• We do not have minimum • We will provide Anita Active

order requirements. POS materials including

posters, counter displays

• We will provide a & end-consumer flyers.

complimentary Anita

Active torso with an order • We also can provide

of $2000 or more. customized POS artwork

upon request

• An Anita Sales Consultant

can provide bra-fitting

training to your sales team

• We can conduct in-store
fitting events with
certified Anita Active
Bra fit specialists for
your customers

Examples of POS Materials

Fitting Room Signage Postcard/Flyer

(Front)

AnitaActive_5x7_PostCard-GENERIC-5544 Coral_Anthracite.pdf 1 2/19/2019 3:06 PM

Sports Bra
Fit Check Points

BAND C
Check that the band is straight and parallel M
to the floor. A new bra should fit snug on the
loosest hook, and you should be able to fit 5”Y
CM
two fingers underneath. MY
CY
CMY
K

17” CUPS 7”
The cup of the bra should lay smooth, with
all breast tissue contained inside. If there is (Back) 3:06 PM
breast tissue spilling from the top or bottom
of the cup, start by moving up 1 cup size. AnitaActive_5x7_PostCard-GENERIC-5544 Coral_Anthracite.pdf 2 2/19/2019
If you see gapping or wrinkling at the top of
the cup, double check the band is fitting
snug on the loosest hook. You may need

to go down a band or cup size.

STRAPS
In the proper fit, straps should not support the
breast tissue. They will smooth the top of the
cup without digging in or falling off. Adjust to

where you can fit 2 fingers underneath.

SUPPORT C Anita Active Sports Bras
When you are getting the proper support M merge innovation, fit
from your bra, the fullest part of your bust Y and function
for women in their
should be halfway between your 5” CM active lifestyles.
shoulder and your elbow. MY Sizing offered from
CY AA-H cups with
CMY band sizes 30-46.
K

STILL NOT SURE? 7”
Talk to one of our fitting experts. They will be happy
Counter Easel Back
to help you with any questions you may have.

11”

5544-5537_11x17.pdf 2 11/22/18 9:50 AM

Size Conversion Chart

SPORTS BRA SIZE CONVERSION CHART Anita Active Sports Bras
merge innovation, fit
CUP SIZE BAND SIZE 17”C and function
M for women in their
8.5” GER US GER US Y active lifestyles.
AA AA 65 30 CM Sizing offered from
A A 70 32 MY AA-H cups with
B B 75 34 CY band sizes 30-46.
C C 80 36 CMY
D D 85 38 K
E DD 90 40
F DDD 95 42
G DDDD 100 44
H H 105 46
I I 110 48
J J 115 50
120 52

11” 11”

TOP 5544
ANITA ACTIVE 1685

STYLES

Air Control Padded #5544

Sizes Cups Wholesale

Sizes Cups Whole3s0al-e42 ReAtAai-lE $39.50
30 - 42 AA-E $393.500- 40$79.F00 $39.50
30 - 40 F $39.50
30 -38 G $393.500 -38 $79G.00 $39.50
30 - 36 H $393.500- 36$79.H00
InOsuidte!
$39.50 $79.00

FEATURES & BENEFITS InOsuidte!

• Sleek seamless Double Layer cup • Triangle shaped inner

• Cut out sections at the sides and pad is breathable and
air-permeable, while Air permeable foam cup
bottom of the cup keep the skin
perfectly cool and dry foahmocludp ing the bust firmly in place
Air permeable

• Moisture management fabric lining • Basic colors available in Anthracite,
inside cup Pink/Anthracite, White & Black/
Neon, Coral/Anthracite

• Ultra light mesh for breathability • Fashion colors available seasonally

DynamiXStar #5537

Sizes Cups Wholesale Retail
$79.00
32 - 40 A-E $39.50 $79.00
$79.00
32 - 38 F $39.50

32 - 36 G $39.50

FEATURES & BENEFITS

• Moisture management fabric lining • Sleek seamless cups
inside sleek seamless cup
• Full cup coverage
• Ergonomically shaped padded
straps designed to be positioned • Breathable mesh back
away from the neck, X-back for
extra firm control • Basic colors available in Black,
Peacock and Heather Grey

• Additional support at the side • Fashion colors available seasonally

• Inside seamless lining for no chafing

Momentum #5529

Sizes Cups Wholesale Retail
$74.00
32 - 44 A $37.00 $74.00

30 - 44 B $37.00 $74.00
$74.00
30 - 46 C-E $37.00

30 - 44 F $37.00

30 - 42 G $37.00 $74.00
30 - 38 H $37.00 $74.00

FEATURES & BENEFITS

• Moisture management fabric • Breathable mesh back
inside cup
• Wide cushioned adjustable
• Inside seamless lining for no strapsf or extra comfort
chafing
• Basic colors available in White,
• Sleek seamless cups Black, Desert, Red and Fuchsia

• Full cup coverage • Fashion colors available seasonally

Momentum Pro #5539

Sizes Cups Wholesale Retail
$119.00
32 - 40 B-E $59.50 $119.00

30 - 46 F $59.50

FEATURES & BENEFITS

• Exclusive design combining • Special support function at the side
elements from our best sellers - due to double back design and
preformed cups on the outside X-back for extra firmness
and the triangular DeltaPad on the
inside • Strap system exclusively developed
for Anita: Ergonomically shaped,
• Especially breathable and air- padded, very easily adjustable
permeable foam cup at the front and designed to be
positioned away from the neck
• Optimum breast compression
thanks to the triangular shape of • Basic colors available in Black
the foam cup and Red

Extreme #5527

Sizes Cups Wholesale Retail
30 - 46 B-E $34.50 $69.00
30 - 44 F-G $34.50 $69.00
30 - 42 H $34.50 $69.00

FEATURES & BENEFITS

• Moisture management fabric inside • Wide cushioned adjustable straps
cup for extra comfort

• Inside seamless lining for no • Basic colors available in White,
chafing Black, Desert, Heather Grey and
Red/Anthracite
• 3 part cup with shaped support
• Fashion colors available seasonally
• Full cup coverage
• Also available as a pocketed
• Breathable mesh back Post-Mastectomy Sports Bra
(Style# 5727X)

Frontline Open #5523

Sizes Cups Wholesale Retail
30 - 44 A-C $32.00 $64.00
30 - 42 D-E $32.00 $64.00

FEATURES & BENEFITS

• Great bra after reconstructive • Flat Back
surgery
• Wide and soft underbust band
• Front closure bra
• Basic colors available in
• Seamless microfiber cups Black, White and Desert

• Easily accessible fully adjustable
velcro straps

Viviana Active #5300X

Sizes Cups Wholesale Retail
32 - 42 A-E $31.00 $62.00

FEATURES & BENEFITS

• Post-Mastectomy Sports Bra • Comfortable and adjustable straps

• Pockets on both sides to hold • Wide and soft underbust band
external breast form
• Basic colors available in Black
• Seamless microfiber cups and Nude

Sports Panty #1627

Sizes Wholesale Retail
2 - 18 $17.00 $34.00

FEATURES & BENEFITS

• Sports brief made of skin-friendly, • Basic colors available in
b reathable & easy-care material White, Black, Desert, Red,
Anthracite, Peacock/Anthracite,
• Mesh insert at sides that run Pink/Anthracite, Blue Iris
through to the back section

• Narrow, flat waistband and
leg e dging

High-Waist Sports Brief #1629

Sizes Wholesale Retail
6 - 18 $17.00 $34.00

FEATURES & BENEFITS

• Ultra-high waist sports brief made • Airy mesh inserts at the sides that
from skin-friendly, breathable and run through to the back section
easy-care material
• Narrow, flat waistband and
• Double-layered front section with leg edging
turned waistband for a particularly
pleasant feeling of comfort • Basic colors available in
Black and White

Sports Tights Massage #1695

Sizes Wholesale Retail
6 - 18 $57.50 $115.00

FEATURES & BENEFITS

• Structured textured power fabric • Narrow and soft waistband with
with nubs that massage and tone flat seams
the legs
• Seamless, clean-cut edging around
• Functional high-tech fabric for the legs
optimal perspiration management
• Basic color available in Black and
• Fast-drying, breathable material Blue Iris
that transports moisture away
from the body

Sports Tights Massage #1693

Sizes Wholesale Retail
6 - 18 $57.50 $115.00

FEATURES & BENEFITS

• Structured textured power fabric • Narrow and soft waistband with
with nubs that massage and tone flat seams
the legs
• Seamless, clean-cut edging around
• Functional high-tech fabric for the legs
optimal perspiration management
• Basic color available in Black and
• Fast-drying, breathable material Blue Iris
that transports moisture away
from the body

Sports Tights Massage #1691

Sizes Wholesale Retail
6 - 18 $57.50 $115.00

FEATURES & BENEFITS

• Structured textured power fabric • Narrow and soft waistband with
with nubs that massage and tone flat seams
the legs
• Seamless, clean-cut edging around
• Functional high-tech fabric for the legs
optimal perspiration management
• Basic color available in Black and
• Fast-drying, breathable material Blue Iris
that transports moisture away
from the body

Sports Tights Fitness #1685

Sizes Wholesale Retail
S - XL $45.50 $89.00

FEATURES & BENEFITS

• Functional capri fitness tights with • Silky smooth, comfortable
cooling zones waistband

• Ergonomic tailoring for perfect • Zip pocket integrated into
freedom of movement waistband

• High-quality microfibre fabric • Increased safety in low light thanks
ensures optimum moisture to reflective stripes on both sides
transport
• Basic color available in Black

STARTING THE
SPORTS BRA

CONVERSATION

5527

1685

Why does your customer
need a supportive Sports Bra?

Wearing the proper inner and outerwear garments for
training and sports activities is crucial to overall comfort
and performance. High Impact Sports Bras are designed to
meet the extra demands of any active lifestyle.

• To avoid pain and overstretching the sensitive
connective tissue, it is important to wear a properly
fitted and designed sports bra during exercise.

• When running, cross-fit training, cycling and other forms
of exercise the breast tissue is exposed to extreme
strain; moving up and down approximately 3 1/2 inches
per step.

• Wearing a perfectly fitting Sports Bra, breast movement
is reduced up to 78%.

Sports Bra Fit Check Points

Keep in mind the tape measure is just a guide. The
checkpoints below will tell you if her bra is fitting correctly
or if you need to make adjustments.

BAND: Check that the band is straight and parallel to the
floor. A new bra should fit snug on the loosest hook, and
you should be able to fit two fingers underneath.

CUPS: The cup of the bra should lay smooth, with all
breast tissue contained inside. If there is breast tissue
spilling from the top or bottom of the cup, start by moving
up 1 cup size. If you see gapping or wrinkling at the top
of the cup, double check the band is fitting snug on the
loosest hook. You may need to go down a band or cup
size.

STRAPS: In the proper fit, straps should not support the
breast tissue. They will smooth the top of the cup without
digging in or falling off. Adjust to where you can fit 2
fingers underneath.

SUPPORT: When you are getting the proper support from
your bra, the fullest part of your bust should be halfway
between your shoulder and your elbow.

Transitions & Questions
for the Running Customer

Transition Question

• Now we have your • What sports bra do you
perfect running shoe, currently wear when
let me show you a high running or training?
performance active
sports bra line we just • When is the last time
got in. you were fit for a bra?

• I am excited for your • Did you know the right
upcoming marathon! It’s bra and fit will reduce
important to have g reat bounce up to 78% and
support for your entire reduce strain on your
outfit. neck, b ack & shoulders?

• Performance wear is • Have you heard of the
so important for your bounce test? Do you
overall comfort and think your active sports
support. We have the bra would pass?
perfect active sports
bras to optimize your
performance.

Transitions & Questions
for the Tennis Customer

Transition Question

• You have made some • What type of bra do you
great selections for your typically wear under
upcoming tennis match. your base layer?

• Your outfit is almost • When is the last time
complete, I want to show you were fit for a bra?
you a great line we just
got in! • Did you know that the
best place to start when
putting together an
outfit is with your bra?

Fit Challenges & Solutions

Challenge Solution

• “I have to wear 2 bras • “Unfortunately, I hear
to work out in, and/or this a lot. There is an
my breasts hurt after easy solution, it’s mostly
running/working out” due to not having the
proper fit and/or style
when you are active.”

• “The band should be
snug enough to support
the weight of your bust
and all of your breast
tissue should be fully
encapsulated in your bra.”

• “Let’s go check your
fit and try on one of
our high impact sports
bras.”

Fit Challenges & Solutions

Challenge Solution

• “My sports bra gives me • “Compression style bras
Uniboob and I still don’t that don’t come in cup &
feel like I am getting band sizes will typically
enough support” have this effect.”

• “For proper support
your breasts should be
lifted and separated; not
touching in the middle”

• “Let me check your fit
and show you how the
right size in a sports
bra can solve your
dilemma.”

Fit Challenges & Solutions

Challenge Solution

• “I am not a 34G! There • “That is a very common
is no way, I have always reaction, especially when
worn a 38E! Is this just your bra size has changed.
in this line, do they have What you may not realize
different sizing?” is that a G cup in a 34 has
the same volume capacity
as an E cup in a 38.”

• “As the band gets smaller
so does the cup. And since
your ribcage is only 34”
around, the 38 you were
wearing wasn’t supporting
your breast tissue.”

• This will be the size you
want to start with when
shopping for bras, now
that we have gone through
the checkpoints you will
know how to test the fit.

Caring for Your Bras

• It is always recommended that you hand wash your
bras in a mild detergent designated for lingerie and
delicates. A 3-5 minute soak in the sink should do.

• If you put your bras in the washing mashine, use a
lingerie mesh bag and always hook the bra before
putting it in. Place on a delicate cycle and only place
light weight delicates in the wash with them.

• Never put your bras in the dryer, the heat melts the
delicate fibers and elastic. Always lay flat to dry.

• Rotate your bras daily with 24-48 hours in between
wearings.

• Having 2-3 sports bras in your wardrobe will allow you
to easily rotate them and extend the life of your bras.

5544

1685

Anita International Corporation
3540 N.W. 56th Street • Suite 204 • Fort Lauderdale, FL 33309

1 800-866-6223


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