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2020 STRATEGIC PLAN

Anita Active Sports Bras
merge innovation, fit
and function
for women in their
active lifestyles.
Sizing offered from
AA-H cup with
band sizes 30-46.

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A W A RAwards D S

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CCaatteeggoorryy ““BBeesstt bbrraanndd ffoorr ssppoorrttss bbrraass““

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ssppoorrttss ttiigghhttss mmaassssaaggee
ssttyyllee 11669955

mmoommeennttuumm ssttyyllee 55552299

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Background

Anita originated from Dresden Germany and later moved
to Bavaria to our current location in Brannenburg,
Germany. Today, the 4th and 5th generations of the
Weber-Unger family work hand in hand. Since 2001, our
US Sales, Marketing and Distribution headquarters has
been located in Ft. Lauderdale, Florida.

As a heritage brand, our main mission for more than 130
years has been to provide women with solution-based
lingerie, sports bras, swimwear and breast forms. We are
proud to cater to the needs of women at all stages of their
lives within the many collections of our Anita brand family.
Anita Active sports bras offer cup sizing from AA-H with
band sizes 30-46.

TOP 5544
ANITA ACTIVE 1685

STYLES

Air Control Padded #5544

Sizes Cups Sizes Cups Wholesale
30 - 42 AA-E $39.50
30 - 40 F Whole3s0al-e42 ReAtAai-lE $39.50
30 -38 G $393.500- 40$79.F00 $39.50
30 - 36 H $393.500 -38 $79G.00 $39.50
$393.500- 36$79.H00
InOsuidte!
$39.50 $79.00

FEATURES & BENEFITS InOsuidte!

• Sleek seamless Double Layer cup • Triangle shaped inner

• Cut out sections at the sides and pad is breathable and
air-permeable, while Air permeable foam cup
bottom of the cup keep the skin
perfectly cool and dry foahmocludp ing the bust firmly in place
Air permeable

• Moisture management fabric lining • Basic colors available in Anthracite,

inside cup Pink/Anthracite, White, Black/Neon,

and Coral/Anthracite

• Ultra light mesh for breathability • Fashion colors available seasonally

DynamiXStar #5537

Sizes Cups Wholesale Retail
$79.00
32 - 40 A-E $39.50 $79.00
$79.00
32 - 38 F $39.50

32 - 36 G $39.50

FEATURES & BENEFITS

• Moisture management fabric lining • Sleek seamless cups
inside sleek seamless cup
• Full cup coverage
• Ergonomically shaped padded
straps designed to be positioned • Breathable mesh back
away from the neck, X-back for
extra firm control • Basic colors available in Black,
Peacock, Heather Grey and Pool
• Additional support at the side Blue/Metallo

• Inside seamless lining for no chafing • Fashion colors available seasonally

Performance #5566

Sizes Cups Wholesale Retail
32 - 42 A-E $29.50 $59.00
32 - 40 F $29.50 $59.00
32 - 38 G $29.50 $59.00

FEATURES & BENEFITS

• Seamlessly formed cup • Ergonomically tailored
comfort straps
• Perforated outer fabric for air
circulation • Breathable net back

• High-function piqué on the inside • Available in colors: Black/Pool
Blue, Pool Blue/Metallo
• Unique moisture transport thanks
to the combination of materials

STARTING THE
SPORTS BRA
CONVERSATION

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Why does your customer
need a supportive Sports Bra?

Wearing the proper inner and outerwear garments for
training and s ports activities is crucial to overall comfort
and performance. High Impact Sports Bras are designed
to meet the extra demands of any active lifestyle.

• To avoid pain and overstretching the sensitive
connective tissue, it is important to wear a properly
fitted and designed sports bra during exercise.

• When running, cross-fit training, cycling and other forms
of exercise the breast tissue is exposed to extreme
strain; moving up and down approximately 3 1/2 inches
per step.

• Wearing a perfectly fitting Sports Bra, breast movement
is reduced up to 78%.

Sports Bra Fit Check Points

Keep in mind the tape measure is just a guide. The
checkpoints below will tell you if her bra is fitting correctly
or if you need to make adjustments.

BAND: Check that the band is straight and parallel to the
floor. A new bra should fit snug on the loosest hook, and
you should be able to fit two fingers underneath.

CUPS: The cup of the bra should lay smooth, with all
breast tissue contained inside. If there is breast tissue
spilling from the top or bottom of the cup, start by moving
up 1 cup size. If you see gapping or wrinkling at the top
of the cup, double check the band is fitting snug on the
loosest hook. You may need to go down a band or cup
size.

STRAPS: In the proper fit, straps should not support the
breast tissue. They will smooth the top of the cup without
digging in or falling off. Adjust to where you can fit 2
fingers underneath.

SUPPORT: When you are getting the proper support from
your bra, the fullest part of your bust should be halfway
between your shoulder and your elbow.

Transitions & Questions
for the Running Customer

Transition Question

• Now we have your • What sports bra do you
perfect running shoe, currently wear when
let me show you a high running or training?
performance active
sports bra line we just • When is the last time
got in. you were fit for a bra?

• I am excited for your • Did you know the right
upcoming marathon! It’s bra and fit will reduce
important to have g reat bounce up to 78% and
support for your entire reduce strain on your
outfit. neck, b ack & shoulders?

• Performance wear is • Have you heard of the
so important for your bounce test? Do you
overall comfort and think your active sports
support. We have the bra would pass?
perfect active sports
bras to optimize your
performance.

Fit Challenges & Solutions

Challenge Solution

• “I have to wear 2 bras • “Unfortunately, I hear
to work out in, and/or this a lot. There is an
my breasts hurt after easy solution, it’s mostly
running/working out” due to not having the
proper fit and/or style
when you are active.”

• “The band should be
snug enough to support
the weight of your bust
and all of your breast
tissue should be fully
encapsulated in your bra.”

• “Let’s go check your
fit and try on one of
our high impact sports
bras.”

Fit Challenges & Solutions

Challenge Solution

• “My sports bra gives me • “Compression style bras
Uniboob and I still don’t that don’t come in cup &
feel like I am getting band sizes will typically
enough support” have this effect.”

• “For proper support
your breasts should be
lifted and separated; not
touching in the middle”

• “Let me check your fit
and show you how the
right size in a sports
bra can solve your
dilemma.”

Fit Challenges & Solutions

Challenge Solution

• “I am not a 34G! There • “That is a very common
is no way, I have always reaction, especially when
worn a 38E! Is this just your bra size has changed.
in this line, do they have What you may not realize
different sizing?” is that a G cup in a 34 has
the same volume capacity
as an E cup in a 38.”

• “As the band gets smaller
so does the cup. And since
your ribcage is only 34”
around, the 38 you were
wearing wasn’t supporting
your breast tissue.”

• This will be the size you
want to start with when
shopping for bras, now
that we have gone through
the checkpoints you will
know how to test the fit.

Caring for Your Bras

• It is always recommended that you hand wash your
bras in a mild detergent designated for lingerie and
delicates. A 3-5 minute soak in the sink should do.

• If you put your bras in the washing machine, use a
lingerie mesh bag and always hook the bra before
putting it in. Place on a delicate cycle and only place
light weight delicates in the wash with them.

• Never put your bras in the dryer, the heat melts the
delicate fibers and elastic. Always lay flat to dry.

• Rotate your bras daily with 24-48 hours in between
wearings.

• Having 2-3 sports bras in your wardrobe will allow you
to easily rotate them and extend the life of your bras.

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Anita International Corporation
3540 N.W. 56th Street • Suite 204 • Fort Lauderdale, FL 33309

1-800-866-6223