The words you are searching are inside this book. To get more targeted content, please make full-text search by clicking here.
Discover the best professional documents and content resources in AnyFlip Document Base.
Search
Published by Anita USA, 2018-11-16 07:29:27

Active Booklet | NEW!

Active Booklet | NEW!

5544

5529

5537

Anita Active Sports Bras
merge innovation, fit
and function
for women in their
active lifestyles.
Sizing offered from
AA-H cup with
band sizes 30-46.

AWARDS

Gewinner Kategorie “Beste Marke für Sport-BHs“
Category “Best brand for sports bras“

air control DeltaPad 5544 dynamiX star style 5537

sport tights massage
style 1695

momentum style 5529

5546

Background

Anita originated from Dresden Germany and later moved to Bavaria
to our current location in Brannenburg, Germany. Today, the 4th

and 5th generations of the Weber-Unger family work hand in hand.
Since 2001, our US Sales, Marketing and Distribution headquarters

has been located in Ft. Lauderdale, Florida.
As a heritage brand, our main mission for more than 130 years has
been to provide women with solution-based lingerie, sports bras,
swimwear and breast forms. We are proud to cater to the needs of
women at all stages of their lives within the many collections of our
Anita brand family. Anita Active sports bras o er cup sizing from

AA-H with band sizes 30-46.

Sales & Marketing Related Details

• We do not have minimum order • We can conduct in-store fitting
requirements. events with certified Anita Active
Bra fit specialists for your customers
• We will provide a complimentary
Anita Active torso with an order • We will provide Anita Active POS
of $2000 or more. materials including posters, counter
displays & end-consumer flyers.
• An Anita Sales Consultant
can provide bra-fitting • We also can provide customized
training to your sales team POS artwork upon request

• We can provide complimentary Anita GWPs
(Please see examples below)

Examples of POS Materials

Fitting Room Signage

Postcard/Flyer

(Front) (Back)

5”
17”

7”

11” Counter Easel Back
Size Conversion Chart 11”

8.5” 17”

11”

TOP
ANITA ACTIVE

STYLES

5529

Air Control Padded #5544

Features and Benefits

• Sleek seamless Double Layer cup

• Cut out sections at the sides and

bottom of the cup keep the skin
perfectly cool and dry

• Triangle shaped InOsuidte!

inner pad is breathable
and air-permeable, while
holding the bust firmly
in place Air permeable foam cup

Sizes Cups Wholesale Retail • Moisture management fabric lining
30 - 42 AA-E $39.50 $79.00
inside cup
$39.50 $79.00
30 - 40 F • Ultra light mesh for breathability
$39.50 $79.00
30 -38 G $39.50 $79.00 • Basic colors available in Anthracite,
30 - 36 H
Pink/Anthracite, White & Black/Neon

• Fashion colors available seasonally

Momentum #5529

Sizes Cups Wholesale Retail Features and Benefits
32 - 44 A $37.00 $74.00
$74.00 • Moisture management fabric
30 - 44 B $37.00 inside cup
$74.00 • Inside seamless lining for no chafing
30 - 46 C-E $37.00 $74.00 • Sleek seamless cups
• Full cup coverage
30 - 44 F $37.00 $74.00
$74.00 • Breathable mesh back
30 - 42 G $37.00
30 - 38 H $37.00 • Wide cushioned adjustable straps
for extra comfort
• Basic colors available in White, Black,
Desert, Red and Fuchsia
• Fashion colors available seasonally

DynamiXStar #5537

Features and Benefits

• Moisture management fabric lining
inside sleek seamless cup

• Ergonomically shaped padded straps
designed to be positioned away from
the neck, X-back for extra firm control

• Additional support at the side

Sizes Cups Wholesale Retail • Inside seamless lining for no chafing
• Sleek seamless cups
32 - 40 A-E $38.00 $76.00 • Full cup coverage
• Breathable mesh back
32 - 38 F $38.00 $76.00

32 - 36 G $38.00 $76.00

• Basic colors available in White, Black,

Peacock and Heather Grey

• Fashion colors available seasonally

Extreme Control #5527

Features and Benefits

• Moisture management fabric
inside cup

• Inside seamless lining for no chafing

• 3 part cup with shaped support

• Full cup coverage

Sizes Cups Wholesale Retail • Breathable mesh back
30 - 46 B-E $34.50 $69.00 • Wide cushioned adjustable straps
30 - 44 F-G $34.50 $69.00 for extra comfort
30 - 42 H $34.50 $69.00

• Basic colors available in White, Black, • Also available as a pocketed
Desert and Heather Grey Post-Mastectomy Sports Bra

• Fashion colors available seasonally (Style# 5727X)

Frontline Open #5523

Features and Benefits

• Great bra after reconstructive surgery

• Front closure bra

• Seamless microfiber cups

Sizes Cups Wholesale Retail • Easily accessible fully adjustable
30 - 44 A-C $32.00 $64.00 velcro straps

30 - 42 D-E $32.00 $64.00 • Flat Back
• Wide and soft underbust band

• Basic colors available in
Black, White and Desert

Viviana Active #5300X

Features and Benefits

• Post-Mastectomy Sports Bra

• Pockets on both sides to hold
external breast form

• Seamless microfiber cups

Sizes Cups Wholesale Retail • Comfortable and adjustable straps
32 - 42 A-E $31.00 $62.00 • Wide and soft underbust band

• Basic colors available in Black
and Nude

Sports Panty #1627

Features and Benefits

• Sports brief made of skin-friendly,

breathable & easy-care material

• Mesh insert at sides that run through

to the back section

Sizes Wholesale Retail • Narrow, flat waistband and leg
2 - 18 $15.00 $30.00
edging

• Basic colors available in White, Black,

Desert, Red, Anthracite, Peacock/Anthracite,
Pink/Anthracite

High-Waist Sports Brief #1629

Sizes Wholesale Retail Features and Benefits
6 - 18 $15.00 $30.00
• Ultra-high waist sports brief made

from skin-friendly, breathable and
easy-care material

• Double-layered front section with

turned waistband for a particularly
pleasant feeling of comfort

• Airy mesh inserts at the sides that

run through to the back section

• Narrow, flat waistband and leg

edging

• Basic colors available in Black

and White

Sports Tights Massage #1695

Features and Benefits

• Structured textured power fabric

with nubs that massage and tone
the legs

• Functional high-tech fabric for optimal

perspiration management

• Fast-drying, breathable material that

transports moisture away from the
body

Sizes Wholesale Retail • Narrow and soft waistband with
6 - 18 $57.50 $115.00
flat seams
• Basic color available in Black
• Seamless, clean-cut edging around

the legs

• Limited Editon color available in Fuchsia

STARTING THE
SPORTS BRA

CONVERSATION

5537

Why does your customer need a
supportive Sports Bra?

Wearing the proper inner and outerwear garments for training and
sports activities is crucial to overall comfort and performance.
High Impact Sports Bras are designed to meet the
extra demands of any active lifestyle.
• To avoid pain and overstretching the sensitive connective

tissue, it is important to wear a properly fitted and designed
sports bra during exercise.
• When running, cross-fit training, cycling and other forms
of exercise the breast tissue is exposed to extreme strain;
moving up and down approximately 3 ½ inches per step.
• Wearing a perfectly fitting Sports Bra, breast
movement is reduced up to 78%.

Sports Bra Fit Check Points

Keep in mind the tape measure is just a guide. The checkpoints below
will tell you if her bra is fitting correctly or if you need to make
adjustments.

BAND: Check that the band is straight and parallel to the floor. A new bra should fit snug
on the loosest hook, and you should be able to fit two fingers underneath.
CUPS: The cup of the bra should lay smooth, with all breast tissue contained inside.
If there is breast tissue spilling from the top or bottom of the cup, start by moving up
1 cup size. If you see gapping or wrinkling at the top of the cup, double check the band
is fitting snug on the loosest hook. You may need to go down a band or cup size.
STRAPS: In the proper fit, straps should not support the breast tissue. They will smooth
the top of the cup without digging in or falling o . Adjust to where you can fit 2 fingers
underneath.
SUPPORT: When you are getting the proper support from your bra, the fullest part of
your bust should be halfway between your shoulder and your elbow.

Transitions & Questions
for the Running Customer

Transition Question

• Now we have your perfect • What sports bra do you currently
running shoe, let me show you wear when running or training?
a high performance active sports
bra line we just got in. • When is the last time you were
fit for a bra?
• I am excited for your upcoming
marathon! It’s important to have • Did you know the right bra and
great support for your entire fit will reduce bounce up to 78%
outfit. and reduce strain on your neck,
back & shoulders?
• Performance wear is so important
for your overall comfort and • Have you heard of the bounce
support. We have the perfect test? Do you think your active
active sports bras to optimize sports bra would pass?
your performance.

Transitions & Questions
for the Tennis Customer

Transition Question

• You have made some great • What type of bra do you
selections for your upcoming typically wear under your base
tennis match. layer?

• Your outfit is almost complete, • When is the last time you were
I want to show you a great line fit for a bra?
we just got in!
• Did you know that the best
place to start when putting
together an outfit is with your
bra?

Fit Challenges and Solutions

Challenge Solution

• “I have to wear 2 bras to work • “Unfortunately, I hear this a lot.
out in, and/or my breasts hurt There is an easy solution, it’s
after running/working out” mostly due to not having the
proper fit and/or style when
you are active.”

• “The band should be snug
enough to support the weight
of your bust and all of your
breast tissue should be fully
encapsulated in your bra.”

• “Let’s go check your fit and try
on one of our high impact
sports bras.”

Fit Challenges and Solutions

Challenge Solution

• “My sports bra gives me • “Compression style bras that
Uniboob and I still don’t feel don’t come in cup & band sizes
like I am getting enough will typically have this e ect.”
support”
• “For proper support your breasts
should be lifted and separated;
not touching in the middle”

• “Let me check your fit and show
you how the right size in a
sports bra can solve your
dilemma.”

Fit Challenges and Solutions

Challenge Solution

• “I am not a 34G! There is no way, • “That is a very common reaction,
I have always worn a 38E! Is this especially when your bra size has
just in this line, do they have changed. What you may not
di erent sizing?” realize is that a G cup in a 34 has
the same volume capacity as an
E cup in a 38.”

• “As the band gets smaller so does
the cup. And since your ribcage
is only 34” around, the 38 you
were wearing wasn’t supporting
your breast tissue.”

• This will be the size you want to
start with when shopping for bras,
now that we have gone through the
checkpoints you will know how to
test the fit.

Caring for Your Bras

• It is always recommended that you hand wash your bras in a mild
detergent designated for lingerie and delicates. A 3-5 minute soak
in the sink should do.

• If you put your bras in the washing mashine, use a lingerie mesh bag
and always hook the bra before putting it in. Place on a delicate cycle
and only place light weight delicates in the wash with them.

• Never put your bras in the dryer, the heat melts the delicate fibers and
elastic. Always lay flat to dry.

• Rotate your bras daily with 24-48 hours in between wearings.
Having 2-3 sports bras in your wardrobe will allow you to easily
rotate them and extend the life of your bras.

5537 @Anitasince1886
Anita Since 1886 USA
@Anitasince1886usa

Anita International Corporation
3540 N.W. 56th Street • Suite 204 • Fort Lauderdale, FL 33309

1 800-866-6223


Click to View FlipBook Version
Previous Book
BUKU PROGRAM majlis persaraan
Next Book
JAMUAN AKHIR TAHUN 2018