The words you are searching are inside this book. To get more targeted content, please make full-text search by clicking here.
Discover the best professional documents and content resources in AnyFlip Document Base.
Search
Published by Anita USA, 2018-01-25 13:13:51

Sports Bra Fitting & Training Guide

Sports Bra Fitting & Training Guide

5544

SPORTS BRA
FITTING & TRAINING

GUIDE

5529

5537

Anita Active Sports Bras
merge innovation, fit
and function
for women in their
active lifestyles.
Sizing offered from
AA-H cup with
band sizes 30-46.

Background

Anita originated from Dresden Germany and later moved to Bavaria
to our current location in Brannenburg, Germany. Today, the 4th

and 5th generations of the Weber-Unger family work hand in hand.
Since 2001, our US Sales, Marketing and Distribution headquarters

has been located in Ft. Lauderdale, Florida.
As a heritage brand, our main mission for more than 130 years has
been to provide women with solution-based lingerie, sports bras,
swimwear and breast forms. We are proud to cater to the needs of
women at all stages of their lives within the many collections of our
Anita brand family. Anita Active sports bras o er cup sizing from

AA-H with band sizes 30-46.

Why does your customer need a
supportive Sports Bra?

Wearing the proper inner and outerwear garments for training and
sports activities is crucial to overall comfort and performance.
High Impact Sports Bras are designed to meet the
extra demands of any active lifestyle.
• To avoid pain and overstretching the sensitive connective

tissue, it is important to wear a properly fitted and designed
sports bra during exercise.
• When running, cross-fit training, cycling and other forms
of exercise the breast tissue is exposed to extreme strain;
moving up and down approximately 3 ½ inches per step.
• Wearing a perfectly fitting Sports Bra, breast
movement is reduced up to 78%.

Fit Check Points

Keep in mind the tape measure is just a guide. The checkpoints below
will tell you if her bra is fitting correctly or if you need to make
adjustments.

BAND: Check that the band is straight and parallel to the floor. A new bra should fit
snug on the loosest hook.
CENTER: The center of the bra, both underwire and non-wire, should rest flat against
the chest wall.
CUPS: The cup of the bra should lay smooth, with all breast tissue contained inside.
If there is breast tissue spilling from the top or bottom of the cup, go up at least 1
cup size. If you see gapping or wrinkling at the top of the cup, double check the band
is fitting snug on the loosest hook. You may need to go down a band or cup size.
STRAPS: In the proper fit, straps should not support the breast tissue. They will
smooth the top of the cup without digging in or falling o . Adjust to where you can
fit 2 fingers underneath.
SUPPORT: When you are getting the proper support from your bra, the fullest part
of your bust should be halfway between your shoulder and your elbow.

STARTING THE
SPORTS BRA

CONVERSATION

5537

Transitions & Questions
for the Running Customer

Transition Question

• Now we have your perfect • What sports bra do you currently
running shoe, let me show you wear when running or training?
a high performance active sports
bra line we just got in. • When is the last time you were
fit for a bra?
• I am excited for your upcoming
marathon! It’s important to have • Did you know the right bra and
great support for your entire fit will reduce bounce up to 78%
outfit. and reduce strain on your neck,
back & shoulders?
• Performance wear is so important
for your overall comfort and • Have you heard of the bounce
support. We have the perfect test? Do you think your active
active sports bras to optimize sports bra would pass?
your performance.

Transitions & Questions
for the Tennis Customer

Transition Question

• You have made some great • What type of bra do you
selections for your upcoming typically wear under your base
ski trip. layer?

• Your outfit is almost complete, • When is the last time you were
I want to show you a great line fit for a bra?
we just got in!
• Did you know that the best
place to start when putting
together an outfit is with your
bra?

5529

Fit Challenges and Solutions

Challenge Solution

• “I have to wear 2 bras to work • “Unfortunately, I hear this a lot.
out in, and/or my breasts hurt There is an easy solution, it’s
after running/working out” mostly due to not having the
proper fit and/or style when
you are active.”

• “The band should be snug
enough to support the weight
of your bust and all of your
breast tissue should be fully
encapsulated in your bra.”

• “Let’s go check your fit and try
on one of our high impact
sports bras.”

Fit Challenges and Solutions

Challenge Solution

• “My sports bra gives me uni- • “Compression style bras that
boob and I still don’t feel like I don’t come in cup & band sizes
am getting enough support” will typically have this e ect.”

• “For proper support your breasts
should be lifted and separated;
not touching in the middle”

• “Let me check your fit and show
you how the right size in a
sports bra can solve your
dilemma.”

Fit Challenges and Solutions

Challenge Solution

• “I am not a 34G! There is no way, • “That is a very common reaction,
I have always worn a 38E! Is this especially when your bra size has
just in this line, do they have changed. What you may not
di erent sizing?” realize is that a G cup in a 34 has
the same volume capacity as an
E cup in a 38.”

• “As the band gets smaller so does
the cup. And since your ribcage
is only 34” around, the 38 you
were wearing wasn’t supporting
your breast tissue.”

• This will be the size you want to
start with when shopping for bras,
now that we have gone through the
checkpoints you will know how to
test the fit.

Caring for Your Bras

• It is always recommended that you hand wash your bras in a mild
detergent designated for lingerie and delicates. A 3-5 minute soak
in the sink should do.

• If you put your bras in the washing mashine, use a lingerie mesh bag
and always hook the bra before putting it in. Place on a delicate cycle
and only place light weight delicates in the wash with them.

• Never put your bras in the dryer, the heat melts the delicate fibers and
elastic. Always lay flat to dry.

• Rotate your bras daily with 24-48 hours in between wearings.
Having 2-3 sports bras in your wardrobe will allow you to easily
rotate them and extend the life of your bras.

5529

5537 @Anitasince1886
Anita Since 1886 USA
@Anitasince1886usa

Anita International Corporation For Questions or Concerns please contact:
3540 N.W. 56th Street • Suite 204 • Fort Lauderdale, FL 33309 [email protected] • 914-582-7875

1 800-866-6223


Click to View FlipBook Version
Previous Book
Winter 2017 flipbook copy
Next Book
MASTERS