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Anita Active Sports Bras merge innovation, fit and function for women in their active lifestyles. Sizing offered from AA-K cups with band sizes 30-48.
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Gewinner Kategorie “Beste Marke für Sport-BHs“ Category “Best brand for sports bras“ AWARDS dynamiX star style 5537 momentum style 5529 air control DeltaPad 5544 sports tights massage style 1695 extreme control plus 5567 Gewinner Kategorie “Beste Marke für Sport-BHs“ Category “Best brand for sports bras“ AWARDS dynamiX star style 5537 momentum style 5529 air control DeltaPad 5544 sports tights massage style 1695 extreme control plus 5567 Awards
Today in the Bavarian region of Germany, the 4th and 5th generations of the Weber-Unger family work hand in hand in our global headquarters located in the village of Brannenburg. With more than 135 years of experience Anita has become one of the world’s leading heritage brands. Our solution based Sports Bras, Lingerie, Swimwear, and Breast Forms provide maximum support, outstanding fit and exceptional quality. Our brands include Anita Active, Anita Care, Anita Since 1886, Anita Maternity and Rosa Faia. We are proud to continuously meet the various needs of women in all stages of their lives within our diverse collections. Background
• We do not have minimum order requirements. • Your Anita Sales Consultant can provide bra-fitting training for your sales team and can conduct in-store fitting events for your customers • We can provide a complimentary Anita Active torso/bust or running mannequin with an order of $2,000 or more • We will provide Anita Active POS materials including posters, counter displays & end-consumer flyers. • We can provide customized co-branded POS artwork/materials upon request • We can provide complimentary Anita GWPs Sales & Marketing Related Details
Examples of POS Materials Fit Check Points Poster/Easel Back Postcard/Flyer Counter Easel Back or Poster (Front) 17” 17” 8.5” 11” 7” 11” 11” 7” (Back) Sports Bra Fit Check Points BAND Check that the band is straight and parallel to the floor. A new bra should fit snug on the loosest hook, and you should be able to fit two fingers underneath. CUPS The cup of the bra should lay smooth, with all breast tissue contained inside. If there is breast tissue spilling from the top or bottom of the cup, start by moving up 1 cup size. If you see gapping or wrinkling at the top of the cup, double check the band is fitting snug on the loosest hook. You may need to go down a band or cup size. STRAPS In the proper fit, straps should not support the breast tissue. They will smooth the top of the cup without digging in or falling off. Adjust to where you can fit 2 fingers underneath. SUPPORT When you are getting the proper support from your bra, the fullest part of your bust should be halfway between your shoulder and your elbow. STILL NOT SURE? Talk to one of our fitting experts. They will be happyto help you with any questions you may have. SPORTS BRA SIZE CONVERSION CHART CUP SIZE BAND SIZE US 30 32 34 36 38 40 42 44 46 48 50 52 GER 65 70 75 80 85 90 95 100 105 110 115 120 US AA A B C D DD DDD DDDD H I J GER AA A B C D E F G H I J 5” 5” Size Conversion Chart Poster/ Easel Back
TOP ANITA ACTIVE STYLES 5544 1685
Sizes Cups Wholesale Retail 30 - 42 AA-E $41.00 $82.00 30 - 40 F $41.00 $82.00 30 - 36 H $41.00 $82.00 30 - 38 G $41.00 $82.00 Air permeable foam cup Inside Out! Sizes Cups Wholesale Retail 30 - 42 AA-E $41.00 $82.00 30 - 40 F $41.00 $82.00 30 - 36 H $41.00 $82.00 30 - 38 G $41.00 $82.00 Air permeable foam cup Inside Out! Air Control Padded #5544 FEATURES & BENEFITS • Sleek seamless Double Layer cup • Cut out sections at the sides and bottom of the cup keep the skin perfectly cool and dry • Moisture management fabric lining inside cup • Ultra light mesh for breathability • Triangle shaped inner pad is breathable and air-permeable, while holding the bust firmly in place • Basic colors available in Anthracite, White, Coral/Anthracite, Smart Rose, Black/Kalahari, and Orinoco
Sizes Cups Wholesale Retail 32 - 40 A-E $39.50 $79.00 32 - 38 F $39.50 $79.00 32 - 36 G $39.50 $79.00 DynamiXStar #5537 FEATURES & BENEFITS • Moisture management fabric lining inside sleek seamless cup • Ergonomically shaped padded straps designed to be positioned away from the neck, X-back for extra firm control • Additional support at the side • Inside seamless lining for no chafing • Sleek seamless cups • Full cup coverage • Breathable mesh back • Basic colors available in Black/Anthracite, Heather Grey, and Smart Rose
Sizes Cups Wholesale Retail 30 - 40 B-G $42.00 $84.00 30 - 38 H $42.00 $84.00 Momentum #5519 FEATURES & BENEFITS • With underwire • Outside features hydrophobic eyelet fabric • Inner lining of hydrophilic toweling • Seamlessly shaped cup • Ergonomically tailored comfort straps • Breathable net back • Basic colors available in Black and Desert
Sizes Cups Wholesale Retail 32 - 44 A $39.50 $79.00 30 - 44 B $39.50 $79.00 30 - 44 F $39.50 $79.00 30 - 46 C-E $39.50 $79.00 30 - 42 G $39.50 $79.00 30 - 38 H $39.50 $79.00 Momentum Pro #5529 FEATURES & BENEFITS • Moisture management fabric inside cup • Inside seamless lining for no chafing • Sleek seamless cups • Full cup coverage • Breathable mesh back • Wide cushioned adjustable straps for extra comfort • Basic colors available in White, Black, Desert, Iconic Grey, Electric Pink, and Lime Light (Colors black, white and desert have the additional sizes 48 C – E
Sizes Cups Wholesale Retail 32 - 42 A-E $29.50 $59.00 32 - 40 F $29.50 $59.00 32 - 38 G $29.50 $59.00 Performance #5566 FEATURES & BENEFITS • Seamlessly formed cup • Perforated outer fabric for air circulation • High-function piqué on the inside • Unique moisture transport thanks to the combination of materials • Ergonomically tailored comfort straps • Breathable net back • Basic colors available in Smart Rose, and Black/Anthracite
Sizes Cups Wholesale Retail 30 - 40 B-G $44.50 $89.00 30 - 38 H $44.50 $89.00 Performance WireX #5599 FEATURES & BENEFITS • Ergonomically tailored comfort straps • Perfect comfort with the 3/4 outer wire construction • The airy material mix ensures perfect sweat management • The straps can also be worn as a cross-back • Molded cups made with perforated fabric on the outside and soft piqué on the inside for maximum support • Basic color available in Black/ Anthracite
Sizes Cups Wholesale Retail 30 - 46 B-E $36.00 $72.00 30 - 44 F-G $36.00 $72.00 30 - 42 H $36.00 $72.00 Extreme Control #5527 FEATURES & BENEFITS • Moisture management fabric inside cup • Inside seamless lining for no chafing • 3 part cup with shaped support • Full cup coverage • Breathable mesh back • Wide cushioned adjustable straps for extra comfort • Basic colors available in White, Black, Desert, Heather Grey, Python and Black/Gold • Also available as a pocketed Post-Mastectomy Sports Bra (Style# 5727X)
Sizes Cups Wholesale Retail 30 - 48 F-H $47.50 $99.00 30 - 44 I $47.50 $99.00 30 - 42 J $47.50 $99.00 30 - 40 K $47.50 $99.00 Extreme Control Plus #5567 FEATURES & BENEFITS • Five-section outer and inner cup; no seams on the skin • Cooling zones in the front center, in the structured side section and in the center panel • Combination of piqué and mesh fabrics on the outside of the cup • Hydrophilic terry cloth in the inside of the cup • Double strap combination with ergonomically stable strap padding for stability and support • Airy mesh back strengthened with power tulle • Basic color available in Black/ Anthracite and Smart Rose
Sizes Wholesale Retail 2 - 18 $19.50 $39.00 Sports Panty #1627 FEATURES & BENEFITS • Sports brief made of skin-friendly, breathable & easy-care material • Mesh insert at sides that run through to the back section • Narrow, flat waistband and leg edging • Basic colors available in Black, Anthracite, Peacock/Anthracite, and Smart Rose
Sizes Wholesale Retail 6 - 18 $69.50 $139.00 High Waist Sports Tights Massage Leggings #1676 FEATURES & BENEFITS • Soft feel-good high waistband • Extra-flat seams and clean-cut edging around the legs ensure an unbeatable feeling of comfort • The textured fabric with its integrated 3D nubs gives a continuously toning leg massage, and can help improve blood circulation • The fast-drying, breathable fiber structure also guarantees optimal air circulation and transports moisture away from the body, keeping the skin dry • Print available in Orinoco
Sizes Wholesale Retail 6 - 18 $69.50 $139.00 Sports Tights Massage Leggings #1696 FEATURES & BENEFITS • Structured textured power fabric with nubs that massage and tone the legs • Functional high-tech fabric for optimal perspiration management • Fast-drying, breathable material that transports moisture away from the body • Narrow and soft waistband with flat seams • Seamless, clean-cut edging around the legs • Print available in Kalahari
Sizes Wholesale Retail 4 - 18 $57.50 $115.00 Sports Tights Massage Leggings #1695 FEATURES & BENEFITS • Structured textured power fabric with nubs that massage and tone the legs • Functional high-tech fabric for optimal perspiration management • Fast-drying, breathable material that transports moisture away from the body • Narrow and soft waistband with flat seams • Seamless, clean-cut edging around the legs • Basic colors available in Black
Sports Tights Massage Capri Leggings #1693 Sizes Wholesale Retail 6 - 18 $52.50 $105.00 FEATURES & BENEFITS • Structured textured power fabric with nubs that massage and tone the legs • Functional high-tech fabric for optimal perspiration management • Fast-drying, breathable material that transports moisture away from the body • Narrow and soft waistband with flat seams • Seamless, clean-cut edging around the legs • Basic colors available in Black
Sizes Wholesale Retail 6 - 18 $47.50 $95.00 Sports Tights Massage Bike Shorts #1691 FEATURES & BENEFITS • Structured textured power fabric with nubs that massage and tone the legs • Functional high-tech fabric for optimal perspiration management • Fast-drying, breathable material that transports moisture away from the body • Narrow and soft waistband with flat seams • Seamless, clean-cut edging around the legs • Basic colors available in Black
Starting the Sports Bra Conversation 5527
Wearing the proper inner and outerwear garments for training and sports activities is crucial to overall comfort and performance. High Impact Sports Bras are designed to meet the extra demands of any active lifestyle. • To avoid pain and overstretching the sensitive connective tissue, it is important to wear a properly fitted and designed sports bra during exercise. • When running, cross-fit training, cycling and other forms of exercise the breast tissue is exposed to extreme strain; moving up and down approximately 3 1/2 inches per step. • Wearing a perfectly fitting Sports Bra, breast movement is reduced up to 78%. Why does your customer need a supportive Sports Bra?
Keep in mind the tape measure is just a guide. The checkpoints below will tell you if her bra is fitting correctly or if you need to make adjustments. BAND: Check that the band is straight and parallel to the floor. A new bra should fit snug on the loosest hook, and you should be able to fit two fingers underneath. CUPS: The cup of the bra should lay smooth, with all breast tissue contained inside. If there is breast tissue spilling from the top or bottom of the cup, start by moving up 1 cup size. If you see gapping or wrinkling at the top of the cup, double check the band is fitting snug on the loosest hook. You may need to go down a band or cup size. STRAPS: In the proper fit, straps should not support the breast tissue. They will smooth the top of the cup without digging in or falling off. Adjust to where you can fit 2 fingers underneath. SUPPORT: When you are getting the proper support from your bra, the fullest part of your bust should be halfway between your shoulder and your elbow. Sports Bra Fit Check Points
• Now we have your perfect running shoe, let me show you a high performance active sports bra line we just got in. • I am excited for your upcoming marathon! It’s important to havegreat support for your entire outfit. • Performance wear is so important for your overall comfort and support. We have the perfect active sports bras to optimize your performance. • What sports bra do you currently wear when running or training? • When is the last time you were fit for a bra? • Did you know the right bra and fit will reduce bounce up to 78% and reduce strain on your neck, back & shoulders? • Have you heard of the bounce test? Do you think your active sports bra would pass? Transitions & Questions for the Running Customer Transition Question
• Even when working out at home with virtual/ online training, it is important to have a well-fitting sports bra. • Although you are not doing fast bouncing movements, a supportive sports bra is still important during weight-lifting. • What type of bra do you usually wear during your workout? • When is the last time you were fit for a bra? • What type of strength training do you usually do? Transitions & Questions for the Strength & Weight Training Customer Transition Question
• “I have to wear 2 bras to work out in, and/or my breasts hurt after running/working out” • “Unfortunately, I hear this a lot. There is an easy solution, it’s mostly due to not having the proper fit and/or style when you are active.” • “The band should be snug enough to support the weight of your bust and all of your breast tissue should be fully encapsulated in your bra.” • “Let’s go check your fit and try on one of our high impact sports bras.” Fit Challenges & Solutions Challenge Solution
• “My sports bra gives me Uniboob and I still don’t feel like I am getting enough support” • “Compression style bras that don’t come in cup & band sizes will typically have this effect.” • “For proper support your breasts should be lifted and separated; not touching in the middle” • “Let me check your fit and show you how the right size in a sports bra can solve your dilemma.” Fit Challenges & Solutions Challenge Solution
• “I am not a 34G! There is no way, I have always worn a 38E! Is this just in this line, do they have different sizing?” • “That is a very common reaction, especially when your bra size has changed. What you may not realize is that a G cup in a 34 has the same volume capacity as an E cup in a 38.” • “As the band gets smaller so does the cup. And since your ribcage is only 34” around, the 38 you were wearing wasn’t supporting your breast tissue.” • This will be the size you want to start with when shopping for bras, now that we have gone through the checkpoints you will know how to test the fit. Fit Challenges & Solutions Challenge Solution
• It is always recommended that you hand wash your bras in a mild detergent designated for lingerie and delicates. A 3-5 minute soak in the sink should do. • If you put your bras in the washing machine, use a lingerie mesh bag and always hook the bra before putting it in. Place on a delicate cycle and only place light weight delicates in the wash with them. • Never put your bras in the dryer, the heat melts the delicate fibers and elastic. Always lay flat to dry. • Rotate your bras daily with 24-48 hours in between wearings. • Having 2-3 sports bras in your wardrobe will allow you to easily rotate them and extend the life of your bras. Caring for Your Bras
Anita International Corporation 6365 NW 6th Way - Suite 300 - Fort Lauderdale, FL 33309 1-800-866-6223 X432US - 01/23 5544 1676