RACING MAGAZINE | 1 MAGAZINE RACING CARS RACING AS AN ENTERTAINMENT ROAD HOW YOU CAN BOND OVER WATCHING CAR RACING. CAR RACING MAGAZINE THE MAGAZINE FOR CAR RACING ENTHUSIASTS. THE CONCEPT OF RACING CAR RACING MAGAZINE | 1 ROAD THE CONCEPT BEHIND CAR RACING
2 | RACING MAGAZINE THE CONCEPT OF RACING CAR Racing cars are developed through both experimental and computational methods in undisturbed flow with low turbulent intensities. Allowing consistent and repeatable results to be attained and leads to racing cars being optimised to be very efficient in a uniform, non-turbulent flow-field. However, on track cars are subject to a variety of turbulent flows arising from other cars, trackside infrastructure and wind. It is therefore beneficial to understand how high turbulence intensities affect the performance of racing car components in comparison to those tested at usual wind tunnel conditions. 2 | RACING MAGAZINE
RACING MAGAZINE | 3 CONTECT RACING MAGAZINE | 3 01 : MCLAREN P1 SPORT CAR 02 : PORSCHE 918 SPYDER 03-04 : WHAT IS A RACECAR? 05 : WHAT DO PEOPLE LIKE SPORTS CAR? 06 : HEALTH BENEFITS OF CAR RACING 07-09 : ROSSO FERRARI 10 : HOW DO RACE CAR SPONSORSHIPS WORK? 11-12 : WHAT IS THE BIGGEST RACING COMPETITION? 13-14 : HOW CAMP CARS WORK 15 : WHAT IS ILLEGAL CAR RACING CALLED? 16 : HOW MUSH DOES F1 SPONSORSHIP COST? 17 : ADVERTISING ON RACE CAR?
4 | RACING MAGAZINE MCLAREN P1 SPORT CAR The McLaren P1 is a limited-production mid-engine plug-in hybrid sports car produced by British automobile manufacturer McLaren Automotive. Debuted at the 2012 Paris Motor Show, sales of the P1 began in the United Kingdom in October 2013 and all 375 units were sold out by November. Production ended in early December 2015. The United States accounted for 34% of the units and Europe for 26%. It is considered by the automotive press to be the successor to the McLaren F1, utilising hybrid power and Formula One technology, but does not have the same three-seat layout. It was later confirmed that the Speedtail served as the actual successor to the McLaren F1. The P1 has a mid-engine, rear wheel drive design that used a carbon fibre monocoque and roof structure safety cage concept called MonoCage, which is a development of the MonoCell first used in the MP4- 12C and then in subsequent models. Its main competitors are the LaFerrari and the 918 Spyder. They are all similar in specifications and performance, and in a race around Silverstone circuit they were all within half a second of each other, the P1 finishing first at 58.24 seconds and the LaFerrari finishing last at 58.58 seconds; the 918 was in-between with 58.46 seconds
RACING MAGAZINE | 5 PORSCHE 918 SPYDER The Porsche 918 Spyder is a limited-production mid-engine plug-in hybrid sports car manufactured by German automobile manufacturer Porsche. The 918 Spyder is powered by a naturally aspirated 4.6 L (4,593 cc) V8 engine, developing 447 kW (608 PS; 599 hp) at 8,700 RPM, with two electric motors delivering an additional 210 kW (286 PS; 282 hp) for a combined output of 652 kW (875 hp) and 1,280 Nm (944 lbfft) of torque. The 918 Spyder’s 6.8 kWh lithium-ion battery pack delivers an all-electric range of 19 km (12 mi) under the US Environmental Protection Agency’s five-cycle tests. Production began on 18 September 2013, with deliveries initially scheduled to begin in December 2013, and a starting price of ≈€781,000 (US$845,000 or GB£711,000). The 918 Spyder was sold out in December 2014 and production ended in June 2015. The 918 Spyder was first shown as a concept at the 80th Geneva Motor Show in March 2010. On 28 July 2010, after 2,000 declarations of interest, the supervisory board of Porsche AG approved series development of the 918 Spyder. The production version was unveiled at the September 2013 Frankfurt Motor Show. Porsche also unveiled the RSR racing variant of the 918 at the 2011 North American International Auto Show, which combines hybrid technology first used in the 997 GT3 R Hybrid, with styling from the 918 Spyder. However, the 918 RSR didn’t make it to production. The 918 Spyder was the second plug-in hybrid car manufactured by Porsche, after the 2014 Panamera S E-Hybrid.
6 | RACING MAGAZINE A racecar is a vehicle designed and built for speed, performance, and competition. These cars are made for racing and are found at racetracks or racing circuits rather than on the street. The term racecar is a bit of a catchall, as there are different types of races that have specific requirements for the cars that compete in them. A few popular racecars are open-wheel, stock cars, rally cars, and drag racers. Formula 1 and Indy 500 racing should come to mind when you think of open-wheel or single-seated racecars. Formula 1 racing is currently the most popular televised motorsport worldwide. The design of open-wheel cars features an exposed cockpit and wheels, a low center of gravity, and an engine and large spoiler in the rear. As run by the National Association for Stock Car Auto Racing (NASCAR), stock cars are distant cousins of the production versions found in showrooms. They retain some vague resemblance in exterior appearance and engine design but without the amenities you’d expect to find on cars on the dealer’s lot. In the sport’s early days, stock cars were nearly identical to models coming off the production line. These racecars perform a series of laps like Indy cars on an oval track. Rally cars can race on-road and offroad. They are more compact and often have a hatchback design. Unlike the racecars above, these cars run from a designated starting line to a finish line. The are two types of racecars at the drag strip: heavily modified production cars and long open-seated cars with bicycle-sized tires in the front and massive engines and tires in the rear. These cars race in a straight line for the fastest time possible. Dragsters travel so fast in such a short space that they often release a parachute at the finish line to decelerate. That’s called a palindrome. Spell racecar backwards and you still get racecar. Some other palindromes include dad, Go dog, and Poor Dan is in a droop. (When creating a palindrome with more than one word, capitalization, spaces, and punctuation usually don’t count.) Oddly enough, it is named Racing due to it’s proximity to a racetrack. WHAT IS A RACECAR?
RACING MAGAZINE | 7 One of these is the adrenaline rush that comes with watching high-speed vehicles race. Besides being able to watch the action, fans also get to interact with the large crowd of buffs and it is very social. Besides being entertaining, professional race drivers give people a reason to love the sport. Biologically speaking, driving fast is accompanied by a surge of adrenaline which causes blood pressure and heart rate to jump. Some are more susceptible to this high than others, but the research has shown that in general it hits men harder than women.27 Sept 2015 There’s no pressure, criticism, or stress. Driving fast might be dangerous, which is bound to be an adrenaline rush, but it’s also a time when a man can simply unwind and feel good. There aren’t too many ways men can express their frustrations or calm their nerves. Conclusions. Athletes sprint 2.4% faster when motivated by racing. Racing provides another tool in a coach’s toolbox to get faster training reps from their athletes. It’s a perfect option to help bridge the gap between controlled drills focused on technique and the true end goal of training being fast at game speed. Racing games can actually teach you to be a better driver on the road too, helping you improve reaction times and giving you an idea of what to do, should things go south.
8 | RACING MAGAZINE The top cars can hit over 325mph. They are the fastest accelerating machines in the world, capable of reaching 100mph in under a second. Races last only a few seconds and drivers are subjected to up to 4Gs. WHAT DO PEOPLE LIKE SPORTS CAR? These rides are focused more on enhancing the quality of your drive rather than going for functionality, spaciousness, and other features that are associated with an average vehicle. These features sometimes play an essential role in the buying decision. The main appeal of a sports car’s design is the fact that it complements its main function -- to deliver superb performance. From its aerodynamic silhouette to its wide tires, everything a sports car has to offer is there to make it go fast and brake as smoothly as technically possible. 8 | RACING MAGAZINE
RACING MAGAZINE | 9 HEALTH BENEFITS OF CAR RACING Cardiovascular fitness: Racing requires quick reflexes, agility, and endurance, all of which can help to improve cardiovascular fitness. The high-intensity bursts of activity followed by periods of rest can also help to boost your metabolism, burning more calories and improving your overall cardiovascular health. Stress relief: Racing can be a great way to let off steam and relieve stress. The adrenaline rush that comes with racing can help to improve mood and reduce anxiety. Plus, the concentration and focus required to succeed in racing can be a great way to clear your mind and forget about everyday stressors. Coordination and reaction time: Racing requires a high level of coordination and quick reaction times. Regular racing can help to improve these skills, which can be beneficial in other areas of life as well. Whether you’re driving in everyday traffic or playing sports, good coordination and quick reactions can come in handy. Teamwork: Many racing events are team-oriented, requiring players to work together to strategize and succeed. This can help to improve teamwork and communication skills, which can be beneficial in both personal and professional settings. Mental agility: Racing requires quick thinking and decision-making skills. The fast-paced nature of the sport can help to improve mental agility and problem-solving abilities. In addition to the physical benefits of racing, it can also be a fun and exciting social activity. Participating in racing events or watching them with friends and family can be a great way to bond and have fun together. Professional drivers’ stress levels are lower than those of non-racers. This is consistent with previous research, which showed that professional drivers’ brains were more active during simulated racetrack events. Ford Performance partnered with professional drivers to conduct this study. The researchers found that participants exhibited higher levels of synchronized brain activity in areas such as the cerebellum, caudate nucleus, posterior parietal cortex, and anterior cingulate cortex. Furthermore, the drivers showed more gray matter density in areas such as the precentral cortex and inferior frontal cortex than in non-racing participants. While racing can be stressful, the intense nature of this sport may also improve your mental health. High-speed racing may train the brain to reduce the signaling of adrenaline and reduce heart rate and sweating. These effects may be transferable to other situations, including the workplace and personal life. Dr. Blomeley’s study suggests that the mental training experienced in automobile racing may lead to improved performance in the workplace. RACING MAGAZINE | 9
10 | RACING MAGAZINE ROSSO FERRARI To develop that sentiment, when you think of a red sports car, your mind will almost certainly conjure up a Ferrari. After all, not only is red the definitive livery of Ferrari’s Formula One team, but it’s also by far the most popular colour chosen by clients. At its peak in the early 1990s, a remarkable 85 per cent of all Ferraris built were painted red. Even today, the figure is 40 per cent. There is one shade of red in particular that sears out of Ferrari’s colour swatch catalogue: Rosso Corsa, which translates as ‘Racing Red’. The inference is clear: as the historic international colour of Italian racing cars, red represents the very lifeblood of Ferrari. Some of the most iconic Ferrari models of all, such as the 288 GTO, were only available in this shade of red. And the vibrant blood-red Rosso Corsa shade was the natural choice when Ferrari came to launch the new Ferrari 488 Pista, the latest in Ferrari’s ‘Special Series’ cars, which seek to bring the emotions of driving a track racing car to a road car. When the covers of the 488 Pista were removed at the Geneva Motor Show public unveiling in March 2018, underneath was a bold Rosso Corsa example. When asked why this colour was selected, Ferrari’s Head of Product Marketing, Nicola Boari, said: “Rosso Corsa is rooted in our DNA. We really believe it interprets the best link with the brand – it’s our most representative colour.” WHAT WAS FERRARI ORIGINAL COLOUR? What Color Was the First Ferrari? The most classic of Ferrari color is red, of course, so it should come as no surprise that the first models were in fact red.
RACING MAGAZINE | 11 That’s not to say, of course, that Rosso Corsa is Ferrari’s only shade of red: a huge variety of hues is available. For instance, Rosso Scuderia is lighter than Corsa, while Rosso Mugello is darker. Some Ferrari models are available in ‘Historical’ shades too, drawing on Ferrari’s rich hertitage, such as Rosso Dino and Rosso Fiorano. Then there are special colours such as Rosso Monza, Rosso Formula 1 2007, Rosso Fuoco and Rosso Berlinetta, all viewable on Ferrari’s configurator. New reds are constantly evolving, such as Rosso 70 Anni, created for Ferrari’s 70th birthday year in 2017. Then there’s Ferrari’s newest shade in the red spectrum, formulated especially for the launch of the Ferrari Portofino. Appropriately enough, this metallic triple-coat paint is called Rosso Portofino. It doesn’t take a great leap of the ingenuity to appreciate that the sumptuous shade could easily evoke a fine red wine from the Italian Riviera. In fact, there is no limit to how many shades of red can be applied to a Ferrari. Maranello’s Tailor Made personalisation programme means that the client’s imagination calls the tune: literally any colour sample can be used as a basis to create bespoke paintwork.
12 | RACING MAGAZINE Rosso Corsa is also the international motor racing color of Italian teams. Accordingly, it wasn’t Scuderia Ferrari that claimed ownership of the color and made it its own; rather, Rosso Corsa was the national color of all Italian racing teams. “Before being a brand, Ferrari acted as Alfa Romeo’s factory team on motor racing circuits. At the time, the former Fédération Internationale de l’Automobile (FIA) required cars to be painted according to a color code, wherein each shade represented a country,” says Barnebys. “The vehicles were therefore painted according to their country of origin: green for England, blue for France, silver-grey for Germany and… red for Italy.” Currently, Ferrari offers its customers more than 30 distinct paint colors, including shades of silver, yellow, green, blue, black, white, and red. According to Rosso Automobili, some clients can even let their imagination and creativity run free and create their own colors. In this context, various sources report that the appeal of Ferrari’s signature red is gradually waning.
RACING MAGAZINE | 13 How much do car advertisements pay? Typically, you’ll earn $50-300/month, depending on the size of the sticker or wrap, your city, and how much you drive every day. A small sticker might only earn you $50/month. If you drive all day in a large metropolis and get a full wrap that covers your entire car, you may even earn up to $500/month. A primary NASCAR sponsorship includes basic elements such as your logo on the hood, rear quarter panels and TV panel of the car or truck, PR and Social Media support, sponsor’s seats in the pit box, 6-8 team garage hot passes for each race, hospitality opportunities and driver appearances. HOW DO RACE CAR SPONSORSHIPS WORK? RACING MAGAZINE | 13
14 | RACING MAGAZINE Called the Greatest Spectacle in Racing, it consists of two hundred laps of the two-and-a-half-mile track and is held annually in the aptly-named Speedway, Indiana. Up to 300,000 spectators watch it every year, and it is perhaps the most important race in the American side of the sport. These vehicles produce up to 700 horsepower and can reach speeds of 237 miles per hour. The first winner was pioneer Ray Harroun in 1911. The race itself is limited to thirty-three drivers in the field, further marking the race’s prestigious nature. Perhaps the most endearing quality of the event is the traditional singing of “Back Home Again in Indiana,” which is sung before the start of every race. Actor and singer Jim Nabors had the honor of leading the crowd in a song from 1972 until 2014. WHAT IS THE BIGGEST RACING COMPETITION? 14 | RACING MAGAZINE
RACING MAGAZINE | 15 Champion Racing was a sports car racing team based in Pompano Beach, Florida, USA. Founded in 1994 by Dave Maraj, a former rally driver from Trinidad, as the motorsport wing of the Champion Motors car dealership, the team has campaigned various Porsches and Audis in North American road racing series. Champion Racing’s extensive record includes a win at the prestigious 24 Hours of Le Mans in 2005, and 5 straight American Le Mans Series LMP1 championships, 2 as a private team and 3 as a factory team under the name Audi Sport North America. Champion entered their first race at the 1993 12 Hours of Sebring, finishing 21st overall and 7th in the Invitational GT class with a Porsche 911 Carrera 2 driven by Justin Bell, Mike Peters, and Oliver Kuttner. Mike Peters later stopped race driving and became team manager for the team. In 1994, they entered a 911 Turbo in several IMSA GT races, including the 24 Hours of Daytona and 12 Hours of Sebring. For the 1995 season, Champion partnered with Michael Colucci Racing (MCR), and the team moved up to a 2 car team with a pair of 911 GT2. Champion running the #72 car (964 chassis) and MCR running the #74 car (993 chassis). After an accident put them out a Daytona, Hans-Joachim Stuck and Bill Adam finished 2nd in the GTS-1 class at Sebring. They also collected class podiums at Watkins Glen and Sears Point in the #74 car. In 1995 the team adopted the livery of a white background with various streaks of colours that has since become indelibly associated with the team. In fact, this livery was used on all Champion Racing entered cars, except for the special Stars & Stripes variation, using the blue and read colors of the American flag only, as tribute to the victims of the September 11 attacks. In 1996, Stuck and Adam won the GTS-1 class at Sebring with the #74, the first major win for Champion Racing. In 1997 Champion scaled back to a one car team, taking over the reins of the #74 Porsche with Stuck, Adam, and Thierry Boutsen finishing 2nd in class at the 1997 Daytona 24 Hours.
16 | RACING MAGAZINE Champ Car racing is one of the most technologically advanced sports in the world today. And, other than space shuttles and jet fighters, Champ Cars are the most sophisticated vehicles that we see in common use. Their carbon fiber bodies, incredible engines, advanced aerodynamics and intelligent electronics make each car a high-speed research lab. Because a Champ Car runs at speeds up to 240 mph, the driver experiences G-forces and copes with incoming data so quickly that it makes Champ Car driving one of the most demanding professions in the sporting world. Have you ever wished you could go behind the scenes and really understand how Champ Car racing works? Where do these incredible cars and engines come from? How do the drivers become drivers, and how do they train for each race? Who is on the team, and who works on these cars before and during each race? What is happening in the pits on race day? To answer questions like these and really understand how a complete Champ Car team works, we will learn about the car, the driver and the people that make up the Motorola PacWest Racing Team. In this article, you’ll see everything that makes a Champ Car work through the eyes of the Motorola PacWest Racing Team. This level of diversity makes a season of Champ Car racing incredibly exciting. The racing teams have to create cars that are flexible enough to run under all of these different conditions. The teams have to completely revise the aerodynamic package, the suspension settings, and lots of other parameters on their cars for each race, and the drivers have to be extremely agile to handle all of the different conditions they face. No two races are alike in Champ Car racing. Approximately 25 cars and drivers -- like the Motorola PacWest Racing Team’s number 18 car driven by Mark Blundell -- compete in the 20 Champ Car races that make up a season. The sanctioning body for Champ Car racing is CART, or Championship Auto Racing Teams, Inc.. CART is the governing body for the sport, setting the rules that the teams have to follow (see the CART Web site for the complete rule book), and it also provides the race officials who oversee each event. See the CART Web site for complete details, television schedules and race times. HOW CHAMP CARS WORK? For 1998, Champion Racing purchased a Porsche 911 GT1 Evo. The team ran a full season in the USRRC GT1 class, winning the 6 Hours of Watkins Glen and finishing on the podium in 3 other races, winning the makes (Porsche) and drivers (Boutsen) championships. The team also competed in three PSCR races; Boutsen, Bob Wollek, and Andy Pilgrim finished 2nd in GT1 and 3rd overall at the 12 Hours of Sebring, Boutsen and Wollek won the GT1 class at Road Atlanta in June (3rd overall), and Boutsen, Wollek and Ralf Kelleners won the GT1 class at the inaugural Petit Le
RACING MAGAZINE | 17 The chassis of a Champ Car is an amazing thing -- formed almost completely out of carbon fiber and aluminum honeycomb, a Champ Car chassis is extremely strong and lightweight. The entire chassis of the PacWest Motorola car weighs only about 1,000 pounds (455 Kilograms) when it arrives from the factory. The team then begins mounting things like the engine and electronics onto the chassis. The chassis for the Motorola PacWest car is made by Reynard in England. Reynard supplies the chassis for a number of the teams. Other teams use chassis from Lola. Every year, the manufacturers release a new chassis and all of the teams start from scratch, attending testing sessions to try to gain a competitive advantage with their new chassis. One reason that a new chassis comes out every year is because the rules evolve with each season. For example, in 1999, the CART rules reduced allowable aerodynamic downforce by 500 pounds, and all of the chassis manufacturers took this rule change into account in their designs. (The Information section of the CART Web site contains the complete rule book for Champ cars.) When it arrives from the factory, the chassis comes complete with the body of the car, the suspension, the steering system and the transmission, and is called a rolling chassis. The team’s job is to add things like the engine and electronics to the rolling chassis and tune it to the driver’s style for maximum performance. The chassis of a Champ Car as described here weighs approximately 1,110 pounds (500 kg). Adding the engine and other components brings the weight up to the official 1,550 pound (700 kg) running weight for a Champ Car. At race time, the driver and fuel bring the car’s total weight to between 1,900 and 2,000 pounds (860 to 910 kg). The Aerodynamics One of the most important features of a Champ Car is its aerodynamics package. The most obvious manifestations of the package are the front and rear wings, but there are a number of other features that perform different functions. A Champ Car uses air in three different way The engine in a Champ Car creates an incredible amount of heat. The car is burning a gallon of methanol fuel every 30 seconds or so, and that process releases approximately 100,000 BTU of heat per minute that the car must dump through its radiators (one Champ Car produces enough heat in 10 hours to heat a 2,000 square-foot house all winter!). The side pods are designed to move a huge amount of air past
18 | RACING MAGAZINE Over the past decade, Audi has experienced unprecedented success in endurance racing, racking victories at the prestigious 24 Hours of Le Mans 12 of the last 14 years. This year, however, manufacturers like Porsche and Toyota have spent big money on their racecars and hired ex-Formula One stars like Mark Webber, Nick Heidfeld, and Alex Wurz in an attempt to dethrone the champions. In addition to the pros, endurance racing also allows amateur “gentlemen” drivers to enter its races. Over the years, actors like Paul Newman and Patrick Dempsey have raced and experienced varying amounts of success at the series’ 24 Hours of Le Mans. Street racing is typically an unsanctioned and illegal form of auto racing that occurs on a public road. Racing in the streets is considered an ancient hazard, as horse racing occurred on streets for centuries, and street racing in automobiles is likely as old as the automobile itself. It became especially prevalent during the heyday of hot rodding (1960s), muscle cars (1970s), Japanese imports (1990s) and sports cars (2000s). Since then, it continues to be both popular and hazardous, with deaths of bystanders, passengers, and drivers occurring every year. In the United States, modern street racing traces its roots back to Woodward Avenue, Michigan, in the 1960s when the three main Detroit-based American car companies were producing high-powered performance cars. Since a private racing venue was not always available, street races would be held illegally on public roads. WHAT IS ILLEGAL CAR RACING CALLED?
RACING MAGAZINE | 19 HOW MUSH DOES F1 SPONSORSHIP COST? The cost of sponsoring a Formula 1 team can vary greatly depending on the size and involvement of your company. As an example, smaller businesses usually pay $500k – $750K while larger corporations may spend several million dollars per year in support for their F1 sponsorship. In many articles of this blog we have attempted to answer the question “how much does sponsorship cost…“? Or “How much to sponsor a F1 team?” These are key questions when we face a sponsorship project in a company, and it is one of the first questions that is asked to sport marketing agencies such as ours. Today we want to deal with the cost of the sponsorships in the Formula 1 environment. The Formula 1 championship has always been one of most interesting activities for those who study sports marketing and it is also a common case study in the sponsorship world. In fact, it is from Formula 1 that the concept of modern sport sponsorship developed, and it is here that we can still find the most surprising advancements of the discipline. That’s why there is always curiosity about the F1 sponsorship cost and the budget invested by Formula 1 sponsors. Such as MotoGP, also F1 is a sport with planetary visibility, and it has the extraordinary (and very rare) characteristic of being a mobile communication platform: every 7 or 15 days the circus goes to a different country, bringing the possibility of engagement on site, hospitality opportunities etc. With the help of the Business Book we try to give a more detailed answer, showing the big picture of the sponsors and partners of Formula 1. Find below a detailed list of the 2022 Formula 1 sponsors divided by team.
20 | RACING MAGAZINE When in the 60’s tobacco companies were told they were no longer allowed to have their names painted in capital letters in billboards and magazines, their marketing teams had to come up with a solution. With traditional advertising out of the equation, they needed to put their brands out there via an innovative marketing platform that was popular and yet bold enough to convey the right values. And yes, back in the day, cigarettes were masculine, brave, powerful, stylish and incredibly sexy -or at least that’s how Madison Avenue portrayed them. The similarities with the bouquet of values sported by another rampant trend of that époque, car racing, were so uncanny that the tobacco industry as a whole decided that race cars sponsorship, and in particular Formula 1 sponsorship, was the next big thing. They were not wrong and the results were amazing: not only sales were up, but other major marketing indicators went through the roof. Tobacco had found their cash cow and for more than 30 years cigarette brands from Marlboro to Rothmans, from West to John Player Special became synonymous with the world’s fastest single-seaters, creating some of the most iconic liveries of modern design. ADVERTISING ON RACE CAR?