EXECUTIVE SUMMARY Dapur Umi is a renowned culinary brand specializing in crafting traditional and innovative karipap varieties. With a rich heritage, our commitment to quality, authenticity, andinnovation has positionedus as a market leader in the savory snack industry. Product Offering: Our signature karipap are meticulously handcrafted using premium ingredients and secret family recipes, ensuring a delightful culinary experience with every bite. We offer a diverse range of flavors, catering to various tastesandpreferences. Dapur Umi curry puffs are widely acclaimed for their superior taste and quality. Our products are available through multiple channels, including our market stall, online platforms, and strategic partnerships with leading retailers. Dapur Umi is ready to continued growth and success, fueledby our unwaveringdedication toquality, innovation, and customer satisfaction. We are confident that our brand will continue to captivate consumers and expand ourpresence intheglobal market. Our target market is polythecnic students , individuals , and families seeking traditional snacks looking for authentic Malaysian experiences. Summarize the key points and emphasize the potential success and viability of the karipap. .
VISION My vision is to ensure that karipap Dapur Umi can be enjoyed by all groups, from old to young. I also want to ensure that karipap Dapur Umi becomes a leader in the healthy food industry. To bring people together and positively impact our customers, environment, and community. To be a leading provider of high-quality, delicious cuisine and exceptional customer service by providing a varied and adaptable service with consistency and presentation that will create a lasting impression. MISION Providing quality, fast, and flexible services to achieve a level of customer satisfaction. Making karipap a snack that everyone is interested in by doing good promotion and introducing it directly to the community as well as by placing ads on social media. Becoming a snack product enjoyed by every community.
LOGO "Dapur Umi" emphasises the use of healthful ingredients in its dishes, demonstrating a commitment to serving nutritious and nourishing meals. My mother passed along all of the recipes, indicating a long-standing tradition of home-cooked dinners. The slogan "Fresh From Our Kitchen" emphasises the brand's humble origins, implying that these recipes were perfected and treasured in the family home. This narrative of familial legacy, combined with a focus on health-conscious cooking, generates a brand image that is both intimate and trustworthy, appealing to a broad audience looking for real, handcrafted flavours that prioritise health and well-being.The colour palette employs warm colours to express a sense of natural ingredients and warmth, while the "Dapur Umi" font is basic yet elegant, emphasising the traditional and handcraftednature of the recipes.
RM10 RM10 RM10 DAPUR UMI PRODUCT PROFILE OUR MENU: SARDIN DAGING KENTANG
Business Model Canvas Key Partners Cost Structure Revenue Stream Key Activities Key Resources Channel Value Propositions Customer Relationship Customer Segments Procuring ingredients. Preparing the curry puff filling and dough. Baking or frying the curry puffs. Marketing and selling the curry puffs. Suppliers for ingredients (flour, potatoes, spices, etc.). Distributors or retailers for selling the curry puffs. Kitchen facilities for cooking. Skilled chefs or cooks. Packaging materials. Marketing and sales channels. Delicious and authentic curry puffs. Convenience and portability. Variety of flavors (e.g., vegetarian, chicken, beef). Direct sales at markets or events. Online sales with home delivery. Wholesale to cafes or stores. Physical stores or stalls. Online platforms (website, social media, delivery apps). Individuals looking for quick snacks. Food enthusiasts interested in trying new flavors. Cafes or stores looking for unique products to sell. Ingredient costs. Labor costs. Rent for kitchen space or retail outlets. Marketing and advertising expenses Sales of curry puffs. Bulk or wholesale orders. Catering for events or parties. BUSINESS MODEL CANVAS DAPUR UMI