2021 Match Madness Nonprofit Packet

NONPROFIT PLAYBOOK

TABLE OF CONTENTS

General Information................................................................................................................ 3
Event Details.................................................................................................................................. 4
What’s New in 2021................................................................................................................. 5
Donation Information............................................................................................................ 6
Nonprofit Information........................................................................................................... 7
Bonus Grants/Incentives...................................................................................................... 9
Important Dates....................................................................................................................... 10
Planning Checklist................................................................................................................. 11

ALL TIME STATS SHEET

OVER $2.5 MILLION IN IMPACT SINCE 2012!

` 4,660 donors ` $1,780,029 donated ` 88 charites & causes
` 10,341 gifts
` $724,676 match & ` $2,504,705 total

bonus grants impact

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THE BASICS

MATCH When: Thursday, March 25, 2021
MADNESS Where: Salina Fieldhouse, 140 N. 5th St.
Time: 7 a.m. to 7 p.m.
EVENT

ONLINE Where: www.matchmadnessgscf.org
DONATIONS When: Thursday, March 25, 2021
Time: 12 a.m. to 11:59 p.m.

IMPORTANT Nonprofit Agreement & Registration Form: gscf.org/matchmadness/
LINKS Online Giving Site: matchmadnessgscf.org
Match Madness Portal: matchmadnessgscf.org/nonprofits
Your Login & Password:_____________________________________

GSCF Rita Northup, Executive Assistant
CONTACTS [email protected] | 785-823-1800

Annika Wilson, Director of Marketing & Communications
[email protected] | 785-823-1800

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EVENT DETAILS

Thursday, Salina Fieldhouse 7:00 a.m.
25 March 25, 2021 140 N. 5th St. to 7:00 p.m.

Donation Station

GSCF staff will accept donations at the
Fieldhouse from 7 a.m. to 7 p.m.
` Due to COVID-19, there will not be any

public events as in prior years.
` Donations can also be made online

at www.matchmadnessgscf.org OR
mailed to GSCF by March 25.

Free Throw/Half Court
Contest (Livestreamed)

Cheer on your favorite nonprofits from
the comfort of your own home as they
shoot hoops for extra dollars!
Competition starts a 4 p.m. and will be
livestreamed on Facebook.

Food Trucks

Make your donation and grab
lunch to go! Food trucks will be at the
Fieldhouse from 11 a.m. to 2 p.m.

Note: Event details are subject to change pending
the local COVID situation.

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NEW IN 2021

BE WEALTH Want to earn a $1,000 bonus prize? Our friends at BE Wealth are sponsoring a half
HALF COURT court shot contest during Match Madness!

SHOT ` The BE Wealth Half Court Shot Contest will be held in conjunction with the
Free Throw Contest, and streamed on Facebook Live starting at 4 p.m.

` Nonprofit representatives will be given two shots to shoot from half court,
after they shoot their free throws.

` If there are multiple winners, the $1,000 grand prize will be divided equally
among the winning organizations.

` If no one makes a shot, all participants will be entered in a drawing. We’ll
draw two winners and each organization will win $500.

` Representatives can be a staff member, board member or volunteer.
` Check KSHAA/other rules before asking a high school or college athlete!
` If you do not feel comfortable sending a representative due to COVID,
please contact us and a GSCF VIP staff member will be happy to shoot on
your behalf.
` Organizations are limited to one representative.

` Join us for a Facebook Live Happy Hour and cheer on your representative
with your favorite drink in the comfort of your own home.

` Sign up to participate on the Nonprofit Agreement & Registration Form.
(This activity is optional and not required.)

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DONATION INFO

HOW IT Donors select organization endowment(s) to support on March 25 (online, via mail, or
WORKS in-person).

` 100% of the donor’s gift will go to your organization’s endowed fund at GSCF.
` All Match Madness gifts are restricted to the 4.5% spendable rule.
` These gifts go to the principal of your endowed fund.

2020 Each gift will be matched proportionally up to 50% from a match pool of $200,000!

All gifts were ` Gifts will be matched up to a maximum of $2,000 per person per organization or
matched at 50%. $4,000 per household.

` No single organization is allowed to receive more than half of the total match.

HOW TO Matched dollars will be immediately available to the organization, while gifts to the
GIVE organization’s fund help build their endowment to meet future needs.

In Person
` Salina Fieldhouse, 140 N. 5th St.
` 7 a.m. to 7 p.m.
` Cash, Check, Credit Card, Donor Advised Fund, Stock

Online Mail

` www.matchmadnessgscf.org ` Greater Salina Community Foundation

` 12 a.m. to 11:59 p.m. P.O. Box 2876, Salina, KS 67402-2876

` Credit Card ` Must be postmarked by March 25, 2021

` Cash or Check

2020 Credit card gifts are subject to the following fees:
` Gifts made online - 2.2% credit card fee plus 30¢ transaction fee
83% of credit card ` Donors have the option to cover credit card fees.
donors covered

OTHER Out of town donors: Donations from out of town donors can be collected from the or-
NOTES ganization and brought in by one person. Due to COVID-19, local homebound donations
may also be collected by the organization.

` The organization must bring in individual donor checks, made out to GSCF with

the charity’s name in the memo line, along with the out off-town donor cover sheet,
available in your Match Madness Portal.

Donations are tax deductible.
` Donors will receive a receipt letter via email after the donation has been made.
` All gifts are irrevocable.

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NONPROFIT INFO

ELIGIBILITY Participating nonprofits must have an endowed fund with GSCF.

Organizations must complete and return the electronic Nonprofit Agreement
& Registration Form no later than January 8, 2021.

MATCHING Nonprofits may choose how to receive their matching dollars earned:
DOLLARS
` Option 1: Cash grant for immediate use.
` Option 2: Direct it to organization fund at GSCF.

This choice is indicated on the Nonprofit Agreement & Registration Form.

Donations by participating organizations to their own endowment fund
will not qualify for the match or incentive prizes.

PROMOTION Organizations are allowed to provide an additional match to their donors.

Participating nonprofits should market the event to their donors.

` GSCF will provide a Match Madness Marketing Toolkit with logos and
templates to help participating nonprofits market the event.

` Your organization can pre-order yard signs (at no cost to you) on the
Nonprofit Agreement & Registration Form.

` Your organization may also submit a 60 second Match Madness promo
video to GSCF to share on our social media outlets. (See page 8).

NONPROFIT Nonprofits now have the ability to manage their own online profiles!
PORTAL
The person listed as the primary contact on the Match Madness Registration
Form will become the admin for your organization’s Match Madness Portal, if
you don’t already have an account.

` Edit your profile.
` Upload photos and videos.
` Access the Marketing Toolbox.
` Export gift reports and donor lists after event & for past events.
` Admins can add other users for your organization.

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NONPROFIT INFO

MATCH Optional promotional videos may be submitted to GSCF to share on our social
media platforms.
MADNESS
` Submit your 60 second video promoting your mission to GSCF by
PROMO VIDEO February 19. GSCF will send you an email with a link to submit your video online.

This is offered as ` Videos should be no longer than 60 seconds and should highlight your mission,
an extra marketing fundraising goals, or any other compelling story on why people should donate to
your cause!
opportunity.
You are not required ` GSCF will kick off a virtual campaign on February 25, sharing all submitted
videos until Match Madness on March 25.
to make or
submit a video.

LEARN HOW TO MAKE A VIDEO

Join us for a 2-part virtual training series about how nonprofits can leverage live-streaming to
build relationships and raise funds. The course is taught by Chris Strub, a nonprofit giving day
expert. No cost to attend.

` Session 1: Wednesday, January 13, 2021, 12-2 p.m.
` Session 2: Wednesday, January 20, 2021, 12-2 p.m.

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BONUS GRANTS

BILL GREVAS Each organization can compete for up to $100 in bonus grants by
MEMORIAL participating in a Minute-To-Win-It free throw contest at the Salina Fieldhouse.
FREE
THROW Nonprofit representatives will be given one minute to shoot free throws.
Participants will get to shoot the whole rack of men’s basketballs.
Sponsored by Every free throw made (up to 10) will be worth $10 in bonus cash.

2019 STAT Watch Facebook Live and cheer on your representative!
` Representatives can be a staff member, board member or volunteer.
Nonprofit reps made
463 free throws for (Check KSHAA/other rules before asking a high school or college athlete!)
` If you do not feel comfortable sending a representative due to COVID-19,
$4,630 in bonus grants!
contact us and one of our staff members can shoot on your behalf.
` Organizations are limited to one time slot and one representative.
` Sign up to participate on the Nonprofit Agreement & Registration Form.

(Timeslots will be selected at a later time.)

BE WEALTH Each nonprofit representative will be given the opportunity to shoot 2 half court
HALF COURT shots AFTER completing their free throws.
` The prize for the winning shot is $1,000.
SHOT ` If there are multiple winners, the $1,000 will be divided equally amoung the

Sponsored by winning organizations.
` If no one makes a shot, all participants will be entered into a drawing, and two

organizations will be drawn to recieve $500 each. (See page 5 for more details).

AWARDS We will present three bonus grant awards at the conclusion of Match Madness.
This year, we want to reach more people through Match Madness and get more
people involved in giving, no matter the amount.

We will award first, second and third place prizes to the organizations who have the
highest number of donors. To be counted, each donor must give at least $10.

` Most Donors, First Place - $750
` Most Donors, Second Place - $500
` Most Donors, Third Place - $250

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MARK YOUR CALENDAR

DECEMBER 14 Nonprofit Registration Opens
JANUARY 6
JANUARY 8 gscf.org/nonprofitregistration
JANUARY 13
JANUARY 20 Nonprofit Virtual Kickoff Meeting
FEBRUARY 19 4-5 p.m. on Zoom, http://bit.ly/MMKickOff
MARCH 4-5
Meeting ID: 989 1686 0809 Passcode: 021389

DEADLINE:
Nonprofit Agreement & Registration

gscf.org/matchmadness

Chris Strub’s Academy: Livestreaming for
Nonprofits (Part 1), 12 - 2 p.m. on Zoom,

http://bit.ly/ChrisStrub1
Meeting ID: 949 7622 5545 Passcode: 112682

Chris Strub’s Academy: Livestreaming for
Nonprofits (Part 2), 12 - 2 p.m. on Zoom,

http://bit.ly/ChrisStrub2
Meeting ID: 946 5222 9480 Passcode: 465858

DEADLINE:
Match Madness Promotional Video
Free Throw/Half Court Shot Contest Sign-Up

(Both items are optional)

Yard Sign Pick-Up at GSCF

MARCH 25 Match Madness 2021

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PLANNING AHEAD

DEC SIGN UP

F Return your Nonprofit Agreement & Registration by Jan. 8. gscf.org/matchmadness

JAN SAVE THE DATE
FEB
F Mark Thurs., March 25 on all calendars, including your work calendar, website, etc.
F Inform all staff, board members and other key individuals of the date and location.
F Add Match Madness to your next board meeting agenda so you can brainstorm ideas.

MAKE A GAME PLAN

F Attend GSCF’s Nonprofit Virtual Kickoff Meeting on Wednesday., Jan. 6.
F RSVP for the Jan. 13 Livestream for Nonprofit Workshop (Part 1) http://bit.ly/ChrisStrub1

Meeting ID: 949 7622 5545 Passcode: 112682
F RSVP for the Jan. 20 Livestream for Nonprofit Workshop (Part 2) http://bit.ly/ChrisStrub2

Meeting ID: 946 5222 9480 Passcode: 465858
F Login to your Match Madness Portal and add/update users. matchmadnessgscf.org/nonprofits
F Download the Marketing Toolkit and appropriate materials from the Match Madness Portal.
F Develop your Match Madness marketing plan.
F Update your online profile with current information, videos and photos.

EVENT PREPARATIONS

F Make your promotional video. What story will you tell? Who will be in it? Where will you film?
F Sign up for a free throw time slot (more info to follow via email).
F Pick up yard signs from the GSCF office and distribute.

MAR ENGAGE & PROMOTE

F Announce your participation on your website, social media, newsletters, emails, etc.
F Incorporate the Match Madness logo and other promotional materials into your social media

posts, website and other communications.
F Send personalized letters and emails to your dedicated donor base.
F Get personal - call key donors and ask them to participate.

IT’S GO TIME!

F Pick up and distribute your Match Madness yard signs (more info to follow via email).
F Final marketing push for Match Madness.
F Thursday, March 25: Match Madness!
F Thank your donors.

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