BY: MOHAMAD AFIZUL BIN MOHAMED SERI
(19DRG20F2026)
Company Background
Akok Cikgu is a kuih akok food stall. This stall is first opened at Machang since 2019. This
food stall is founded by Cikgu Jaja, hence the name Akok Cikgu. Now this stall also have
another branch at Ketereh, Tanah Merah, Kuala Krai dan Kubang Kerian.
CEO/FOUNDER YEAR FOUNDED PRODUCT
MOHD SHARIZAL BIN
2019 Kuih Akok
SEMSUDDIN
PRODUCT
SERVICE
STUDY
Product
Kuih Akok
TARGET
MARKET
Target market for this business is:
1. All age and gender (age of 4-70)
Psychographic Demographic
1. Regardless of gender, men and 1. Made by Muslim.
women. 2. Can be eaten regardless of religion,
2. People that like traditional kuih. race and belief.
MISSION
Become Number 1 Akok Producer in
Kelantan
VISION
Produce Akok Cikgu products to the
domestic level throughout Malaysia.
CORPORATE
COLOR
Corporate Color for this company, which is
Akok Cikgu is yellow and black. This color is
used on their logo and signboard.
SWOT
Hard to maintain
Surrounding
skilled worker competitors
Limitations on
COVID-19 crisis
product and
preparations
High quality akok Strategic place
Reasonable price Great combination
Experienced worker of product which is
akok and drink
SUPPLIERS
Flour
J&J 668 RESOURCES (TERENGGANU)
KOZA BORONG & RUNCIT (KELANTAN)
EZZ MAJU TRADING (KELANTAN)
Egg
KS CHU MARKETING SDN BHD (KELANTAN)
TCMK ENTERPRISE (M) SDN BHD (KELANTAN)
SUPPLIERS
Coconut Milk
HALIMAT MAT DAUD ENTERPRISE
(KELANTAN)
Plastic
SYUHADA F&B TRADING (KELANTAN)
AKOK CIKGU BRANCHES IN KELANTAN
Tanah Merah Kubang Kerian
Machang Kuala Krai Ketereh
PROBLEM
STATEMENT
Problem in promotional video
(TTL)
Problem in poster promotion
(BTL)
SOLUTION
Create a promotional video (TTL)
Create a poster for promotion
(BTL)
Facebook
Akok Cikgu have a
Facebook social media
account which is 'Akok
Cikgu'.
MEDIUM OF
ADVERTISEMENT
Instagram
Likewise, Akok Cikgu
also have a Instagram
account which is
'akok_cikgu_'
THANK
YOU