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Details on Akok Cikgu Company

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Published by pijoseri, 2022-10-06 01:25:37

AKOK CIKGU

Details on Akok Cikgu Company

BY: MOHAMAD AFIZUL BIN MOHAMED SERI

(19DRG20F2026)

Company Background

Akok Cikgu is a kuih akok food stall. This stall is first opened at Machang since 2019. This

food stall is founded by Cikgu Jaja, hence the name Akok Cikgu. Now this stall also have


another branch at Ketereh, Tanah Merah, Kuala Krai dan Kubang Kerian.

CEO/FOUNDER YEAR FOUNDED PRODUCT

MOHD SHARIZAL BIN
2019 Kuih Akok
SEMSUDDIN

PRODUCT
SERVICE
STUDY

Product

Kuih Akok

TARGET

MARKET

Target market for this business is:
1. All age and gender (age of 4-70)

Psychographic Demographic

1. Regardless of gender, men and 1. Made by Muslim.
women. 2. Can be eaten regardless of religion,

2. People that like traditional kuih. race and belief.

MISSION

Become Number 1 Akok Producer in

Kelantan

VISION

Produce Akok Cikgu products to the

domestic level throughout Malaysia.

CORPORATE
COLOR

Corporate Color for this company, which is

Akok Cikgu is yellow and black. This color is

used on their logo and signboard.

SWOT

Hard to maintain
Surrounding

skilled worker competitors
Limitations on
COVID-19 crisis
product and

preparations

High quality akok Strategic place
Reasonable price Great combination

Experienced worker of product which is


akok and drink

SUPPLIERS

Flour

J&J 668 RESOURCES (TERENGGANU)
KOZA BORONG & RUNCIT (KELANTAN)
EZZ MAJU TRADING (KELANTAN)

Egg

KS CHU MARKETING SDN BHD (KELANTAN)
TCMK ENTERPRISE (M) SDN BHD (KELANTAN)

SUPPLIERS

Coconut Milk

HALIMAT MAT DAUD ENTERPRISE

(KELANTAN)

Plastic

SYUHADA F&B TRADING (KELANTAN)

AKOK CIKGU BRANCHES IN KELANTAN

Tanah Merah Kubang Kerian

Machang Kuala Krai Ketereh

PROBLEM

STATEMENT

Problem in promotional video

(TTL)
Problem in poster promotion

(BTL)

SOLUTION

Create a promotional video (TTL)
Create a poster for promotion

(BTL)

Facebook

Akok Cikgu have a

Facebook social media

account which is 'Akok


Cikgu'.

MEDIUM OF

ADVERTISEMENT

Instagram

Likewise, Akok Cikgu

also have a Instagram


account which is

'akok_cikgu_'

THANK
YOU


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