Distribution
The generated tokens will be distributed among the following categories.
Tokens reserved for the team and advisors are vested over a period of two year
TokEn GEnERATIon | 52
Proceeds
The proceeds of the Token Generation Event are intended to be used for the
following:
The treasury tokens are used to sustain the long term vision of the
decentral marketplace.
TokEn GEnERATIon | 53
TokEn GEnERATIon | 54
Roadmap
TokEn GEnERATIon | 55
REFERENCES
Addady, Michael: Merchants Say Amazon Is Copying Their Products.
http://fortune.com/2016/04/20/ama- zon-copies-merchants/
(accessed on January 11, 2018).
Chaffey, Dave: Forecast growth in percentage of online retail /
Ecommerce sales. https://www.smartinsights. com/digital-
marketing-strategy/online-retail-sales- growth (accessed May 8,
2018).
Johnson, Tara: The 2016 Amazon Average CPC by Category
Report. http://www.cpcstrategy.com/ blog/2016/09/2016-
amazon-sponsored-products-av- erage-winning-bids-by-category
(accessed January 13, 2018).
Kowalsky, Marc: Die fatalen Vier. In: Bilanz β Das Sch- weizer
Wirtschaftsmagazin, January 2018, p. 33-39.
Prillo, Gustavo: The Gafa Approach to Banking. http://
kpiadvisors.net/the-gafa-approach-to-banking/ (ac- cessed January
11, 2018).
Statista: Finnland: Bruttoinlandsprodukt (BIP) in jeweiligen Preisen von
2008 bis 2018 (in Milliarden US-Dollar).
https://de.statista.com/statistik/daten/studie/14395/
REfEREnCES | 58
umfrage/bruttoinlandsprodukt-bip-in-finnland (accessed January 11, 2018).
Finanzen.net: Snap Aktie. https://www.finanzen.net/aktien/ Snapchat-Aktie
(accessed January 11, 2018).
Various: Delegative democracy. https://en.wikipedia.org/wiki/
Delegative_democracy (accessed January 19, 2018).
REfEREnCES | 59
GLOSSARY
DAO Decentral Autonomous Organization Google,
GAFA Amazon, Facebook and Apple Search Engine
SEM Marketing
SEO Search Engine Optimization Token
TGE US Generation Event United States
Vote Votes are equal to the number of tokens owned.
Voting rights apply only to the marketplace platform
Voting rights during voting processes. They are not related to the
associated legal entity, its board or shareholders.
GLoSSARy | 60
Issued by
Power to the Merchants Ltd., Level G
(Office 1/2487), Quantum House, Abate
Rigord street, Taβ Xbiex XBX 1120, Malta
W H I T E P A P E R β V1.0