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100 / LANDSCAPE ARCHITECTURE MAGAZINE MAR 2024 THE BACK /BOOKS © BLAUWDRUK PUBLISHERS ABOVE A mapping of the Snogeholm landscape laboratory illustrates design principles and theoretical outcomes. TOP RIGHT The Snogeholm landscape laboratory in 2020, some 26 years after original plantings. “Part II: Dynamic Vegetation Design”; and “Part III: Labs for Learning and Engagement”—provide a scaffold for understanding eachland lab,their shared researchtools and vocabulary (e.g., profile diagrams, reference landscapes, woodland structural types), and their varied techniques of creative management. The first chapter, “Beginnings,” opens with a kind of glossary of key concepts: landscape and laboratory, conserving and creating, and design and management as a continuum, among others. I found myself rereading the definitions in this chapter while reading the accounts of the land labs, each in a different context—university campus, regional timber forests, and periurban edge. The reference landscapes and structural types for each lab are context dependent, so toggling between sections increased my understanding of how each concept was applied. Subsequent chapters in this section, “Profile Diagrams” and “Structural Approach,” are the stuff of world-building, and particularly apt forlandscape architects seeking to expand their planting palettes and planted form typologies. There is spatial and ecological nuance to the structural types of woodlands described—high woodlands, low woodlands, woodland edges, shrub types, half-open areas. These varied types are described as they change over time through plant growth, cooperation (e.g., nurse plants), seed pooling, and coppicing. Such precision highlights what design concerns such as form, materiality, and experience can bring to the design and management of woods. “Part II: Dynamic Vegetation Design” provides an in-depth look at the creative management of three areas within the SLU Alnarp land lab: Klaus Vollbrecht Park, Tor Nitzelius Park, and Alnarp Västerskog.It also chronicles the transformation of the woods over time—sometimes because of intention and other times from lack offunding and staff. Decisions to create glades, thin densities, increase seed pool distribution, and choreograph habitat complexity ladders are explored at various scales. This foregrounds the role of wood size and shape, as well as adjacent land uses, on biotic and abiotic performance. The research teams’ findings that creative management through small-scale interventions in a grove or wood evokes powerful responses from visitors—especially when juxtaposed with adjacentreference landscapes of similartree plantings that were not managed—is intriguing for both future design expression and design experience.In their explanation of various modes of creative management, the authors define design as a working practice of observing,recording, and editing that occurs before and after what is often perceived as design—the drawing of a planting plan or site plan.As the eye and hand of the landscape N Water Edge seed pool Species rich edge Species poor stand Species rich stand Gene pool
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102 / LANDSCAPE ARCHITECTURE MAGAZINE MAR 2024 THE BACK /BOOKS architect are stretched out over time and seasons, the authors find “creativity with continuity” as well as economically feasible placemaking intrinsic to their design process.In reflecting on possible future design practices, they rely less on master plans and more on tactical creative management of small places through pruning, thinning, and coppicing within a larger reference landscape matrix that requires less maintenance. One of the most surprising and valuable lessons of the 40- year land lab experience as recorded in Woods Go Urban is a stretching out of the design process over time and on-site. This is a book about slow looking—observing,recording, documenting, analyzing, designing, managing, experiencing, and altering the materiality, spatiality, and temporality of trees and their layered understories. Woods Go Urban makes a case for outdoor laboratories where multisensory learning takes place collaboratively through co-curations with local communities and more than human species. It is a valuable record of what can be accomplished over time in an academic land lab if personal determination, collective action, and transdisciplinary lenses are supported with institutional resources. Given the proliferation of land labs at American universities overthe past couple of decades, this account of the Scandinavian land labs is a timely gift—a guide forreimagining urban public spaces that transcend familiar park aesthetics and management practices in an era of climate change. Woods Go Urban answers many questions about the historical establishment of the SLU land lab and the management decisions required of long-term living laboratories. And it does so clearly, with vivid prose, multiple voices, and an elegant format. The book’s first 17 pages are mostly images of closely spaced trees, with varied intervals between trunks and varied bark textures. Each photograph records a particular time of the day or season through changing light qualities and ground covers. The front endpaper is a panorama of people with field books and pencils facing the same direction among trunks of trees. Observing, recording, noticing. The land labs are about more than studying woodland ecology and biodiversity; they are experiments in creating novel environmental experiences. An early text describes the unique importance of simply walking through the woods. “The first visit is often a walk full of excitement and surprise, and for the campus student often a learning experience,” note the editors. “It gives a rich, diverse and deep experience of woodland, despite its relatively limited size and young age.” The book is noteworthy for a series of “slow drawings” that manage to translate time and experience to the page. These exquisite hand-drawn elevations illustrate transects through the woods. Each tree along a transect took one person an hour to draw. Teams of students and faculty collectively draw a transect, which may be redrawn every five to 10 years. The elevations are layered upon one another to see how closely planted trees grow and decline in relationship to the growth rate and habit of adjacent or proximate trees. These drawings compress time into a spatial cut with maximum impact and minimal graphic fuss. These anatomical elevations are paired with horizontal-format photographs that immerse a reader in the experiential aspects of each type of wood. If there is a lack in Woods Go Urban, it is in not sharing the most significant evidence-based research findings from the lab’s creative management experiments in a format thatreadily THIS IS A BOOK ABOUT SLOW LOOKING— OBSERVING, RECORDING, DOCUMENTING, ANALYZING, DESIGNING, MANAGING, EXPERIENCING...
104 / LANDSCAPE ARCHITECTURE MAGAZINE MAR 2024 © BLAUWDRUK PUBLISHERS THE BACK /BOOKS correlates the spatial and material properties of woodland structural types with the ecosystem services they provide or maintain. This can still happen by expanding the excellent bibliography in the appendix into a literature review or annotated bibliography. That criticism aside, Woods Go Urban answers the call of many landscape architects eager to transform the viridicturn,Julian Raxworthy’s term, in landscape architecture theory into material practice. Woods Go Urban focuses on the medium and processes that differentiate landscape architecture thinking and creativity from other kinds of knowledge production, while exploring the seam between landscape architecture, forestry, ecology, and gardening. And while a new constellation of land labs emerging in the United States is supplementing the hand-drawing tools used by the Scandinavian land labs with handheld and aerial digital tools such as lidar, Arduino data sensing, and point cloud mapping, the Scandinavian example reminds us that learning in the field and full-scale laboratory research on woods, grasslands, water bodies, and habitats is different from modeling them digitally. We learn through our bodily experience. We are also changed by the wonder and awe that we experience when we slow down to look, observe, document, record, analyze, compare, alter, manage, and change the “soft fascination” that is nature. Woods Go Urban offers a template for rigor, experimentation, and world-building that transcends what can be learned inside a building, through a computer screen. It offers insights into the human emotional experiences and cognitive lessons found within urban woods that expand beyond the miniforest and urban forest trends with their singular focus on biodiversity and climate mitigation. Consider the multifunctional aspects of urban woods; they are places of learning and play, care and relaxation, wonder and work. Woods Go Urban is a manual for making places within the shade of trees that are components of a possible and hopeful sustainable urban future. ELIZABETH K. MEYER, FASLA, IS THE MERRILL D. PETERSON PROFESSOR OF LANDSCAPE ARCHITECTURE AT THE UNIVERSITY OF VIRGINIA SCHOOL OF ARCHITECTURE AND THE INAUGURAL FACULTY DIRECTOR OF UVA’S MORVEN SUSTAINABILITY LAB. ABOVE The densely planted birch avenue at Alnarp Västerskog when it was 11 years old (left) and at 20 (right), in 2018.
Washington, DC / iStockPhoto.com, Sean Pavone MARKYOUR CALENDARS! Sunday to Wednesday Ignite your week! The new Sunday-Wednesday schedule ensures that you kickstart your conference journey with maximum energy, making the most of every session and opportunity. ASLA 2024 Conference on Landscape Architecture #ASLA2024 OCTOBER 6-9 | Washington, DC Visit aslaconference.com Registration opens early May!
LANDSCAPE ARCHITECTURE FOR SEA LEVEL RISE: INNOVATIVE GLOBAL SOLUTIONS EDITED BY GALEN D. NEWMAN AND ZIXU QIAO; NEW YORK AND LONDON: ROUTLEDGE, 2022; 332 PAGES, $42.95. Bringing together awide range of case studies from North America, Asia, Oceania, and Europe, this collection turns the purview of landscape architecture from earth to water. In her foreword, Kate Orff, FASLA, stresses that the space where water meets land not only demands immediate critical attention but also represents “new imaginative territories of design, empathy, and empowerment.” Editors Galen D. Newman, FASLA, and Zixu Qiao organize their examples based on the structural requirementsneeded to combat sea-levelrise and increase flood resilience, which results in geographically diverse chapters that find parallels between, for example,Busan, SouthKorea, and Wilmington, Delaware. BOOKS OF INTEREST A CURIOSITY AND A CAUTION ABOUT WATER. SEA CHANGE: AN ATLAS OF ISLANDS IN A RISING OCEAN BY CHRISTINA GERHARDT; OAKLAND, CALIFORNIA: UNIVERSITY OF CALIFORNIA PRESS, 2023; 320 PAGES, $34.95. “Atlases are being redrawn as islands aredisappearing,”writes the academic and environmental journalistChristinaGerhardtinherintroductiontoSea Change. She uses maps, essays, and analytical and historical data to weave a portrait of places—often places that weatheredcolonization—that arenow succumbing to the impact of climate change. Her prose captures certain urgencies, suchas the popping sound as the ice melts in Greenland, or how sea-level rise on Niue causes aquifer salination. However, poetry and dispatches from contributors in these threatened landscapes best convey the loss. THE BACK /BOOKS FIVE BAY LANDSCAPES: CURIOUS EXPLORATIONS OF THE GREAT LAKES BASIN BY KAREN LUTSKY AND SEAN BURKHOLDER; PITTSBURGH: UNIVERSITY OF PITTSBURGH PRESS, 2022; 236 PAGES, $55. Five Bay Landscapes is both intimate and vast in scope—“transcalar,” as the authors put it. The book begins with the feeling of icy bay water on bare feet and extends, mapping the Great Lakes Basin through shoreline explorations and research into the history and contemporary conditions that shape this freshwater ecosystem. Karen Lutsky and Sean Burkholder, ASLA, both teach landscape architecture, and theirtexts are accompanied by beautiful digital drawings that illustrate particular phenomena and techniques, such as experiments in representation using the sediment and muddy water collected from Maumee Bay. 106 / LANDSCAPE ARCHITECTURE MAGAZINE MAR 2024
Martin Luther King, Jr. Memorial, Washington, D.C. - Photo by Robert Lyle Bolton. Annual Sponsors Educational Partner Guide to African American The Cultural Landscape Foundation’s (TCLF) newest ever-growing digital guide features sites associated with African American cultural lifeways; it begins with more than 125 entries and twenty biographical profiles, and is part of the foundation’s broader Race and Space initiative launched in 2020. Explore Now: tclf.org/african-american-guide Cultural Landscapes Presenting Sponsor The Cultural Landscape Foundation presents Th ® e Cultural Landscape Foundation presents ®
2024 Student Awards | Call for Entries is now open! Each year the ASLA Student Awards gives us a glimpse into the future of the profession. Award recipients receive featured coverage in Landscape Architecture Magazine, the magazine of ASLA, and in many other design and construction industry and general-interest media. Award recipients and their advisors will be honored at the awards presentation ceremony during the ASLA Conference on Landscape Architecture in Washington, DC, October 6–9, 2024. Entry Fee $80 + $80 for additional entries RegistrationDeadline May 3, 2024, 11:59 pm PST SubmissionDeadline May 24, 2024, 11:59 pm PST Categories General Design | Residental Design | Analysis & Planning | Research | Urban Design | Communications| Student Collaboration | Student Community Service American Society of Landscape Architects ASLA 2023 Honor Award | Residential Design From Shelter to Home Eugene, Oregon, United States | Madison Sanders, Student ASLA; Christina J Hardeman, Student ASLA; Mckenna O’Neill; Candi Rosario, Student ASLA; Kady Shiro; Cameron Coronado, Student ASLA; Tressa Cummings, Student ASLA; Giffin Glastonbury; Sarah Goldstein; Katherine Harrison; Basil Khalid, Student ASLA; Ted Meyer, Student ASLA; Holly Phares, Student ASLA; Tristan Matlock, Student ASLA; Jac Noland | Faculty Advisors: Jean Yang; Benjamin Shirtcliff | University of Oregon | Image Credit: “From Shelter to Home” Project Team To learn more, visit asla.org/2024cfe/student-home.html. Students may join ASLA for free and must be ASLA student members to participate in the student awards.
I N S T I T U T I O N S O F H I G H E R E D U C AT I O N Degree Programs by State 102 accredited landscape architecture degree programs to choose from across the United States. Looking to get your master’s degree? Flip the page for details on some LAAB-accredited programs. Scan the QR code to learn more aboutlandscape architecture education and career development. INSTITUTIONS OF HIGHER EDUCATION The perfect place to find out about LAAB-accredited landscape architecture degree programs. The Landscape Architectural Accreditation Board (LAAB)is the official accrediting body forlandscape architecture degree programs. Learn more about LAAB at asla.org/LAAB.
110 / LANDSCAPE ARCHITECTURE MAGAZINE MAR 2024 IN S TIT U TIO N S O F HIG H E R E D U C ATIO N Get to Know Your Institutions of Higher Education Your Journey as a Professional Starts Here American University of Beirut Arizona State University Auburn University Ball State University Boston Architectural College California Polytechnic State University California State Polytechnic University City College of New York Clemson University Colorado State University Cornell University Delaware Valley University Florida International University Harvard University Illinois Institute of Technology Iowa State University Kansas State University Kent State University Louisiana State University Michigan State University Mississippi State University Morgan State University North Carolina A &T State University North Carolina State University North Dakota State University Ohio State University Oklahoma State University Pennsylvania State University Polytechnic University of Puerto Rico Purdue University Rhode Island School of Design Rutgers University South Dakota State University State University of New York Temple University Texas A & M University Texas Tech University Thomas Jefferson University Universidad Ana G. Mendez University of Arizona University of Arkansas University of California, Berkeley University of California, Davis University of Cincinnati University of Colorado Denver University of Connecticut University of Delaware University of Florida University of Georgia University of Hawaii University ofIdaho University ofIllinois University of Kentucky University of Maryland University of Massachusetts University of Michigan University of Minnesota University of Nebraska University of Nevada, Las Vegas University of New Mexico University of Oklahoma University of Oregon University of Pennsylvania University of Rhode Island University of Southern California University of Tennessee University of Texas at Arlington University of Texas at Austin University of Virginia University of Washington University of Wisconsin Utah State University Virginia Tech Washington State University Washington University in St. Louis West Virginia University
DESIGN THE FUTURE DREAM BIG BLA I MLA | www.design.iastate.edu/landscape-architecture LANDSCAPE ARCHITECTURE Grab your sketchbook and get outside EXPERIENTIAL LEARNING | COMMUNITY ENGAGEMENT | FIELD STUDY | ENVIRONMENTAL SUSTAINABILITY STEM DESIGNATED Offering both undergraduate and graduate degrees, Iowa State University’s Department of Landscape Architecture seeks innovative students who want to explore landscapes and advocate for a stronger relationship between people and the environment.
112 / LANDSCAPE ARCHITECTURE MAGAZINE MAR 2024 IN S TIT U TIO N S O F HIG H E R E D U C ATIO N Join us on the forefront of design innovation, where you can create compelling landscapes that promote ecological integrity and social equity. Berkeley’s diverse research opportunities provide you the tools to plan for our future. Learn more on our website Bachelor of Arts in Landscape Architecture Master of Landscape Archiecture PhD in Landscape Architecture & Environmental Planning
The University of Texas at Austin’s Landscape Architecture Program engages the ecological, social, and sensory dimensions of the built environment to create resilient, equitable, and vibrant places in our rapidly changing world. Students enjoy small student-to-faculty ratios, excellent mentorship opportunities, and a network of alumni and professionals to help them build their future careers. WHAT STARTS HERE CHANGES THE WORLD
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120 / LANDSCAPE ARCHITECTURE MAGAZINE MAR 2024 THE BACK /ADVERTISER INDEX ADVERTISING SALES 636 Eye Street NW Washington, DC 20001-3736 202-216-2363 202-478-2190 Fax [email protected] SENIOR PRODUCTION MANAGER Laura L. Iverson 202-216-2341 [email protected] ADVERTISER WEBSITE PHONE PAGE # APE Studio c/o Richter Spielgeräte apeoriginal.com 212-213-6694 35, 129 Aquatix by Landscape Structures playlsi.com 877-632-0503 45 ASLA Annual Meeting & EXPO aslaconference.com 202-898-2444 105 ASLA EXPO Promotion advertise.asla.org/expo 202-216-2326 130-131 ASLA Fund aslafund.org 202-216-2366 129 ASLA LAAB/Institutes of Higher Education asla.org/LAAB 202-898-2444 109, 110 ASLA Student Awards asla.org/2024cfe 202-216-2331 108 Bartlett Tree Experts bartlett.com 877-227-8538 31 BCI Burke Co. 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LANDSCAPE ARCHITECTURE MAGAZINE MAR 2024 / 121 ASSOCIATION/FOUNDATION ASLA Annual Meeting & EXPO 202-898-2444 105 ASLA EXPO Promotion 202-216-2326 130-131 ASLA Fund 202-216-2366 129 ASLA LAAB/Institutes of Higher Education 202-898-2444 109, 110 ASLA Student Awards 202-216-2331 108 PuzzleHR 844-385-0515 114 The Cultural Landscape Foundation 202-483-0553 107 U.S. Green Building Council 202-552-1369 122 BUSINESS SERVICES Uline 800-295-5571 119 CONSTRUCTION/MAINTENANCE Bartlett Tree Experts 877-227-8538 31 DRAINAGE AND EROSION Cell Tek Geosynthetics, LLC 410-721-4844 128 Iron Age Designs 206-276-0925 97, 126 Ironsmith, Inc. 800-338-4766 24, 127 EDUCATION Boston Architectural College 617-585-0100 112 Iowa State University 515-294-6743 111 The University of Texas at Austin 512-471-1922 113 UC Berkeley 510-642-2963 112 College of Environmental Design University of Oregon 541-510-1490 110 FENCES/GATES/WALLS Versa-Lok Retaining Wall System 800-770-4525 116, 128 IRRIGATION HunterIndustries Incorporated 760-304-7499 48 LIGHTING Wayne Tyler, Inc. 866-413-7241 99 LUMBER/DECKING/EDGING Permaloc Aluminum Edging 800-356-9660 12, 129 Simpson Strong-Tie Company Inc. 800-999-5099 47 Sure-Loc Aluminum Edging 800-787-3562 128 OUTDOOR FIRE AND WATER FEATURES Most Dependable Fountains 800-552-6331 118 Paloform 888-823-8883 9 Solus Décor, Inc. 877-255-3146 115 OUTDOOR FURNITURE Goldenteak/The Wood Carver 978-689-4041 124 Keystone Ridge Designs, Inc. 800-284-8208 103 PARKS AND RECREATION APE Studio c/o Richter Spielgeräte 212-213-6694 35, 129 BCI Burke Co. Inc. 920-921-9220 56, 128 Beam Clay/Partac Peat Corporation 800-247-2326 127 Berliner 864-627-1092 49, 126 Columbia Cascade Company 800-547-1940 125, 127, C4 Earthscape 877-269-2972 33, 123 GameTime, a Playcore Company 800-235-2440 14 Greenfields Outdoor Fitness 888-315-9037 55 Gyms For Dogs - 800-931-1462 125 Natural Dog Park Products ID Sculpture 970-641-1747 79 Landscape Structures, Inc. 888-438-6574 17, 126 Public Restroom Company 888-888-2060 118 Stern-Williams Co., Inc 800-323-2358 117 PAVING/SURFACING/MASONRY STONE/METALS Hanover Architectural Products, Inc. 717-637-0500 57 Kafka Granite LLC 715-316-2792 94, 127 Nitterhouse Masonry Products, LLC 717-267-4500 29 Pine Hall Brick Co., Inc. 800-334-8689 3, 127 Progress Profiles America, Inc. 973-584-2650 95 Soil Retention Products 760-966-6090 119 Solistone 800-758-2119 128 Stepstone, Inc. 800-572-9029 101 PLANTERS/SCULPTURES/GARDEN ACCESSORIES Campania International, Inc. 215-541-4627 C2-1, 125 DeepStream Designs 305-857-0466 34, 128 Form and Fiber 888-314-8852 115, 123 Green Theory Design Inc. 604-475-7002 58, 125 HADDONSTONE 866-733-8225 13 Old Town Fiberglass 714-633-3732 129 Riverside Plastics, Inc. 800-493-4945 127 Tournesol Siteworks 800-542-2282 19, 43, 128 PLANTS/SOILS/PLANTING MATERIALS Ernst Conservation Seeds 800-873-3321 124 Proven Winners® ColorChoice® 800-633-8859 27 South Coast Wholesale 888-326-7256 129 Star Roses and Plants 800-457-1859 23, 41 STREET FURNISHINGS Columbia Cascade Company 800-547-1940 123 Doty & Sons Concrete Products 800-233-3907 124 DuMor, Inc. 800-598-4018 25, 128 Forms+Surfaces 800-451-0410 7, 124 Huntco Supply, LLC 503-224-8700 39 Infrared Dynamics 714-572-4050 119 Landscape Forms 800-430-6205 21 Madrax 800-448-7931 53 Maglin Site Furniture, Inc. 800-716-5506 80 Petersen Concrete Leisure Products 800-832-7383 119 Salsbury Industries 800-624-5269 116 Sitecraft 800-221-1448 2 Sitescapes, Inc. 402-421-9464 123 Sunbolt 267-419-8496 37 Thomas Steele 800-448-7931 127 Via Seating 800-433-6614 117 Victor Stanley, Inc. 301-855-8300 126, C3 STRUCTURES Gothic Arch Greenhouses 251-471-5238 118 Shade Systems, Inc. 800-609-6066 11 Walpole Outdoors LLC 800-343-6948 78 WATER MANAGEMENT AND AMENITIES Aquatix by Landscape Structures 877-632-0503 45 THE BACK /ADVERTISERS BY PRODUCT CATEGORY
Sustainable, resilient, healthy. Landscapes knit together the fabric of our communities. And sustainable landscapes are critical for their ability to reduce water demand, filter and reduce stormwater runoff, provide wildlife habitat, reduce energy consumption and improve air quality and human health. SITES certification helps development projects elevate the value of outdoor space and work toward a more sustainable future. Learn more at sustainablesites.org. SITES-certified Dell Medical District, Austin Texas
THE POWER OF PEERS Executive Summary ▶ In vertical markets like landscape architecture, expertise matters . ▶ ASLA exists to foster learning, community, and connectivity. ▶ ASLA Corporate Member Peer Groups take it to a higher level. t’s common among suppliers to landscape architecture to also sell in other industry verticals. Attend the annual conferences and trade shows such as GCSAA (golf course industry), NRPA (parks and recreation), NMHC OPTECH (multifamily housing) and you’ll see many of the same companies who perennially exhibit at ASLA’s Annual Conference on Landscape Architecture and EXPO. The outdoor lighting industry, for example, includes industrial applications, where manufacturing and warehouses need illumination for safety and security. Irrigation companies serve parks, residential, corporate, and institutional customers, but also agriculture. What’s heard time and again at the ASLA meeting is how it’s different from all the rest. Landscape architects, including emerging professionals and students, bring up topics not heard in those other conferences. Few industries are as focused on climate change prevention and resilience as is landscape architecture. For experienced industry partners in landscape architecture those are conversations to relish. They are exposed to experts on applications, innovations, and collaborative solutions. But for companies for which landscape architecture is a new niche, and for professionals new to the landscape vertical, the ASLA EXPO interaction might be more challenging. What helps everyone is to develop networks in the industry—with landscape designers of course, but also with other manufacturers and suppliers. It’s these kinds of relationships that so often correlate with successful project specifications. Learning from other companies in your industry Josh Gillespie, director of enterprise sales at PandaDoc, a software company, advises that vertical marketing strategies should include building a deeper understanding of customer groups, enabling development of useful expertise in a niche. “Targeting specific audiences with specific needs and interests [help you] eventually acquire loyal customers and form a community around your product,” he writes in an online blog. Mailchimp, the marketing automation and email marketing platform, adds that companies working in a vertical market should “focus on building strategic partnerships.” In a blog post the company says these relationships help firms access resources and navigate specific industry complexities. “Establishing strong relationships with industry influencers, thought leaders, and experts within the vertical market is an effective way to engage in endorsements or collaborations.” ASLA encourages these kinds of relationships with several initiatives. The annual Conference and EXPO—this year, in Washington, DC, October 6-9—is a good start. I BY RUSS KLETTKE ASLA SPONSORED CONTENT In a dog-eat-dog world, landscape architecture is a little different. Corporate Member Peer Groups show how community and connecting win the day. ASLA Corporate Member Peer Groups meet in person at the Annual Conference and virtually through the course of the year. Photo by ASLA
Taking it to the next level are the 96 companies that are ASLA Corporate Members. Dozens of them are now organizing within recently established Corporate Member Peer Groups. These are clusters of six to eight members where industry knowledge and different perspectives are shared. Specific goals of Peer Groups are to build confidence (e.g., test ideas with peers), make connections (build long-lasting support networks), engagement (energetic online meetings and chat platform discussions), and empowerment (new solutions, trend updates, and exclusive data). No direct competitors are in any one Peer Group. “I find we have more granular conversations,” says Marc Cohen, who is vice president of sales and marketing for Permaloc and a participant in one such Peer Group. He says networking, creating industry visibility, and learning about pending projects are some outcomes. He’s been able to reach out to manufacturers whose products touch Permaloc’s edging and restraint systems—brick paver purveyors, for example—on the plethora of green roof projects currently in process. “If you’re in this group, you’re exposed to higher level people,” Cohen continues. “They are more inquisitive, with a desire to learn about the business. Most of us are in this industry because we like it. So, there’s this yearning to learn and network. It becomes a smaller, less intimidating industry when you know the people.” He says what he learns in his Peer Group also gives him credibility to work with customers outside the US. Peer Groups Aligned with ASLA Goals What ASLA brings to industry partners are ways to connect with and stay in alignment with landscape architects—including ways to support their work to achieve the Climate Action Plan and the ASLA Strategic Plan. “Two of the five tenets of the ASLA Strategic Plan are Connection and Community,” says Daniel Martin, Honorary ASLA and director of development and strategic partnerships for ASLA. “These new Corporate Member Peer Groups are a perfect example of the way ASLA ASLA SPONSORED CONTENT No endorsement of products or suppliers mentioned is intended or implied. strives to build connections and community among our members.” From Martin’s own experience—he worked as an industry partner before joining the ASLA staff—it was peer relationships with others in the industry that helped him when he was new to the industry. “I had a couple of very generous peers from other companies who took me under their wing and showed me the ropes, introduced me to landscape architects, and shared their experiences with me on marketing ideas that had and hadn’t worked for them in the past,” he says. “It saved me years of experience gathering. That peer network was invaluable to me. “If you want potential customers to care about your brand passionately, then you need to care about them and care about what they care about. You need to be able to talk to them about their business and their passions. By getting involved in ASLA, and being a member of the organization, you not only learn the things that are important to them, but you are also a part of what they are passionate about. Your interactions with landscape architects will then become less transactional and more relational.” For more information on Corporate Member Peer Groups, see advertise.asla.org/corporate-memberpeer-groups or call the ASLA Sales Managers at 202-216-2363. ■
132 / LANDSCAPE ARCHITECTURE MAGAZINE MAR 2024 HKLA HKLA’S STUDIES IN CONTRADICTION. THE BACK / BACKSTORY The top is just one diagram out of four different unique shapes. The green being, if you follow that line, the different types of programs that we are trying to provide in each portion of the planter. Some are sitting, some are lying down, for kids, for adults. And then red to blue to the darkest color—that becomes more like a higher-end privacy kind of level. Based on those programs and based on our study of how the spaces outside of the building have to be related to each tenant, we located those planters to make that work. And in turn, at the end—not intentional, but it kind of worked out—the size of these planters redefined the plaza. —HONGJOO KIM, ASLA HongjooKim,ASLA, describes the originofRobertsonPlaza’s redesigninLosAngeles as a kind of puzzle.The clientloved the midcentury plaza’s historic design by William Pereira but wanted a contemporary feel thatreflected the client’s art-focused business. In the midst of the pandemic, there was a desire for open space, but not mingling. The ground-levelretail needed an activepublic space, butthe adjacenthospital andbusinessesdidn’t want to invite lingering because of privacy concerns. Resolving these seeming oppositions in a series of islands drawn from circulation patterns, Kim and his team put the forms through dozens of iterations to address sight lines, different seating needs and placements, soil depths, and lighting.
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