Academic Booklet

MASTER of BUSINESS ADMINISTRATION

MBA (With / Without Specialization)

COME AND JOIN US!

►Business education that is unique
and holistic in nature.
►Equips learners with leadership skills
that develop their capabilities in leading
and managing organisation in the era of
Industry Revolution 4.0.
►Help learners to meet their career
challenges head on.
►Provides a rigorous and
comprehensive general management
curriculum, complemented by a mastery
of cross functional skills.
►A hands-on learning experience as
well as multimodal teaching strategies
including cases, simulations and
discussions

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ADMISSION REQUIREMENT

Bachelor’s Degree 2 semester/year TOEFL/ IELTS
A Bachelor’s Degree from a (Sep& Feb)
recognized university by USM International applicant needs to
Application is open possess a minimum score of
senate Text. throughout the year 550(TOEFL) or 6.0 (IELTS) or
passed USM’s Intensive
CGPA English Course level 4 with
A minimum CGPA of 2.75 minimum of B+
*Fresh graduate with a CGPA
APEL
of not less than 3.5
. For those without qualification
but with many years of working
Working Experience experience, must have APEL-
At least 1 year of working experience T7 from MQA
For fresh graduate, can apply without
Interview
working experience.
For those who do not pass any
of the requirements, will be
called for an interview.

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PROGRAM OUTLINE

CORE COURSES
There are 10 core courses to be taken

RESEARCH & CONSULTANCY
Students need to conduct a research with the guidance
of a supervisor.
ELECTIVE COURSES
Students can choose any 4 courses from the elective
course offered..

SPECIALISATION
Students can choose to have a specialization whereby
the 4 electives must be taken from the specific
specialization
COURSES/UNITS
15 courses with 48 units.

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• Accounting for Managers ELECTIVES ▪ International Business Management
• Economics for Business CORE ▪ Global and Supply Chain Management
• Technology and Information Management ▪ Entrepreneurship in Global Business
• Marketing Management ▪ International Marketing
• Managing People In The Organisation In ▪ Business Intelligence for Service Excellence
▪ Productivity and Quality Management
Digital Age ▪ Logistics and Distribution Management
• Advanced Business Statistics ▪ Leadership for Transformation
• Operations and Service ▪ Natural Resources and Environmental

Management Management
• Financial Strategy ▪ Social Enterprise
• Corporate Strategy and Policy ▪ Green Business and Performance Assessment
• Business Ethics and Governance. ▪ Sustainability Concept and Issues
▪ Project Management
▪ Performance Measurement
▪ Internal Audit Basics
▪ Internal Audit Practices
▪ Innovation Breakthrough
▪ Innovation Consulting Action Project
▪ High Performance Innovation
▪ Organisational Innovation Action Project
▪ Digital Leadership
▪ Digital Human Resource Management
▪ Digital Organizations
▪ Business Model Innovation
▪ Modern Database Management.
▪ Data Visualizations for Business

Communications.
▪ Social Media and Social Network Analysis for

Business.
▪ Fundamentals of Internet-of-Things for

Business

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SPECIALIZATION

MBA with specialization

INTERNATIONAL SSME SUSTAINABLE GOVERNANCE INNOVATION BUSINESS DIGITAL MBA with a
BUSINESS DEVELOPMENT & CONTROL MANAGEMENT ANALYTICS LEADERSHIP specialisation?

1. IAntderdnaTtieoxntal 1. NaAtudraTl Reexstources and 1. InndodvaTtieoxnt Ad Text

Business Environmental Breakthrough 1. Digital Leadership
Management 2. Digital Human
Managem. ent 2. Social Enterprise A2.cItnionnovPar.toiojencCt onsulting Resource Management
3. Green Business and 3. Digital Organizations
2. Global and Supply Performance Assessment 3. High Performance 4. Business Model
Chain Management 4. Sustainability Concept Innovation Innovation
3. Entrepreneurship and Issues 4. Organisational
in Global Business Innovation Action
4. International Project
Marketing
1. MoAdedrndDTaetaxbtase
1. BusAindesds tIntelligence Add Tet Management.

for Service Excellence 1. PPreorfjoecrmt .Manacneagement 2. Data Visualizations for
2. Business Communications.
2. Productivity and 4 elect.ives from
Quality Management
Measurement 3. Social Media and Social
3. Logistics and 3. Internal Audit Basics Network Analysis for any of the
Distribution 4. Internal Audit Practices Business. specific
Management
4. Fundamentals of Internet-of- specialisation
4. Leadership for
Things for Business
Transformation

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ACCREDITATION RECOGNITION

MQA Quality & Accreditation
ABEST 21
MQA
ABEST 21

Ranking

•The Best 1000 Business Schools in 154 EDUNIVERSAL AACSB Membership

countries (www.eduniversal-ranking.com). AACSB International
•The Best 4000 Masters and MBA .

programs in 30 fields of study in 154

countries (www.best-masters.com)

QS World University Ranking Contents
Title
# 147 QS Global World Rankings 2022
# 34 Asian University Ranking

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“Online learning has given me the ability
to have the best of both worlds (working
full-time and going to college full-time)
on my own schedule, and I can’t say
enough good things about the program.

Catherine Wiedner, eLearning student at the University of
Cincinnati

Online Master of

Business
Administration (eMBA)

Source: AIGAC 2018 survey of MBA applicants

TO BE A AWESOME
REPUTABLE
BUSINESS SCHOOL PROGRAMS@GSBUSM
FOR A
SUSTAINABLE Proper Accreditation
TOMORROW eMBA@GSB is accredited by MQA, ABEST 21 as well as in the
process of being accredited by AACSB.

Long History of Establishment
The program has been established since 2006 and the number
of students have been increasing ever since. Currently, the
number of students enrolled in eMBA program is close to 200

eMBA Program at GSB USM

Industry Relevant Program
With our strong collaboration with the industry and other
stakeholders, our students will be able to experience the
benefits from both worlds, the academia and also the industry.
Multidisciplinary Approach
Rather than teaching students to look at a problem within one
intensive yet narrow context, eMBA at GSB trains students to
utilize a broad range of sources and subject matter in problem
solving.

Program Structure

Core Courses

Research and Consultancy

Managing People In The Organization In Digital Age Advanced Business Statistics
Marketing Management Business Ethics and Governance

Technology and Information Management Financial Strategy
Corporate Strategy and Policy
Operations and Service Management
Accounting for Managers
Economics for Business

Specialization

Digital Leadership Business Analytics
1. Digital Leadership
2. Digital Human Resource Management 1. Data Visualizations for Business Communications
3. Digital Organizations 2. Modern Database Management
4. Business Model Innovation 3. Social Media and Social Network Analysis for Business
4. Fundamentals of Internet-of-Things for Business
Sustainable Development
1. Natural Resources and Environmental Management International Business
2. Social Enterprise
3. Green Business and Performance Assessment 1. International Business Management
4. Sustainability Concept and Issues 2. Global and Supply Chain Management
3. Entrepreneurship in Global Business
4. International Marketing

Service Science Management and Engineering Governance and Control

1. Business Intelligence for Service Excellence 1. Project Management
2. Productivity and Quality Management 2. Performance Measurement
3. Logistics and Distribution Management 3. Internal Audit Basics
4. Leadership for Transformation. 4. Internal Audit Practices

Entry Requirements

English Language Requirement for International applicants (Any one USM Intensive English Course Level 4
of the options given below)
Obtained a minimum score of B+.

Paper Based TOEFL Degree IELTS

Obtained a minimum score of 550. A Bachelor degree from a university Obtained a minimum score of Band 6.0
recognize by USM’s Senate or an overall.
Internet Based TOEFL equivalent qualification.
Graduated from English Based
Obtained a minimum score of 80. CGPA courses at Bachelor and Master
degree level
A min CGPA of 2.75 with 1 year
working experience. Fresh
graduates should have a CGPA of
3.5

APEL entry

Applicants that lack academic
qualification but with vast working
experience should provide APEL
certificate together with form.

eMBA Journey@ a Glance

Active Participation Graduation requirements

Actively participate in school as Pass all papers (min C+) including
well as class events throughout project paper with a final CGPA of
your study. Join all events, widen 3.0 (B).
your networks and experience
Classes
close collaborations between
university, industry and community 2 different slots during every
weeknights (7-9 – core and 9-
Course Structure 11 – specialization). Number
10 Core papers, 4 specialization of classes depend on subject(s)
registered
papers and 1 project paper
Duration
Application
Minimum 2 years (4 semesters)
Apply to join our GSB family either in Semester 1 or and maximum of 5 years (10
Semester 2 via IPS USM. semesters)

Employment Opportunities

e Service/Consulting Firms
M Private Practice Firms
B Colleges/Universities
A Manufacturing Companies
Transportation/Logistics



Dual Degree MBA
with FLEXIBLE
learning

This programme is ideal for you
who aspired to achieve greater
heights of success, as it equips

you with a comprehensive
business skill set, especially

in the ASEAN context

It is designed to prepare &
stimulate you to challenge
the conventional thinking &

address the complex
business problems
in today’s economy

Specialisation in This programme is flexible,
stimulating & relevant.
ASEAN It is delivered Online, without
Business interrupting your career.

Specialisation Subjects

• ASEAN Business Systems
• ASEAN Economic Integration Seminar
• Entrepreneurial Leadership
• Cross-cultural and Conflict Management

Programme Structure

USM Credit ITB Credit
3
ADC 605 Accounting for 3 MM5004 Operations 3
Managers 3 Management
ADC 601 Managing People 3
and Organisation 3 USM MM5009 Decision Making & 3
ADC 606 Economics for 4 Negotiation
Business 3
ADC 610 Corporate Strategy 6 MM5003 Marketing 3
and Policy Management

ADC 608 Business Ethics MM5007 Financial 3
and Governance Management

ADE 633 ASEAN Economic ITB MM5014 Management of
Integration Seminar
ADE 634 ASEAN Business Innovation, Technology and 3
Systems
ADC 631 Research and Entrepreneurship
Consultancy
MM5010 Entrepreneurial 2
Leadership

MM6014 Cross-Cultural and 3
Conflict Management

This Dual Degree MBA (ASEAN Business) is a 48-credit
programme accredited by MQA.

Admission Requirements

Candidates can also apply A minimum CGPA of
through Accreditation of 3.50/4.00 or equivalent
Prior Experiential Learning (without working
(APEL). experience)

A Bachelor’s degree from a
university recognised by
USM or an equivalent
qualification

Semester Intake A minimum CGPA of
2.75/4.00 or equivalent and
February / September a minimum of 1 year
working experience
Pass the interview for
candidates did not satisfy
the criteria.

Application is open throughout the year



Master of Business Administration Double Degree – University of Glasgow

MBA-MSc

Graduate School of Business, Universiti Sains Malaysia (USM) & Adam Smith Business School, University of Glasgow (UoG)

Why a Double Degree Programme?

The ASEAN-European International Programme

01 02 03 04

❖ A two-year programme ❖ The perfect environment ❖ A series of social, ❖ Learning about
for a programme of the networking and guest different cultures.
❖ 1 year in Malaysia, 1 highest quality and speaker events to Understanding
year in Glasgow teaching standards enhance the learning different cultures
experience makes us better
❖ Graduate with two ❖ Empower you with people.
Master degrees from crucial skills and ❖ Networking
two universities. knowledge opportunities to
accelerate career.

Admission Requirement & Application Process

Application is open throughout the year (September Intake only)

Bachelor’s Working TOEFL/ Year 2 TOEFL/ Scholarship
Degree Experience IELTS IELTS
An equivalent of To be eligible for
A Bachelor’s Degree At least 1 year of International grade C3 pass of IELTS Band 6.5; or the scholarships,
from a recognized working experience applicant needs to USM Programme IELTS 6.0 with students must
university by USM possess a minimum Year 1 additional Pass in have a minimum
senate For fresh graduate, score of 550(TOEFL) English Course of CGPA 3.50/4.00
can apply without or 6.0 (IELTS) or recognized by
A minimum CGPA of working experience passed USM’s University of Glasgow
3.0 Intensive English
Course level 4 with
minimum of B+

USM Application Process To Proceed to Year 2 at UoG

Time Model

Year 1 Year 2

Master of Business Administration Semester 1
10 core courses
4 elective courses

1 Research Project

Semester 2

Semester 1 Semester 2

A choice of three existing UoG MSc programmes

MSc in Corporate Governance and MSc in Environment and Sustainable MSc in International Strategic Marketing
9 core courses
Accountability Development 2 elective courses
1 dissertation
4 core courses 4 core courses

3 elective courses 2 elective courses

1 dissertation 1 dissertation.

Programme Outline Option 3

MBA (USM) Option 2 OR Msc in International Strategic
Marketing
Year 1 Option 1 OR MSc in Environment and
Sustainable Development 9 Core courses
10 Core courses-30 unit MSc in Corporate Governance and ❖ Consumer behaviour
Acccountability 4 Core courses: ❖ Global business environment
❖ Accounting for Managers ❖ Development policy ❖ International strategic management
❖ Economics for Business 3 Core courses: ❖ Environmental economics ❖ Managing across cultures and
❖ Technology and Information ❖ Management accounting and control ❖ Policies for sustainability and
❖ Foundations of international comparative management
Management development ❖ Marketing communications
❖ Marketing Management corporate finance ❖ Theory and principles of sustainability ❖ Marketing ethics and society
❖ Managing People and Organisations ❖ International corporate ❖ Marketing planning and decision
❖ Decision Analysis AND ❖ governance and accountability 2 Elective Courses*: Aid and development;
❖ Operations Management Basic econometrics; Behavioural economics; making
❖ Financial Strategy 3 Elective Courses *:Audit; risk and Control; Theory and applications; Financial institutions ❖ Services marketing;
❖ Corporate Strategy and Accounting and business ethics; Governing and markets in developing countries; Growth ❖ Strategic marketing management.
❖ Policy Risk and uncertainty; Human rights and and development; IMF; World Bank and
❖ Business Ethics and Governance Business; Responsible banking and economic growth; International trade; Money, 2 Elective courses *: Advanced topics in
development finance; and Social accounting, Finance and growth; Project planning; marketing futurecast; Analytical problems
1 Dissertation-6 unit reporting and finance. Appraisal and implementation; The in marketing futurecast; Business
economics of inequality and deprivation; and simulation; Export marketing; E Marketing
4 Elective courses -12 unit The law and economics of sovereign debt strategy; Internationalisation of SMEs; and
❖ 1. Elective xxx 1 regulation. Sales management and techniques
❖ 2. Elective xxx 2
❖ 3. Elective xxx 3 3 core courses 4 core courses 9 core courses
❖ 4. Elective xxx 4. 3 elective courses + *1 elective 2 elective courses + *2 elective 2 elective courses + *2 elective
*1 dissertation *1 dissertation *1 dissertation
❖ Total unit-120 unit.
❖ Total unit-120 unit

❖ Total unit-120 unit.

GSB recognised courses of
MSc UoG equivalent with 4
electives and Dissertation

Rankings and Accreditations

Graduate School of Business, Universiti Sains Malaysia (USM) & Adam Smith Business School, University of Glasgow (UoG)

QS World University EDUNIVERSAL ABEST 21 AACSB, AMBA,
Ranking EQUIS
No. 1 in Palmes League. ABEST21 accredited,
Top 150 for Business & internationally recognized to MSc Programme are accredited
Management Studies 3 Palmes of Excellence. by AACSB, AMBA and EQUIS
Excellent Business School with the highest standard

reinforcing international
influence



Doctor of Business Administration (DBA)

Graduate School of Business, Universiti Sains Malaysia

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What is DBA@GSB? 01

A mixed mode programme Programme Aim #4

Programme Aim #1 To produce business leaders with the ability to view problems
systematically, holistically and unravel complex business issues
To produce business leaders who possessed advanced and subsequently provide practical and innovative solutions
knowledge from core business disciplines and have
the ability to integrate them in order to enhance their Programme Aim #5
decision-making skills
To stimulate creativity, critical and ethical thinking; and to
Programme Aim #2 equip doctorates with business skills in managing change and
transforming organisations within the dynamic global business
To produce doctorates with advanced and relevant skills environment
in conducting scientific research, consultation and
training for both public and private organisations DBA@GSB’s Learning Goal

Programme Aim #3 Graduates will be able to synthesise a multi-disciplinary
of knowledge through an in-depth understanding of each
To provide knowledge of the modern techniques discipline and a mastery of research skills in the related
and tools that can be utilized to enhance and field of study and to apply them to solve problems within a
develop innovative practices in their business practice
respective organizations

Why DBA@GSB? 02

GSB Mission DBA Structure GSB Experts DBA Alumni

Our DBA students go DBA is delivered in three DBA students are guided Our past DBA graduates
beyond the environment parts through a series of by experts who are have continued to excel
to help create sustainable lecture seminars, consultancy
and teaching practicum, and committed to develop and in their roles in their
business solutions for nurture potential leaders existing or new
identified problems independent studies organizations
in business

Who is suitable? 03

All types of Business Players

E.g. Top executives, managers, entrepreneurs, consultants,
industry leaders, researchers, and business educators

Academic Requirement

Master Degree in Management or MBA with minimum
CGPA of 3.00 or equivalent

Working Experience

Minimum of 5 years relevant working experience

Language Requirement

For international applicants
http://www.admissions.usm.my/index.php/postgraduate/postgraduate-
programme#general-language-requirements

Interview

Passed interview for selected candidates

Programme Structure 04

Part III: Dissertation (42 units)

• Dissertation

Part II: Knowledge Dissemination and Generation (21 units)

• Research Methodology
• Consultation & Training

Part I: Theoretical Updating (18 units)

• 6 seminar papers

Study Plan (FT) – 7 TO 10 SEMS

PART I PART III

1. Seminar in Financial Decision Making Dissertation
2. Seminar in Marketing and Global Business
3. Seminar in Trend and Foresights in Business Strategy

SEM 1 SEM 3-4 DONE

SEM 2 SEM 5-7

PART I PART II GRADUATION CRITERIA

1. Seminar in Management Control and Decision Making 1. Research Methodology • Collected 81 units from all courses
2. Seminar in Human Capital Transformation 2. Consultation and Training (CAT) • Obtain a minimum grade B for all courses
3. Seminar in Managing Technology and Decision Making
registered.
• Satisfy the Bahasa Malaysia requirement (for

foreign students)
• Submit an acceptable copy of the DBA

dissertation
• Submit an extended abstract to GSB
• Submit a proof of an article publication to GSB

Study Plan (PT) – 9 TO 14 SEMS

PART I PART III

1. Seminar in Human Capital Transformation Dissertation
2. Seminar in Financial Decision Making
3. Seminar in Marketing and Global Business
4. Seminar in Trend and Foresights in Business Strategy

SEM 1-2 SEM 5-6 DONE

SEM 3-4 SEM 7-9

PART I PART I GRADUATION CRITERIA

1. Seminar in Management Control and Decision Making 1. Research Methodology • Collected 81 units from all courses
2. Seminar in Managing Technology and Decision Making 2. Consultation and Training (CAT) • Obtain a minimum grade B for all courses

registered.
• Satisfy the Bahasa Malaysia requirement (for

foreign students)
• Submit an acceptable copy of the DBA

dissertation
• Submit an extended abstract to GSB
• Submit a proof of an article publication to GSB



Doctor of Philosophy (PhD)

Graduate School of Business
Universiti Sains Malaysia

Who is the PhD
programme for?

Who is the PhD programme for?

‘PhD’

Short for ‘Doctor of Philosophy’

Overarching expectation

Contribution to knowledge

Therefore, the PhD is primarily aimed
at students intendiAndgd tCoonpteunrtssuTeitlceareers
in higher education institutions (HEIs)

What are the admission
requirements?

Admission requirements

Academic

01 -Masters degree (CGPA 3.00)

Language requirements

02 -IELTS Band 5; or

-English is candidate’s mother tongue/national
language; or
-Candidate graduated from HEI in which
medium of instruction at Bachelors/Masters
was English (with proof)

What are the learning
goals?

What are the learning goals?

Produce scholars with relevant knowledge
and skills in conducting scientific business
research

Produce scholars who are able to deliver
academic courses in institutions of higher
learning

Produce scholars who are highly aware of
issues pertaining to business sustainability

What is the programme
outline?

What is the programme outline?

LG1

Produce scholars with relevant knowledge and skills
in conducting scientific business research

LG2

Produce scholars who are able to deliver academic
courses in institutions of higher learning

LG3

Produce scholars who are highly aware of issues
pertaining to business sustainability



GSB
QUALITY

ACCREDITATION

GSB ACCREDITATION RECOGNITION

PROVISIONAL
ACCREDICTATION
RE-ACCREDICTATED IN 2019-2024
4TH YEAR MILES STONE TO ACHIEVE
FULL ACCREDITATION
3 PALMS OF EXCELLENCE 2019

1