SpeakerBios

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Speaker Bios























2018 Beer Insights


Spring Conference

2018 Beer Insights Spring Conference

Ryan Burk
Angry Orchard
Head Cider Maker


Ryan Burk is the head cider maker at
Angry Orchard. He is based at the cider
house on the Angry Orchard, a 60-
acre orchard in the Hudson Valley of
New York. He grew up in Williamson,
New York – a region known for apple
growing – and his first jobs involved working on orchards in
his hometown, so apples have been a part of his life from the
beginning. Ryan has always been interested in agriculture and
fermentation, both of which led him to pursue a career in cider
making. Prior to joining the Angry Orchard team, Ryan racked up
years of professional cider making experience, with a particular
focus on cider barrel aging and varying fermentation processes.
He currently serves as a board member to the United States
Association of Cider Makers (USACM) and the Cider Institute of
North America (CINA).

At the cider house, Ryan leads Angry Orchard’s research and de-
velopment efforts. He and the other cider makers are focused
on recipe and ingredient experimentation as well as cider in-
novation, including single varietal ciders and barrel aging. The
ciders made in Walden are experimental, and have potential to
ultimately become part of the Angry Orchard family of ciders
available nationwide.













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2018 Beer Insights Spring Conference

John Coleman
Artisanal Brewing Ventures
Chief Executive Officer


John P. Coleman is the CEO for Artisanal
Brewing Ventures. ABV is headquartered
in Charlotte, NC & was formed in 2014
by founders of Southern Tier Brewing
Company & Ulysses Management to create
a dynamic platform for best-in-class craft
breweries in close partnership with their founders. John joined ABV
in 2014 to present a new model of craft beer partnership, preserving
brewery independence while pooling and capitalizing upon deep,
collective sales, marketing, & administrative resources. In February
2016, Victory Brewing Company came on board. This alliance created
one of the largest brewers in the NE & ranks within the top 14 craft
brewing companies in the US. John most recently led the Southern
Tier & Victory Brewing team through their first joint brewery
concept, in Charlotte, NC. This 28,000 sf taproom & innovative
brewing facility will have space for almost 700 customers, with a
custom-built brew house, fermentation cellar & packaging lines.

With over 30 years in the Beer Industry, John most recently served as
the President/COO of Pabst Brewing Company. Prior to Pabst, John
spent 23 years with A-B, with 7 years as VP of Sales & Marketing, West
with responsibilities for CA, NV, AZ, & HI. He was responsible for over
14 million barrels of volume and $1.9 Billion in revenue. He also led the
A-B owned Wholesaler Operations in CA and HI. John held positions in
National Accounts, Field Sales and Region Operations working in the NE,
SE, MW, NW, and SW Regions, relocating 10 times throughout his career.

John holds a BS degree in Business from the University of
Dayton & completed Northwestern’s Global Brand Mgt Program.


John is originally from Brooklyn, New York and now resides in
Charlotte, NC with his wife, Laurie & two daughters.

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2018 Beer Insights Spring Conference

Art DeCelle
McDermott Will & Emery LLP
Counsel


Art DeCelle is counsel in the law firm
of McDermott Will & Emery LLP and
is based in the firm’s Washington,
D.C., office. He focuses his practice on
alcohol beverage regulation at all
levels of government and on legal and
public policy challenges facing heavily regulated industries.

Prior to joining McDermott, Art was the general counsel of the
Beer Institute for 16 years. From 1981 to 1994, Art held senior
staff positions in the U.S. House of Representatives and worked
on several federal political campaigns. Art is admitted to prac-
tice in Virginia and the District of Columbia.

































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2018 Beer Insights Spring Conference

Josh Deth
Revolution Brewing
Chairman of the Party


Josh Deth is Chairman of the Party
at Revolution Brewing in Chicago’s
Logan Square neighborhood. Revolu-
tion Brewing operates two facilities,
an award-winning brewpub and a
production brewery growing by leaps
and bounds. Previously he owned Handlebar, a small vegetarian
bar and grill with a cozy beer garden and plenty of bike parking
out back.

After landing his first brewery job cleaning kegs at age 20, Josh
later spent three years at Goose Island Beer Company. He also
spent time as a community organizer, running the neighborhood
chamber of commerce and growing the local farmers market.































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2018 Beer Insights Spring Conference

Rick Donely
The Beer Alliance of Texas
President


A graduate of The University of Texas
at Austin, Rick Donely has been rep-
resenting Texas beer distributors in
legislative affairs for 38 years. Prior to
joining the Alliance, Rick was Chief of
Staff for several members of the Texas
Legislature.


Having been involved in many charitable events, Rick has served
as Chairman of the PGA Tour’s Shell Houston Open and the Hous-
ton Golf Association whose organizations have raised over $100
million dollars for children’s charities.


He is also a Life-member of the Houston Livestock Show and Ro-
deo and a member of The Longhorn Foundation and The Univer-
sity of Texas Ex-Students Association. Rick is also an Eagle Scout.
Living in Houston, Texas, Rick is married (Sheila) and together
they have two children and two grandchildren.
























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2018 Beer Insights Spring Conference

Dominic Engels
Stone Brewing
Chief Executive Officer


Dominic Engels is Chief Executive
Officer of Stone Brewing, the 9th
largest independent craft brewer in
the US by volume & 3rd largest by
revenue.



Engels joined Team Stone in September 2016 from The Wonderful
Company, where he held multiple leadership positions over 11
years. Most recently, Engels held the position of President at
POM Wonderful where he led the global pomegranate business.
Prior to his role as POM President, he lived in Waterloo, Belgium,
where he ran the European & Middle East region for POM
Wonderful pomegranate juice & Wonderful Pistachios. Before
that, Engels held the position of VP of Global Marketing/General
Manager of Wonderful Pistachios & Almonds, where he led the
launch and development of The Wonderful Pistachios brand
- now a billion dollar retail brand. He started his career at the
Wonderful Company advising on mergers & acquisitions as
Director of Corporate Development & Strategic Marketing.

Prior to Wonderful, Engels’ career included operational &
managerial roles in the golf industry (Armour Golf, Spalding /
Top-Flite), management consulting (McKinsey & Co.) and retail
(The Gap).

Engels is a graduate of Dartmouth College where, convenient for
his new role at Stone, he studied German culture & society. He
studied abroad at the Freie Universität Berlin, near to Stone’s
new brewery and bistro. He earned his MBA at Northwestern
University’s Kellogg School of Management. Engels spends his
weekends with his wife and three boys on the sidelines of club
soccer games by day and with a few glasses of Stone Ruination
2.0 Double IPA or Stone Enjoy By IPA by night.

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2018 Beer Insights Spring Conference

Scott Heinz
Virginia Eagle
Chief Operating Officer


Scott Heinz is the Chief Operating
Officer and minority partner at
Virginia Eagle Distributing Company,
LLC. He started in the beer industry
while attending the University of
Memphis-Lambuth Campus on a
football scholarship. He worked part time for Central Distributing
Company in Tennessee while attending school and full time
during the summers. In 1995, he joined Anheuser-Busch and
worked in various jobs across the South East and Texas until
2004 when he joined Arkansas Distributing Company, LLC.
During the last twelve years, he has presided over the acquisition
of seven Anheuser-Busch Distributors to form Virginia Eagle
Distributing Company, LLC, and executed 22 Supplier Trades
and Acquisitions. He currently resides in Staunton, VA with his
two young sons Hudson and Hunter.


Based out of Charlottesville, Lynchburg, Pulaski, Springfield,
Verona, Fredericksburg and Winchester, Virginia Eagle
Distributing is the largest Anheuser-Busch distributor in the
Commonwealth of Virginia where it services five million Virginia
residents, 22,000 square miles and more than 60 counties,
independent cities and towns and approximately 7,000 on and
off-premise accounts.













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2018 Beer Insights Spring Conference

Julia Herz
Brewers Association
Craft Beer Program Director


Julia Herz is the Craft Beer Program
Director for the Brewers Association,
co-author of the CraftBeer.com Beer
& Food Course, as well co-author of
Beer Pairing (Voyageur Press). She
is a life-long homebrewer, BJCP beer
judge and Certified Cicerone®.
Julia is one of the spokespersons for the Brewers Association and
is also the publisher of CraftBeer.com, the Brewers Association
consumer facing website. Areas of expertise: The state of beer in
the U.S., beer industry statistics and trends, beer and food, the
brewing process and beer styles and ingredients. Follow her on
Twitter: @HerzMuses

































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2018 Beer Insights Spring Conference

Michael Homeyer
Wells Fargo
Senior Vice President


Michael Homeyer is a Senior Vice
President/Relationship Manager
in Wells Fargo’s Beverage Finance
division. Michael has 24 years of
Middle Market and Large Corporate
banking experience, including 17
years supporting beverage customers. During his career, Michael
has helped beer wholesalers complete dozens of acquisitions
totaling well over $1B in combined value.


Michael has been a panelist at the Beer Marketer’s Insights
Spring Conference and the NBWA Annual Meeting, and he has
been a guest speaker at a number of state beer wholesaler
association meetings and ABI and MC best-practices groups.

Michael received a B.A. in business administration and economics
from Drury University and a MBA from St. Louis University.
Michael and his wife have three children, ages 17, 14, and 12.
During his free time, Michael enjoys spending time outdoors,
especially fishing streams, canoeing/kayaking, and hiking.





















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2018 Beer Insights Spring Conference

Bruce Jacobson
Constellation Brands Beer Division
Chief Commercial Officer


Bruce Jacobson serves as Chief
Commercial Officer for Constellation
Brands Beer Division, the third-largest
and fastest-growing beer company in
the U.S. Bruce assumed this role in
January 2016 and has responsibility
for sales, marketing, and managing the company’s relationships
with our Gold Network distributor partners.

Bruce joined Constellation’s beer business in 2003 as Vice
President & Division Manager of the company’s Rocky
Mountain Division. Since then, he has served in a number of
sales leadership roles with increasing responsibility including
Executive Vice President, Sales and Chief Sales Officer. Under
Bruce’s leadership, growth trends for Constellation’s beer
portfolio have accelerated, outpacing the U.S. beer market, and
imported beer category.

Bruce began his career in the beverage alcohol industry as a
sales representative with a wine distributor in Wisconsin before
joining Miller Brewing Company, where he enjoyed a successful
16-year career serving in a variety of roles with increasing
responsibility in sales and general management.

Bruce earned an MBA from the University of Notre Dame and
a BBA in General Business from the University of Wisconsin-
Whitewater.








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2018 Beer Insights Spring Conference

David Kroll
MillerCoors
Chief Marketing Officer


David Kroll is responsible for leading
the company’s efforts in brand mar-
keting, innovation, insights, media,
and sports and event marketing.
Previously, David was vice president
of innovation for MillerCoors.

Prior to joining MillerCoors in 2012, David spent more than 20
years in marketing and operations, driving profitable growth
for some of the world’s most recognized brands, which included
a range of leadership positions with Dyson, Alberto Culver
(Unilever), Wrigley, P&G and Cargill.


David holds both an MBA and a bachelor’s degree from Cornell
University. David and his wife have two children.






























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2018 Beer Insights Spring Conference

Jessica Lukas
BDS Analytics, Inc.
Client Engagement


Prior to joining BDS Analytics and the
wild world of cannabis data, Jessica
Lukas spent ~10 years working with
top global CPG and Beverage Alcohol
companies at Nielsen Innovation
(BASES) and at Dr Pepper Snapple
Group.

After taking a short break to develop and launch an app with a
business partner, Jessica returned to data analytics - but this time
for weed. BDS Analytics is now her home, and she leads client
engagement. BDS Analytics is headquartered in Boulder, CO and
is the leader in data, market research, analytics, and consumer
insights for the cannabis industry. She helps clients (inside and
outside the industry) understand the evolution of the cannabis
market and Consumer in order to assess the opportunity and/or
threat and drive strategic decisions. AND given her many years
spent working within Beverage Alcohol, the interaction, overlap,
substitutability, pairing of Cannabis + Alcohol is a particular
focus and passion.




















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2018 Beer Insights Spring Conference

Sean McLaren
OMAC Beverage Advisors
Managing Partner


Mr. McLaren has over 19 years
of beverage industry experience
focused primarily on capital structure
advisory and executing business
acquisitions and divestitures.
Prior to forming OMAC Beverage


Advisors in 2011 with John O’Connor, Sean served as
Managing Director at First Beverage Group, where he co-
lead the mergers and acquisitions group with Mr. O’Connor.

Prior to First Beverage, Sean was a corporate and investment
banker in the beverage groups of GE Capital, Bank of America
and SunTrust. Since partnering, Messrs. McLaren and O’Connor
have successfully closed over $1.5 billion in transactions.





























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Beer Marketer’s Insights 2018 Spring Conference2018 Beer Insights Spring Conference

Chelsea Phillips
Anheuser-Busch
Vice President


Chelsea Phillips is the Vice President
of Value and Beyond Beer Brands at
Anheuser-Busch, overseeing brands
including the Busch family, Natural
Light, RITAS, and Spiked Seltzer.
Recently, she launched Natural
Light’s College Debt Relief program, established a new voice
for RITAS as the company’s first brand to speak exclusively to
female drinkers, and brought Busch back as the Official Beer
of NASCAR and sponsor of Kevin Harvick and the No.4 team.

During 7+ years with Anheuser-Busch, Chelsea has spent time
in several sales and marketing positions across the U.S. As a
graduate of the University of North Carolina at Chapel Hill,
Chelsea is an avid UNC basketball fan and passionate about
traveling around the world.




























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2018 Beer Insights Spring Conference

Christopher Shepard
Beer Marketer’s Insights
Senior Editor of Craft Brew News


Christopher Shepard is a Senior
Editor of Craft Brew News, the
craft-focused newsletter from Beer
Marketer’s INSIGHTS. He joined
BMI in the summer of 2010, when
the company launched CBN and
has spent much of his time devoted to the publication since
day one. Assistance to his father, Eric, on BMI’s Alcohol Issues
INSIGHTS publication helped lead to Chris’ interest in state-
based legislative issues and other alcohol policy matters.


Chris graduated from Muhlenberg College in 2007, studying
theatre, dance and English. He lives in Suffern, NY with his
husband John, teaches dance in North Jersey and enjoys hiking
and playing board games.




























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2018 Beer Insights Spring Conference

Eric Shepard
Beer Marketer’s Insights
Vice President


Eric Shepard joined Beer Marketer’s
INSIGHTS in August 1977. He
continues to research, write and
edit that newsletter, published 23x
per year, along with BMI’s other
beer/alcohol beverage publications:
INSIGHTS Express, a fax/e-mail newsletter that complements
Beer Marketer’s INSIGHTS; Alcohol Issues INSIGHTS, a
newsletter that covers policy issues and alcohol & health
research and Craft Brew News. He prepares and edits BMI’s
annual statistical publication, Beer Industry Update.


Eric Graduated Cornell University, BA in Liberal Arts. He is
married, with 2 sons.

He resides in New City, NY, a lifetime resident of this NYC suburb,
Rockland County, 20 miles north of NYC.

























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2018 Beer Insights Spring Conference

Benjamin Steinman
Beer Marketer’s Insights
President


Benj Steinman is the president of
Beer Marketer’s INSIGHTS, Inc, the
leading trade publisher for the United
States brewing industry since 1970.
BMI was founded by Jerry Steinman,
Benj’s father. Benj joined BMI in 1980.
He is publisher and editor of the flagship newsletter as well as
several other online and print media publications.
Beer Marketer’s INSIGHTS currently has five publications:

• Beer Marketer’s Insights
• Insights Express
• Craft Brew News
• Beverage Business Insights
• Alcohol Issues Insights



BMI also hosts two annual conferences, a Spring Conference
in Chicago and the Beer Insights Seminar in November in New
York City. And BMI publishes 2 annual statistical compendiums,
Beer Industry Update and Craft Brew Guide. Beer Marketer’s IN-
SIGHTS is often quoted in leading newspapers, magazines and
other media.


Benj graduated from Brown University in 1978 with a Bachelor
of Arts and from Columbia University in 1991 with a Masters of
Business Administration.


Benj and his wife Robin live in Montebello, NY. They have 3 chil-
dren. Continuing the family legacy, their oldest son David joined
Beer Marketer’s INSIGHTS in 2013.



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2018 Beer Insights Spring Conference

David Steinman
Beer Marketer’s Insights
Senior Editor of Craft Brew News


David Steinman joined BMI as
Assistant Editor in September 2013
and was appointed Senior Editor of
Craft Brew News in October 2016.
Prior to that, David worked for two
years as Marketing Coordinator at
Long Trail/Otter Creek Brewing Company in VT.

David graduated from the University of Vermont with a major
in Business and a minor in Music. In his spare time, David is an
avid guitar player and snowboarder.





































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2018 Beer Insights Spring Conference

Maria Stipp
Lagunitas
Chief Executive Officer


Maria is the CEO of Lagunitas
Brewing Company, one of the largest
craft brewers in the US, offering the
number one IPA on the planet. To date,
Lagunitas has two breweries in the
US and a third site under construction
in Los Angeles. In her role, she drives both the global business
growth as well as integration with Heineken. She is proud to
lead the tribe of over 800 employees.


Prior to Lagunitas, Maria was President of ecoATM, an
automated kiosk business that enables consumers to sell or
recycle their electronics for instant cash. Before joining ecoATM,
Maria was the Executive Vice President of the Owned Properties
Business Unit at Activision. Maria was responsible for the Call
of Duty, Guitar Hero, and Tony Hawk franchises as well as the
task of new IP invention and revitalizing franchises for growth
and profitability. Before joining Activision, Maria led sales,
marketing, and category management teams at Miller Brewing
Company and Kellogg Sales Company. Maria started her career
in retail management at the Nash Finch Company.


Maria holds a bachelor’s degree from the University of Iowa in
Business Administration. She is a proud mother of 11 year old
twins and enjoys trying all types of craft beers around the globe.












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2018 Beer Insights Spring Conference

Dan Wandel
Mike’s Hard Lemonade Company
Senior Director of Category Insights


Dan Wandel joined Mike’s Hard
Lemonade Co. as the Senior Director of
Category Insights in 2017 after a 22-year
career at IRI where he not only worked
with some of the biggest customers in
Bev Alc, like ABI, but also co-founded
and developed their Beer, Wine and Spirits practice area. Dan
worked in the emerging Craft Beer space and helped many
other suppliers and wholesalers to gain access to insights to
help drive their business.


At Mike’s, Dan is leading the company’s initiatives into defining
and leading the Flavor Category with actionable and fact-based
insights for wholesalers and retailers, as well as informing it’s
future innovation. Mike’s is the originator and leader in the
Flavored Malt Beverage segment, surpassing 2 Million Barrels
in 2017 as a privately held, independent and high-end voice in
the beverage alcohol industry.
























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2018 Beer Insights Spring Conference

SAVE THE DATE:


SAVE THE DATE:
SAVE THE DATE:

TH
25 BEER INSIGHTS SEMINAR
TH
25 BEER INSIGHTS SEMINAR
th
Sunday Evening, November 4 –
th
Sunday Evening, November 4 –
th
all day Monday, November 5
th
all day Monday, November 5
at Convene 117 W 46th Street, New York City, with
at Convene 117 W 46th Street, New York City, with
rooms across the street at the Kimpton Muse Hotel
rooms across the street at the Kimpton Muse Hotel










































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