Tips From Semalt On How To Use Instagram For Tourism Marketing

23.05.2018

Tips From Semalt On How To Use
Instagram For Tourism Marketing

Social media and tourism marketing together make one of the most mutually bene cial relationships. Over the past
four years, both industries have continued to experience growth and expansion. By learning about these two, it
becomes possible to understand how to be unique and creative in Instagram campaigns.

Ryan Johnson, the Customer Success Manager of Semalt gives the ideas of how to use Instagram for tourism
marketing in the most ef cient way.

1. Location signi cance

For every Instagram image uploaded, there needs to be a location attached to it. According to Social Media Today,
close to 48 percent of travelers rely on Instagram to decide on a new travel destination. Another 35 percent rely on
this feature when discovering new places. Adding a location to an image places the business on the map.

The top priority is to inspire travelers but not advertise things. Usually, travelers do not have the impulse to buy and
put much value in the process and therefore they visit several sites before making a decision.

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23.05.2018

2. Airbnb wins at Instagram

Airbnb does not only excel a location tagging. The entire
Instagram feed is outstanding from the inspiring photos, correct
use of the hashtags, and the detailed captions that contain tips on
how to travel. All of these features make the Airbnb Instagram
beautiful and practical.

The reason why Airbnb stands out is the introduction of Like2By
(Curalate), which allows customers to shop through a business's
Instagram feed. Like2By acts as a middleman and works by having
Airbnb promote their link on their bio, which then redirects them
to Like2By's page when clicked. Once users click on an image, it
refers them to a website from where they can now book to stay on
the image they clicked.

3. Creative content curation

Searching a destination on Instagram brings back very many results tagged with the name of the destination. The
feed shows very many images, which may give a true representation of how the destination looks in reality. Mel
Carson revealed that 90 percent of consumers trust information communicated to them by their friends as
compared to the 15 percent who believe in the brand messages. Hashtags also serve the same purpose, as they
identify the most popular things to do on arrival.

4. Virtual Reality

Virtual reality is the most realistic experience one has without ever visiting a place, making them interested in
having the experience in real life. For instance,antas Airlines is among the rst to make Virtual Reality a reality for
their rst-class lounges and cabins in Sydney and Melbourne.

5. Personalization

In 2016 personalization of services offered became the necessity since
people prefer brands that provide users with more personi ed
experience. Personalization is in the form of the personal
recommendations by brands in such a way that it feels organic and
engaging with the user. Both consumer and brand stand to bene t from
the personalization effect. Consumers receive content that is of genuine
interest to them while brand acquires more information on consumers'
habits.

6. Locally sourced content 2/3

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23.05.2018

Travel content success depends on the amount of trust between individuals. Consumers want to know that the
information given to them is from reliable sources. It is the reason why brands now use freelancers who live and
work in different destinations around the world, to help build content from a local's perspective.

The future of social media in tourism marketing

As technology evolves, it is set to jump on board the partnership between travel and social media. With time, this
technology will continue to pick up on personal habits, and travel experiences are sure to engage with the user
more, with the hope of building stronger relationships. As beautiful as a destination may be, it may be hard to stand
out in the highly competitive tourism industry. If the product is self-descriptive and can nd its way on a map,
customers can spread the message on behalf of the business.

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