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Published by ericoliver369, 2018-08-10 11:15:38

Semalt Expert Unveils Essential Strategies For Hashtag Marketing

Semalt, semalt seo tips, content, marketing, digital marketing, smm, seo,

Keywords: seo, semalt, website, marketing, service, expert

23.05.2018

Semalt Expert Unveils Essential
Strategies For Hashtag Marketing

If you are well versed with using Instagram or Twitter for marketing, then it is likely that hashtags are familiar to
you. The problem, however, appears when it comes to using them strategically. Nowadays, hashtags are
everywhere. As a marketer, you cannot ignore them. They expand the reach of your content, amplify your brand,
improve your SEO, target your market and get your content found.

Generally, hashtags refer to a word or group of words that come after the # sign. If you are a more technically
inclined individual, you may know them as metadata tags. As a marketer, you will know them as a good way in which
you can engage your products with your market.

The Senior Sales Manager of Semalt Digital Services, Ryan Johnson, takes a look at some of the key market
strategies for hashtags.

1. Brand and Campaign Hashtags

These are tags that you use to market your own brand and promotions. As a marketer, you need to make a brand
hashtag that is speci c to your business. You can use one that de nes your business and makes it your signature tag.
Once you get people to use them, they will be marketing your brand for you.

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23.05.2018

Campaign hashtags, on the other hand, are made speci cally for
your marketing campaigns. For instance, if you are having a
promotion at your store, you can create a hashtag to further this
campaign. If you get people to use them, then you can extend the
reach of your campaign. In this case, the best option is using the
name of your campaign so long as it is unique to your promotion.

2. Trending Hashtags

A trending hashtag can be de ned as a topic that has garnered a
lot of popularity. They change continuously in real time. When you
see a trend that is related to your business in a way, then you need
to engage in it using the tag. By using such a tag in your content,
you stand a chance to attract a massive audience potentially.

However, you need to be very careful about spamming trending hashtags. If you post to too many trends that are
not related to your business, it will be viewed as poor etiquette. In some cases, it may even get your Twitter account
suspended. Finding trends is quite easy. Twitter and Google+ show trending topics on their pages, which can be a
good source of information.

3. Content Hashtags

These are the hashtags that you use in your posts. They are not usually
branded. They are also not highly popular or trending. They are just
common hashtags that tend to relate to the content you post. These
generally improve the SEO of your posts, by targeting consumers who are
searching for certain keywords using hashtags.

If you want your content hashtags to be effective, you need to think like
your customers. Your hashtags will only be successful if they connect
your products or services to the market. If your business is location
based, then you need to connect with your local community. You can make use of geo-targeted hashtags that
increase your business popularity in your community.

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