City of Brownsville 2020 Census Action Plan

City of Brownsville

2020 Census Action Plan

Let Yourself Count!

www.cob.us

Count Everyone
Once, Only
Once, and in the
Right Place.

2 2020 Census Action Plan

Table of Contents

LET YOURSELF COUNT!

A Message From The Mayor 4

2020 Census Action Plan 6

Local Programs & Entities 9
Benefitting from the Census

Brownsville CCC 14

Brownsville Demographics 24

Community Challenges 29

Resources 32

2020 Census Action Plan 3

A Message From The Mayor...

Let Yourself Count!

“I encourage all citizens of our great city to
participate in the 2020 Census. Not only does
the data assist in forecasting future needs such as
housing, public safety and emergency planning,
but it determines how federal monies are allocated.
It is also important to note that the census numbers
will impact our community and every citizen living
here for the next ten years and beyond. Please “let
yourself count” for a Better Brownsville.“

Trey Mendez, Mayor

4 2020 Census Action Plan

2020 Census Action Plan 5

2020 Census
Action Plan

Introduction The Census Act was signed on March 1, 1790

The first census was held in 1790 under the Since 1790 the census has occurred every 10
years in order to properly allocate congressional
direction of Secretary of State Thomas Jefferson. representation and funding to the American people.

650 enumerators took the census in the original
13 states plus the districts of Kentucky‫ و‬Maine‫و‬
Vermont‫ و‬and present day Tennessee. The US
population in 1790 was just under 4 million

people.

The U.S. Census Bureau is the leading source of
information on the nation’s people, places, and
economy, providing data about our country’s
population size and growth as well as detailed
portraits of the changing characteristics of our
communities. The Census Bureau, part of the
U.S. Department of Commerce, was created
to address language in the Constitution on
America’s need to count its population.

The goal of the census is to count everyone once,
only once, and in the right place. Since 1790 the
census has occurred every 10 years in order to
properly allocate congressional representation
and funding to the American people. Every year
$675 billion in funding are apportioned based
on population totals and breakdowns by sex,
age, race, and other factors; said federal funding
may be spent on schools, hospitals, roads, public
works, and other vital programs. An accurate
count assists the process of dividing the seats
in the House of Representatives among the 50
states based on population figures collected and
may lead to redistricting. In addition to funding
and representation, answering the Census
questionnaire is a person’s civic responsibility to
themselves and to their community.

1790 Population Map Washington and Metro District
Census counts taken July 1791

President Secretary of the State
George Washington Thomas Jefferson

6 2020 Census Action Plan

"In 2016 the state of Texas received

just under $60 Billion through 55

"federal spending programs...

According to George Washington University, in
2016 the state of Texas received just under $60
billion through 55 federal spending programs.
George Washington University’s Counting for
Dollars 2020 Project was created to assist the
public in understanding the extent to which
the federal government relies on data from
the 2020 Census to guide the distribution of
federal funding for states, municipalities, and
households across the country and the impact
of the distribution of these funds. For a complete
list of spending programs and their funding see
Figure 1 (next page).

Furthermore, multiple programs displayed in
Figure 1 are at work in our community every
single day. The following examples are just a
few of the ways Brownsville has benefitted
from the information provided through data
collected from Census responses.

2020 Census Action Plan 7

Counting for Dollars 2020
The Role of the Decennial Census in the
Geographic Distribution of Federal Funds

COUNTING FOR DOLLARS 2020:

TEXAS

Allocation of Funds from 55 Large Federal Spending Programs
Guided by Data Derived from the 2010 Census (Fiscal Year 2016)

Total Program Obligations: $59,409,844,723

Program Dept. Obligations Program Dept. Obligations

Financial Assistance Programs HHS $58,142,212,823 Community Facilities Loans/Grants USDA $72,560,601
Medical Assistance Program (Medicaid) ED $23,696,453,000 Supporting Effective Instruction State Grants ED $183,532,901
Federal Direct Student Loans USDA $5,168,754,615 Crime Victim Assistance DOJ $185,614,610
Supplemental Nutrition Assistance Program HHS $5,308,544,560 CDBG Entitlement Grants HUD $155,604,467
Medicare Suppl. Medical Insurance (Part B) DOT $4,649,954,126 Public Housing Capital Fund HUD
Highway Planning and Construction $3,330,264,684 Block Grants for the Prevention and Treatment HHS $80,021,000
ED of Substance Abuse $144,708,674
Federal Pell Grant Program $2,068,600,000 Water and Waste Disposal Systems for USDA
HUD Rural Communities HHS $83,940,100
Section 8 Housing Choice Vouchers $1,045,058,000 Social Services Block Grant USDA $133,200,657
HHS Rural Rental Assistance Payments USDA
Temporary Assistance for Needy Families USDA $534,011,457 Business and Industry Loans ED $59,375,232
Very Low to Moderate Income Housing Loans $649,059,465 Career and Technical Education - Basic Grants DHS $48,356,000
Title I Grants to LEAs ED $1,367,579,292 to States DOL $92,298,374
Homeland Security Grant Program HUD $78,181,414
State Children's Health Insurance Program HHS $1,345,138,000 WIOA Dislocated Worker Grants HUD $55,008,304
HOME DOL $63,830,217
National School Lunch Program USDA $1,444,300,000 State CDBG DOL $60,979,766
Special Education Grants ED $1,022,593,712 WIOA Youth Activities DOL $51,888,988
Section 8 Housing Assistance Payments Program HUD WIOA Adult Activities HHS $54,245,856
Federal Transit Formula Grants DOT $344,366,513 Employment Service/Wagner-Peyser HHS $51,106,438
Head Start HHS $434,390,000 Community Services Block Grant USDA $34,272,629
WIC $691,648,948 Special Programs for the Aging, Title III, Part C, DOL $43,239,708
Title IV-E Foster Care USDA $530,495,000 Nutrition Services $26,246,745
Health Care Centers HHS $196,404,646 Cooperative Extension Service Treas
HHS $238,396,254 Native Amer. Employment & Training Treas $1,778,983
School Breakfast Program
USDA $566,292,000 Federal Tax Expenditures SBA $872,627,860
Rural Electrification Loans and Loan Guarantees Low Income Housing Tax Credit $738,025,583
Public and Indian Housing USDA $90,480,000 New Markets Tax Credit $134,602,277
Low Income Home Energy Assistance HUD $150,441,000
Child and Adult Care Food Program HHS $114,671,046 Federal Procurement Programs $395,004,040
Vocational Rehabilitation Grants to the States USDA $361,048,000 HUBZones Program $395,004,040
Child Care Mandatory and Matching Funds $243,139,628
Unemployment Insurance Administration ED $222,678,000
Federal Transit - Capital Investment Grants HHS $135,628,000
Child Care and Development Block Grant DOL
Adoption Assistance DOT $17,448,332
HHS $287,679,000
HHS $126,703,881

Prepared by Andrew Reamer, the George Washington Institute of Public Policy, the George Washington University. Spending data analysis provided by Sean Moulton, Open Government
Program Manager, Project on Government Oversight. | January 30, 2019

Note: The sequence of the above programs is consistent with U.S. rank order by program expenditures. (See U.S. sheet in series.)

Counting for Dollars 2020 publications and spreadsheet with above data available at
https://gwipp.gwu.edu/counting-dollars-2020-role-decennial-census-geographic-distribution-federal-funds

FIGURE 1 For further information:

Andrew Reamer,Research Professor
The George Washington University
[email protected]

8 2020 Census Action Plan

Local Programs & Entities
Benefitting from the
Census

UNIVERSITY OF TEXAS FEDERAL PELL GRANT
RIO GRANDE VALLEY
FUNDING BY SCHOOL YEAR
Most students at Ɏǝƺ University of Texas Rio
Grande Valley receive some form of financial 2015-2016 $69,784,616
aid to help offset the cost of their education.
This usually consists of some combination 2016-2017 $69,166,070
of scholarships, grants, loans, possible work-
study and other institutional aid programs. 2017-2018 $80,990,153
Depending on family income and academic
and extracurricular accomplishments, financial
aid may be available in a number of different
forms. Federal Pell Grants are awarded to
undergraduate students who have exceptional
financial need and have not earned a bachelor's
or professional degree. Pell Grants do not have to
be repaid except under certain circumstances.

CITY OF BROWNSVILLE’S
OFFICE OF STRATEGIC INITIATIVES
COMMUNITY DEVELOPMENT
DIVISION

The City of Brownsville’s Community Development Division
receives funding from the U.S. Department of Housing and
Urban Development (HUD); total HUD funding for the last 5
years is $18,295,930.

CDBG ÁǝƺǝǣɀɎȒȸǣƬ Stegman BuildingƫƺǔȒȸƺǣɎɀȸƺɀɎȒȸƏɎǣȒȇ‫ه‬

The Community Development Block Grant (CDBG) IÁ0«٨The restoration of the historic Stegman Building was made
provides funding for capital improvements and public possiblƺ by CDBG funding.
services for low-to-moderate income individuals. CDBG
funds received by COB’s Office of Strategic Initiatives assists 2020 Census Action Plan 9
in providing social services to low-to-moderate income
clients such as rehabilitation services for children with
disabilities (e.g., Moody Clinic), foster care for children that
are victims of abuse or neglect (Court Appointed Special
Advocates), and around the clock palliative care for low
income individuals and homeless (Sunshine Haven, Inc.).

HOME

The HOME Investment Partnerships Program is used
to fund a wide range of activities including building,
buying, and/or rehabilitating affordable housing for rent
or homeownership or providing direct rental assistance
to low-income people. Since 2015 the City of Brownsville’s
Homebuyer Assistance Program has assisted over 138 low
to moderate income families realize homeownership by
providing down payment assistance and closing costs
with over $2,472,846 in HOME funding.

The Emergency Solutions Grant

The Emergency Solutions Grant funds homeless assistance
services such as rapid rehousing with rental assistance
for up to 3 months, emergency shelters and operation
funding for emergency shelters, and street outreach that
connects homeless individuals to services such as health,
employment, and housing.

BROWNSVILLE PARKS & RECREATION
DEPARTMENT (PARD)

Ruiz Park

PARD received $120,000 in Community Development
Block Grant (CDBG) funding for park improvements.
Among the improvements Əȸƺ picnic tables, benches,
bike racks, drinking fountainɀ, lighting, multi-use court
surfacing, swings, and playground equipment with surfacing
material.

10 2020 Census Action Plan

Garfield PƏrk

Garfield Park was awarded approximately
$135,000 in CDBG funding for park
improvements‫ ه‬Among the improvements
Əȸƺ picnic tables, benches, bike racks,
drinking fountains, fencing, multi-use court
surfacing, walking path, tot playground, and
a 5-12 year old playground with surfacing
material.

BROWNSVILLE INDEPENDENT Photo Courtesy: The Brownsville Herald
SCHOOL DISTRICT
2020 Census Action Plan 11
Across Texas more than 3 million low-income
students qualify for free or reduced-price meals
through the National School Lunch and School
Breakfast Program. The National School Lunch
Program (NSLP) is a federally assisted meal
program operating in public and nonprofit private
schools and residential child care institutions. It
provides nutritionally balanced, low-cost or no-
cost lunches to children each school day. BISD
uses Provision 2 for both school meal programs,
meaning that all students qualify for free meals
because a sufficiently high number of them qualify
as low income. Since 2013, BISD has received
approximately $201,619,210 for both the National
School Lunch Program and School Breakfast
Program.

HOUSING AUTHORITY OF THE HOUSING CHOICE VOUCHER
CITY OF BROWNSVILLE PROGRAM
FY2019 BUDGET $13, 177,686.00
Áǝƺ RȒɖɀǣȇǕ ɖɎǝȒȸǣɎɵ Ȓǔ Ɏǝƺ !ǣɎɵ Ȓǔ ȸȒɯȇɀɮǣǼǼƺ ٜR! ٝ ǣɀ Ə PROGRAM ACTUAL POPULATION
RǣǕǝ ¨ƺȸǔȒȸȅǣȇǕ RȒɖɀǣȇǕ ɖɎǝȒȸǣɎɵ ǔȒȸ ƫȒɎǝ Ɏǝƺ RȒɖɀǣȇǕ SERVED 6223*
!ǝȒǣƬƺ àȒɖƬǝƺȸ ƏȇƳ ¨ɖƫǼǣƬ RȒɖɀǣȇǕ ¨ȸȒǕȸƏȅɀ‫ ه‬R! ǣɀ Ɏǝƺ
ȇǣȇɎǝ ǼƏȸǕƺɀɎ ǝȒɖɀǣȇǕ ƏɖɎǝȒȸǣɎɵ ǣȇ Ɏǝƺ ³ɎƏɎƺ Ȓǔ ÁƺɴƏɀ ƏȇƳ Ɏǝƺ PUBLIC HOUSING PROGRAM
ǼƏȸǕƺɀɎ ɀȒɖɎǝ Ȓǔ ³Əȇ ȇɎȒȇǣȒ‫ و‬ÁƺɴƏɀ‫ ه‬R! ǝƏɀ Ɏǝƺ ƏɖɎǝȒȸǣɎɵ FY2018 BUDGET $1,731,770.00
ɎȒ ƏƳȅǣȇǣɀɎƺȸ ‫ גואوב‬RȒɖɀǣȇǕ !ǝȒǣƬƺ àȒɖƬǝƺȸɀ ɎǝƏɎ ǣȇƬǼɖƳƺ PROGRAM ACTUAL POPULATION
«ƺȇɎƏǼ ɀɀǣɀɎƏȇƬƺ (ƺȅȒȇɀɎȸƏɎǣȒȇ ƬȒȅȵǼƺɴƺɀ‫¨ و‬ɖƫǼǣƬ RȒɖɀǣȇǕ SERVED 825*
ƳƺɮƺǼȒȵȅƺȇɎɀ‫ و‬ƏȇƳ ɮƏȸǣȒɖɀ ÁƏɴ !ȸƺƳǣɎ ƳƺɮƺǼȒȵȅƺȇɎɀ ƏǼǼ Ȓǔ
ɯǝǣƬǝ Əȸƺ ǼȒƬƏɎƺƳ ɯǣɎǝǣȇ Ɏǝƺ !ǣɎɵ Ȓǔ ȸȒɯȇɀɮǣǼǼƺ‫ ه‬Áǝƺ ɎȒɎƏǼ LOW INCOME HOUSING TAX
ȵȒȵɖǼƏɎǣȒȇƫƺǣȇǕɀƺȸɮƺƳƫɵR! ǣɀ‫هגד׏و׏א‬XɎǣɀɎǝƺȅǣɀɀǣȒȇȒǔɎǝƺ CREDIT PROGRAM
R! ɎȒȵȸȒɮǣƳƺƏƬƬƺɀɀɎȒƏǔǔȒȸƳƏƫǼƺ‫و‬ȷɖƏǼǣɎɵǝȒɖɀǣȇǕɎȒƏɀɀǣɀɎȒɖȸ PROGRAM ACTUAL POPULATION
ȸƺɀǣƳƺȇɎɀ ɎȒ ƏƬǝǣƺɮƺ ɀƺǼǔ٨ɀɖǔǔǣƬǣƺȇƬɵ ɎǝȸȒɖǕǝ ƺƳɖƬƏɎǣȒȇ ƏȇƳ SERVED 2995*
ƬȒǼǼƏƫȒȸƏɎǣɮƺȵƏȸɎȇƺȸɀǝǣȵɀ‫ه‬
*AS OF 06/01/2019

HOUSING AUTHORITY OF THE CITY OF BROWNSVILLE FEDERAL GRANTS

FY 2019 FY 2018 FY2017 FY2016 FY2015 FY2014 TOTAL
57,454,384
HOUSING CHOICE VOUCHER 12,724,533 12,581,953 11,062,780 10,793,202 10,291,916 1,204,938

SECTION 8 MOD REHAB 238,761 253,580 249,686 238,334 224,577 941,198

PIH FAMILY SELF- 203,709 236,909 230,486 174,043 96,051 8,564,804
SUFFICIENCY 6,518,652

LOW RENT PUBLIC HOUSING 1,095,055 1,511,973 1,945,028 1,964,113 2,048,635 500,000
1,039,725
PUBLIC HOUSING CAPITAL 2,781,557 1,031,759 941,502 903,433 860,401
GRANTS 237,370 96,332 76,650
CHOICE NEIGHBORHOODS 27,800 262,630 14,169,457 5,676,336
HOME INVESTMENT 2,783,550 65,000 850,593
COMMUNITY DEV. NSP GRANT 19,854,965 75,650 81,975,687
REPLACEMENT HOUSING
FACTOR 2,892,786
TOTAL
15,943,804 14,666,852 14,447,823 2,892,786

PROGRAMS FUNDED BY HUD GRANTS WITHIN THE SUPPORTIVE SERVICES TEAM

FY2018 FY2017 FY2016 FY2015 TOTAL

HCV AND PH FAMILY SELF SUFFICIENCY 146,295 146,295 182,000 182,000 656,590
(FSS) PROGRAM RESIDENT

OPPORTUNITY SELF SUFFICIENCY –SC 193,050 169,000 362,050
(ROSS-SC) 339,345 146,295 182,000 351,000 1,018,640

TOTAL

The Buena Vida Leadership and Engagement Liaisons join the Buena Vida Choice Neighborhood
Planning Project and Team.

12 2020 Census Action Plan

PUBLIC HOUSING UNITS DEVELOPED
USING REPLACEMENT HOUSING
FACTOR (RHF) FUNDS

SANCHEZ VELA

Xȇ ‫ وדא׏ב‬Ɏǝƺ RȒɖɀǣȇǕ ɖɎǝȒȸǣɎɵ Ȓǔ Ɏǝƺ !ǣɎɵ Ȓǔ
ȸȒɯȇɀɮǣǼǼƺ ɖɀƺƳ «RI ǔɖȇƳɀ ɎȒ ƳƺɮƺǼȒȵ Ɏǝƺ

³ƏȇƬǝƺɿ àƺǼƏ ¨ȸȒǴƺƬɎ‫ ه‬Áǝƺ R! ‫ٸ‬ɀ ³ƏȇƬǝƺɿ
àƺǼƏ ³ɖƫƳǣɮǣɀǣȒȇ (ƺɮƺǼȒȵȅƺȇɎ ƬȒȇɀǣɀɎ Ȓǔ ɎǝǣȸɎɵ
ٜ‫׏ג‬ٝ ɀǣȇǕǼƺ٨ǔƏȅǣǼɵ ƳƺɎƏƬǝƺƳ ƫȸǣƬǸ ǝȒȅƺɀ Ȓȇ
ǣȇƳǣɮǣƳɖƏǼ ǼȒɎɀ ƳƺɀǣǕȇƏɎƺƳ ǔȒȸ ȵɖƫǼǣƬ ǝȒɖɀǣȇǕ
ƏɀɀǣɀɎƏȇƬƺ ǔȒȸ Ɏǝƺ ƬǣɎǣɿƺȇɀ Ȓǔ ȸȒɯȇɀɮǣǼǼƺ‫و‬
ÁƺɴƏɀ‫ ه‬Áǝǣɀ ƳƺɮƺǼȒȵȅƺȇɎ ǣɀ ǣȇ Ɏǝƺ ƬȒȅȅɖȇǣɎɵ
Ȓǔ ³Əȇ ¨ƺƳȸȒ Ȓȇ …ǼƳ xǣǼǣɎƏȸɵ RǣǕǝɯƏɵ‫ ه‬Áǝƺɀƺ
ǝȒȅƺɀ ƬȒȅȵǼƺȅƺȇɎ Ɏǝƺ ȸƺɀǣƳƺȇƬƺɀ ǣȇ Ɏǝǣɀ
ɀɖƫƳǣɮǣɀǣȒȇ ƫɵ ƬȒȅȵǼɵǣȇǕ ɯǣɎǝ ǣɎɀ ƬȒɮƺȇƏȇɎɀ ƏȇƳ
ȸƺɀɎȸǣƬɎǣȒȇɀ‫ ه‬Áǝƺ ǝȒȅƺɀ ƏǼǼ ƬȒȇɎƏǣȇ Ɏǝȸƺƺ٨
ƫƺƳȸȒȒȅɀ‫ و‬ɎɯȒ ƫƏɎǝɀ‫ و‬ƏȇƳ Ȓȇƺ ƬƏȸ ǕƏȸƏǕƺ ƏȇƳ
Ɏǝƺɵ ƏǼǼ Ȓǔǔƺȸ ɖȇǣȷɖƺ ǼǣɮǣȇǕ ɀȵƏƬƺɀ ƏȸȸƏȇǕƺȅƺȇɎɀ‫ه‬
ǼǼ ǝȒȅƺɀ Əȸƺ ƺǼƺƬɎȸǣƬ‫ و‬ǣȇƬǼɖƳǣȇǕ ƬƺȇɎȸƏǼ Əǣȸ
ƏȇƳ ǝƺƏɎ‫ ي‬ȵǼɖɀ‫ و‬0ȇƺȸǕɵ٨³ɎƏȸ ȸƏɎƺƳ ƏȵȵǼǣƏȇƬƺɀ‫ه‬

RHF Funds Used: $2,892,786.00

³ƏȇƬǝƺɿàƺǼƏ¨ȸȒǴƺƬɎǝȒȅƺɀɖȇƳƺȸƬȒȇɀɎȸɖƬɎǣȒȇ‫ه‬

TANGELO QUARTERS

XȇȵȸǣǼ‫وטא׏ב‬ɎǝƺRȒɖɀǣȇǕɖɎǝȒȸǣɎɵȒǔɎǝƺ!ǣɎɵȒǔ
ȸȒɯȇɀɮǣǼǼƺ ƬȒȅȵǼƺɎƺƳ Ɏǝƺ ƬȒȇɀɎȸɖƬɎǣȒȇ Ȓǔ Ɏǝƺ
ÁƏȇǕƺǼȒ ªɖƏȸɎƺȸɀ (ƺɮƺǼȒȵȅƺȇɎ‫ و‬ɯǝǣƬǝ ǣɀ ǼȒƬƏɎƺƳ
ƏɎ ‫« הבבב‬ȒȒɀƺɮƺǼɎ ³ɎȸƺƺɎ‫ و‬ȸȒɯȇɀɮǣǼǼƺ‫ و‬ÁƺɴƏɀ‫ه‬
ÁƏȇǕƺǼȒ ªɖƏȸɎƺȸɀ ƬȒȇɀǣɀɎ Ȓǔ ‫ חא‬ɎɯȒ٨ɀɎȒȸɵ
ƬȒɎɎƏǕƺ Ɏɵȵƺ ɀǣȇǕǼƺ٨ǔƏȅǣǼɵ ɎȒɯȇ ǝȒɖɀƺɀ ɯǣɎǝ
ƏɎɎƏƬǝƺƳ ȵƏȸǸǣȇǕ ɀȵƏƬƺɀ‫ ه‬³ǣɴ Ȓǔ Ɏǝƺ ɎɯȒ٨ɀɎȒȸɵ
ƬȒɎɎƏǕƺ Ɏɵȵƺ ɖȇǣɎɀ Əȸƺ ɎɯȒ٨ƫƺƳȸȒȒȅ ɯǝǣǼƺ Ɏǝƺ
ȒɎǝƺȸ ɎɯƺǼɮƺ Əȸƺ Ɏǝȸƺƺ٨ƫƺƳȸȒȒȅ ɖȇǣɎɀ‫ ه‬Áǝǣɀ
ƳƺɮƺǼȒȵȅƺȇɎ ƬȒȅȵǼǣƺɀ ɯǣɎǝ Ɏǝƺ ɀɖƫƳǣɮǣɀǣȒȇ
ƬȒɮƺȇƏȇɎɀ ƏȇƳ ȸƺɀɎȸǣƬɎǣȒȇɀ ƏȇƳ ǣɎ ǣȇƬȸƺƏɀƺɀ
Ɏǝƺ ƬǝȒǣƬƺ Ȓǔ ǝȒɖɀǣȇǕ ȒȵȵȒȸɎɖȇǣɎǣƺɀ ǣȇ Ɏǝƺ
ƬȒȅȅɖȇǣɎɵ‫ ه‬Áǝƺ ǼȒƬƏɎǣȒȇ ǣɀ ƏƬƬƺɀɀǣƫǼƺ ɎȒ
ȵɖƫǼǣƬ ɎȸƏȇɀȵȒȸɎƏɎǣȒȇ‫و‬ ȸƺƬȸƺƏɎǣȒȇƏǼ‫و‬
ƺƳɖƬƏɎǣȒȇƏǼ‫ و‬ƏȇƳ ǝƺƏǼɎǝ ǔƏƬǣǼǣɎǣƺɀ‫ ه‬ǼǼ ǝȒȅƺɀ
ǝƏɮƺ 0ȇƺȸǕɵ ³ɎƏȸ !ƺȸɎǣǔǣƬƏɎǣȒȇ‫ه‬

RHF Funds Used: $2,783,550.26

ÁƏȇǕƺǼȒªɖƏȸɎƺȸɀ(ƺɮƺǼȒȵȅƺȇɎȒȇ«ȒȒɀƺɮƺǼɎ³ɎȸƺƺɎ‫ه‬

2020 Census Action Plan 13

Brownsville Complete
Count Committee

Cities, counties and states across the nation are creating Complete Count Committees (CCC) to act as liaisons
between their respective communities and the Census Bureau. Complete Count Committees utilize local
knowledge, influence, and resources to educate communities and promote the census through locally based
outreach efforts.
The City of Brownsville, recognizing the importance of the 2020 Census, and the role of community leaders,
formed a CCC in 2018. The Committee is comprised of a broad spectrum of local government and community
leaders from education, healthcare, utility, faith, and other community based organizations. The members of the
CCC represent trusted organizations in the community.
The primary goal of the CCC is to spread awareness and drive up participation in the 2020 Census. To accomplish
the goal, the CCC has formulated this plan of action based on their familiarity with our community as well as
Brownsville’s key demographic data.
The CCC has met over the course of 10 months and has formed five (5) subcommittees to expedite the
identification of potential challenges and solutions which are discussed in this report. The five subcommittees
created by the CCC include Education, Government, Health, Community, and Faith. Further, each subcommittee
has identified specific activities or events that the CCC should undertake to ensure it meets its goal to drive up
participation in the 2020 Census.

14 2020 Census Action Plan

Brownsville CCC Subcommittees

City of Brownsville X University of Texas Rio Grande Valley X Texas Southmost
College X Brownsville Independent School District X IDEA Public Schools X
Communities in Schools of Cameron County X Brownsville Herald X Brownsville
Public Utilities Board X Brownsville TV ProductionX Valley Regional Medical Center X
Valley Baptist Medical Center X Su Clinica X Catholic Charities RGV X Valley InterFaithX
Good Neighbor Settlement House X Housing Authority of the City of Brownsville X
United Way of Southern Cameron County X Proyecto Juan Diego X Brownsville
Chamber of Commerce X Ozanam Center X Community Development Corporation of
Brownsville X Equal Voice Network X South Texas Afghanistan & Iraqi Veterans
Association‫ه‬

EDUCATION COMMUNITY

GOVERNMENT

MEDIA HEALTH

2020 Census Action Plan 15

SGuobvecronmmmenitttƺe

Members: City of Brownsville, various city departments
The Government Subcommittee assists in all activities between the Census Bureau
and the City of Brownsville, such as participation in decennial geography programs and
identifying other resources for CCC activities. The City of Brownsville has successfully
participated in the Boundary and Annexation Survey (BAS), Local Update of Census
Addresses Operation (LUCA), and the Participant Statistical Areas Program (PSAP).
Further, subcommittee members intend to mobilize the City’s 1,400 employees
to act as ambassadors by spreading awareness of the 2020 Census. In addition,
subcommittee members have identified resources available to assist with the
education, motivation, awareness and reminder phases of the 2020 Census.

16 2020 Census Action Plan

Airport
The Airport has offered advertising space on backlit duratrans displays inside the
terminals, a brochure stand and pamphlet display space. The Brownsville Airport is
currently undergoing a large renovation and more opportunities will become available
as construction is completed. Frequent staff meetings will allow for staff education
from Census leads and representatives.

Communications
The City of Brownsville is procuring consulting services to assist with public service
announcements; additional communications efforts are being done by the Media
Subcommittee.

Fire
The Fire Department has offered space at fire stations throughout the city to display
educational census banners on FD grounds. With over 30,000 EMS calls a year, the
Fire Department will attach flyers and brochures to bills sent out to the public. The
Fire Marshalls office can provide Census information and flyers during scheduled
inspections.

Library
Computer labs, meeting rooms, and weekly outreach opportunities are available
through our local libraries. Local residents may submit their questionnaires online at
either of the public library’s computing centers; between both locations our libraries
have over 200 public access computers.

Parks & Recreation
The Parks & Recreations Department will provide education and awareness
through events, availability of venue use, posting and sharing Census material
ɎǝȸȒɖǕǝ print andɎǝȸȒɖǕǝɎǝƺǣȸ large social media following that allows for active
communication with public.

Planning & Redevelopment Services Department
Leading the CCC, the Planning & Redevelopment Services Department has scheduled
monthly meetings for the Complete Count Committee, prepared the Census Action
Plan with assistance from the CCC, and will lead outreach and education at events
provided by the CCC. The department assists 60 to 90 members of the public a day and
will provide materials to said public. This department will also take the lead in visiting
every city department to educate staff. Building inspectors and code enforcement
officers may assist in disseminating census information through their scheduled
inspections.

Public Health
The Public Health Department will assist with distributing literature and flyers at any
and all events they sponsor and/or participate in. Health Department field staff may
also provide educational material during field assessments and scheduled inspections.
The Public Health Department will also assist in advertising by adding the City of
Brownsville Census logo to reusable bags.

2020 Census Action Plan 17

Education
Subcommitteƺ

Members: University of Texas Rio Grande Valley (UTRGV), Texas Southmost College
(TSC), Brownsville Independent School District (BISD), IDEA Public Schools,
Communities in Schools of Cameron County.

The Education Subcommittee facilitates census awareness for local schools from pre-
kinder through twelfth grade, as well as postsecondary education institutions in the area;
and may also encourage school administrators, teachers, and students to use Statistics
in Schools materials.

Representing approximately 75,000 students between them all, the
Education Subcommittee has the ability to reach a large and diverse in age audience in
both primary and higher education. Students from age 4 to over 40 will be reached
through educational opportunities, informational flyers, outreach events, job fairs, and
through lesson planning. Not only will students be reached, but all teachers, professors,
faculty, and staff will fall under the umbrella of the Education Subcommittee.

The resources made available by the Education Subcommittee are some of the
most important to the Complete Count Committee’s goal; the public sees school
campuses as a place of trust and safety. An abundance of computer labs, support of parent
liaisons, support from media technology specialists, and the support of trusted local
educators will assist in creating a positive relationship between the CCC and the public.
Outreach and educational opportunities will come through parents’ nights, student
organization events, sporting events at Sam’s Stadium, and mailers being sent out along
with report cards.

18 2020 Census Action Plan

Media
Subcommitteƺ

Members: Brownsville Herald, Brownsville Public
Utilities Board (BPUB), Brownsville TV Production (B.TV),
Communications and Engagement Department, Parks and
Recreation Department Graphic Artist.

The media subcommittee facilitates ways to get the census message to all community
households, using all available sources such as local newspapers, newsletters, fliers, local
festivals, billboards, social media, radio, and television.

The subcommittee recognizes the importance of a solid communication strategy for the 2020
Census. The subcommittee aims to collaborate alongside local government, media, public
relations, community outreach and engagement professionals to promote a consistent and
clear message while following the United States 2020 Census guidelines. The collaborative
efforts of our local newspaper, TV stations, social media pages, and largest utility provider
will make the subcommittee a key player in disseminating information to a large and diverse
audience.

The subcommittee will identify and pursue community engagement opportunities to
address questions and concerns through outreach and educational events or through social
media. Creating a social media calendar for scheduled posts to promote the Census will
build a platform to start conversations and address questions or concerns via social media
channels such as Facebook, Twitter, and Instagram.

Further, press release materials and interviews with trusted local officials will assist in building
a relationship between the community, media, and speakers. Video coverage and public
service announcements will make a significant impact as it is the easiest way to broadcast
the Census message. The subcommittee will also produce segments, bill inserts (BPUB),
outdoor advertisements, announcements, and video coverage of press conferences to share
through social media and City of Brownsville PEG TV channel.

2020 Census Action Plan 19

Healthcare
Subcommitteƺ

Members: Valley Regional Medical Center‫و‬³ɖ!ǼǣȇǣƬƏ‫و‬ƏȇƳ
Valley Baptist Medical Center.

An accurate count of the population assists in determining the amount of federal funding for
health care programs as well as future locations of clinics and hospitals. Health care providers,
health insurance companies, and government agencies need accurate information to make
decisions regarding the products and services they provide and utilize. Brownsville is home
to two hospitals and a variety of clinics that provide every day care to emergency services.
The Healthcare Subcommittee is comprised of two hospitals and one of the largest clinics
in Brownsville.
These facilities see patients from birth to geriatric; their audience includes patients, families,
and visitors, as well as hospital and clinic staff and their families. Subcommittee members
will assist in making space available for outreach to their audience, advertising space through
logo placements and email riders, and may assist in printing Census material to disseminate
to patients and visitors.

20 2020 Census Action Plan

Faith-based
Subcommitteƺ

Members: Catholic Charities RGV, Valley InterFaith,
Good Neighbor Settlement House.
The faith-based subcommittee creates and coordinates activities and materials that can be
used by any local faith-based institution in the promotion of the 2020 Census awareness and
participation.

Centers of faith are led by respected community leaders whose long relationship with their
community make them key messengers in raising awareness, emphasizing the importance
of, and promoting participation in the census. Seen as a safe space, churches and other faith
based gathering spaces can provide security for members of the public who wish to answer
the questionnaire but have concerns regarding the census; answering the questionnaire at
a faith based location may put their concerns at ease.

The subcommittee will organize a meeting of local faith based leaders to discuss the role
they may play in the upcoming Census while educating on the importance, facts, and actions
needed by their organizations. By developing a list of barriers that religious organizations
believe will impede the 2020 Census, the subcommittee will be able to take appropriate
action to dispel myths and alleviate fears. Educational outreach at weekly religious services
will assist in spreading the 2020 Census message.

2020 Census Action Plan 21

SCoumbcmoumnmityi-tbtaesƺed

Members: Housing Authority of the City of Brownsville (HACB),
United Way of Southern Cameron County, Proyecto Juan Diego
(PJD), Brownsville Chamber of Commerce (BCOC), Ozanam Center,
Community Development Corporation of Brownsville (CDCB),
Equal Voice Network, South Texas Afghanistan & Iraqi Veterans
Association (STAIVA).

Áǝƺ !ȒȅȅɖȇǣɎɵ ³ɖƫƬȒȅȅǣɎɎƺƺ ƬȒǼǼƏƫȒȸƏɎƺɀ ɯǣɎǝ ƬȒȅȅɖȇǣɎɵ ȒȸǕƏȇǣɿƏɎǣȒȇɀ ɎȒ ƬȒɮƺȸ Ə
ǼƏȸǕƺ ƏȇƳ Ƴǣɮƺȸɀƺ ƏɖƳǣƺȇƬƺ‫ ي‬Əȇ ƏɖƳǣƺȇƬƺ ɯǝǣƬǝ ȅƏɵ ƬȒȇɀǣɀɎ Ȓǔ ǼȒɯ ǣȇƬȒȅƺ ǝȒɖɀƺǝȒǼƳɀ‫و‬
ȇȒȇ٨ȵȸȒǔǣɎ ȒȸǕƏȇǣɿƏɎǣȒȇɀ‫ و‬ɮƺɎƺȸƏȇɀ‫ و‬ȸƺɀǣƳƺȇɎɀ Ȓǔ ȸȒɯȇɀɮǣǼǼƺ ɀƺƺǸǣȇǕ ƬǣɎǣɿƺȇɀǝǣȵ‫ و‬ǼȒƬƏǼ
ƫɖɀǣȇƺɀɀƺɀ‫ و‬ƏȇƳ Ɏǝƺ ǕƺȇƺȸƏǼ ȵɖƫǼǣƬ ƏȅȒȇǕ ȒɎǝƺȸɀ‫ه‬

Áǝƺ ɎƏȸǕƺɎ ƏɖƳǣƺȇƬƺɀ ǔȒȸ Ɏǝƺ ɀɖƫƬȒȅȅǣɎɎƺƺ Əȸƺ Ɏǝƺ ǔƏȅǣǼǣƺɀ Ȓǔ ɀȒɖɎǝƺȸȇ !ƏȅƺȸȒȇ !ȒɖȇɎɵ‫ي‬
¨ȸƺƬǣȇƬɎ ‫ وדז‬ȸȒɯȇɀɮǣǼǼƺ ȸƺɀǣƳƺȇɎɀ ɯǣɎǝ ƺǣɎǝƺȸ ¨ɖƫǼǣƬ RȒɖɀǣȇǕ Ȓȸ R!à ³ƺƬɎǣȒȇ ‫ ח‬ǝȒɖɀǣȇǕ
ƏɀɀǣɀɎƏȇƬƺ ɯǣɎǝ ɮƏȸɵǣȇǕ ɀȒƬǣȒ٨ƺƬȒȇȒȅǣƬ ƏȇƳ ǼƺǕƏǼ ɀɎƏɎɖɀƺɀ‫ و‬ɮƺɎƺȸƏȇɀ ƏȇƳ Ɏǝƺǣȸ ǔƏȅǣǼǣƺɀ ǣȇ

ȸȒɯȇɀɮǣǼǼƺ ɯǝȒ ȇƺƺƳ ǔǣȇƏȇƬǣƏǼ‫ و‬ƺƳɖƬƏɎǣȒȇ‫ و‬ȅƺƳǣƬƏǼ‫ و‬ƏȇƳ ȅƺȇɎƏǼ ǝƺƏǼɎǝ ɀƺȸɮǣƬƺɀ‫ و‬Əɀ ɯƺǼǼ Əɀ
ȵƺȒȵǼƺ ɎǝƏɎ ǔȒǼǼȒɯ Ɏǝƺ ȵƏȸɎǣƬǣȵƏɎǣȇǕ ȒȸǕƏȇǣɿƏɎǣȒȇɀ ɀȒƬǣƏǼ ȅƺƳǣƏ ƬǝƏȇȇƺǼɀ‫ه‬

22 2020 Census Action Plan

Persons Served
• HACB: 9,998 that equate to 3,784 Families

• PJD: 10,000 Participants using their services

• United Way: Thousands of people receiving

direct or indirect services.

• STAIVA: 100 Veterans directly and over 200
indirectly through efforts.

• BCOC: 500 member businesses and

organizations of the Chamber in additionto

1,000 entrepreneurs trained through its

various programs. Finally, 200 unique

clients counseled through its Women’s ȸȒɯȇɀɮǣǼǼƺȸƺɀǣƳƺȇɎɀƺȇǴȒɵǣȇǕƏǼȒƬƏǼȸƺɀƏƬƏ‫ه‬
Business Center Rio Grande Valley PrȏǒȵƌȂِ

• !(! ‫ ى‬%ɓȵǠȄǒ‫ ژ‬Fä‫ ژז׏‬% ȵƷƌƩǚƷư‫ ژ‬ȏɫƷȵ‫ژ‬
‫ ׎׎׎ג‬ǠȄưǠɫǠưɓƌǹȽ‫ ژ‬ɬǚȏ‫ ژ‬ȵƷƩƷǠɫƷư‫ ژ‬ǑǠȄƌȄƩǠƌǹ‫ ژ‬The Community Subcommittee will work at
ƩȏƌƩǚǠȄǒً ǚȏɓȽǠȄǒ ƩȏɓȄȽƷǹǠȄǒً ǑǠȄƌȄƩǠƌǹ‫ ژ‬the same pace as the national and awareness and
ǹǠɋƷȵƌƩɲ ƷưɓƩƌɋǠȏȄً ÝU¾‫ ژ‬ɋƌɱ‫ ژ‬ȲȵƷȲƌȵƌɋǠȏȄً‫ ژ‬motivate local community members to

U%‫ٮ‬ȂƌɋƩǚƷư‫ژ‬ȽƌɫǠȄǒȽِ participate in the upcoming Census.

2020 Census Action Plan 23

Brownsville
Demographics

24 2020 Census Action Plan

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‫ בהهזדא‬ɀȷɖƏȸƺ ȅǣǼƺɀ Ȓǔ (ƺƺȵ ³ȒɖɎǝ
ÁƺɴƏɀ ǼƏȇƳ ȅƏǸƺɀ ɖȵ Ɏǝƺ !ǣɎɵ Ȓǔ

ȸȒɯȇɀɮǣǼǼƺ‫ ه‬ȸȒɯȇɀɮǣǼǼƺ ǣɀ Ɏǝƺ
ǼƏȸǕƺɀɎƬǣɎɵǣȇɎǝƺ«ǣȒJȸƏȇƳƺàƏǼǼƺɵ
ɯǣɎǝ Əȇ ƺɀɎǣȅƏɎƺƳ ȵȒȵɖǼƏɎǣȒȇ Ȓǔ
‫ هאובو׏טא‬Áǝƺ ȅƺƳǣƏȇ ǝȒɖɀƺǝȒǼƳ
ǣȇƬȒȅƺ ǣɀ ‫ و׏גדوוגڠ‬ƏȇƳ ȒȇǼɵ
‫ ۑ׏ב‬Ȓǔ Ɏǝƺ ȵȒȵɖǼƏɎǣȒȇ ȵɖȸɀɖƺɀ Ə
ǝǣǕǝƺȸ ƺƳɖƬƏɎǣȒȇ‫ ه‬Áǝƺ ǔȒǼǼȒɯǣȇǕ
ǕȸƏȵǝɀ ɯƺȸƺ ɎƏǸƺȇ ǔȸȒȅ Ɏǝƺ
ȅƺȸǣƬƏȇ !ȒȅȅɖȇǣɎɵ ³ɖȸɮƺɵ
ƏȇƳ 0ɀȸǣ‫ٸ‬ɀ ȸƬJX³ !ȒȅȅɖȇǣɎɵ
ȇƏǼɵɀɎ‫ه‬

2020 Census Action Plan 25

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28 2020 Census Action Plan

Community
Challenges

Complete Count Committee members have identified and discussed obstacles facing
the City of Brownsville that may hinder participation in the 2020 Census. Concomitantly,
the CCC has also crafted a plan of action that tackles each individual challenge, mostly
through promotion and outreach at carefully selected community events.

Counting Children
An estimated 5%, or about 1 million children nationwide, under the age of 5 were not counted in
the 2010 Census, the highest of any age group. In a report prepared by Esri using American
Community Survey data and trends, in 2010 children from age zero to nine made up 18.9% of
Brownsville’s population of 175,053. In comparison, in 2019 the same age group now makes up 16.9%
of Brownsville’s population of 190,263. It is estimated that by 2024 children age zero to nine will
make up 16.7% of the estimated population of 197,790.

Using Census research, the CCC plans on closing the gap for the upcoming 2020 Census by
creating written materials that address the following:

v Emphasize that the Census counts everyone where they live and sleep most of the time,
even if the living arrangement is temporary or the parents of the child do not live there. If a
child spends equal amount of time split between two homes, they should be counted where
they stayed on Census Day, April 1.

v Encourage parents to include babies on Census forms, even if they are still in the hospital on
April 1.

v Encourage local facilities such as daycares, pediatric clinics, local Health and Human

Services Department offices, etc. to share the importance of the Census and how it affects our

community. 2020 Census Action Plan 29

Counting Senior Citizens
For the first time in U.S. history older adults are projected to outnumber children by
2035. The county’s birth rates are dropping due to changes in education, generation
expectations, economic stability, and cultural shifts among other things. Many
Brownsville homes have multiple generations living under the same roof. The CCC will
work to educate and include members of the public and local organizations such as
AARP, local senior living centers, daycares, and home health care companies on the
importance of including and counting the 55+ community.

SENIOR CITIZEN POPULATION TRENDS

YEAR PERCENTAGE TOTAL POPULATION

2010 18.5% 175,052

2019 21.6% 190,263

2024 21% 197,790

Limited Internet Connectivity and Phone Access
Brownsville is the 463rd most connected city in Texas and approximately 35,000
people do not have access to 25mbps download and 3mbps upload wired broadband
speeds, which are the minimum speeds as defined by the Federal Communications
Commission. The Complete Count Committee will be able to gather the resources made
available by the various organizations within the CCC to invite individuals throughout
the City to complete the Census at multiple locations such as the Brownsville Public
Libraries, local public and private schools, churches, and other easily accessible public
locations with fast speed internet.

30 2020 Census Action Plan

Language Barriers
Brownsville is predominantly a Hispanic community
with English and Spanish as the two most common
languages. The Complete Count Committee will use
the materials provided by the U.S. Census to promote
participation in both English and Spanish but may
use additional languages as needed.

Counting Immigrants, People Seeking
Sanctuary and the Homeless

Immigrant-based communities are at the top of
the hard-to-count populations due to their lack of
familiarity with the Census, language barriers, and
government distrust. The U.S. Census Bureau will lead
the count of immigrant refugees, people seeking
sanctuary, and the homeless at an undisclosed date
and time.

Reaching Temporary Residents ȸȒɯȇɀɮǣǼǼƺIǣȇƺȸɎɀxɖɀƺɖȅƏɎnǣȇƺƏȸ¨ƏȸǸ

Winter Texans, graduate and undergraduate students, and international property owners will be

provided with appropriate information regarding where they should say they reside when filling

out the Census questionnaire. As a general rule, wherever a person resides more than 6 months

out of the year is where they should be counted.

Historically Hard to Count Areas
Using 2010 Census data, the Complete Count Committee will be able to identify Census tracts
of the city that had low response rates in the last decennial and make those areas of the city a
focal point for education and outreach.

JƏɎƺɯƏɵXȇɎƺȸȇƏɎǣȒȇƏǼ ȸǣƳǕƺ Privacy and Confidentiality
Since the first Census in 1790, the information
collected by the U.S. Census Bureau has never
been compromised or shared with any other
government department or organization and
it will be the duty of the Complete Count
Committee to ease the public’s concerns
regarding confidentiality. The CCC will also
educate the public on Title 13 of the United States
Code, which protects the information collected
from individuals by the Census Bureau.

2020 Census Action Plan 31

Resources

32 2020 Census Action Plan

Census 101

2020 Census Action Plan 33

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Key census activities January- June- August
start in 2018 and March: September: Condu
continue through 2021 Open 40 Open in-field
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Files to all
states
(P.L. 94-171)

2020 Census Action Plan 35

Hard to count Census Tracts

FM 106

NELSON RD FM 1561 FRESNAL RD
FM 803

FM 1847

FM 510

FM NORTH EXPRESSWAY 77/83 STATE HIGHWAY 100 STATE HIGHWAY 100
732
Mercedes Road OLD PORT ISABEL RD D3
FM 1421 CENTRAL BLVD
SH 48
FM 1732 PAREDES LINE RD ( FM 1847 ) SH
ROBINDALE RD 550/FM
D4 511

U.S. 281 ( MILITARY HWY ) D2SH 48 ( PADRE ISALND HWY )
BOCA CHICA
Hardest to Count (HTC) BLVD (SH 4)
Tracts in Brownsville,TX PALM INDIANA AVE
D1EAST LOOP FM 1419
Mail Return Rate
SOUTHMOST RD.
0 - 60%
60 - 65%
65 - 70%
70 - 73%
Above 73% (no HTC tracts)
D# Brownsville Electoral District

Data Source:
U.S. Census Bureau, American Community Survey,201-2016

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We Hire Veterans!

Apply Today, make your next job count!

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The 2020 Census is taking applications for positions starting soon. There are a wide variety
of full-time and part-time jobs for all levels of experience or training. Make your next job
count by applying today!

For more information about For more information about
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please visit us at: positions please visit us at:

2020census.gov/jobs usajobs.gov

1-855-JOB-2020 ‡ 2IÀFH0DQDJHUV
‡ 3DUWQHUVKLS6SHFLDOLVWV
(1-855-562-2020)

• Clerks / Supervisory Clerks
• Listers / Enumerators
• First Line Supervisors

2020 Census Action Plan 41