TheHomeMag National Media Kit

TM
CORPORATE MEDIA KIT




Pioneers in Home Improvement Niche Marketing
When TheHomeMag® launched in 2002, a vehicle specifically for Home Improvement advertising did not exist. It was commonly rolled into regionally mailed magazines with everything from pizza to dry-cleaning to oil changes. Our purpose then remains the same today: concentrating all of our marketing efforts on a very specific and well defined segment of business – and doing so to an equally well defined segment of the population.
Being clear about who we market and who we target is but two pieces of our triangle. The message – that how we promote and what we say – is critical to the success of our business, and to the success of every one of our customers nationwide. Our specialty, that thing that makes us so unique, is our ability to create a very specific and direct message to our high income and high home value homeowner audience. When we control the message and the audience, we have a greater chance of controlling the result. And nothing creates results better than TheHomeMag.
Niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond. This belief has driven us to become America’s #1 Home Improvement Magazine®.
America’s #1 Home Improvement Magazine®
TheHomeMag® | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6960 | f 239-549-5462 | www.thehomemag.com




TheHomeMag Reader
50.5
Average Age of Homeowner
35.5
Average Age of Home
$230,000
Average Income
$555,000
Average Home Value
THEHOMEMAG® REACHES MORE THAN 8.5 MILLION OF THE MOST HIGHLY CONCENTRATED AUDIENCE OF AFFLUENT HOMEOWNERS IN 59 MARKETS EACH MONTH.


“My business really ramped up after I started advertising in TheHomeMag. The advertising paid for itself the first day it hit mailboxes. The folks at TheHomeMag know how to catch the customer’s eye. I highly recommend TheHomeMag for anyone in the home improvement industry.”
Bar-B-Clean // Phoenix AZ


Our National Footprint
TheHomeMag® is mailed to 59 unique markets covering 26 states across the United States. As a blend of franchises and corporately owned publications, we publish nearly 100 million magazines annually, each of which is direct-mailed to the ideal home improvement audience in each specific area.
Serving the greater Tucson market since 2007, we continue to mail to 120,000 of the most affluent single family homes each month.
1 Southwest FL
2 Sarasota, FL
3 San Fernando Valley, CA 4 Ventura, CA
5 Tampa, FL
6 Palm Beach, FL
7 Jacksonville, FL
8 Orlando, FL
9 Ft. Lauderdale, FL
10 Las Vegas, NV
11 Kansas City
12 Miami, FL
13 Tucson, AZ
14 Atlanta, GA
15 Dallas, TX
16 Denver, CO
17 East Bay, CA
18 Nashville, TN
19 Orange County, CA 20 Houston, TX
21 Fort Worth, TX 22 Charlotte, NC 23 San Antonio, TX 24 Phoenix, AZ
25 Chicago, IL
26 San Diego, CA
27 Washington DC
28 Oklahoma City, OK 29 Austin, TX
30 Raleigh, NC
31 Silicon Valley, CA
32 Colorado Springs, CO 33 Richmond, VA
34 Salt Lake City, UT 35 Central NJ
36 Indianapolis, IN
37 St. Louis, MO
38 Riverside, CA
39 Lakeland, FL
40 Boston, MA
41 Columbus, OH 42 Sacramento, CA 43 Philadelphia, PA 44 Portland, OR
45 Minneapolis, MN 46 West LA, CA
47 New Orleans, LA 48 South Bay LA, CA
49 Long Island, NY 50 Detroit, MI
51 Coachella Valley, CA 52 Tidewater, VA
53 Cleveland, OH
54 Northern CO
55 Daytona, FL
56 Pittsburgh, PA 57 Port Charlotte, FL 58 Treasure Coast, FL 59 Cincinnati, OH
*Data current as of August 2019.


“Our work with TheHomeMag and their wonderful staff of employees has been fantastic! We began advertising with TheHomeMag in June 2009. We had originally started with a quarter page ad. I kept that quarter page ad going for the first year and was very happy with the results I received. I was a bit skeptical about spending any more money on a larger ad simply because the quarter page was good enough for me. I was WRONG! I eventually moved up to a half page and was so shocked at the difference it made! After seeing the difference between the quarter and the half page I decided to try the full page just for a month and I will never go back to a smaller ad. TheHomeMag has a wonderful design team and a phenomenal support system. They literally did everything for me.”
Expert Concrete Coatings, Inc. // Las Vegas NV


Zone Mailing Options
TheHomeMag’s purpose is to generate leads for our local home improvement clients every month from the hundreds of thousands of owner-occupied single- family homes we target. To do so, we’ve created three distinct options of mailing to best fit our clients’ varying needs.
Clients may choose from five ad sizes and many ad positions and then choose where in our distribution market they wish to mail. We commonly create two distinct zones in a specific market plus provide the option of mailing to every home in our distribution.
Whether you mail to one Zone or the other, or elect to mail to our entire distribution in a market, you can be guaranteed we will do our utmost to make sure you receive the leads you need to grow your business. Our job is to get your phone to ring, and we are confident that our well-defined mature audience of affluent homeowners will do just that.
Zone 1
Zone 2


“I am writing this letter as an expression of gratitude for the professionalism in service and product that TheHomeMag has displayed. While we were skeptical at first of taking on another publication, TheHomeMag hits the exact right demographic for us. Value Remodelers and Handyman Services, while being owned by Archadeck, was not exactly a household name. We were looking to not only brand the company but also generate more potential leads. TheHomeMag has done both in just a couple of years! Thank you once again. You represent a business that is a great partner for our industry.”
Value Remodelers and Handyman Services // Charlotte NC


National Schedule
Issue: The published issue month on the magazine | Ad Deadline: Final day for agreement & artwork submission | In-Home: The first of a 3 day requested USPS delivery window.
TheHomeMag® is a monthly publication and most commonly lands in mailboxes 12 times annually. Select markets that are adversely affected by extreme winter weather may elect to mail an Issue or two less. Certain markets, where the sun shines often, may elect to mail an additional 13th Issue each year – that’s once every four weeks.
We close our magazine’s production cycle about ten days prior to the magazine being delivered into mailboxes. This
gives us the time needed to complete ads and final proof our magazine, print the books and our off-page products, and get everything into the hands of the local USPS facilities.
Finally, we are very aware of key holidays and do our best to avoid attention conflicts with our home owning audience. Hitting their mailboxes at the right time is another factor in ensuring you have the best results possible every Issue we mail.
America’s #1 Home Improvement Magazine®
TheHomeMag® | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6960 | f 239-549-5462 | www.thehomemag.com


“I wasn’t sure an “all ads” publication would be the right fit for me. I have to say it was a great decision! Eight out of ten calls I get come from TheHomeMag. The quality of the leads are fantastic and the magazine is hitting my targeted market. I recently landed a job from the magazine and the quality of that job alone will pay for my advertising for a year! I did a front cover this spring and was blown away with the volume of calls I received. I’ve already booked another front cover for next year! I can always count on TheHomeMag to make my phone ring with each mailing. The customer service is always great and my representative truly cares about my success. Thanks for keeping me busy!”
R&D Painting // Raleigh NC


More than Just a Magazine
Opportunities are limited, so act fast. Talk with your Account Executive and ask how you can take advantage of the power of TheHomeMag today.
All companies, no matter the industry, may now take advantage of TheHomeMag’s market leading distribution to send mailings for a fraction of the normal cost. With our accessory program, your custom designed, direct mail cards ride along with TheHomeMag® into the mailboxes of affluent homeowners.
TheHomeMag® Magazine
Our full-color magazine has proven to be an incredible marketing tool for home improvement businesses from a variety of industries. The magazine offers quarter, half and full page ads along with front and back covers that put your business in the spotlight. Premium placements and double spreads are also available and our pricing structure rewards consistency and commitment.
HomeIMPROVED®
Improve lead consistency with HomeImproved* exclusively for existing THM clients and specifically designed to balance the flow of calls across an entire month by reengaging homeowners mid-cycle.
ZipCardTM Insert - Standard & Oversized
The ZipCard is a 2-sided, full-color, full-bleed, 4”x 6” or 5”x 8” glossy insert, placed inside the magazine to fall right into the hands of buyers as they page through our magazine.
DALCard
The Detached Address Label Card arrives in mailboxes like a postcard, but without the expense. This 2-sided, full color, 5”x9” glossy piece lands directly in the mailbox with the magazine, allowing you to stand out.
Bookmark
The Bookmark is 1” taller than the magazine and creates a unique marketing opportunity. As a 2-sided, full-color, full-bleed, 11.5”x5.25” glossy insert, placed inside, it extends beyond the magazine for exceptional visibility and reader impact.
TheHomeMag® Pop-Out Single Sheet
The Pop-Out Single Sheet is a heavy, 80lb single sheet placed inside TheHomeMag magazine. As a 2-sided, full-color, full-bleed, 8.375”x 10.875” insert, it extends from the top and the right of the magazine.
HomeIMPROVED® Pop-Out Single Sheet
The HomeIMPROVED* Pop-Out Single Sheet is a heavy, 80lb single sheet placed inside the HomeIMPROVED magazine. As a 2-sided, full-color, full- bleed, 6.375”x 1 1.25” insert, it extends from the top and from the right of the magazine.
*HomeIMPROVED available in select markets.
DALCard
TheHomeMag®
with Pop-Out Single Sheet
Bookmark
HomeIMPROVED® with Pop-Out Single Sheet
ZipCardTM Insert


“I have been advertising with TheHomeMag Kansas City since 2007. We pay close attention to the results of our marketing efforts and TheHomeMag is the only source that we have never dropped. It pays off with more leads every month than any other lead source we have ever tried. Their customer service is also exceptional. They are willing to help out with artwork and ideas even 8 years later.”
Artistic Concrete Services // Kansas City KS


Typical Advertising Rates
Print Advertising Rates are product of distribution (quantity) and method of distribution (format). The more you mail the higher the postage cost and the larger the magazine/print format, the larger the per piece rate. However, TheHomeMag® has managed to meticulously refine our postage costs to maximize certain USPS discounts for saturation and owner- occupancy. Additionally, the dimensional size of our magazine has been created so that our per piece postage rates remain flat up to and including a 56 page magazine.
It is common that a full page ad in TheHomeMag will run about 2 cents per home, and that a half page will run near 1 penny per home. Quarter pages run even less. Our two most prized and sought after positions are the Front Cover and the Back Cover – both of which produce the best results. We offer various premium placements as well, such as inside front and back covers, pages 3 through 9, our large format center-spread – all for a small upcharge.
TheHomeMag is 100% advertising. We do not offer editorial options and tend to shy away from advertorial pieces. We require our Front Cover to be clean and beautiful, free from ad-like offers and statements. It is for that reason we offer our Front Cover clients and ad inside the magazine at no additional charge.
8,500,000 Homes
MONTHLY NATIONAL DISTRIBUTION
America’s #1 Home Improvement Magazine®
TheHomeMag® | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6960 | f 239-549-5462 | www.thehomemag.com


“I wanted to thank you and your team for the overwhelming response we have had to our ads in the magazine. Our phone rings as soon as the magazine lands in people’s mailboxes and continues throughout the month until the next publication arrives. The call tracking has made it extremely easy to track response and see our return on investment. In addition, I am convinced your magazine has increased our responses and activity from other advertising.”
Granite Transformations // Nashville TN


Magazine Advertising Specs
General Product Specifications
Final Trim: 8” x 10.5” (magazine) Bleed: 0.25” (print), Safety: 0.25” (print) Color Mode: CMYK (print) / RGB (web) Resolution: 300 dpi (print) / 72 dpi (web)
Full Page
Trim Size: 8” x 10.5”
Bleed Size: 8.5” x 11” Without Bleed: 7.5” x 9.75” Safety: 0.25”
Quarter Page
Front Cover
Trim Size: 8” x 10.5” Bleed Size: 8.5” x 11” Safety: 0.25”
Spread - Double Truck
Trim Size: 16” x 10.5”
Bleed Size: 16.5” x 11” Without Bleed: 15.5” x 9.75” Safety: 0.25”
Bleed, Trim & Safety:
Full page and two page spreads can be designed for full bleed. Any full bleed ad, including the front and back covers, requires a 1/4” bleed. Quarter and half page ads do not have a full bleed option. Ads designed to bleed must adhere to the recommended safety margin and keep all text 1/4” from the final trim size. Front covers are designed by a THM Certified Designer with client provided photos or stock images. Safety, or margin, is the distance from the “safe area” to the trimmed edge of the ad. You should keep anything you want to protect from accidental trimming within this safe area. Color, imagery and of course bleed are expected to extend well beyond the safety area. Important things to consider keeping within the margin would be text, phone numbers or logos. The safety is merely a margin to protect from anything important being accidentally trimmed during the printing process.
Back Cover - Primary Ad
Back Cover - Banner Ad
Back Cover - Standard
AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM
Trim Size: 8” x 9” Bleed Size: 8.5” x 9.25” Safety: 0.25”
Trim Size: 8” x 6.5” Bleed Size: 8.5” x 6.5” Safety: 0.25” left & right
Trim Size: 8” x 2.3750”
Bleed Size: 8.5” x 2.625”
Safety: 0.25” left, right & bottom
3/4 Page
Ad Size: 5.75” x 9.75”
Color:
Half Page - Horizontal
Half Page - Vertical
AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM
AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM
AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM
AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM
Ad Size: 7.5” x 4.75”
Ad Size: 3.625” x 9.75” Ad Size: 3.625” x 4.75”
Copyright © 2019 - TheHomeMag® - All Rights Reserved
Submitted Materials:
Advertiser warrants and represents that all material submitted to THM is original art or art which Advertiser has legal permission to use and that no art submitted is in violation of any law and does not infringe on copyright, trademarks, trade names, or patents of any type.
Artwork Submission:
Design files can be submitted electronically via email, DropBox, Google Drive, Box or just about any other digital means. Submissions can also be made using CDs, DVDs, USB/Flash Drives or any other acceptable form of media capable of transmitting high resolution design files. All submissions will be reviewed prior to placement and TheHomeMag reserves the right to make adjustments to any designs violating the terms and conditions of the advertising agreement.
Advertisers understand and accept that in our normal 4-color, web offset printing process, color variations can occur and differences in the quality of paper may cause slight variations in color, clarity and overall appearance between digital proofs and the printed magazine.
Software:
Our design teams exclusively use the Adobe Creative Suite of applications comprised of Adobe Photoshop, Adobe Illustrator & Adobe InDesign. Our offices are equipped to handle a wide range of file types but specific versions of software vary by office. Yes, FREE Design Services are included with the purchase of any product. Ads developed by TheHomeMag can only be used in our publications and products. We do not provide high- resolution files for use in other media.


“Elite Grill Cleaning was a new business venture. During early discussions it was immediately clear that TheHomeMag’s target demographic and geographic coverage was an ideal fit. My phone started ringing on day one, not only with high quantity but the quality was outstanding. Continuing with THM became an easy decision. TheHomeMag has provided fantastic customer service and, in dealing with them, it is clear that they truly care about the success of their clients.”
Elite Grill Cleaning, LLC // Fort Worth TX


Accessory Advertising Specs
DALCard Detached Address Label
Trim Size: 5” x 9” Bleed Size: 5.5” x 9.5” Without Bleed: 5” x 9” Safety: 0.25”
Standard Insert
Front & Back Trim Size: 4” x 6”
Bleed Size: 4.5” x 6.5” Without Bleed: 4” x 6” Safety: 0.25”
Oversized Insert
Front & Back Trim Size: 5” x 8”
Bleed Size: 5.5” x 8.5” Without Bleed: 5” x 8” Safety: 0.25”
Pop-Out Sheet
Front & Back
Trim Size: 10.875” x 8.375”
Bleed Size: 11.375” x 8.875”
Safety: 0.125”
Pops Out: .375” from top & .375” right & left
Bookmark
Front & Back
Trim Size: 11.5” x 5.25”
Bleed Size: 12” x 5.75” Without Bleed: 11.5” x 5.25” Safety: 0.25”
HI Pop-Out Sheet
Front & Back
Trim Size: 11.25” x 6.375”
Bleed Size: 11.75” x 6.875”
Safety: 0.125”
Pops Out: .375” from top & .375” right & left
America’s #1 Home Improvement Magazine®
TheHomeMag® | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6960 | f 239-549-5462 | www.thehomemag.com
Side A


“We originally signed up for 3 months because we weren’t sure what the results would be. We tried other means of printing previously with little to no success. I am happy to say we consistently enjoy a good ROI with TheHomeMag and now sign up for a year at a time. Our representative stays in touch with us each month and offers suggestions when needed regarding our ad design. He didn’t just sell us an ad and walk away. He is with us every step of the way. We know this is a company committed to our success. We highly recommend TheHomeMag to anyone looking to grow their business with solid, quality leads.”
Brennan’s Fence & Deck // Raleigh NC


For Our Readers:
WE INSPIRE our readers with home improvement ideas and offer an assortment of companies to help them with their home improvement decisions.
WE CREATE DEMAND for luxury home products and design services in every market we serve.
WE SHOWCASE TALENT from local businesses who are properly licensed professionals and experts in delivering best-in-class services to homeowners.
WE PROVIDE A MARKETPLACE where homeowners can easily find a wide variety of sources for all styles and design needs.
For Our Advertisers:
WE REACH local affluent homeowners with an average income of $230,000 as well as an average home value of $555,000.
WE CAPTIVATE OWNERS of luxury homes who have a primary interest in enhancing their properties through fine design.
WE PROVIDE powerful and quantifiable advertising resources to cost effectively reach your ideal customer.
WE CONNECT reputable businesses with select homeowners and we are the best and most trusted name in home improvement marketing.
TheHomeMag creates life long customers for our advertisers and provides the highest quality contractors, remodelers and home service pros for our homeowners.
Creating Raving Results


“I have been an advertiser in the Lakeland, Florida market for 28 years and TheHomeMag has surpassed my expectations in every way. We are currently in multiple markets and intend to stay on board. Thank you for all you have done for our company. I would highly recommend this Home Improvement magazine.”
Jack Hall Jr’s Construction Aluminum Inc. // Lakeland FL


TheHomeMag’s Brand-to-Action Design Process Your Unique Experience
Our design professional will create an ad that makes your business attractive to homeowners. We include appealing images, hooks, and calls to action that stimulate contact and we will educate you on the process. Advertising with TheHomeMag® regularly makes your phone ring, speaks to readers about your credibility, and builds your brand identity with every ad. We update ads as needed, working with you to find the right mix – the ones that bring in the leads. Our Brand-to-Action Design Process was specifically developed to get readers to stop in 3 seconds, pick up the phone and contact your business.
TheHomeMag’s designers nationwide are eager to work with every client, every Issue. Their jobs are to create the most effective call-to- action advertisement possible. We aspire to create 100% of every ad in our magazines and we don’t charge extra for that. We know that when you control the audience and you control the message, the likelihood of controlling the response is high. The three-step process below is com1monly how our designers interact and engage with their clients.
You will receive an email from me once your contract has been signed, which will ask you to respond with a time and date that works best for you so that we may schedule a design consult. In the meantime, gather
2any high-resolution photographs and logos as well as any pertinent information that you would like to incorporate in the ad.
In our design experience, successful ads have a clear focus, highlight
your company’s unique skills, and present an enticing offer. Following our 3 consult I will assemble your ad showcasing your business in the best way
that will resonate with our homeowners.
I will then send you a proof of your ad to review. Please inspect the ad and then respond in an appropriate amount of time with any changes or corrections. I will work to return your email in a timely manner so that the process can be as quick and simple as possible and we can get your ad approved before the artwork deadline.
Hello, my name is...
America’s #1 Home Improvement Magazine®
TheHomeMag® | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6960 | f 239-549-5462 | www.thehomemag.com


“The exposure we receive by advertising in TheHomeMag is fantastic because it puts our ad into the hands of the local homeowners who are exactly the type of clients we want to attract. Our account representative is wonderful to deal with. She takes excellent care of us and is always there if we need to speak to her. Her work etiquette mirrors the people she works with because everyone at TheHomeMag is available if we have questions or concerns and that’s really appreciated.”
Coastal Kitchen Interiors // Southwest FL


Intuitive & Powerful Call Analytics
We provide a free lead management system when you enable call tracking for your Ads in TheHomeMag. We have partnered with CallRail, a leader in call tracking software, to provide you the most advanced and user friendly reporting platform available on the market.
What are the benefits of Call Tracking?
Customers can now text direct to your call track number.
Have a record of call information to review for times when a pen and paper aren’t handy.
Close deals faster and improve customer service by replying to messages on the go.
View full caller IDs and reports in real time through a simple dashboard.
Automatically analyzes your calls and texts to reveal hot leads and missed opportunities.
24 hour access
to leads and customer messages via app or desktop.
Available On Desktop or:


“It’s very simple — we’ve been with them all but you can’t beat TheHomeMag. We received tremendous increases in new leads in our existing market areas, and also many new areas have been reached and that has helped us. We finally have a magazine dedicated to quality home improvement services without the ‘pizza and chicken wings’ mixed in like other publications. Great work, great magazine, great coverage with a smart eye-catching professional layout.”
Classic California Spaces // Bay Area CA


More than Just an Ad
Instant Included Savings
Over $400 every month!
FREE + Ad Design
$350 Value
per month
Print, Mobile & Web
FREE + Call Tracking
$50 Value
per month
FREE Web Directory
$39 Value
per month
We start with print because it works. Generating more than a million leads for advertising clients all across the country, we know that print advertising is still the backbone of local, community based marketing. We then compliment your print ad with FREE web offerings to enhance a truly comprehensive marketing solution for your home improvement business.
Tracking That Works
Always know who is calling with our FREE integrated call tracking and management system. You’ll never lose touch with a lead again and you may monitor your results from anywhere. Call tracking proves your ad is working and guarantees an accurate calculation of your return on investment.
• Text Messaging Enabled • On The Go Mobile App
• Automatic Lead Analysis
• Archive Every Call
• Real Time Reporting • 24/7 Access
America’s #1 Home Improvement Magazine®
TheHomeMag® | 1732 SE 47th Terrace | Cape Coral, FL 33904 | p 239-549-6960 | f 239-549-5462 | www.thehomemag.com
59 Magazines
MONTHLY IN
26 States
COLLECTIVELY MAILING
100 Million+
MAGAZINES ACROSS THE U.S.


Discover Your Next Home Improvement Project®
TheHomeMag®
1732 SE 47th Terrace Cape Coral, FL 33904
239-549-6960 08/2019