Why Building Signs are Essential for Business

Why Building Signs are
Essential for Business?

There are a lot of factors that contribute to a successful business. You have to have a great
product or service. Along with that is being able to deliver these products or services with
excellent customer service. Another factor is creating an overall positive customer experience.
This starts with the signs outside your Orange County, CA business space.
How The Right Building Signs Impacts Your Business
Every positive customer experience starts with the right first impression. Outdoor signs are
usually your customer’s first point of contact with your business. As such, they affect the initial
impression your customers have of your brand.
For this reason, it is crucial to have the right storefront signs to make a great first impression. This
can be done by giving importance to the signs on your building. Here’s why.

Lighted building signs increase your visibility
Visibility is necessary for customers to know about your business. You may have the best
products, however, it won’t matter if customers don’t know you exist.

Signs help your business get noticed in your community, especially illuminated ones. These signs
keep your business visible during the day and even at night.

Signs help introduce your brand
In any lasting relationship, it is important to get to know each other. This is true even in business.
The more customers know about your business, the more they develop trust in your products and
services.

This starts with a proper introduction. Signs give customers a good idea of who and what your
business is. Customized signs, like channel letters, showcase your brand and reflect your
business’s personality.

Storefront signs make it easy to locate your business
Another great start to a positive customer experience is when customers know exactly where to
find you. Customers who have difficulty locating your store or office can be left frustrated. Worst
of all, they may end up going to another business if this happens.

The signs on your building can make it easier to find your business space. This helps attract more
foot traffic, ensuring customers are getting through your doors.

Outdoor signs increase your business’s profit
Studies show that 85% of your customers work or live within a 5-mile radius of your business. This
means your exact customers are those that often pass by your business space.

Being able to attract your target audience’s attention means potentially piquing their interest. This
can affect their buying decisions which will increase your sales and revenue.

To ensure your target audience notices your business, choose a lighted building sign! This lets
your sign pop, making your business stand out from the competition.

Your Trusted Sign Partner in Orange County, CA
Creating a great first impression is your key to making customers have a positive experience with
your business. Let VizComm Signs & Graphics help you create the best experience for your
customers with the right sign solutions.

We offer a wide range of building signs that can make your business stand out. Whether you need
vibrant channel letters, to eye-catching storefront displays, our team can help.

Talk to us about your signage needs today! Give us a call and get a free consultation with our
building sign experts.