RSVP Media Kit SWO

2018 MEDIA KIT UPSCALE OFFERS
FOR LIFE & HOME

Reach your perfect prospects all year round -
Offline, Online, & Inline with your business goals

LUXURY CARD PACK MAILING

REACH THE MASS AFFLUENT
For about 5¢/home

a High-quality, high-profile luxury postcard deck
a Full-color, glossy postcards mailed to affluent homeowners
a D esigned to appeal to the upscale lady of the house
a Postcards can be customized for market and/or season
a A ddressed to homeowner’s name
a M arket space originator and leader since 1985

Luxury Card Pack Details

Distribution Top 50,000 per zone*

Ad Size 6” x 4.25” Postcard

*Some zones vary. Up to 11 million homes nationally

Why Target the Mass Affluent?

a Are highly-educated earners with a Are major supporters of the arts
household incomes of $100K+ and charities

a Are primarily 30-64 years of age a Are responsible for half or more
(72%) of spending on kitchen
appliances, second homes,
a Use paper offers at least once a jewelry, watches, wine, and
month (71%) pet care

a Are homeowners planning to a Are heavy users of digital
remodel, redecorate, and renovate products
their home and grounds
a Have multiple vehicles
a Dine out more often than the
average household a Are frequent travelers

888-958-7787 | [email protected] | www.rsvpUpscaleOffers.com

DEMOGRAPHIC

The Mailing List Mailing
RSVP Secret Recipe! List
60%
60% of your success is determined by our mailing list.
Our proprietary mailing list is updated monthly, consisting Offer
30%
of the most-exclusive, owner-occupied homes. Design

10%

Top80/20 Rule! More than half of U.S. income is still
20% concentrated in one of five households.

We know that 80% of all discretionary One thing that hasn’t changed in the last decade is that
spending purchases are made by the top 20% the top households in the U.S. (21%) still have 60% of all
earned income and 70% of consumer wealth.
of consumers in your market.
Affluent households are still
twice as likely to buy

And when they do, they spend 3.2 times more than the
average household in many categories, such as home
improvement products and services, high-end retail
items, health & beauty services, entertainment and travel,
professional services, and fine dining!

Total Total Owner RSVP Top Home Avg. Home Avg. Home
Homes Occupied Circulation Percentage Value Income
Homes
100,000
Cincinnati 791,000 525,000 19% $ 376,000 $ 150,400
Dayton
Columbus 422,000 273,000 50,000 18% $ 285,000 $ 114,000
Cleveland
IN KY OH Akron 674,000 460,000 100,000 22% $ 379,000 $ 151,600
Louisville
Lexington 707,000 513,000 100,000 19% $ 340,000 $ 136,000
Indianapolis
415,000 273,000 50,000 18% $ 327,000 $ 130,800

409,000 287,000 50,000 17% $ 402,000 $ 160,800

212,000 128,000 25,000 20% $ 365,000 $ 146,000

659,000 455,000 100,000 22% $ 374,000 $ 149,600

888-958-7787 | [email protected] | www.rsvpUpscaleOffers.com

REGIONAL ZONES

Expand and Scale your Business Regionally with RSVP!

CLEVELAND CLEVELAND
WEST EAST

AKRON
N. CANTON

COLUMBUS
WEST

INDIANAPOLIS COLUMBUS
EAST EAST

INDIANAPOLIS DAYTON
WEST

CINCINNATI NORTH
CINCINNATI SOUTH

LOUISVILLE

LEXINGTON

888-958-7787 | [email protected] | www.rsvpUpscaleOffers.com

SOUTHWEST OHIO

Distribution Map

Dayton
Zone

Top 50,000
Homeowners

Cincinnati
North Zone

Top 50,000
Homeowners

Cincinnati
South Zone

Top 50,000
Homeowners
*Darker shading represents higher distribution.
888-958-7787 | [email protected] | www.rsvpUpscaleOffers.com

Neighborhood Map

Dayton
Zone

Top 50,000
Homeowners

Cincinnati
North Zone

Top 50,000
Homeowners

Cincinnati
South Zone

Top 50,000
Homeowners
*Approximate distribution of consumer postcard deck by neighborhood.
888-958-7787 | [email protected] | www.rsvpUpscaleOffers.com

VALUE ADDS

Track & Record Your RSVP Phone Calls For $60/Mailing!

RSVP Call Tracking

RSVP Call Tracking Solutions provide
advertisers the ability to track, capture,
chart, record and organize inbound sales
calls in real time.

Drive Additional Business with Customizable Bonus Cards!

$100 Per Mailing For Box of 500 (includes shipping)

Kabuki 848 South Main St. • Centerville, OH Bonus Postcards
RestauRant & sushi BaR 6395 Perimeter Dr. • Dublin, OH
RSVP Bonus Postcards can be a great way
Buy 2 Specialty Rolls, $8 to generate new leads, maintain existing
Get the 3rd business relationships, and even thank
clients for their patronage! Consider
FREE Gift Certificate using one of these formats: thank you for
your business, closing the sale, mail-out
Towards Dinner for Two, With $40 Purchase or blank, to add a personalized, hand-
Offers expire 30 days from postmark date. Offers cannot be combined. written message.
Centerville: 937-435-9500
Columbus: 614-336-8855 ©2014 RSVP Publications, November, 888-912-7787

Sunday - Thursday 11am - 9:30 pm
Friday - Saturday 11am - 10 pm

Call ahead seating available

www.facebook.com/daytonkabuki

Target Neighborhoods For 90¢/Home!

Jobsite Radius Mailing Program

• Your ad 9” X 6” addressed by
homeowner’s name

• $150 one time web portal setup fee.
Personal login will be provided.

• Mails Weekly (Min. 200 Postcards)
• Price includes everything (design,

printing, special list, mailing operations
and postage).

888-958-7787 | [email protected] | www.rsvpUpscaleOffers.com

2018-2019 Mailing
Schedule

JANUARY 2018 MARCH APRIL
MAY
FEBRUARY

*

JUNE JULY AUGUST

SEPTEMBER OCTOBER NOVEMBER DECEMBER

2019
Early Spring • Spring • Mid-Spring
Early Summer • Early Fall • Fall Holiday

the weeks RSVP Mailings start arriving in homes
*Mailing available in Southwest Ohio, Central Ohio and Kentucky

Put your Marketing on Auto-Pilot with RSVP’s
Annual Seasonal Mailings!

Distribution of all mailings may take two weeks depending on local USPS.
888-958-7787 | [email protected] | www.rsvpUpscaleOffers.com

LUXURY CARD PACK RATES

TARGET THE FINEST HOMES FOR

Pennies Per Home...

Circulation 25,000 50,000 75,000 100,000 150,000

1 Mailing 8¢ 7¢ 6.7¢ 6.5¢ 6¢

per home per home per home per home per home

$2,000 $3,500 $5,025 $6,500 $9,000

2-3 7¢ 6¢ 5.7¢ 5.5¢ 5¢
Mailings
per home per home per home per home per home

$1,750 $3,000 $4,275 $5,500 $7,500

per mailing per mailing per mailing per mailing per mailing

4-5 6.5¢ 5.5¢ 5.2¢ 5¢ 4.5¢
Mailings
per home per home per home per home per home

$1,625 $2,750 $3,900 $5,000 $6,750

per mailing per mailing per mailing per mailing per mailing

6+ 6¢ 5¢ 4.7¢ 4.5¢ 4¢
Mailings
per home per home per home per home per home

$1,500 $2,500 $3,525 $4,500 $6,000

per mailing per mailing per mailing per mailing per mailing

Promote your company in RSVP’s Premier, High-end,
Full-Service, Direct Response Publication for 1/10th the

Price of a postage stamp, and we do all the work!

888-958-7787 | [email protected] | www.rsvpUpscaleOffers.com

Experiences
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www.ArSthavuermthuisrecrdaadrydiWe! mCe.rclootms.

Individual Mailings Include:

Award Winning Design
Full Color Printing/ Front & Back with Gloss UV Coating

State of the Art Mailing Operations
Addressing to Our Proprietary Mailing List

Postage Paid
Your Ad Online at www.rsvpUpscaleOffers.com
Survey Response Leads Sent to your Email Inbox
Comprehensive Opt-in E-mail, Social Media, and Online Marketing Program to
promote the arrival of each RSVP mailing in Homeowner Mailboxes

Monthly Payment Terms Available

888-958-7787 | [email protected] | www.rsvpUpscaleOffers.com

REACHING THE AFFLUENT

888-958-7787
[email protected]
www.rsvpUpscaleOffers.com