#projectyoung_special issue

SPECIAL ISSUE

YOUNG LEADERS COMMITTEES

#project

Copyright 2019 AMWAY (B) Sdn.Bhd.. AMWAY (M) Sdn.Bhd. (22062-P) AJL93010

Connecting with Young Leaders
#projectyoung

A growing number of young adults are shunning traditional 9-to-5 jobs
to forge their own entrepreneurial success. In responding to that need,
Amway has been engaging young Amway Business Owners (ABOs) leaders
throughout the year to determine the kind of activities, events and initiatives

that would support young ABOs in driving their business forward.

We invited young ABO
leaders from Malaysia,
Brunei and Singapore
to meet up with David
Vanderveen, co-founder
of XS™ Energy Drink, to
learn about the unique
XS business opportunity.
We organised activities
like bodyboarding on the
FLOWRIDER®, white
water rafting and paintball,
which enabled Vanderveen
to introduce the vibrant
#XSperience lifestyle that
fuels the excitement and
sense of adventure for the
XS brand.

What followed was a year
full of exciting lifestyle
activities, engaging
forums as well as thought-
provoking business and
leadership sessions that
got young ABO leaders
all pumped to take their
Amway businesses to the
next level.

Our young ABO leaders
expanded their knowledge
on social media when they
attended the Social Media
Content Strategy Workshop
and exclusive sharing
session by three social
media influencers.

Aspiring
To Be A Young
Entrepreneur?

About 1,500 aspirational young Although the key speakers of the day are young,
entrepreneurs packed the auditorium for the information and advice they shared were
the first ever “F.Y.I+” Young Entrepreneurs priceless to the young audience.
Forum event held on 13 October 2018 at
EX8 in Subang Jaya. Themed “Inspirations The highlight of the event was when Doug
Worth Sharing”, the participants were there to look for inspiration and DeVos, President of Alticor Inc, made a
glean knowledge on what it takes to be a successful entrepreneur. surprise appearance! He took the opportunity
to share some insights from the Amway
Key speakers (top, from left): Global Entrepreneurship Report 2018
Executive Diamond Wayne (www.amwayglobal.com) including the growing
Tan; Diamond Lee Siad Huey; interest in entrepreneurship from the youth.
(bottom, from left) Jin & Reuben
of JinnyBoyTV; Chin Ren Yi, Mike Duong, Managing Director of Amway
founder of myBurgerLab; and Malaysia, Singapore & Brunei, ended the
Hui Mathews, founder of Ash session by reinforcing the entrepreneurship
Be Nimble. spirit of Amway co-founders Rich DeVos and
Jay Van Andel.

When Young Leaders Speak Up

#youngvalues #youngleader #projectyoung

Leadership and success has nothing to do with age. So what’s the secret
to building a successful Amway business and connecting with young
people? We ask four young Amway Business Owner leaders, Executive
Diamond Wayne Tan, Founders Emerald Jozy Julaihi, Emerald Muhammad
Nurhazwan Harun and Sapphire Teh Yin Yin, to share their thoughts.

Important values needed to build a successful The Amway V
Amway business…
Are Amway Values still relevant today?
To be successful in Amway, I believe it’s very
important for young people to have a good attitude, All six Amway Values are still relevant, but the one
hunger for success and never give up. that is most appealing to young business builders is
Free Enterprise, which goes hand in hand with the
Common misperception young people have Founders’ Fundamentals of Freedom. Young business
towards building their own business… builders today want flexibility in terms of time and to
enjoy a lifestyle that is truly their own.
They want to be successful within an unrealistically
short time. The Founders’ Fundamental that you identify
with the most…
Actions we need to take to build a successful
Amway business… That would be Freedom because, as a young business
builder, I focus on building my Amway business
You MUST become a 100% user and have used at because I want to have the freedom of time and to
least 25 different Amway products. enjoy a good lifestyle.

You MUST believe that our partnership with Amway
as a company is the best.

You MUST believe in yourself and that you can be
successful in the Amway business.

You MUST want to learn and willing to change your
attitude.

Muhammad Nurhazwan Harun

Values of Success Important values needed to build a successful
Amway business…
#youngvalues #projectyoung
Must have dreams that they are willing to fight hard
to achieve.

Must think ahead and plan for the kind of future
that they want.

Be persistent and not give up easily when
encountering challenges.

Common misperception young people have
towards building their own business…

They claim they don’t like being a salesperson of fast
moving consumer goods like Amway products, yet
they don’t mind being an unpaid spokesperson for
say Apple products. They also tend to reject Amway
without understanding how the business works.

Actions we need to take to build a successful
Amway business…

The most important action for me is to attend
meetings and keep learning. Within my group, we
shun hard selling tactics and much prefer genuine
product sharing, so it’s very important for us to have
an in-depth understanding of the Amway business.

Are Amway Values still relevant today?

For me, all the Amway Values are just as relevant
today as back then. I make it a point to highlight
the Values when I am sharing the Amway Business
Opportunity with others.

The Founders’ Fundamental that you identify
with the most…

All four Founders’ Fundamentals are equally
important to me. These are the reasons why I chose
to build my Amway business. I also appreciate the
effort that Amway is making to attract more young
entrepreneurs.

I want young people to know that, whether you are
working or still studying, now is the best time to build
your Amway business. You can start this business
part-time and earn passive income. This is one
opportunity which doesn’t require you to work 9-to-
5 as you can arrange your own schedule to build a
business which brings you financial security. This is
the time to take action!

Teh Yin Yin Sapphire

Leadership & Success

#youngleader #projectyoung

Why did you choose Amway? Mistakes/failures that have made you stronger today?

Wayne Tan (WT): Through Amway, I can earn a WT: Prior to signing up with Amway, I realised that
long term passive income and gain peace of mind. success comes only if we keep on trying even if we
There are many opportunities out there, yet very few failed numerous times. Since I must deal with failure,
can provide us with both. All said and done, nobody I might as well do it with a positive mindset. In
wants to live a lifetime of stress; we all basically just Amway, the only failure is rejection and that happens
want to be happy. in every industry! That’s why I live by my motto,
“Either I win or I learn.”
Jozy Julaihi (JJ): Initially, I wanted to go into
showbiz as I was interested in the entertainment JJ: I have made many mistakes in business but that
industry. That’s when Amway found me. After I was is the best thing about Amway…low risk! If I had
shown the Amway Business Opportunity, I attended attempted to build a conventional business, I would
a seminar that opened my heart to Amway. When have failed really badly! Making mistakes while
I realised I could earn unlimited passive income building my Amway business is amazing as I get
through the Amway Sales and Marketing Plan, I to learn from it and improve! l have learnt to better
chose ONLY Amway as my career. manage my finances, and improve my leadership skills
and attitude towards life.

Jozy Julaihi

Founders Emerald

Leadership skills that are important for a young How to build credibility in your business?
leader…
WT: Credibility takes time and requires patience and
WT: The best way to lead someone is by gaining passion to build. People will be convinced of your
their trust and showing them mutual respect. A true sincerity when they see you pouring your “heart” into
leader is a doer, not just a thinker. Your actions, the business. Hence, we should keep in mind the
determination and enthusiasm become your team’s philosophy of our Amway founders’, “Helping people
inspiration. Just like the saying, “Monkey see, live better lives.” That’s how we gain credibility.
monkey do”, what they see in you truly matters.
“Rome wasn’t built in a day”, so if you want to lead JJ: To be a leader is to lead by example. For me,
a team, you have to take action continuously and, in I stick to the basics of the business and show my
time, realise that leadership by example is the best team that. I strive to share the Amway Business
and ONLY kind of leadership. Opportunity and its products with more people than
everyone in my group combined. I also read more
JJ: I was previously a teacher, and back then, I was books than them and listen to more CDs. And I make
constantly told that, “Today’s youth is tomorrow’s sure I am a 100% user.
leader.” But I disagree with the slogan as I believe
that today’s youth is today’s leader. Young people are Key to connecting with people…
capable of leading people and organisations, and that
the most important part of leadership is integrity. WT: Sincerity. In today’s society, we are seriously
lacking people who are sincere. If you are sincere
with your words and actions, people will feel it.

JJ: Respect! Earn their respect and be genuine.
Be firm with your decision, but be flexible with the
process.

Executive Diamond Wa y n e Ta n

Cultivating Brand Connection

#youngbrandloyalty #youngbrandengagement #projectyoung

It’s no secret that the challenge to introduce a new brand to the youth of today is becoming
more difficult compared to the older generation. So how does one excite and engage the
youth to build a strong connection with Amway products, and more importantly, how does
one sustain their loyalty towards the Amway brand? We ask four young Amway Business
Owner leaders, Emerald Kit Yew Sen, Emerald Nik Fazliena Nik Ibrahim, Founders
Platinum Bax Li and Platinum Santy Tan to share their thoughts.

Building Brand Loyalty

#youngbrandloyalty #projectyoung

Which product range are young people usually most attracted to How can ABOs engage young consumers to build a connection with
and why? youth centric Amway products?

Both Nutrilite and ARTISTRY have always been the core product LEVERAGE on social media platforms and events by Amway,
ranges for young people. However, since the launch of XS Energy where user reviews and experiences are the best influencers. Also,
Drink in Malaysia, the interest and momentum for the zero-sugar past events organised by Amway like the essentials by ARTISTRY
energy drink has been growing. rooftop party and the XS Energy XSclusive Preview have been
very well received. Most importantly, be a user of the product!
How do you get them excited and build brand loyalty towards youth
centric Amway products?

CONNECTION. Young people are energetic and adventurous, and
want to be associated with brands with similar characteristics.
With its focus on branding philosophy and product quality, Amway
products are undoubtedly created for the youth and those who are
young at heart!

Challenges you face when communicating the value of Amway’s
brands and products…

PERCEPTION. The most common perception is that this business
is for the “older” generation. The truth is, the Amway business
has been refreshed and enhanced with the introduction of the
digital experience for Amway Business Owners (ABO). How we
carry ourselves as ABOs will also enhance the positive perception
towards the Amway brand as people tend to be more receptive to
those who build the business ethically, professionally and with
passion.

Emerald K i t Ye w S e n

Which product range are young people usually most attracted to and Challenges you face when communicating the value of Amway’s brands
why? and products…

Within my organisation, I often recommend essentials by ARTISTRY I’m often asked why are Amway products so pricey, and I tell them
and the ARTISTRY HYDRA-V range. These 2 collections are very that it’s because Amway products are of the highest quality and
suitable for young people who have never tried using ARTISTRY and backed by extensive R&D. I also show them how much more cost
are looking to establish their skin care regimen. Lastly, I share with effective Amway products are and about the Amway Satisfaction
them the importance of caring for our skin from young. Guarantee.

How do you get them excited and build brand loyalty towards youth How can ABOs engage young consumers to build a connection with
centric Amway products? youth centric Amway products?

Through the home spa and skin care sessions that I organise for It’s very important to cultivate a positive relationship and build
my ABOs and young prospects, I teach them the basics of proper trust with your customers and fellow ABOs. After they have made a
skin care, how to identify the right products for their skin and how purchase, get feedback from them. If there are any issues, we need to
to treat their skin concerns. I also demonstrate to them how to use deal with it very quickly. For those who express an interest in earning
ARTISTRY products and how they can generate an income from it. extra income, I introduce them to the Amway Business Opportunity
and its rewards.

Nik Fazliena Emerald
Nik Ibrahim

Brand Connection & Engagement

#youngbrandengagement #projectyoung

Which Founders’ Fundamentals (Reward, Hope, Family &
Freedom) are young people usually most attracted to?

Bax Li (BL): For me, young people are most attracted to Freedom
and Reward. They live by the slogan YOLO (You Only Live Once);
they want to be able to fulfil their dreams and try out the things
they want to do in life if they had the financial ability and freedom
to do so.

Santy Tan (ST): Today’s youth are more exposed, so many are
starting to realise that they cannot only rely on their fulltime
employment. They want to be financially rewarded as well as enjoy
the freedom of time and space. When they realise that Amway can
offer these to them if they put in the effort, they are willing to work
for it.

How can we cultivate brand loyalty towards youth centric Amway
products?

BL: Young people nowadays prefer to follow the latest trends
in the market or within their own social group. So, creating an
exciting environment is important as it allows us to educate them
on the Amway business and its products so that they will not easily
switch brands.

ST: The youth are adventurous and energetic. When they have a
great experience with friends, they are more willing and open to
start recommending products. After that, Amway’s product quality
speaks for itself.

Bax Li

Issues that you encounter when sharing the value of Amway’s brands The best way to encourage young consumers to build a connection
and products… with youth centric Amway products…

BL: They are either sceptical or have not heard of Amway BL: By organising fun events and activities. For example, the
before. So I would invite them to meetings so they’ll hear from Basketball Tournament has helped me bring in as well as bring
professionals like engineers and lawyers, as well as to the Amway back many young people who were not keen about Amway initially.
City Shop to show them that Amway products are legally sold in Young consumers like to gather with the people and activities that
Singapore. they like. When they like you, they want to be like you and use
what you use.
ST: The youth have all the information they need at their
fingertips. At times, they can be overwhelmed with too many ST: Focusing on one’s life experience is the best way to engage the
choices and information that may distract or discourage them. As youth. The sharing of product information and knowledge can be
their mentor, I simply help guide them in analysing the facts. weaved in during fun and engaging events. In addition, leveraging
on the power of social media to get engagement and to connect
with the youth is also crucial.

How do you get young people to be committed to their Amway
business for the longer term?

BL: Getting young people to be committed to something is not
easy. But once they manage to sponsor a group of people, that’s
when they become more committed. That’s usually the case when
they all have a common goal to achieve.

ST: Be their friend, and not just their mentor or business partner.
Have fun and grow together. Encourage them to attend events and
meetings to continue learning and be inspired. Help them ‘see’
their own future when they meet other successful Amway leaders
both locally and globally.

Santy Tan

Entrepreneurship & Social Media

#youngentrepreneur #youngsocialmedia #projectyoung

For the younger generation, the convergence of entrepreneurship and social media has
created many interesting opportunities and possibilities. How do we encourage up-and-
coming entrepreneurs to take the first step, and how can they leverage on social media
platforms to build a successful Amway business? We ask four young Amway Business
Owner leaders, Diamond Nantha Kumar Ramachandran, Diamond Oren Toh, Diamond
Mike Kwan and Founders Platinum Then Kai Juin to share their thoughts.

Embracing Entrepreneurship in Your Youth

#youngentrepreneur #projectyoung

Why are young people more interested in becoming entrepreneurs Why should young people start building their Amway business while
these days? still in their youth?

Unlike the older generation, young people these days are more I believe that the younger generation are generally more willing to
daring and willing to go after what they want in life. And what they meet and get to know new people and make new friends. They are
want is to enjoy a higher income and more freedom to do what very active members of their community.
they enjoy. They want to be entrepreneurs because they don’t like
working for others. Your advice for young people who want to start building their
Amway business…
How do you identify those who are ready to take the first step
towards entrepreneurship? For me, young people need to realise that the best place to learn
about the business is by attending meetings and learning from
The way I identify those who are ready to take the first step their leaders. They also need to know when to stop listening to
towards entrepreneurship is when they show me that they are unwarranted and often misleading advice from well-meaning
ready to invest in themselves in terms of gaining more knowledge, family members.
as well as willing to face the challenges of entrepreneurship.

What about the Amway Business Opportunity that attracts the
younger generation the most?

There are many reasons why a person would be attracted to
the Amway Business Opportunity. In my experience, the most
attractive reason is freedom in terms of lifestyle.

Oren Toh

Why are young people more interested in Why should young people start building their I read an article titltd ‘50 qualities to become
becoming entrepreneurs these days? Amway business while still in their youth? a great leader’. Here are five qualities that
I would like to share with the younger
Young people are more keen on pursuing their So that they can achieve their goals and dreams generation:
own dreams unlike their parents. Hence, they faster, of course! Amway offers them the
are more willing to explore new opportunities chance to learn and grow within a nurturing Vision: Have a vision in this business so that
creatively and accept challenges that come environment with proper coaching from a you know how far it can take you
their way. mentor. What other opportunities offer young
people a chance to enjoy an extraordinary Courage: Have the courage to take the first
How do you identify those who are ready to take lifestyle – travelling and tasting awesome food step and get the results that you want
the first step towards entrepreneurship? around the world, staying at 5-star hotels, and
also spending more time with our loved ones? Integrity: The origin of the word integrity is to
For me, I start by talking about their dreams always be truthful
and needs. For those who are ready to take Your advice for young people who want to start
the first step, their level of enthusiasm and building their Amway business… Humility: Always stay humble, be willing to
curiosity is palpable, so that tells me that they learn and give credit to the people who have
are looking for opportunities to improve their Each of us should have 3 purposes; a purpose helped you
life. in life, a purpose in this business and a
purpose as a leader in our own organisation. Strategic Planning: We need it to maintain
What about the Amway Business Opportunity direction to keep moving forward. It also helps
that attracts the younger generation the most? to maintain our momentum until we achieve
our goals
In my experience, it is the opportunity to own
their own business at a young age, which they
can build in their own flexible time, yet enjoy
an equal opportunity to unleash their potential.

Nantha Kumar Ramachandran

Growing Your Amway Business with S

Which are your preferred social media platforms to build your
Amway business and why?
Diamond Mike Kwan (MK): For me, Facebook, Instagram
and WeChat are among the most popular social media platforms.
These platforms not only appeal to the younger audience, they
are ideal for reaching out and engaging a younger network. Most
importantly, it’s free to use!
Founders Platinum Then Kai Juin (TKJ): Facebook is my
preferred social media platform. I use it to build my own image
and show my friends how I become the product of my products. I
also share beauty and healthy eating tips that help spark further
conversation.

Then Kai Juin

h Social Media What makes social media so effective in reaching out to young
people who are interested to become entrepreneurs?
#youngsocialmedia #projectyoung
MK: It’s a fact that young people spend a lot of time on social
How do you leverage on social media platforms to attract young media. Social media platforms encourage discovery, that’s why
people? these days young people are able to access more information
than ever before. Hence, putting up the right posts can attract
MK: Social media is all about creating value. I focus on creating young people who are looking for an opportunity to start their own
quality postings versus quantity. Posts featuring positive messages business and want to be entrepreneurs.
and healthy lifestyle tips are inspirational. It can be made fun and
interesting, and help to motivate people. Personally, I get to be the TKJ: Social media is one of the most effective ways to connect
ambassador of my own brand with social media. with the younger generation. Some people use WeChat to teach
young entrepreneurs how to build a business, keep track of their
TKJ: Nowadays, young people tend to shy away from a hectic progress and help problem solve. Therefore, just about anyone who
worklife. They prefer something that is fun and offers them wants to can learn to be an entrepreneur. Similar trainings are also
more freedom. That is why starting a home-based business has available via Facebook Live.
become so popular, because they can earn money via social media
platforms in their own time. One example of how social media has helped you grow your Amway
business…

MK: I often post about my daily workouts and nutritional intake,
which reflects my healthy and active lifestyle. People are inspired
by my determination, that’s why they follow me on my social media
channels. I have become a role model, someone whom they believe
that by following my footsteps, they can achieve their goals too.

TKJ: I am a member of several Facebook groups where there
are frequent postings from people who are asking for product
recommendations such as air purifier and skin care products. So I
engage these people to share my personal experience. As a result,
some of them have become my customers and joined my network.
Truly, social media is a great platform for expanding one’s network.

Mike Kwan Diamond