Flipkart SmartBuy with MRP

Flipkart SmartBuy Product Portfolio

Brand Positioning

Primary Objective

Flipkart SmartBuy products promise best-in-class features, assured quality and prices one'll love, so that one gets the best value
for your money and a very superior experience. Every time!

Features You Value
Our endeavor is to always put customers first, which is why each product feature has been selected after extensive research,
consumer feedback and industry inputs to offer you exactly what you value.

Quality You Can Trust
We believe there are no shortcuts to outstanding quality. Every Flipkart SmartBuy product is made in collaboration with reputed
global partners and tested thoroughly to pass stringent quality guidelines and industry standards so that you can trust its safety,
durability and reliability.

Warranty
Our products are built not only to perform but also to last more than industry standards. However in the unlikely event of any
manufacturing defect these products offer you best-in-class warranty policies.

Prices you will love.
We have painstakingly optimized cost at each step from sourcing to packaging without compromising on quality to get the best
possible prices to you.

• Flipkart SmartBuy brand launched with chargers and cables on December 08, 2016.
• Our chargers and cables received highest number of ratings and reviews, rated 4.3 and 4.1 respectively.
• 4 SKUs of Earphones launched without any major visibility, Flipkart SmartBuy share is already 20% of the vertical, which is brand heavy.
• All the products launched performed beyond expectation without any major visibility planned, with chargers and cables, we have

witnessed a category growth by over 80% due to our brand with brand contributing to more than 60% of the sales.

Product PortFolio

S.N Vertical #SKUs
o
2
1. Chargers 5

2. Cables (Micro USB, Type C, Lightning, OTG cable, HDMI)

3. Earphones (Wired and Bluetooth) 9
4. Headphones (Wired and Bluetooth) 2
5. Power Banks 6
6. Car Charger 2
7. Trimmer 3
8. Hair Dryer 1
9. Hair Straightener 1
10. Bluetooth Speaker 3
11. Mobile Cases
2
11. Iron 2
12. JMGs 1
13. Induction Cooktop 2
14. Fan 1 each
15. Hand Blender, Pop up toaster, Sandwich Maker, Electric

Kettle

USB Chargers with Cables

Features
• Fast 2A USB Wall Charger
• BIS Certified (150+ Safety Tests)
• Includes 480Mbps Hi-speed USB 2.0 Charge

& Sync Cable, 1 m Cable Length.
• Suitable for Smart Phones, Powerbanks,

Tablets, MP3 Players
• 24 months Warranty
• Tested for Quality

Road ahead
• Car Charger
• Quick Charge 3.0 Charger
• Double port charger

MRP:Rs.499/-

Braided Cables

Launched
• 3 SKUs of micro USB charge and Sync

braided cables.
• Colors: Black, Silver, Gold
Road ahead
• Type C Cables
• Certified Lightning Cables
• HDMI Cables
• OTG Cables

Specifications
• Maximum current: 2.1 A
• Hi-Speed Cable 480 Mbps Speed
• Round Cable, tangle free
• Micro USB connector
• Length 1m
• Suitable for Mobiles, Powerbanks, Tablets,

Media Players
• Over 150 checks
• 24 months Warranty
• Tested for Quality

MRP:Rs.399/-

Flat Cables

Launched
• 2 SKUs of micro USB charge and Sync Flat

cables.
• Colors: Black, White

Road ahead
• Type C Cables
• Certified Lightning Cables
• HDMI Cables
• OTG Cables

Specifications
• Maximum current: 2.1 A
• Hi-Speed Cable 480 Mbps Speed
• Flat Cable, tangle free
• Micro USB connector
• Length 1m
• Suitable for Mobiles, Powerbanks, Tablets,

Media Players
• Tested for quality, over 150 checks
• 24 months Warranty

MRP:Rs.249/-

Earphone 1

Launched
• Earphone with Mic
• 3 colors; White, Black, Blue

Specifications
• Earphone with Mic
• 3 colors; White, Black, Blue
• Speaker Size:10mm,
• Frequency Range: 20-20,000Hz,
• Sensitivity: 102±4dB,
• Impedance:16Ω,
• Cable Length:120cm,
• Connecting Plug: 3.5mm
• Noise Isolating Ear Buds
• Tested for quality
• 24 months warranty

MRP:Rs.449/-

Earphone 3

Specifications

• Earphone with Mic
• 2 colours; Black, Silver
• Speaker Size:9mm,
• Frequency Range: 20-20,000Hz,
• Sensitivity:105±4dB,
• Impedance:16Ω,
• Braided Cable,
• Metal Casing
• Cable Length:120cm,
• Connecting Plug: 3.5mm
• Noise Isolating Ear Buds
• Tested for quality
• 24 months warranty

MRP:Rs.749/-

Bluetooth Earphone

Specifications

• Bluetooth Earphone with Mic
• 2 colours; Black, Silver
• Speaker Size:9mm,
• Frequency Range: 20-20,000Hz,
• Sensitivity:105±4dB,
• Impedance:16Ω,
• Braided Cable,
• Metal Casing
• Cable Length:120cm,
• Connecting Plug: 3.5mm
• Noise Isolating Ear Buds
• WPC, BIS certified
• Tested for Quality
• 24 months warranty

MRP:Rs.1749/-

Wired Headset with mic

Specification
• Size Driver Speaker size=φ40 NdFeB
• Speaker 40mm
• Impedance 32Ω+15%
• Sensitivity 103dB S.P.L at 1KHz
• Frequency Response 20Hz~20K Hz
• Cord Length Approx 1.2m
• Plug Type 3.5mm
• Microphone 6*5.0MM
• Impedance 2.2k Ohm
• Sensitivity -58dB±3dB
• Closed on-ear headphone for efficient noise

isolation.
• 40mm driver for high-quality sound and powerful

bass.
• Flat cable resists snags and tangles.
• Swivel ear cups for easy single-sided DJ

monitoring.
• Compact folding design for easy carrying and

storage.
• CE&RoHS Approved
• Tested for Quality

MRP:Rs.899/-

Bluetooth Headset with mic

Specification
• Driver unit size: 40 mm
• Frequency response: 20 Hz to 20 KHz
• Impedance: 64 ohms
• Sensitivity: 95 +/- 10% dB
• Mic Sensitivity: 59 +/-3 dB
• Built in Battery: Lithium Ion 300 Mah
• Input: DC 5V/300 mA
• Music Playing time: Upto 5 hours
• Charging time: 1-2 hours
• Bluetooth 3.0
• Bluetooth operating distance: Upto 10 mtrs
• System requirement: Bluetooth enabled device

MRP:Rs.1749/-

Power Bank - 11000 mAH

Specifications

• 11000 Mah Li-ion Smart charge
• 2 Colours: Black & White
• Li-ion Batteries (Grade A Cells)
• 2 Ports
• Charging Cable
• LED Indicator
• Smart Charge
• BIS Certified
• Tested for Quality

Road Ahead
Quick Charge Power Banks.
13000 Mah Power Banks.
15000-16000 Mah Power Banks.

MRP:Rs.1099/-

Power Bank 10000 mAH

Specifications

• 10000 Mah Li-Poly smart charge
• 2 colours: Silver & Grey.
• Battery Capacity: 10000 Mah
• Metallic Body
• Li-Poly Batteries
• 2 Ports
• Micro USB connector.
• USB Charging Cable
• LED Indicator
• Smart Charge
• BIS Certified
• Tested for Quality

MRP:Rs.1399/-

Power Bank 20000 mAH

Specifications
• Battery Capacity: 20000 Mah
• Metallic Body
• Li-Poly Batteries
• 2 Ports
• Micro USB connector.
• USB Charging Cable
• LED Indicator
• Smart Charge
• BIS Certified
• Tested for Quality

MRP:Rs.2249/-

3W Bluetooth Speaker with mic

Specification

• Bluetooth Speaker
• Wattage: 3 W
• Frequency response: 20 Hz to 20 KHz
• Built in Battery: Lithium Ion 350 Mah
• Input: DC 5V/300 mA
• Music Playing time: Upto 5 hours
• Charging time: 1-2 hours
• Bluetooth 3.0
• Bluetooth operating distance: Upto 10 mtrs
• System requirement: Bluetooth enabled

device
• CE&RoHS Approved
• Tested for Quality

MRP:Rs.1249/-

Bluetooth Speaker

Specification

• Bluetooth Speaker
• Wattage: 5 W
• Frequency response: 20 Hz to 20 KHz
• Built in Battery: Lithium Ion 500 Mah
• Input: DC 5V/300 mA
• Music Playing time: Upto 5 hours
• Charging time: 1-2 hours
• Bluetooth 3.0
• Bluetooth operating distance: Upto 10 mtrs
• System requirement: Bluetooth enabled

device
• CE&RoHS Approved
• Tested for Quality

MRP:Rs.1899/-

10 W Bluetooth Speaker with mic

Specification

• Bluetooth Speaker
• Wattage: 5 W*2
• Frequency response: 20 Hz to 20 KHz
• Built in Battery: Lithium Ion 2000 Mah
• Input: DC 5V/300 mA
• Bluetooth 3.0
• Bluetooth operating distance: Upto 10 mtrs
• System requirement: Bluetooth enabled

device
• CE & RoHS Approved
• Tested for Quality

MRP:Rs.2699/-

Trimmer

Specifications

• Model Number : MS12N

• Type : Cordless

• Blade Material : Stainless Steel

• Body Material : Plastic

• Color : Black

• Trimming Range : 0 - 18 mm

• Water Resistant : No

• Washable Head : Yes

• Features : Adjustable Trimming Range,

Rechargeable, Detachable Head

• Suitable For : Beard & Moustache

• Warranty : 2 years

Launching premium trimmer, Hair dryer
and Hair straightener by End of May

MRP:Rs.999/-

Hair Dryer ES21P

Specifications

• Number of Speed Setting : 2

• Number of speed Setting : 2

• Nozzle / Concentrator : Concentrator

• Power consumption :1200 W

• Universal Voltage : Yes

• Hanging loop :Yes

• Cord Length :1.5m

• Rubber Grip : Yes

• Foldable : Yes

• Easy Storage Hook : Yes

• Warranty : 1 year

MRP:Rs.849/-

Hair Straightener

Specifications

• Power Requirement : 110-240
• Universal Voltage : Yes
• Swivel Cord : Yes
• Coating : Ceramic
• Heat up time : 60 Sec
• Light Indicator : Yes
• Cord Length :1.8m
• Warranty : 1 year

MRP:Rs.999/-

Flipkart SmartBuy Classic Ceiling Fan

Features:

• Type: Ceiling Fan
• Motor speed : 380 RPM
• Power Consumption: 70W
• Number of Speed Settings: 5
• Material: Mild Steel
• Power Requirement: AC 230 V, 50 Hz
• Blade Sweep: 1200 mm
• Airflow: 205 cmm
• Colours: Brown, White, Ivory
• Warranty: 3 years

MRP:Rs.1749/-

Flipkart SmartBuy Premium Ceiling Fan

Features:

• Type: Ceiling Fan
• Motor speed : 380 RPM
• Power Consumption: 70W
• Number of Speed Settings: 5
• Blade Material: Aluminum
• Power Requirement: AC 230 V, 50 Hz
• Blade Sweep: 1200 mm
• Airflow: 205 cmm
• Heat Resistance Motor
• Colours: Brown, Ivory
• Warranty: 3 years

MRP:Rs.2199/-

Flipkart SmartBuy Exotica Ceiling Fan

Features:

• Type: Ceiling Fan
• Motor speed : 380 RPM
• Power Consumption: 70W
• Number of Speed Settings: 5
• Blade Material: Aluminum
• Power Requirement: AC 230 V, 50 Hz
• Blade Sweep: 1200 mm
• Airflow: 220 cmm
• Heat Resistance Motor
• Colours: Brown, Silver
• Warranty: 3 years

MRP:Rs.2649/-

Features:

• Type: Ceiling Fan
• Motor speed : 830 RPM
• Power Consumption: 60W
• Number of Speed Settings: 5
• Blade Material: Aluminum
• Power Requirement: AC 230 V, 50 Hz
• Blade Sweep: 600 mm
• Airflow: 105 cmm
• Heat Resistance Motor
• Colours: Brown, Ivory, White
• Warranty: 3 years

MRP:Rs.1749/-

Mixer Grinder

Specifications

• Hybrid Motor Wattage – 500 W
• Stainless Steel Jars– 1.0 Ltr., 0.7 Ltr. & 0.3 Ltr
• PP Lids with Rubber Ring
• Multifunctional stainless steel blade
• Three speed option & pulse function
• Over load protection
• 2 Pin Cord wire with Indian plug

MRP:Rs.2699/-

Mixer Grinder

Specifications

• Copper Motor Wattage –550 W
• Stainless Steel Jars– 1.2 Ltr., 0.8 Ltr. & 0.4 Ltr
• PP Lids with Rubber Ring
• Multifunctional stainless steel blade
• Three speed option & pulse function
• Over load protection
• 2 Pin Cord wire with Indian plug

MRP:Rs.2999/-

Mixer Grinder

Specifications

• Copper Motor Wattage –750 W
• Stainless Steel Jars– 1.2 Ltr., 0.8 Ltr. & 0.4 Ltr
• PP Lids with Rubber Ring
• Multifunctional stainless steel blade
• Three speed option & pulse function
• Over load protection
• 2 Pin Cord wire with Indian plug

MRP:Rs.3899/-

Juicer Mixer Grinder

Specifications

• Copper Motor Wattage : 500 W

• Liquidizing Jar Capacity : 1.5 Ltr.

• Chutney Jar Capacity : 0.8 Ltr.

• Revolutions : 18000 RPM

• Auto Switch off

• Locking System

• Material :ABS Body, Stainless Steel Jars

• Blending, Mincing, Chutney Grinding

• Anti Slip Rubber Feet

• Over Load Protection

• Three Speed Piano Switch

• 2 years of warranty.

MRP:Rs.3699/-

Electric Kettle

Specifications

•Operating Mode : Cordless

•Filter Type : Spout

•Power Indicator : Yes

•Lockable Lid : Yes

•Dry Boil Protection : Yes

•Auto Switch Off : Yes

•Heating Element : Concealed Element

•Water Level Indicator : Yes

•Power Requirement : 220-240V

Fast boiling of water, Elegant stainless steel design,

Concealed heating element for hygienic boiling of water,

Shock proof, On/Off indicator light

MRP:Rs.1149/-

Grilled Sandwich Maker

Specifications :2
: Sandwich and Grill, Non Stick
•Slice Capacity : Toasting, Grilling
•Cooking Plate : Yes
•Functions : Yes
•Indicators : 0.90 m
•Buttons : Yes
•Cord length : 230V, 50Hz
•Non-Skid Feet : 750W
•Power Requirement : 220-240V
•Power Consumption : 1 year
•Power Requirement
•Warranty

MRP:Rs.1549/-

Iron’s

Features

• Temperature Control : Yes

• Indicator Light : Yes

• Spray : Yes

• Steam Burst : Yes

• Cord length : 1.7 m

• Cordless : No

• Automatic shut-off : Yes

• Swivel Cord : Yes, 360 degrees

• Water tank Capacity: 200ml

• Power Input : 230V

Dimensions

• Height 13 cm
• Width26 cm
• Depth10.5 cm
• Weight0.650 kg

MRP:Rs.1249/-

Induction Cooktop

Flipkart SmartBuy induction cooktop is designed for faster and safer
cooking. This elegant cooktop is energy efficient and compact and is a
perfect match for your kitchen

Type : Induction Cooktop

Worktop Material: Glass

Control: Push Button

Weight: 1.6kg

Timer: yes

Auto Switch Off: Yes

Power: 230V AC

Width: 27.8 cms

Height: 5.8 cms

Depth: 33 cms

Cord Length: 1.3 mts

Domestic warranty: 1 year

MRP:Rs.2749/-

Refrigerator Storage Containers

Product Specification

• BPA Free
• Microwave Safe
• Dishwasher Safe
• Freezer Safe
• Food Grade
• Ergonomic Design
• Nestable Design
• High Quality Virgin Plastic
• Durable Product

Available in sets of 18, 10, 6 & 4.
MRP: 499, 399, 349, 325
Colours: Blue & Orange

4 Pc -MRP:Rs.325/-
6 Pc - MRP:Rs.349/-
10 Pc- MRP:Rs.399/-
18 Pc -MRP:Rs.499/-

Dry Storage Containers

Product Specification

• BPA Free
• Microwave Safe
• Dishwasher Safe
• Freezer Safe
• Food Grade
• Ergonomic Design
• Stackable Design
• High Quality Virgin Plastic
• Twist & Lock Lids

Available in sets of 9, 6 & 4.
MRP: 599, 449, 399
Colours: Blue

4 Pc -MRP:Rs.399/-
6 Pc- MRP:Rs.449/-
9 Pc- MRP:Rs.599/-

Contact Us :

For any further details kindly reach out
Manjunath.H.N
[email protected]