20162017

KOMPONEN KURSUS KANDUNGAN KREDIT JUMLAH KREDIT
COURSE COMPONENT CONTENTS CREDIT TOTAL CREDIT

Kursus Elektif/ Pilih tiga (3)/ Choose three (3) 3
Elective Courses AKEA3102 : Isu-isu Semasa Malaysia Terpilih/ 3
3
Selected Current Malaysian Issues 3
AKEA3312 : Strategi Kreatif Periklanan/Creative Advertising Strategy 3
AKEA3313 : Penerbitan Majalah (BI)/ Magazine Publishing (BI) 3
AKEA3314 : Menulis Puisi/ Poetry Writing 3
AKEA3316 : Penulisan Biografi/ Biography Writing 3
AKEA3317 : Komunikasi Interpersonal/ Interpersonal Communication 3
AKEA3318 : Produksi Dokumentasi/ Documentary Production 3
AKEA3319 : Reka Bentuk Elektronik/ Electronic Design
AKEA3320 : Pengurusan Penerbitan/ Publishing Management 33
AKEA3328 : Perhubungan Awam Elektronik (BI)/ 132

Electronic Public Relations (BI)

Kursus Elektif Luar Jabatan/
External Department Elective Courses

Jumlah/T o t a l

(BI) - Pengajaran dalam Bahasa Inggeris

* Pelajar perlu lulus kursus AKEA2314: Pengenalan Kepada Perhubungan Awam sebagai prasyarat untuk
mengambil kursus AKEA2315: Teknik Perhubungan Awam dan AKEA3328: Perhubungan Awam Elektronik.

331

STRUKTUR SARJANA MUDA SASTERA (PENGAJIAN MEDIA)
SESI 2016/2017

BACHELOR OF ARTS (MEDIA STUDIES) STRUCTURE
2016/2017 SESSION

SEMESTER KURSUS KREDIT WAJIB PILIHAN CATATAN
1 COURSE CREDIT COMPULSORY ELECTIV ES NOTE
2
TAHUN 1/1st Y EAR √ Pilih dua (2) mana-
1 √ mana kursus yang
AKEA1109: Penguasaan Bahasa Komunikasi 3 √ √ ditawarkan untuk
2 AKEA1110: Command of Communication Language 3 √ √ melengkapkan kredit
AKEA1111: Pengenalan kepada Pengajian Media 3 √ √ kursus Elektif dalam
AKEA1126: Introduction to Media Studies 3 √ √ Jabatan (tertakluk
Bentuk dan Gaya Penulisan Media √ kepada penawaran)/
AKEA2330: Forms and Styles of Media Writing Choose any two (2) of
Pengenalan Produksi Media the listed courses to
AKEA2123: Introduction to Media Production complete credit
AKEA2128: requirement for
AKEA2301: TAHUN 2/2nd Y EAR Department Electives
AKEA2303: (subject to availability
AKEA2309: Penulisan, Pelaporan dan Penyuntingan 3 √
AKEA2313: Berita √ of course)
AKEA2314: Feature News Writing, Reporting and 3
AKEA2319: Editing 3 √
AKEA2101: Teori Komunikasi 3 √
AKEA2182: Communication Theory 3
Teori dan Kritikan Filem 3
Film Theory and Criticique 3
Pengenalan kepada Sinematografi 3
Introduction to Cinematograph 3
Menulis Cerpen 3
Short Story Writing 3
Periklanan
Advertising
Ekonomi Penerbitan
Economics of Publishing
Pengenalan Kepada Perhubungan Awam (BI)
Introduction to Public Relations (BI)
Menulis untuk Radio dan Televisyen
Writing for Radio and Television
Retorik
Rhetoric
Kaedah Penyelidikan Media
Media Research Methods

332

SEMESTER AKEA2129: KURSUS KREDIT WAJIB PILIHAN CATATAN
2 AKEA2305: COURSE CREDIT COMPULSORY ELECTIV ES NOTE
AKEA2315: Menulis Kritikan Kesusasteraan
1 AKEA2316: Literary Criticism 3 √ Pilih tiga (3) mana-
2 AKEA2321: Perekaan dan Pengeluaran Buku 3 √ mana kursus yang
AKEA2326: Book Design and Production √ ditawarkan untuk
Teknik Perhubungan Awam (BI) 3 √ melengkapkan kredit
AKEA3101: Public Relation Techniques (BI) √ kursus Elektif dalam
AKEA3180: √ Jabatan (tertakluk
AKEA3304: Kewartawanan Foto 3 kepada penawaran)/
AKEA3305: Photojournalism Choose any three (3)
AKEA3307: of the listed courses
AKEA3311: Sesi Pengarahan Filem 3 to complete credit
AKEA3315: Art of Film Directing 3 requirement for
AKEA3321: Produksi Televisyen Department Electives
AKEA3327: Television Production (subject to availability
AKEA3329:
AKEA3112: of course)
AKEA3104:
AKEA3180: TAHUN 3/3rd Y EAR

Fungsi Editorial 3 √ √
Editorial Functions 3 √
Projek Ilmiah I 3 Pilih tiga (3) mana-
Dissertation Project I 3 √ √ mana kursus yang
Penulisan Rencana 3 √ ditawarkan untuk
News Writing 3 √ melengkapkan kredit
Pengurusan Komunikasi 3 √ kursus Elektif dalam
Communication Management 3
Produksi Radio 3 √ Jabatan (tertakluk
Radio Production 3 kepada penawaran)/
Produksi Filem Cereka 3 Choose any three (3) of
Feature Film Production 3 √ the listed courses to
Menulis Skrip Filem 3
Film Script Writing √ complete credit
Menulis Novel requirement for
Novel Writing Department Electives
Komunikasi Pemasaran √ (subject to availability
Marketing Communication of course)
Menulis Skrip Drama √
Drama Script Writing
Media Dalam Konteks Global dan Lokal
Media in Global and Local Context
Media, Budaya dan Masyarakat
Media, Culture and Society
Projek Ilmiah II
Dissertation Project II

333

SEMESTER KURSUS KREDIT WAJIB PILIHAN CATATAN
AKEA3102: COURSE CREDIT COMPULSORY ELECTIV ES NOTE
AKEA3312: Isu-isu Semasa Malaysia Terpilih
AKEA3313: Selected Current Malaysian Issues 3 √
AKEA3314: Strategi Kreatif Periklanan 3
AKEA3316: Creative Advertising Strategy 3 √ Pilih tiga (3) mana-
Penerbitan Majalah (BI) 3
2 AKEA3317: Magazine Publishing (BI) 3 √ mana kursus yang
AKEA3318: Menulis Puisi 3 ditawarkan untuk
AKEA3319: Poetry Writing 3 melengkapkan kredit
AKEA3320: Penulisan Biografi 3 √ kursus Elektif dalam
AKEA3328 : Biography Writing 3
Komunikasi Interpersonal 3 √ Jabatan (tertakluk
1 AKEA3190: Interpersonal Communication kepada penawaran)/
Produksi Dokumentasi Choose any three (3) of
Documentary Production √ the listed courses to
Reka Bentuk Elektronik
Electronic Design √ complete credit
Pengurusan Penerbitan requirement for
Publishing Management Department Electives
Perhubungan Awam Elektronik (BI) √ (subject to availability
Electronic Public Relations (BI) of course)
√

√

TAHUN 4/4rd Y EAR

Praktikum 6√
Practicum

(BI) - Pengajaran dalam Bahasa Inggeris

* Pelajar perlu lulus kursus AKEA2314: Pengenalan Kepada Perhubungan Awam sebagai prasyarat untuk
mengambil kursus AKEA2315: Teknik Perhubungan Awam dan AKEA3328: Perhubungan Awam Elektronik.

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AKEA1109: PENGUASAAN BAHASA KOMUNIKASI

AKEA1109: COMMAND OF COMMUNICATION

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini mengajarkan aspek penggunaan bahasa yang In this course, students will be taught about the aspects of
merangkumi tatabahasa, gaya, dan larasnya. Aspek yang dianalisis language usage which includes grammar, style and linguistics.
ialah pembentukan dan penggunaan kata, pembinaan dan Aspects that will be analysed are the sentence structure and
penggunaan ayat, laras bahasa dalam pelbagai situasi dan bidang, formation in various situation and fields, formal and informal
gaya bahasa formal dan tak formal, dan tanda baca. Retorika bahasa styles and punctuations. Rhetorical language will also be given
juga akan diberi perhatian bagi penghasilan wacana yang berkesan. attention for the creation of effective reports.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES
Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:
1. Memerihalkan situasi perkembangan bahasa Melayu. 1. Analyse the development of the Malay language.
2. Menjelaskan prinsip penggunaan bahasa. 2. Explain the principle aspects of language usage.
3. Menghuraikan aspek bahasa denotasi dan konotasi. 3. Define the aspects of language denotation and connotation.
4. Mengaplikasikan bahasa figuratif dan tatabahasa yang betul 4. Apply figurative language in writing.
5. Analyse language styles and forms including errors in writing.
dalam penulisan.
5. Menganalisis gaya dan tatabahasa serta kesalahannya dalam

penulisan.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Awang Sariyan. 1995. Konsep Kesalahan Bahasa dalam Bahasa Melayu (edisi kedua). Kuala Lumpur: Dewan Bahasa dan Pustaka.
2. Keris Mas. 1988. Perbincangan Gaya Bahasa Sastera. Kuala Lumpur: Dewan Bahasa dan Pustaka.
3. Md Sidin Ahmad Ishak dan Mohd Saleeh Rahamad. 2005. Strategi Bahasa: Panduan Nahu dan Retorik untuk Penulisan. Cet. 4. Kuala

Lumpur: Penerbit Universiti Malaya.
4. Nik Safiah Karim dkk. 2007. Tatabahasa Dewan (Edisi Terbaharu). Kuala Lumpur: Dewan Bahasa dan Pustaka.
5. Pedoman Sebutan Baku Bahasa Melayu. 1988. Kuala Lumpur: Dewan Bahasa dan Pustaka.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA1110: PENGENALAN KEPADA PENGAJIAN MEDIA

AKEA1110: INTRODUCTION TO MEDIA STUDIES

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini menyediakan landasan dalam bidang kajian media dan The course provides a foundation for studying the field of media
komunikasi dengan cara mengenal pasti komponen-komponen and communication. Students will be exposed to the main
utama termasuk penganalisisan tentang perkembangan komunikasi components in media and communication studies, including
massa dalam semua bentuk, bermula daripada oraliti hingga communication development, from oral literacy to early print
pencapaian literasi, daripada media cetak awal hingga elektronik media to electronic and digital media, including Internet. Students
dan digital termasuk internet. Juga diajarkan kaedah membaca teks will also be taught how to read media text critically.
dengan cara yang kritis.

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HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menerangkan peranan, struktur dan organisasi media cetak, 1. Understand and explain the role, structure, and organisation
elektronik dan maya. of print, electronic, and virtual media.
2. Menjelaskan isu-isu utama mengenai media massa. 2. Clarify the main issues of mass media
3. Menghuraikan kaedah asas mengkaji media massa. 3. Discuss basic methods for studying mass media
4. Menganalisis bahan bacaan. 4. Analyse media texts

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Dominick, J. R. 2008. The Dynamics of Mass Communications. London: McGraw-Hill.
2. Rayner, P., Wall, P. & Kruger, S. 2001. Media Studies: The Essential Introduction. London: Routledge.
3. Baran, S. 2002. Introduction to Mass Communication: Media Literacy and Culture. Boston: McGraw Hill.
4. Mulyana, Deddy. 2004. Ilmu Komunikasi: Satu Pengantar. Bandung: Penerbit PT Remaja Rosdakarya.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA1111: BENTUK DAN GAYA PENULISAN MEDIA

AKEA1111: FORMS AND STYLES OF MEDIA WRITING

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini memperkenalkan pelbagai bentuk penulisan, sama ada This course will introduce to student’s various forms of writing such
genre penulisan kreatif mahupun nonkreatif, ilmiah, separa ilmiah as the genres of creative and non-creative, academic, semi-
dan popular, serta gaya bahasa bagi setiap genre. Karya kreatif academic and popular writing. Creative works comprise of short
meliputi cerpen dan puisi, manakala karya nonkreatif meliputi stories and poetry, whereas non-creative works comprise of
kewartawanan dan esei ilmiah. Pembelajaran akan meliputi proses journalism and academic essays. The lessons will cover the process
mengenali genre dan ciri-cirinya serta aplikasi penghasilan genre of identifying genres and its features. At this stage the course will
berkenaan. Pada tahap ini pengajaran hanya memberikan asas only provide basic exposure in writing before students explore each
sebagai pengenalan awal sebelum pelajar menerokai setiap genre genre at a later stage of study.
dengan lebih mendalam pada tahap yang lebih tinggi.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Mentakrifkan pelbagai genre penulisan. 1. Determine various writing genres (Creative and non-creative).
2. Menjelaskan ciri dan sifat genre penulisan kreatif. 2. Explain the features and characteristics of creative writing.
3. Menghasilkan karya kreatif dan nonkreatif (kewartawanan dan 3. Produce creative works and non-creative works (journalistic
ilmiah). and academic).
4. Menilai dan menyunting karya kreatif dan nonkreatif. 4. Evaluate and edit creative and non-creative works.

336

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Cherry L., Richard, Robert J. Conley, Bernard A. Hirsch. 1975. The Essay: Structure and Purpose. Boston: Houghton Mifflin Company.
2. Hilliard, Robert L. 2000. Writing for Television, Radio, and New Media. (7th Edition) Belmont, CA: Wadsworth Thomson Learning.
3. M. Atar Semi. 1988. Anatomi Sastra. Padang: Penerbit Angkasa Raya.
4. Mohd Sidin Ahmad Ishak. 1999. Keterampilan Menulis. Kuala Lumpur: Dewan Bahasa dan Pustaka.
5. P. Suparman Natawidjaja. 1986. Apresiasi Stilistika. Indonesia: Penerbit PT Intermasa.
6. Rahman Shaari. 1993. Memahami Gaya Bahasa. Kuala Lumpur: Dewan Bahasa dan Pustaka.
7. Teeuw, A. 1995. Sastera dan Ilmu Sastera: Pengantar Teori Sastera. Kuala Lumpur: Dewan bahasa dan Pustaka.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA1126: PENGENALAN PRODUKSI MEDIA

AKEA1126: INTRODUCTION TO MEDIA PRODUCTION

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini merangkumi aspek asas dalam sesebuah produksi The course covers the basic aspects in publishing production. At its
penerbitan. Pada dasarnya kursus ini bertujuan memberikan core, this course is intended to give full exposure the field of
pendedahan menyeluruh tentang bidang penerbitan untuk publishing quality products. Therefore, the purpose of this course
menghasilkan produk yang berkualiti. Oleh itu, mengetahui is to teach students about publishing needs, publishing mediums,
keperluan penerbitan, medium penerbitan, pemilikan penerbitan publishing ownership and producing skills. The course is divided
dan kemahiran penghasilan produk merupakan matlamat kursus ini. into 3 sections; students will be exposed to ways of producing
Tumpuan akan difokuskan kepada cara menyediakan produk media printed media, electronic and on-line media and students will be
cetak, elektronik dan media dalam talian serta memperkenalkan familiarized with the related tools; student will be assisted and
alat-alat yang akan digunakan dalam menghasilkan produk guided to utilize basic tools in publishing; students will create
tersebut. Pelajar akan menghasilkan beberapa produk awal several preliminary products (script, storyboard, etc.) in groups.
penerbitan (skrip, rencana, storyboards) secara berkumpulan
sebagai hasil pembelajaran.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Mengenal pasti bentuk dan jenis media. 1. Recognize the various types and forms of media production.
2. Memahami asas produksi media sama ada media cetak 2. Understand the basics of media production (Electronic, printed
(percetakan buku, akhbar dan majalah), media elektronik and new media).
(penerbitan radio, televisyen dan filem) atau media on-line 3. Identify and analyse the form of a good media production (e.g.
(terutamanya Internet seperti penghasilan web, blog). artisitic creativity, editing ethics).
3. Mengenal pasti dan menganalisis bentuk produksi yang baik 4. Understand the tasks that are undertaken by production
mengikut kriteria (kreativiti seni, etika, penyuntingan) dan workforce (editor, publisher, director).
boleh memberi manfaat kepada khalayak. 5. Produce premilinary product (manuscripts) for publication
4. Memahami tugas tenaga produksi (editor, penerbit, pengarah) (short stories, script, storyboard) based on what has been
dalam sesebuah produksi. learned.
5. Menghasilkan produk awal (manuskrip) untuk penerbitan
(rencana, skrip, storyboards) berdasarkan apa-apa yang telah
dipelajari.

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RUJUKAN UTAMA / M AIN R EFER EN CES
1. Andress, Fininger. 1973. Principle of Composition in Photography. London: Thomes Hudson.
2. Fiske, John. 1995. Reading Television. London: Routledge.
3. Kriwaczek, Paul. 1997. Documentary for the Small Screen. London: Focal Press.
4. Olson, Robert L. 1999. Art Direction for Film and Video. London: Focal Press.
5. Mc Leish, Robert. 1995. Radio Production. London: Focal Press.
6. Millerson, Gerald. 1991. Lighting for Television and Film. London: Focal Press.
7. Roger, Woodson. 1996. Guided to Photography. New York: Alpha Book.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA2101: RETORIK

AKEA2101: RHETORIC

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini membincangkan teori, konsep, dan metodologi retorik. This course discusses rhetoric theory, concepts and methodologies.
Penekanan akan diberikan kepada fungsi retorik dalam bahasa, Emphasis will be given to rhetorical functions in language, structure
struktur dan aplikasinya dalam genre-genre media serta and its application in media genres as well as its importance and
kepentingan dan kepenggunaannya dalam komunikasi. Penguasaan usage in communication. Mastery of rhetoric as a tool for speech
retorik sebagai sarana pengucapan yang komunikatif, saintifik, dan that is communicative, scientific, and artful together with
berseni serta bentuk-bentuk retorik yang ideologikal dalam amalan ideological rhetorical forms in media practices will be focused upon.
media juga akan diberi tumpuan.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menjelaskan makna retorik serta kepentingannya dalam 1. Explain the meaning of rhetoric and its importance in everyday
kehidupan. life.
2. Mengaplikasikan strategi komunikasi yang dipelajari. 2. Apply the learnt communication strategy.
3. Membina, mengembangkan dan merumuskan buah fikiran 3. Building and expanding ideas clearly.
dengan jelas. 4. Communicate effectively.
4. Berkomunikasi dengan berkesan.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Burke, Kenneth. Rhetoric, Poetics, and Philosophy. Dlm. Burks, Don M. 1979. Rhetoric Philosophy, and Literature: An Exploration. West

Lafayette. Indiana: Purdue University Press.
2. D’ Angelo, Frank J. 1975. The Conceptual Theory of Rhetoric. Cambridge. Massachusetts: Winthrop Publication Publishers, Inc.
3. Jordon, John, E. 1965. Using Rhetoric. New York: Harper & Row.
4. Kinneavy, James, L. 1971. A Theory of Discourse: The Aims of Discourse. New York: W.W. Norton & Co.
5. Young, Richard, E., Alton l. Becker and Kenneth L. Pike. 1970. Rhetoric: Discovery and Change. New York: Harcourt, Brace & World Inc.

338

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA2123: TEORI KOMUNIKASI

AKEA2123: COMMUNICATION THEORY

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini bertujuan memperkenalkan teori-teori arus utama dan The aim of this course is to acquaint students with scholarly
teori-teori kritikal yang telah dimajukan oleh pakar-pakar teori theories that have been developed by scholars or used by
komunikasi atau yang telah digunakan dengan meluas oleh para researchers in communication and media research.
pengkaji serta sarjana komunikasi dalam pengkajiannya.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menerangkan teori serta perspektif dalam pembinaan teori. 1. Explain the inner workings of theory construction.
2. Mengenal pasti teori-teori yang kerap diguna pakai dalam 2. Identify communication theories often used in research.
kajian komunikasi. 3. Discuss in detail the theories learned in class
3. Membincangkan teori-teori komunikasi terutama yang telah 4. Apply these communication theories to surrounding
dipelajari secara kritikal. communication phenomena.
4. Mengaplikasikan teori untuk menggambarkan fenomena
komunikasi yang berlaku di sekeliling.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Rosenberry, J. and L. A. Vicker (2009). Applied Mass Communication Theory: A Guide for Media Practitioners, Pearson Allyn and Bacon.
2. Croucher, S. M. (2015). Understanding Communication Theory: A Beginner's Guide, Taylor & Francis.
3. Baran, S. and D. Davis (2014). Mass Communication Theory: Foundations, Ferment, and Future, Cengage Learning.
4. Daiton, M. and E. D. Zelley (2011). Applying Communication Theory for Professional Life, California: SAGE Publication.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

339

AKEA2128: TEORI DAN KRITIKAN FILEM

AKEA2128: FILM THEORY AND CRITIQUE

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini membincangkan sejarah industri filem nasional dan This course discusses the history of national and international film
antarabangsa. Tumpuannya adalah tentang retorik, falsafah dan industries. The focus of the course is on film rethoric, philosophy
teori filem dari wilayah industri sinema utama dunia seperti Eropah, and theory from major cinematic industries such as Europe, US,
Amerika Syarikat, Jepun, China, Korea, India, Iran, Afrika, dan Japan, China, Korean, India, Iran, Africa, and Muslim countries.
negara-negara Islam. Isu-isu realisme, formalisme, avant-garde, Students will be exposed to realism, formalism, avant-garde,
eksperimentalisme, serta nasionalisme akan didedahkan experimentalism, and nationalism in films. Also touched upon is
sepenuhnya. Turut disentuh ialah disiplin cultural studies dan future the discipline of cultural studies and future studies as
studies sebagai disiplin kritikan filem kontemporari. contemporary film critique disciplines.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menghuraikan sejarah perusahaan filem nasional dan 1. Explicate the history of the national film industry and
antarabangsa. international film industry.
2. Menjelaskan bentuk, kandungan dan amalan teori serta 2. Explain the form, content and practical application of theory,
kritikan filem dan hal-ehwal perusahaan filem. as well as film critique and the film industry.
3. Menerangkan produksi dan pascaproduksi filem. 3. Explain film production and postproduction.
4. Membincangkan aspek-aspek pemasaran filem. 4. Discuss aspects of film marketing.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Abu Hassan Hasbullah. 2005. Filem: memenuhkan fungsi material dan fungsi falsafah sebagai seni ketujuh dan metafizika manusiawi.

Beringin (Jurnal Akademi Seni Kebangsaan). Bil 1/2005. Disember.
2. Arnheim, Rudolf. 1957. Film As Art. Berkeley dan Los Angeles: Universiti of California Press.
3. Balázs, Bela. 1970. Theory of the Film. New York: Dover Publications.
4. Bazin, Andre. 1971. What Is Cinema? Volume 1 & 2. Terj. Hugh Gray. Berkeley: University of California Press.
5. Metz, Christian. 1974. Film Language: A Semiotic of the Cinema. New York: Oxford University Press.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA2129: MENULIS KRITIKAN KESUSASTERAAN

AKEA2129: WRITING LITERARY CRITICISM

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini mengajarkan teori dan kaedah penulisan kritikan sastera This course will teach students about the fundamental theories and
secara asas. Aspek yang diberi penekanan ialah konsep-konsep methods of writing literary criticism. Aspects that will be given
penting dalam puitika, iaitu konsep sastera, kesasteraan, dan focus include important concepts in poetry, which are literary
kesusasteraan; kritikan sastera (kritikan teori, kritikan praktis, dan concepts, literary criticism, a brief history of literary criticism in
esei sastera); sejarah ringkas kritikan sastera di Malaysia, serta Malaysia as well as the application of critique in writing. Essay

340

aplikasi ilmu tersebut dalam penulisan. Kaedah menulis esei, writing methods, critical theory and critical practice will be taught
kritikan teori, dan kritikan praktis akan diajarkan dan pelajar and students will be required to produce written pieces based on
diminta menghasilkan tulisan tersebut menurut pilihan masing- the above.
masing.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Mentakrifkan konsep sastera, kesasteraan dan kesusasteraan 1. Determine literary concepts as well as literary criticism.
serta kritikan sastera. 2. Briefly state the development of literary criticism in Malaysia.
2. Menyatakan perkembangan kritikan sastera di Malaysia 3. Elaborate and produce critical theories based on practice and
secara ringkas. essay writing.
3. Menghuraikan maksud kritikan teori, kritikan praktis, dan esei 4. Evaluate a variety of literary criticism.
sastera serta ceraiannya.
4. Menghasilkan esei sastera, kritikan teori, dan kritikan praktis.
5. Menilai kritikan sastera yang ditulis oleh orang lain.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Abrams, M. H. 1999. A Glosary of Literary Terms. Seventh Edition. Forth Worth: Harcourt Brace College Publishers.
2. Danziger, M.K. dan W.S. Johnson. 1991. Pengenalan Kritikan Sastera. Terjemahan. Kuala Lumpur: Dewan Bahasa dan Pustaka.
3. Eagleton, Terry. 1988. Teori Kesusasteraan: Satu Pengenalan. Terj. Muhammad Hj. Salleh. Kuala Lumpur: Dewan Bahasa dan Pustaka.
4. Fokkema, D.W. dan Elrud Kunne-Ibsch. 1998. Teori Sastra Abad Kedua Puluh. Terjemahan. Jakarta: penerbit PT Gramedia Pustaka

Utama.
5. Hashim Awang. 1997. Kritikan Kesusasteraan: Teori dan Penulisan. Kuala Lumpur: Dewan bahasa dan Pustaka.
6. Mana Sikana. 2008. Teori dan Kritikan Sastera Malaysia. Cet. 2. Singapura: Penerbit Pustaka Karya.
7. Mohd. Affandi Hassan. 2008. Gagasan Persuratan Baru: Pengenalan dan Penerapan. Bangi: Penerbit UKM.
8. Muhammad Haji Salleh. 2000. Puitika Sastera Melayu. Kuala Lumpur: Dewan Bahasa dan Pustaka.
9. Sarup, Madan 2004. Posstrukturalisme dan Posmodernisme: Sebuah Pengantar Kritis. Cet. 2. Terj. Yogyakarta: Penerbit Jendela.
10. Yasraf Amir Piliang. 2003. Hipersemiotika: Tafsir Cultural Studies Atas Matinya Makna. Bandung: Jelasutra.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA2182: KAEDAH PENYELIDIKAN MEDIA

AKEA2182: MEDIA RESEARCH METHODS

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini memperkenalkan kemahiran bagi kaedah penyelidikan The purpose of this course is to develop skills in scientific and
saintifik dan humanistik dalam pengajian media. Ia meliputi humanistic research methods in media studies. It covers qualitative
pendekatan kualitatif dan kuantitatif dengan menggunakan kaedah and quantitative approaches such as surveys, observations, focus
tinjauan, pemerhatian, kumpulan fokus, temu bual, eksperimen dan groups, in depth interviews and experiments, and others within the
lain-lain dalam konteks kajian isu serta amalan dalam bidang context of research and practice in the field of media studies.
pengajian media.

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HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Mengenal pasti kaedah kajian saintifik kuantitatif dan 1. Identify quantitative and qualitative research methods.
kualitatif. 2. Plan media and communication research projects.
2. Merancang projek penyelidikan berkaitan dengan bidang 3. Conduct basic media and communication research using
media dan komunikasi. appropriate methods.
3. Menjalankan penyelidikan dengan menggunakan kaedah 4. Analyse data by using correct analysis techniques.
penyelidikan yang sesuai. 5. Write reports based on their research.
4. Menganalisis data dengan menggunakan teknik yang betul.
5. Membuat laporan penyelidikan hasil daripada kajian yang
dilakukan.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Adler, E.S. and Clark, R. (2015). An Invitation to Social Research: How It’s Done (5th ed.). Cengage Learning.
2. Berger, Arthur Asa. (2014) Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches.

London: Sage Publication.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA2301: PENGENALAN KEPADA SINEMATOGRAFI
AKEA2301: INTRODUCTION TO CINEMATOGRAPH

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini membincangkan aspek retorik sinematografi, teori, This course will discuss the rhetorical, theoretical, form and content
bentuk, dan kandungan sinematografi yang mengajarkan prinsip aspects of cinematography. It also includes study on the principles
tatakamera, tatacahaya, tatawarna, dan tatabunyi. Selain itu, of camera, lights, colour and sound works. Aside from that, the
dibincangkan juga pengaruh sinematografi dalam perusahaan filem influence of cinematography in film and television industries will be
dan televisyen yang menerangkan hal-ehwal konstruktiviti imej, discussed including constructing images, creative lenses, focus
kreativiti lensa, operasi fokus, apertur, resolusi, eksposur, meter, operation, aperture resolution, exposure, meters, filters and
filter, serta fungsi jenis dan disiplin kamera seperti 16mm, DV dan camera functions and disciplines such as 16mm, DV and HD (High
HD (High Definition). Definition).

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Mendefinisikan konsep-konsep penting dalam teori dan 1. Explain theories, forms and disciplinary contents of
kritikan filem. cinematography.
2. Menjelaskan teori, bentuk, dan kandungan disiplin 2. Expound the aspects of camera, lights, sound as well as editing
sinematografi. work in film production including video and television.
3. Menghuraikan aspek tatakamera, tatacahaya, dan tatabunyi 3. Explain the development of the latest technology in the film
serta tatasunting dalam produksi filem termasuk video dan editing industry.

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televisyen.
4. Menerangkan perkembangan teknologi terkini dalam industri

suntingan filem.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Abu Hassan Hasbullah. 2005. Filem: Memenuhkan Fungsi Material dan Fungsi Falsafah sebagai Seni Ketujuh dan Metafizika Manusiawi.

Beringin. Bil 1:12.
2. Macelli, Joseph V. 1998. The Five C’s of Cinematography: Motion Picture Filming Technique. New York: Silman-James Press.
3. Malkiewicz, Kris. 1973. Cinematography. New York: Simon & Schuster Inc.
4. Malkiewicz, Kris. 1986. Film Lighting. New York: Simon & Schuster Inc.
5. McKernan, Brian. 2005. Digital Cinema: The

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA2303: MENULIS CERPEN
AKEA2303: SHORT STORY WRITING

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini mengajarkan teori dan kaedah penulisan cerpen yang This course teaches theories and ways of writing short stories that
merangkumi aspek bentuk dan isi. Aspek ini meliputi elemen plot, encompasses its form and its content. This includes the element of
latar, sudut pandangan, konflik, watak dan perwatakan, gaya plot, setting, angles, characters and characterisations, language
bahasa, serta tema dan persoalannya. Setiap aspek itu akan style and themes. Each aspect will be looked into and practiced
dihuraikan dan dipraktikkan cara penulisannya supaya pelajar until the student is able to write well. Apart from that, the various
akhirnya dapat menulis cerpen yang sempurna dari sudut keperluan genres of short stories will also be explored in this course.
genre itu. Turut diberi perhatian ialah jenis dan aliran cerpen yang
wujud dalam jagat sastera dunia, termasuklah aliran realisme,
absurd, realisme magis, parodi, fiksyen sains, fiksyen sejarah, dan
sebagainya.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Mentakrifkan konsep cerpen dan jenisnya mengikut aliran dan 1. Define the concept of short stories and the various types
bentuk. according to genre and form.
2. Menjelaskan perkembangan penulisan cerpen di Malaysia 2. State briefly the development of short story writing in
secara ringkas. Malaysia
3. Menghuraikan struktur cerpen dan nilainya. 3. Explain in detail the structure of short story writing.
4. Menghasilkan cerpen dalam pelbagai bentuk dan aliran. 4. Write their own short stories.
5. Menilai cerpen yang ditulis oleh orang lain. 5. Learn to critique short stories written by others.

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RUJUKAN UTAMA / M AIN R EFER EN CES
1. Anwar Ridhwan. 1989. Sudut Pandangan dalam Cereka. Kuala Lumpur: Dewan Bahasa dan Pustaka.
2. Holman, C. Hugh dan William Harmon. 1986. A. Handbook to Literature. New York: Macmillan Pub. Company.
3. Keris Mas. 1988. Perbincangan Gaya Bahasa Sastera. Kuala Lumpur: Dewan Bahasa dan Pustaka.
4. Kneller, George F. 1965. The Art and Science of Creativity. New York: Holt, Rinehart and Winston, Inc.
5. Korrie Layun Rampan. 1999. Aliran-Jenis Cerita Pendek. Jakarta: Balai Pustaka.
6. Othman Puteh. 2002. Tips Motivasi: Penulisan Cerpen. Kuala Lumpur: Utusan Publications and Distributors.
7. Sejarah Kesusasteraan Melayu, Jilid 2. 1990. Kuala Lumpur: Dewan Bahasa dan Pustaka.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA2305: PEREKAAN DAN PENGELUARAN BUKU

AKEA 2305: BOOK DESIGN AND PRODUCTION

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini membincangkan bidang reka bentuk grafik yang The course will discuss the field of graphic design focusing on
merangkumi konsep penting, elemen utama, dan proses kerja. understanding the important concepts, the elements and principles
Perbincangan juga meliputi latihan untuk menganalisis dan menilai of design, and the work processes. The discussion also will cover
karya reka bentuk secara kritis dan cara menggunakan perisian the critical analysis and evaluation of graphic works. Exercises will
tertentu dalam penghasilan bahan reka bentuk. be conducted on how to use graphic design software to produce
artworks for future entrepreneurship.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menerangkan konsep-konsep penting dalam bidang reka 1. Explain the main areas in the graphic design field.
bentuk grafik. 2. Clarify the process of design works from planning to
2. Menjelaskan proses penghasilan kerja-kerja reka bentuk production.
daripada perancangan hingga pengeluaran. 3. Analyse and evaluate graphic works critically using the basic
3. Menganalisis dan menilai hasil-hasil reka bentuk secara kritis. design principles.
4. Menghasilkan bahan reka bentuk dengan menggunakan 4. Produce graphic design works by using the computer soft-
perisian komputer. wares for possible future clients.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Arntson, A. E. 2003. Graphic Design Basics. 4th Edition. Belmont, California: Wadsworth/Thomson Learning.
2. Bivins, Thomas and Ryan, W. E. 1990. How to Produce Creative Publications: Traditional Technique and Computer Applications. Illinois:

NTC Business Books.
3. Gordon, B. 2005. The Complete Guide to Digital Graphic Design. New Edition. London: Tames & Hudson.
4. Greenwald, M. L. 2001. Graphic Design & Production Technology. Upper Saddle River, N.J.: Prentice Hall.
5. Md Sidin Ahmad Ishak. 2007. Graphic Communication: Concept and Practices. Kuala Lumpur: Arifi Books.
6. Walker, S. 2001. Typography and Language in Everyday Life: Prescriptions and Practices. Harlow, England: Longman.
7. White, J. V. 1988. Graphic Design for the Electronic Age: The Manual for Traditional and Desktop Publishing.

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KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA2309: PERIKLANAN

AKEA2309: ADVERTISING

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini membincangkan konsep periklanan, agensi periklanan, The course will discuss main advertising concepts, advertising
kreatif dan strategi, konsep kreativiti, strategi kreatif, proses agencies, creative strategy concepts and processes and the
kreatif, media periklanan, media tradisional, media nontradisional, advertising media. Discussion will also focus on advertising
pemasaran, pengurusan rancangan, objektif, pemetaan penyelidikan, planning, management and research as well as issues challenges
bentuk, kategori, rancangan, masalah, isu-isu periklanan dan and ethics. Practical exercises in the advertising processes will be
masyarakat, kritikan kod, etika dasar negara. Pelajar dilatih introduced.
menghasilkan iklan dan menguruskan proses pengiklanan.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menerangkan pengenalan umum tentang bidang periklanan dari 1. Define important concepts and areas in the advertising field.
segi teori dan amali. 2. Discuss major issues in advertising pertaining to its role,
2. Menjelaskan konsep-konsep penting dalam bidang periklanan. challenges and potentials.
3. Memperkenalkan proses pengeluaran iklan yang melibatkan 3. Identify the processes in the advertising production and
kerja-kerja kreatif berbentuk amali. create advertisements using those processes.
4. Menganalisis iklan yang termuat dalam media. 4. Analyse critically the advertising campaigns in various media.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Advertising Age: Digital Edition (majalah mingguan). Detroit, Michigan: Crain Communications Inc.
2. Arens, William, F., Arens, Christian & Wigold, Michael F. 2009 – 2005. Contemporary Advertising. (10th – 12th Edition). Boston:

McGraw-Hill Irwin.
3. Lane W, King K., Russell T. 2004. Kleppner’s advertising Procedure. (16th Edition). New Jersey: Prentice Hall.
4. MacRuty, Ian. 2009. Advertising. New York: Routledge.
5. Md Sidin Ahmad Ishak & Noorbathi Badaruddin. 1993. Asas Periklanan. Kuala Lumpur: Dewan Bahasa & Pustaka.
6. Media Guide. 2005. WhiteKnight Communications.
7. Wells W. D., Burnett J., dan Moriarty S. 2005. Advertising: Principles and Practice. (6th Edition). New Jersey: Prentice Hall.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

345

AKEA2313: EKONOMI PENERBITAN

AKEA2313: ECONOMICS OF PUBLISHING

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Pelajar akan didedahkan kepada cara konsep dan kaedah yang Student will be exposed to the concept and method in the publishing
terdapat dalam proses penerbitan sesebuah media cetak. Antara processes for print media. The elements will be touch are editorial,
elemen yang disentuh ialah proses editorial, pengeluaran, production, printing and marketing processes, Students will be
percetakan, dan pemasaran. Pelajar diajar tentang perbelanjaan taught about the costs (editorial, productions, printing, and
yang perlu dikeluarkan atau yang perlu dijimatkan dalam program distribution) in publishing programmes and the way to minimize it.
penerbitan. Turut dijelaskan ialah jenis-jenis pendapatan yang Also be explained are types of income received or can be
mungkin diterima atau yang boleh dimanipulasikan dalam program manipulated in publishing programmes. At the end of the course,
penerbitan. students are able to manage a publishing programme.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menerangkan konsep ekonomi penerbitan dan menerapkan 1. Explain the economics of publishing concept s and to assemble
konsep tersebut dalam apa-apa juga aktiviti penerbitan. the concepts in any publishing activities.
2. Mengenal pasti jenis-jenis perbelanjaan yang perlu 2. Identify types of expenditure that will be expensed in any
dikeluarkan dalam sesuatu program penerbitan. publishing programmes
3. Mengenal pasti jenis-jenis pendapatan yang mungkin diperoleh 3. Identify types of income that will be gained in any publishing
dalam sesuatu program. programmes
4. Menerbitkan dan menguruskan program penerbitan sendiri 4. Publish and manage their own publishing programmes such as
samada buku, majalah, surat berita, atau akhbar. books, magazines, newsletters or newspapers.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Bullock, Andrian. 2012. Book Production. New York: Routledge.
2. Dahl, Fred. 2006. Book Production Procedures for Today’ Technology. New York: Inkwell Publishing Service.
3. Follet, Robert. 1993. Financial Feasibility in Book Publishing. New York: Harmony Books.
4. Hamedi Mohd Adnan. 2007. Memahami Dunia Penerbitan. Bandar Baru Bangi: Medium.
5. Hamedi Mohd Adnan. 2007. Memahami Penyuntingan Naskhah. Bandar Baru Bangi: Medium.
6. Smith, Datus C. 1966. Introduction to Book Publishing. New York: RR Bowker
7. Woll, T. 2006. Publishing for Profit: Successful Bottom-line Management for Book Publishers. London: Kogan Page.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

346

AKEA2314: PENGENALAN KEPADA PERHUBUNGAN AWAM

AKEA2314: INTRODUCTION TO PUBLIC RELATIONS

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini memperkenalkan konsep-konsep asas dalam The course provides an introduction of basic knowledge & concepts
perhubungan awam seperti organisasi, publik, dan proses-proses in Public Relations, such as organization, public and public relations
perhubungan awam, membincangkan sejarah perkembangan bidang processes. The course discusses the history of the development of
perhubungan awam dan model-model gaya amalan perhubungan the public relations field and models of public relations practice.
awam. Kursus ini juga mendedahkan amalan perhubungan awam The course also provides exposure to public relations practice
berdasarkan kes-kes perhubungan awam yang sebenar. Aspek based on actual case studies of public relations. Students will be
aplikasi akan dilaksanakan dengan mewajibkan pelajar mengatur given practical exposure by developing and executing a brief public
dan menjayakan program perhubungan awam yang ringkas. relations program.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menerangkan konsep-konsep asas perhubungan awam. 1. Explain the concepts & the objective of public relations.
2. Menjelaskan model-model gaya amalan perhubungan awam. 2. Clarify the models, code of practice of Public Relations in the
3. Mengecam setiap fasa proses perhubungan awam pada kajian organisations.
kes perhubungan awam. 3. Identify each process & phases of public relations according to
4. Menjayakan program perhubungan awam. PR sub-field.
4. Analyse public relations programs through case studies.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Cuttip, S.M. Center, A.H dan Brown. G.M, 2000. Effective Public Relations. New Jersey: Prentice Hall.
2. Hamdan Adnan. 1993. Teknik Perhubungan Awam. Kuala Lumpur: Dewan Bahasa dan Pustaka.
3. Seitel, F.P. 1996. The Practice of Public Relations. New Jersey: Prentice Hall.
4. Syed Arabi Idid. 1994. Perhubungan Awam di Malaysia: Satu Kajian Tentang Pengamal di Malaysia. Bangi: Jabatan Komunikasi, UKM.
5. Wan Azmi Ramli. 1991. PR di Malaysia. Petaling Jaya: Longman.
6. Wilcox, D.L., Ault P.H dan Agee, W.K. 2003. Public Relations: Strategy and Tactics. New York: Longman.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA2315: TEKNIK PERHUBUNGAN AWAM

AKEA2315: PUBLIC RELATION TECHNIQUES

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini memperkenalkan dan membincangkan konsep dan definisi This course introduces and discusses concepts and definitions of
teknik perhubungan awam. Pelbagai teknik diperkenalkan kepada public relations techniques. Various of techniques are introduced
pelajar misalnya pengurusan mesej, impak krisis, mengawal krisis to students such as message management, crisis impact, crisis
(damage control), menguruskan majlis, mengendalikan media, dan control (damage control), event management, media handling, and
menggunakan teknologi komunikasi terkini. use the latest communications technology.

347

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menerangkan matlamat perhubungan awam bagi menjayakan 1. Explain the goals of public relations to achieve of an
sesebuah organisasi. organization.
2. Menjelaskan bidang dan teknik perhubungan awam dalam 2. Explaining the techniques of public relations in the
organisasi di sektor awam dan swasta. organization of public and private sectors.
3. Menghuraikan bidang Perhubungan awam -hubungan media, 3. Describe the field of PR – media relations, investor relations,
perhubungan pelabur, perhubungan komuniti, pengurusan community relations, crisis management, customer
krisis, kepuasan pelanggan. satisfaction.
4. Mengaplikasikan teknik penyampaian mesej berkesan seperti 4. Apply effective message delivery techniques such as
brosur, surat berita, advertorial, rencana, temu bual TV, brochures, newsletters, advertorials, articles, TV interviews,
special feature. special features.
5. Mengendalikan pengurusan majlis. 5. To handle event management.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Cuttip, S. M., Center, A. H. dan Broom, G. M. 2000. Effective Public Relations. New Jersey: Prentice Hall.
2. Hamdan Adnan. 1993. Teknik Perhubungan Awam. Kuala Lumpur: Dewan Bahasa dan Pustaka.
3. Wilcox, D. L., Ault, P. H. dan Agee, W. K. 1997. Public Relations: Strategy and Tactics. New York: Longman
4. Seitel, Fraser P. 2001. The Practice of Public Relations. (8th Edition). London: Prentice Hall International, Inc.
5. Mokhtar Tohar. 1993. Protokol dan Etiket. Kuala Lumpur: Intan.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA2316: KEWARTAWANAN FOTO

AKEA2316: PHOTOJOURNALISM

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Pelajar dilatih mengambil gambar yang sesuai dengan keperluan Students are trained in the proper techniques of photo capturing
media dan menulis rencana serta berita mengikut keperluan based on the demands of the media industry in news and
gambar. Turut diajarkan ialah cara menyelenggarakan kamera, reporting. Also covered in this course are ways of handling
menilai gambar untuk siaran dan menganalisis gambar sebagai asas camera. Skills on photo evaluation and analysis will also be taught
pengetahuan untuk menjadi wartawan. as a basic to photo journalism.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES
Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:
1. Menjelaskan kepentingan gambar dalam media. 1. Explain the role and concepts of photo in media.
2. Menggunakan peralatan kamera. 2. Using the camera tools.
3. Menilai gambar untuk disiarkan dalam media. 3. Evaluate the photos.
4. Menganalisis gambar yang terdapat dalam media. 4. Analyse photos in media.

348

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Blaker, Alfred A. 1989. Handbook for Scientific Photography. Boston: Focal Press.
2. Giles, Vic & Hodgson, F. W. 1990. Creative Newspaper. Oxford: Heinemann Professional Pub.
3. Keene, M. 1993. Practical Photojournalism: A Professional Guide. Oxford: Focal Press.
4. Kobre, Kenneth. 1990. Photojournalism – The Professionals’ Approach. New York: Focal Press.
5. Nayan Ahmad. Komunikasi Visual Kewartawanan Foto. Kuala Lumpur: Dewan Bahasa dan Pustaka.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA2319: MENULIS UNTUK RADIO DAN TELEVISYEN

AKEA2319: WRITING FOR RADIO AND TELEVISION

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini membincangkan kaedah menulis untuk media pandang This course discusses the writing methods for audio/visual media
dengar dengan memberi tumpuan kepada dua medium, iaitu radio by giving special attention to two mediums, radio and television.
dan televisyen. Aspek yang dibincangkan ialah kaedah atau format Aspects that will be discussed are the methods or formats of
skrip radio dan televisyen, keperluan penulisan berdasarkan broadcast scripts and ways to formulate ideas. Students will be
kehendak stesen penyiaran, dan cara membentuk idea. Pelajar assisted and guided to write scripts using the writing methods or
dibantu dan dipandu untuk menulis skrip mengikut kaedah atau format and to make a presentation in a mini seminar.
format penulisan dan membuat pembentangan dalam seminar kecil.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menjelaskan bentuk-bentuk penulisan untuk radio dan 1. Explain the forms of writing (Radio and television).
televisyen. 2. Explain the types of scripts in different writing scopes for
2. Menjelaskan makna skrip dalam pelbagai skop penulisan di radio and television.
radio dan televisyen. 3. Analyse the best scripts.
3. Menganalisis skrip yang berkesan, baik, dan menarik. 4. Discuss and come up with fascinating ideas for script writing
4. Membincangkan idea-idea yang menarik untuk menulis skrip (Radio and television).
radio dan televisyen. 5. Produce scripts with the correct format.
5. Menghasilkan skrip radio dan televisyen mengikut format yang
betul.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Adams, William dan Schreibman Fey. 1978. Television Network News. George Washington University.
2. Bliss, Jr Edward. 1994. Writing News For Broadcast. New York: Columbia University Press.
3. Blum, Richard A. Television Writing from Concept to Contract. Boston: Focal Press.
4. Walter, Roger L. 1994. Broadcast Writing, Prinsiple and Practice. California: McGrew Hill.
5. Fonte, Andre. 1987. The Art of Writing Nonfiction. Syracuse: University Press.
6. Gren, Maury. 1969. Television News: Anatomy and Process. California: Wadsworth Publishing Company.

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KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA2321: SESI PENGARAHAN FILEM

AKEA2321: ART OF FILM DIRECTING

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini dilaksanakan dalam kaedah seminar teori, bentuk dan This course is aimed at educating students on the importance of
kandungan seni pengarahan nasional dan internasional, retorik, acting as well as to help them empower proper acting methods. It
falsafah dan praktik pengarahan filem cereka, dokumentari, video, also discusses the use of space as well as brings in elements of
drama televisyen dan teater digital serta animasi. Selain itu, turut cinematography. It also provides basic principles on what it takes
dikaji ialah inovasi pengarahan dan pembangunan perusahaan filem to be a profesional film or video director.
nasional.
HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menerangkan teori, bentuk, dan kandungan disiplin seni 1. Explain theories, forms and contents of the art directing
pengarahan. discipline.
2. Membincangkan konsep-konsep penting dalam seni pengarahan 2. Discuss important concepts in the art of film directing
filem. 3. Expound film directing aspects through gravity activities and
3. Menghuraikan aspek pengarahan filem melalui graviti amali continuous practice.
dan praktis secara berterusan. 4. Explain the meaning of auteur level achievement with the
4. Menjelaskan makna pencapaian tahap auteur dengan dinamika- dynamics of values, ethics and high intellect.
dinamika nilai, sahsiah dan intelektual yang tinggi.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Dmytrik, Edward. 1984. On Screen Directing. Boston, London: Focal Press.
2. Katz, Steven D. 1991. Film Directing, shot by Shot. New York: Michael Wiese Production.
3. Liivingston, Don. 1989. Film & The Director. New York: Capricon Books.
4. Rabiger, M. 1989. Film Directing, Technique and Aesthetic. London: Focal Press Boston.
5. Wheeler, Paul. 2003. High Definition and 24p Cinematography. London: Focal Press

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

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AKEA2326: PRODUKSI TELEVISYEN

AKEA2326: TELEVISION PRODUCTION

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini meneliti sejarah, amalan profesionalisme dan This course will examine the history, professional practices and
pembangunan produksi televisyen, memerihalkan praproduksi, development of television production; about pre-production,
produksi dan pemasaran penerbitan televisyen. Turut dibincangkan production and marketing television producing. Also being
ialah disiplin cultural studies dan future studies dalam penerbitan discussed are the disciplines of cultural studies and future studies
penyiaran, khususnya televisyen. in broadcast producing especially television.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menerangkan konsep, kaedah, bentuk, dan kandungan dalam 1. Explain the concepts, methods, forms and content of
penyiaran. broadcasting.
2. Menghuraikan amalan-amalan dan profesion penyiaran. 2. Expound on practices in the broadcasting profession.
3. Mengaplikasikan kemahiran jurnalisme, penerbitan, 3. Apply skills in journalism, publishing, management and
pengurusan dan amalan perusahaan televisyen. practices of the television industry.
4. Menghuraikan etika, rencana strategi, dan dasar serta 4. Explicate the ethics, strategies, and policies as well as
pembangunan teknologi industri penyiaran Malaysia dan dunia. technological development in Malaysia and also globally.
5. Merancang dan melaksanakan produksi untuk televisyen. 5. Plan and execute production for television.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Fiske, John & Hartley J. 1994. Reading Television. London: Routledge.
2. Millerson, Gerald. The Technique of Television Production. London: Focal Press.
3. Ward, Peter, Alan Birmingham & Chris Wherry. 2000. Multiskilling for TV Production. London: Focal Press.
4. Wheeler, Paul. 2003. High Definition and 24p Cinematography. London: Focal Press.
5. Wurtzel, Alan & John Rosenbaum. 1995. Television Production. London: Mc Graw-Hill Inc

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 100%
Peperiksaan / Final Examination :-

AKEA2330: PENULISAN, PELAPORAN DAN PENYUNTINGAN BERITA

AKEA2330: NEWS WRITING, REPORTING AND EDITING

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini membincangkan elemen asas laporan berita, penyediaan This course discusses the basic elements in news reports and the
laporan berita bagi akhbar, televisyen dan laman web. Kursus ini preparation of news writing for newspapers, television and
menekankan etika dalam pelaporan berita serta amanat yang websites. This course emphasizes ethics in news reporting as well.
diberikan kepada wartawan. Pembelajaran turut merangkumi teknik Students will be exposed to news writing techniques and the
penulisan beberapa jenis berita, pengetahuan asas penyuntingan basics of news editing.
berita, dan aplikasi menulis serta menyunting laporan berita.

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HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES
Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:
1. Menerangkan elemen asas laporan berita. 1. Explain the basic elements in news reports.
2. Memilih sumber berita dan maklumat berita yang sesuai. 2. Choose the suitable source and information of news.
3. Menulis berita bagi media cetak, media siaran dan laman web. 3. Write news for print, electronic and new media.
4. Melakukan tugas penyuntingan berita yang ringkas. 4. Perform basic news editing.
5. Menyediakan laporan berita dengan beretika. 5. Write news reports ethically.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Richardson, B. 2007. The Process of Writing News: From Information to Story. Singapore: Pearson, Allyn & Bacon.
2. Kershner, J. B. 2012. Elements of News Writing (3rd ed.). Pearson, Allyn & Bacon.
3. Lieb, T. 2009. All the News: Writing and Reporting for Convergent Media. Pearson, Allyn & Bacon.
4. Chamil Wariya. 2011. Journalism Code of Ethics, Malaysa. Kuala Lumpur: Malaysian Press Institute & Media Matrikx Global.
5. Chamil Wariya. 2008. Penulisan Berkesan: Media Cetak, Elektronik dan Web. Kuala Lumpur: Malaysian Press Institute & Bandar

Puncak Alam: SPC Printing.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA3101: FUNGSI EDITORIAL

AKEA3101: EDITORIAL FUNCTION

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini membincangkan bidang penerbitan dalam menghasilkan This course discusses the field of producing in creating a quality
produk yang berkualiti. Tumpuan adalah pada penyempurnaan product. Attention will be given to the process of completing the
manuskrip sama ada skrip untuk media cetak, elektronik atau manuscripts for print, electronic and new media. Students will also
media baru, kaedah untuk pemantapan manuskrip dari peringkat be taught ways of overall editing (language, scenes and web
paling dasar (penyuntingan bahasa, scene dan web design) designs) till a final product is achieved. Students will also be
hinggalah proses terakhir (produk). Pelajar dibantu dan dipandu assisted in analysing and proof reading manuscripts. Finally,
untuk menganalisis dengan cara membetulkan manuskrip mengikut students are required to produce a final group project in the form of
kaedah penandaan pruf. Pelajar juga dikehendaki membuat satu a bulletin, pamphlet or annual report.
produk akhir (berkumpulan) dalam bentuk buletin, pamflet atau
laporan tahunan.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menghuraikan masalah dalam bidang penerbitan samada 1. Expound problems in the field of producing in media (Print,
dalam penerbitan media cetak (buku, akhbar dan majalah), electronic and online).
elektronik (radio, televisyen dan filem) dan media dalam talian 2. Detail the role of editor and editorial process.
(web di internet). 3. Design and create a final product on level with the
2. Menjelaskan makna editorial dengan baik. specifications of a quality production.

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3. Menghasilkan naskhah yang bermutu untuk penerbitan. 4. Analyse the common errors in producing.
4. Menganalisis kesilapan yang berlaku dalam proses penerbitan
(bahasa, scene, web design) untuk mendapatkan produk yang
baik dan menarik serta bermanfaat kepada khalayak.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. A Bowle, Dorothy and Diane L. Borden. 1993. Creative Editing for Print Media. Wadsworth Publishing Company.
2. A Bowle, Dorothy and Diane L. Borden. 2000. Creative Editing. Wadsworth Publishing Company.
3. Anderson, M.D. 1971. Author’s and Printer’s Guides. Cambridge University Press.
4. Einsohn, Amy. 2000. The Copyeditor’s Handbook. University of California Press.
5. Gaya Dewan Edisi Ketiga. 1995. Kuala Lumpur: Dewan Bahasa dan Pustaka.
6. Hubbard, J.T.W. 1982. Magazine Editing. New York: Prentice Hall.
7. Peterson and Peterson. 1997. The Editor in Chief. Iowa: Iowa State University Press.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA3102: ISU-ISU SEMASA MALAYSIA TERPILIH

AKEA3102: SELECTED CURRENT MALAYSIAN ISSUES

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini menekankan penelitian terhadap isu-isu semasa yang Priority will be given to the scrutiny of current issues that are
diperkatakan di Malaysia. Tumpuan diberikan kepada peranan discussed in the country. Emphasis will have placed on the role of
media dalam mengutarakan isu-isu tertentu serta hubungannya the media in proposing certain issues and its relationship with
dengan kepentingan negara dan kerajaan pemerintah. Isu-isu yang National importance and the ruling government. Issues discussed
dibincangkan merangkumi politik, ekonomi, pendidikan, sosial, will cover political, economical, educational, social, religious and
agama, kebudayaan kebangsaan dan isu-isu dalam pemerintahan cultural issues in the ruling government.
kerajaan yang mentadbir.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menyatakan isu-isu semasa yang penting di Malaysia. 1. State important current Issues in Malaysia
2. Mengenal pasti dasar-dasar kebangsaan yang utama dan 2. Assess current issues in Malaysia
menghuraikannya. 3. Estimate and assess critically, issues on discussion
3. Mentafsirkan isu-isu semasa di Malaysia berdasarkan polisi
dan prinsip-prinsip yang ada.
4. Menganalisis isu-isu penting dan menghubungkaitkannya
dengan peranan media massa.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Ahmad Ibrahim. 1999. Perkembangan Undang-Undang Perlembagaan Persekutuan. Kuala Lumpur: Dewan Bahasa dan Pustaka.
2. INTAN. 1982. Pentadbiran dan Pengurusan Awam Malaysia. Kuala Lumpur: Institut Tadbiran Awam Negara.

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3. Kerajaan Malaysia. 2006. Rancangan Malaysia Ke-9. Kuala Lumpur: Percetakan Negara.
4. Perlembagaan Malaysia. 2006. Kuala Lumpur: Percetakan Negara.
5. Toma, Peter A. dan Gorman, R.F. 1991. International Relation Understanding Global Issues. California: Thomson Brooks/Cole.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA3104: MEDIA, BUDAYA DAN MASYARAKAT

AKEA3104: MEDIA, CULTURE AND SOCIETY

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Objektif kursus ini adalah untuk memberikan pendedahan kepada The objective of this course is to give exposure to students about
pelajar tentang media yang mempengaruhi budaya hidup sesuatu the media that influence the lifestyle of a society. To study the role
masyarakat. Mengkaji peranan dan ciri media di peringkat global and nature of global media who are able to change their views and
yang berkeupayaan mengubah pandangan dan cara hidup lifestyle society. Also identify the types of new media and current
masyarakat setempat. Juga mengenali jenis-jenis media baharu dan as well as see the media features in the global and local levels and
terkini serta melihat ciri-ciri media di peringkat global dan lokal ensure the transparency / freedem of media or otherwise useful to
serta mempastikan ketelusan/ freedem media itu berguna kepada society.
masyarakat atau sebaliknya.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Mengenal pasti konsep media global dan lokal. 1. Identify the concept of global and local media.
2. Menjelaskan susur galur perkembangan media dunia dan di 2. Explaining the chronology of the development of the world
Malaysia. and the media in Malaysia.
3. Menghuraikan peranan media dalam pembentukan budaya 3. Describe the role of media in shaping culture
masyarakat 4. Analyze the influence of media on culture and society.
4. Menganalisis pengaruh media ke atas budaya dan masyarakat.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Edward W. Said. 2008. Culture and Imperialism Terj. ITNM, Malaysia.
2. Fiske, John. 1987. Television Culture. London: Routlegde.
3. McQuail, Dennis. 1987. Mass Communication Theory. London: Sage Publications.
4. Brooker, Will, 1998. Culturer Studies. Illimois. Contemporary Publishing.
5. Bennett, Jacqueline.2006. Media Studies. Hodder Arnold. London.
6. Levinson, Paul. 2009. New New Media. Pearson. London.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

354

AKEA3112: MEDIA DALAM KONTEKS GLOBAL DAN LOKAL

AKEA3112: MEDIA IN GLOBAL AND LOCAL CONTEXT

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini memperkenalkan pelbagai asas dan model utama sistem The course will introduce the basic and main models of media
media di dunia serta membincangkan pembinaan asas serta systems in the world and will discuss the basic construction and
perkembangan sistem media dunia. Pelajar juga akan dilatih untuk development of world media systems. Students will be trained to
berfikir secara kritis semasa mengikuti perkembangan dunia yang think critically in following the development of the media world.
disiarkan dalam media.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menerangkan konsep serta perspektif sistem media 1. Know and explain the concepts and perspective of
antarabangsa, serantau dan tempatan. international, regional and local media systems.
2. Mengenal pasti pelbagai sistem, falsafah dan model media yang 2. Identify and examine various kinds of media systems,
dipraktikkan di dunia. philosophies, and models that have been practised in the
3. Membincangkan pembangunan media secara kritikal dan world.
analitikal. 3. Discuss the media development critically and analytically.
4. Menganalisis asas dan pembahagian geopolitik dunia media 4. Analyse the geo-politics in media and communication world.
dan komunikasi.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. McCargo, D. 2003. Media and Politics in Pacific Asia. London: Routledge Curzon.
2. Mowlana, H. 1997. Global Information and World Communication. New Frontiers in International Relation. London: Sage.
3. Reeves, G. 1993. Communication and the Third World. London: Routledge.
4. Sreberny-Mohammadi, A., Winseck, D., McKenna, J., & Boyd-Barret, O. (eds.). 1997. Media in Global Context: A Reader. London: Arnold.
5. Tehranian, M. 2003. Global Communication and World Politics: Domination, Development, and Discourse. Lynne Rienner Publishers,

ISEAS.
6. Thussu, D. K. 2003. International Communication: Continuity and Change. London: Arnold.
7. Viotti, Paul R., dan Kauppi, Mark V. 1993. International Relations Theory: Realism, Pluralism, Globalism. New York: Macmillan

Publishing Company.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

355

AKEA3180: PROJEK ILMIAH I & II

AKEA3180: DISSERTATION PROJECT I & II

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini bertujuan membentuk minat pelajar dalam bidang This course aims to develop students’ interest in the writing of a
penulisan yang bersifat ilmiah dan akademik. Pelajar dikehendaki scholarly and academic. Students are required to write a mini
menulis satu mini tesis bersandarkan teori yang telah dipelajari thesis based on the theory learned in the four main disciplines of
melalui empat disiplin utama iaitu Komunikasi, Penerbitan, Filem Communications, Publishing, Film and Creative Writing and
dan Penyiaran dan Penulisan Kreatif dan Profesional. Selain itu, Professional. In addition, students will practice the media and
pelajar akan mempraktikkan kaedah penyelidikan media dan communication research methods as the main methodology when
komunikasi sebagai metodologi utama sewaktu mengumpulkan, collecting, processing, analyzing and interpreting any data either
memproses, menganalisis dan mentafsir sebarang data sama ada quantitative or qualitative nature.
berbentuk kuantitatif atau kualitatif.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menerangkan kaedah penyelidikan dan penulisan kertas projek 1. Explaining the methods of research and writing project paper
atau tesis. or thesis.
2. Menghuraikan konsep-konsep asas dalam penulisan tesis. 2. Describe the basic concepts in the thesis.
3. Menghasilkan sebuah laporan penyelidikan yang mengikut 3. Produce a research report that according to department
spesifikasi jabatan. specifications.
4. Menilai tulisan penyelidikan berdasarkan metodologi penulisan 4. Evaluate the research paper on the methodology thesis.
tesis.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS
Penilaian Berterusan / Continuous Assessment : 100%

AKEA3190: PRAKTIKUM

AKEA3190: PRACTICUM

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini mendedahkan dunia industri kepada pelajar sebagai This course introduces students to the industrial world as a
persediaan sebelum mereka masuk ke alam pekerjaan. Pelajar akan preparation before they enter the industry. Students will receive
menerima latihan yang bersifat praktikal di mana-mana sektor training that is practical in any industry sector, whether private or
industri sama ada swasta atau kerajaan. Kursus ini hanya government. This course is only offered at the special semester to
ditawarkan pada semester khas bagi membolehkan pelajar enable students to devote his full attention to all the industrial
menumpukan sepenuh perhatian terhadap segala latihan industri training given. Continuous assessment will be based on student
yang diberikan. Penilaian berterusan akan diberikan berdasarkan performance on the training places selected.
prestasi pelajar di tempat-tempat latihan yang dipilih.

356

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menghuraikan latar belakang organisasi. 1. Describes the background of the organization.
2. Mengenal pasti struktur dan tugas-tugas utama dalam 2. Identify the structure and tasks of the organization.
organisasi. 3. Evaluate organizational practices and the context of internal
3. Menilai amalan organisasi dan konteks komunikasi dalaman and external communications.
dan luaran. 4. Write a report about the training experience Industy.
4. Menulis laporan tentang pengalaman latihan industri.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS
Penilaian Berterusan / Continuous Assessment : 100%

AKEA3304: PENULISAN RENCANA

AKEA3304: FEATURE NEWS WRITING

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini bertujuan memperkenalkan penulisan rencana dalam This course aims to introduce article writing in the context of media
konteks JABATAN PENGAJIAN MEDIA. Perhatian dan tumpuan studies. Attention and teaching emphasis will be given to the
pengajaran diberikan kepada corak, jenis dan struktur penulisan different types of patterns and structures of article writing to enable
rencana yang membolehkan pembaca memahaminya dengan jelas. the reader to understand it clearly. A clear understanding of the
Pemahaman yang jelas akan dibuktikan dengan penghasilan subject matter by the student will be proven with a production of
rencana oleh pelajar sehingga mencapai tahap layak diterbitkan articles published in the media.
dalam media.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Memerihalkan konsep penulisan berita rencana. 1. Understand the concepts of writing feature news articles.
2. Menjelaskan ciri penulisan berita rencana dalam media yang 2. Explain the different characteristics in the writing of feature
berlainan. news articles among different mediums.
3. Menulis rencana yang bervariasi dalam bidang 3. Write a wide variety of articles.
kewartawanan. 4. Analyse articles in the newspaper.
4. Menganalisis rencana dalam akhbar. 5. Assess and edit articles.
5. Menilai dan mengedit rencana.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Woodword, R. H. 1979. The Craft of Prose. USA: Wadworth Pub. Co.
2. Mansor Ahmad Saman. 1995. Penulisan dan Media. Kuala Lumpur: Dewan Bahasa dan Pustaka.
3. Septiawan Santana Kurnia. 2002. Jurnalisme Sastera. Jakarta: Penerbit PT Gramedia Pustaka Utama.
4. Mustaffa Suhaimi. 1986. Jurnalisme Akhbar. Kuala Lumpur: Progressive Products Supply.

357

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA3305: PENGURUSAN KOMUNIKASI

AKEA3305: COMMUNICATION MANAGEMENT

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Program ini dirangka untuk memberi perspektif luas tentang media The course is designed to give a comprehensive perspective on
di Malaysia. Kursus ini merangkumi aspek pengurusan dan communication management. This course includes a comprehensive
perancangan sektor-sektor media, antaranya akhbar, majalah, aspect of management and planning using the media sector in
televisyen, video sinema dan rakaman audiens. Turut diajarkan Malaysia. Includes in the syllabus are the aspects of strategy and
ialah strategi dan teknik pengurusan komunikasi antara media, technique used in designing message creatively, media exposure,
terutama periklanan, perhubungan awam dan pengguna. choosing the media vehicles, getting a client, agreement & job
description through TOR, forming/managing client account.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menerangkan konsep, definisi dan strategi pengurusan 1. Understand the concept, definition and strategies of
komunikasi bersepadu menggunakan sektor media di Malaysia. comprehensive communication management in the Malaysian
2. Menghuraikan teknik pembentukan mesej, pemilihan pacuan media sector
media cetak dan penyiaran. 2. Explain in details on media exposure, market analysis, media
3. Membuat pemilihan bentuk dedahan media, analisis spending & budget, index number, cost & CPM, audience, reach
permasalahan pemasaran, analisis perbelanjaan media, & frequency
nombor indeks, kos dan CPM, khalayak, capaian dan 3. Application of communication management techniques such
kekerapan. ‘how- to-get-a-client, pitching, client selections, agreement &
4. Mengaplikasikan teknik pengurusan komunikasi seperti job descriptions through TOR, forming/managing a client
mendapatkan klien (pitching), pemilihan klien, perjanjian dan account and developing & designing communication program
penetapan tugas, membentuk akaun klien sebagai elemen as an entrepreneurial elements and skills.
keusahawanan.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Diwan Parag. 1999. Management Communication. Kuala Lumpur: Golden Books Centre.
2. Belch, George E. dan Belch, Michael A. 1988. Advertising Promotion: An Integrated Marketing Communications: Perspective 4th Edition.

New York: McGraw Hill.
3. Jamine, L. 2000. Crisis Management: Planning and Media Relations for the Design and Construction Industry. New York: Wiley.
4. Media Guide 2005/6. Kuala Lumpur: Utusan Publication and Distributors Sdn. Bhd.
5. Sissors, J. Z. & Goodrich, W. B. 1993. Media Planning Workbook (4th edition). Illinois, USA: NTC Business Books.
6. Vivian, John 1997. The Media of Mass Communication (4th edition). Boston: Pearson.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

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AKEA3307: PRODUKSI RADIO

AKEA3307: RADION PRODUCTION

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini membincangkan ciri-ciri radio sebagai medium, disiplin This course will discuss the features of radio as a medium, studio
studio dan rakaman, produser dan radio, teknik operasi radio, discipline, recording, producer and radios, radio, studio and
studio dan bilik rakaman, temu ramah di studio. Turut diajarkan recording room operation techniques and interviews in studios.
ialah pendekatan asas, persediaan sebelum temu ramah, teknik Students will also be taught about basic approaches, interview
soalan, menulis skrip radio, membaca berita dan persembahan, preparation, questioning techniques, radio script writing, news
teknik penerbitan majalah radio, teknik penerbitan dokumentari reading and performances, magazine radio producing techniques,
radio, pengenalan rancangan hiburan dan muzik sebagai DJ, serta radio documentary producing techniques, entertainment and music
penerbitan drama radio. programming introduction as a DJ as well as radio drama producing.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES
Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:
1. Menjelaskan konsep dan format penerbitan radio. 1. Explain the concept and format of radio producing.
2. Menghuraikan peranan radio di negara sedang membangun. 2. Expound the role of radio in developing countries.
3. Menerbitkan rancangan asas. 3. Producing simple programmes.
4. Menilai program radio. 4. Evaluate radio programmes.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Ash, William. 1985. The Way to Write Radio Drama. London: Penguin Ltd.
2. Keith, Michael L. 1987. Radio Programming Consultancy and Formatics. Boston: Focal Press.
3. Mc Leish, Robert. 1995. Radio Production. London: Focal Press.
4. Redifern, Barrie. 1995. Teknik Penerbitan Radio. Terj. Hashim Rahman. Kuala Lumpur: Dewan Bahasa dan Pustaka.
5. Walters, Roger L. 1994. Broadcast Writing: Principles and Practise. California: Mc Graw Hill, Inc.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA3311: PRODUKSI FILEM CEREKA

AKEA3311: FEATURE FILM PRODUCTION

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini membincangkan sejarah, amalan profesionalisme dan This course will examine the history, professional practices and
pembangunan perusahaan perfileman; aspek praproduksi, produksi, development of television production; about pre-production,
pengedaran dan pemasaran penerbitan filem cereka; disiplin production and marketing television producing. Also being
cultural studies dan future studies dalam penerbitan filem cereka. discussed are the disciplines of cultural studies and future studies in

fictitious film producing.

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HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Membincangkan konsep-konsep penting dalam produksi filem 1. Discuss important concepts in the production of feature films.
cereka. 2. Identify strategies, forms, content and practices in the film
2. Mengenal pasti kaedah, bentuk, kandungan dan amalan industry.
perusahaan filem. 3. Expound on aspects of direction, art direction, camera, lighting,
3. Menghuraikan aspek pengarahan, pengarahan seni, sound, acting, screen play, and other production activities.
tatakamera, tatacahaya, tatabunyi, lakonan, lakon layar, dan
aktiviti produksi lain.
4. Menjelaskan aspek praproduksi, produksi dan pascaproduksi
dalam pembikinan filem cereka dan perusahaan filem arus
perdana.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Dannenbaum, Jed, Carroll Hodge, Doe Mayer. 2003. Creative Filmmaking from The Inside Out. New York: Fireside.
2. de Lauretis, Teresa & Stephen Heath. 1980. The Cinematic Apparatus. London: MacMillan.
3. Kaufman, Lloyd, James Gunn, Roger Corman. 1998. All I Need to Know About Filmmaking I Learned From The Toxic Avenger. New York:

Berkeley Boulevard Book.
4. Lipton, Lenny. 1972. Independent Film-Making. San Francisco: Straight Arrow.
5. Mackendrick, Alexander, Martin Scorsese, Paul Cronin. 2004. On Film-making: An Introduction to the Craft of the Director. New York:

Faber & Faber Inc.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS
Penilaian Berterusan / Continuous Assessment : 100%

AKEA3312: STRATEGI KREATIF PERIKLANAN

AKEA3312: CREATIVE ADVERTISING STRATEGY

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini membincangkan aspek kreatif sebagai suatu rangka This course will discuss the creative aspects of advertising covering
periklanan yang luas. Perkara penting yang diberi tumpuan ialah the areas of planning and development in creative strategies.
perancangan dan pembangunan dalam strategi kreatif melalui Discussions will focus on the advertising techniques and strategies.
perbincangan tentang konsep, proses, teknik dan strategi Various kinds of persuasion style and presentation format will also
periklanan. Dalam hal ini, pelbagai gaya pemujukan dan format be discussed. Student will be asked to produce an advertising
persembahan akan dibincangkan. Pelajar juga akan diminta untuk campaign that uses specific format, style and strategy.
menghasilkan suatu kempen periklanan untuk membina kemahiran.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menerangkan konsep dan kepentingan strategi kreatif dalam 1. Explain important concepts in the creative aspects of the
kempen periklanan. advertising campaigns.
2. Menghuraikan proses penting dalam penghasilan kempen 2. Identify the processes and strategies in the advertising

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yang berkesan. production
3. Menganalisis kempen-kempen periklanan untuk pelbagai 3. Analyse critically various advertising campaigns of different
tujuan dan media. purposes in different kinds of media.
4. Menghasilkan iklan dalam salah satu bentuk media yang 4. Produce an advertisement in a specific media form.
ditetapkan.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Arens, William F. 2006. Contemporary Advertising. 10th Edition. Boston: McGraw-Hill Irwin.
2. Bowdery, Rob. 2008. Basics Advertising 01: Copywriting. Switzerland: AVA Publishing.
3. Higgins, Denis. 2003. The Art of Writing Advertising: Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo

Burnett, Rosser Reeves. New York: McGraw-Hill Companies.
4. Ogilvy, David. 1980. Confessions of an Advertising Man. New York: Atheneum Publishers.
5. Pickton, David dan Broderick, Amanda. 2005. Integrated Marketing Communications. Harlow, England: Prentice-Hall.
6. Landa, Robin. 2010. Advertising by Design: Generating and Designing Creative Ideas Across Media. New Jersey: John Wiley & Sons.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA3313: PENERBITAN MAJALAH

AKEA3313: MAGAZINE PUBLISHING

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini merangkumi konsep dan elemen asas dalam penerbitan This course will cover the basic concepts and elements in magazine
majalah, iaitu editorial, periklanan dan sirkulasi. Pelajar juga akan publishing, namely editorial, circulation and advertising. Students
dibimbing untuk menghasilkan sebuah mokup majalah yang boleh will be guided to prepare a magazine mock-up that can be used as
digunakan sebagai panduan dalam penerbitan majalah yang a guideline in real magazine publishing with the consideration on
sebenar dengan mengambil kira perancangan projek penerbitan planning of a magazine publishing project. Students will be guided
majalah. Pelajar dibantu dan dipandu untuk mengenal dan to identify and use the basic tools of magazine publishing.
menggunakan alat-alat asas dalam penerbitan majalah.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menerangkan konsep penerbitan majalah dan peranan yang 1. Explain and clarify the concept of magazine.
dimainkan oleh editorial, sirkulasi dan iklan dalam penerbitan 2. Clarify the roles of editorial, circulation and advertisement
majalah. and analyse its significance in magazine publishing.
2. Mengenal pasti kelemahan dan kekuatan sesebuah majalah 3. Clarify the works of editor, graphic artists, and advertisers in
untuk bertahan di pasaran. magazine publishing processes
3. Menghuraikan tugas editor, pereka bentuk, dan pengiklan 4. Analyse and identify the weaknesses and the strength of
dalam proses penerbitan majalah. certain magazine to survive in the market.
4. Menerbitkan dan menguruskan penerbitan majalah sendiri. 5. Prepare the publishing plans and manages their own
magazine publishing.

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RUJUKAN UTAMA / M AIN R EFER EN CES
1. Could. Beth F. 2013. Comprehensive Magazine Publishing Guidebook. US: KMS Publishing.
2. William, Thomas Andres. 2004. Publish Your Own Magazine Guidebook or Weekly Newspaper. US: Sentient Publications.
3. Hamedi Mohd Adnan. 2002. Direktori Majalah Melayu Sebelum Merdeka. Kuala Lumpur: Penerbit UM.
4. Hamedi Mohd Adnan. 2002. Dunia Pemajalahan di Malaysia. Shah Alam: Karisma.
5. Johnson, Sammye dan Prijatel, Patricia. 1999. Magazine: From Cover to Cover. Chicago: NTC.
6. Wharton, John. 1996. Managing Magazine Publishing. London: Blueprint.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA3314: MENULIS PUISI

AKEA3314: POETRY WRITING

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini bertujuan mempertajam bakat pelajar dalam penulisan The purpose of this course is to sharpen and to polish the talent of
puisi. Pelajar akan diberi pengetahuan tentang sejarah penulisan students in poetry writing. Students will be taught about the
puisi di Malaysia dan negara jiran, seterusnya dilatih untuk history of poetry writing in Malaysia, and will be trained to write
mengupas puisi pilihan mengikut disiplin ilmiah. Pelajar dilatih literary reviews on several works. Students also will be trained to
menulis puisi dengan mengaplikasikan pengetahuan teoretis dan write poems.
praktis.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES
Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:
1. Memerihalkan konsep puisi moden dan tradisional. 1. Differentiate the concepts of modern and traditional poetry.
2. Menjelaskan ciri keindahan puisi. 2. Analyse and explain the beauty of poetry.
3. Menghasilkan puisi. 3. Evaluate and edit poems for publication.
4. Menganalisis puisi. 4. Write poems.
5. Menilai dan mengedit manuskrip puisi untuk penerbitan.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Azizan Bahari. 2004. The Shop. Kuala Lumpur: Pekan Ilmu Publications Sdn. Bhd.
2. Miller, Jacqueline T. 1986. Poetic Licence. New York: Oxford University Press.
3. Muhammad Haji Salleh. 1977. Tradition and Change in Contemporary Malay-Indonesian Poetry. Kuala Lumpur: Universiti Kebangsaan

Malaysia
4. Rahman Shaari. 2005. Anjung Persinggahan. Kuala Lumpur: Dewan Bahasa dan Pustaka.

Rahman Shaari. 1998. Persediaan Menulis Sajak. Kuala Lumpur: Dewan bahasa dan Pustaka

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

362

AKEA3315: MENULIS SKRIP FILEM

AKEA3315: FILM SCRIPT WRITING

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini membincangkan teori retorik dramaturgi, perbandingan This course will discuss the rhetoric theories of dramaturgy, form
bentuk, kandungan dan budaya naratif dalam filem nasional dan comparison, contents and narrative culture in national and
antarabangsa; menganalisis lakon layar menerusi disiplin cultural international film; analysis screen acting through cultural discipline
studies dan future studies, dan melatih pelajar dalam bidang studies and future studies, and train students in the field of film
penulisan skrip filem. script writing for film producers and directors.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menerangkan bentuk dan format skrip filem. 1. Explain theories, forms and contents regarding genres,
2. Membincangkan pengaruh-pengaruh disiplin pengetahuan lain narratives and the influences of other fields of disciplines in
dalam skrip filem. film scripts.
3. Menghuraikan bentuk penulisan dramaturgi yang diperlukan 2. Expound the dramaturgy writing form that is required by the
oleh pasaran industri perfileman nasional dan antarabangsa. markets of the national and international film industries.
4. Menulis skrip filem samada cereka atau dokumentari dan 3. Write film scripts, be it fiction, documentaries or animations for
animasi. the local film market.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Samad Ahmad (peny.). 1979. Sejarah Melayu. Kuala Lumpur: Dewan Bahasa dan Pustaka.
2. Chatman, Seymour. 1978. Story and Discourse: Narrative Structures in Fiction and Film. Ithaka & London: Cornell University Press.
3. Krützen, Michaela. 2004. Dramaturgie des Films: Wie Hollywood erzahlt. Berlin: Fisher Taschenbuch Verlag.
4. McKee, Robert. 1997. Story: Substance, Style and The Principles of Screenwriting. New York: Regan Books.
5. Trottier, David. 2005. The Screenwriter’s Bible: A Complete Guide to Writing, Formatting and Selling Your Script. New York: Silman-

James Press.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA3316: PENULISAN BIOGRAFI

AKEA3316: BIOGRAPHY WRITING

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini membincangkan corak, jenis, dan gaya penulisan biografi, This course discusses the various patterns, types, techniques and
autobiografi dan memoir serta teknik penulisannya. Turut diajarkan writing styles of biographies, autobiographies and memoirs. Ways
ialah kaedah penyelidikan yang perlu dilalui sebelum menulis of researching will also be taught before the actual process of
biografi. Analisis buku biografi oleh orang lain juga akan dilakukan biography writing takes place. A thorough analysis of actual
untuk lebih memahami corak serta kekuatan dan kelemahan written biographies will be conducted in order to help students
penulisan biografi sebelum pelajar diminta menghasilkan biografi understand the methods of biography writing as well.
seseorang tokoh pilihan mereka.

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HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Memerihalkan jenis biografi, autobiografi, dan memoir. 1. Discuss the different types of biographies, auto-biographies
2. Menjelaskan teknik penulisan dan ciri penulisan biografi, and memoirs.
autobiografi dan memoir. 2. Explain the writing techniques and characteristics found in
3. Menghuraikan perbezaan antara biografi popular, biographies, autobiographies and memoirs.
semipopular/ilmiah, dan ilmiah. 3. Explain the difference between popular biographies, semi
4. Menghasilkan karya biografi. popular/academic writings and academic writings.
5. Menganalisis penulisan biografi yang ditulis oleh orang lain. 4. Produce a biography
5. Analyse biographies written by others.
RUJUKAN UTAMA / M AIN R EFER EN CES

1. Hamilton, Nigel. 2012. How To Do Biography: A Primer. US: Harvard University Press.
2. Bradford, R. 2010. Life writing: Essay on Autobiography, Biography and Literature. UK: Palgrave Macmillan.
3. Penerbitan Biografi di Malaysia. 2006. Kuala Lumpur: Perpustakaan Negara Malaysia.
4. Osborne. B.D. 2004. Writing Biography and Autobiography. London: A&C Black Publishers
5. Parke, Catherine Neal. 2002. Biography: Writing Lives. New York: Routledge.
6. Ellis D. 2000. Literary Lives. Biography and Search for Understanding. Edinburgh: Edinburgh University Press.
7. Mandell. G.P. 1991. Life into Art. Conversations with Seven Contemporary Biographers. London: The University of Arkansas Press.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA3317: KOMUNIKASI INTERPERSONAL

AKEA3317: INTERPERSONAL COMMUNICATION

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini bertujuan meningkatkan pemahaman dalam kemahiran This course aims to develop skills in effective interpersonal
dan tingkah laku komunikasi interpersonal secara berkesan. Ia communication. Students will be exposed to the strategies and
termasuklah mendedahkan perkara berkaitan dengan strategi dan techniques in various communication situations to help them
teknik utama yang akan membolehkan pelajar menangani sebarang communicate effectively and professionally. This course will cover a
situasi komunikasi dengan lebih efektif dan profesional. Kursus ini number of topics throughout the semester: perception, self-concept,
akan melihat kemahiran komunikasi daripada pelbagai perspektif, language, listening, resolution of conflict and intercultural
antaranya persepsi, konsep diri, bahasa, mendengar, penyelesaian communication.

konflik, dan antara budaya.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menghuraikan kemahiran dan tingkah laku komunikasi 1. Define and understand the meaning of interpersonal
interpersonal dalam kehidupan. communication.
2. Mengaplikasikan ilmu serta kemahiran berkomunikasi dalam 2. Apply communication skills and knowledge in various
pelbagai situasi. situations.

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3. Membina kepelbagaian strategi dan teknik komunikasi secara 3. Build strategic communicational techniques efficiently and
cekap dan berkesan dalam hubungan interpersonal. effectively in interpersonal relationships.
4. Menganalisis tingkah laku manusia dalam hubungan 4. Analyse human behaviour in interpersonal relations.
interpersonal.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Beebe, S.A. and Beebe, S. J. (2013). Interpersonal Communication: Relating to Others (7th ed.) Pearson.
2. DeVito, Joseph A. (2013) The Interpersonal Communication Book (13th ed.). New York: Allyn & Bacon.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA3318: PRODUKSI DOKUMENTASI

AKEA3318: DOCUMENTARY PRODUCTION

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini membincangkan aspek teori, bentuk dan kandungan This course discusses the aspects of theory, form and contents of
produksi dokumentari tempatan dan luar negara. Turut diajarkan documentary production, domestic and foreign. Also taught are the
ialah teknik penghasilan dokumentari yang berdasarkan teori dan techniques of documentary creation that is based on national
ideologi nasional. Pelajar juga akan dilatih untuk menggunakan theories and ideologies. Students will also be trained in the use of
peralatan penggambaran bagi menghasilkan dokumentari serta filming equipment to film documentaries as well as perform
akhirnya membuat analisis terhadap produk dokumentari. analysis against documentary products.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menjelaskan teori, bentuk dan kandungan produksi 1. Explain theories, forms and contents of documentary
dokumentari. production.
2. Menerangkan aspek penerbitan dokumentari melalui amalan 2. Explain the aspects of documentary producing through direct
produksi langsung. production practices.
3. Menghuraikan perusahaan dokumentari nasional yang boleh 3. Expound that the national documentary industry is capable of
bersaing di peringkat antarabangsa seperti penerbitan competing at the international stage like quality documentary
dokumentari berkualiti National Geographic, Discovery productions such as National Geographic, Discovery Channel,
Channels, dan lain-lain. etc.
4. Menganalisis produksi dokumentari. 4. Analyse documentary production.

RUJUKAN UTAMA / M AIN R EFER EN CES

1. Hampe, Barry. 1997. Making Documentary Films and Reality Videos: A Practical Guide to Planning, Filming, and Editing Documentaries
of Real Events. New York: Henry Holt and Company,

2. Nicholas, Bill. 2001. Introduction to Documentary. Indiana: Indiana University Press.
3. Rabiger, Michael. 2004. Directing the Documentary. Oxford: Focal Press,
4. Rosenthal, Alan. 2002. Writing, Directing, and Producing Documentary Films and Videos. Third Edition. Carbondale: Southern Illinois

University Press.
5. Rotha, Paul. 1963. Documentary Film. New York: Hastings.

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KAEDAH PENILAIAN / ASSESSM EN T M ETHODS
Penilaian Berterusan / Continuous Assessment : 100%

AKEA3319: REKA BENTUK ELEKTRONIK

AKEA3319: ELECTRONIC DESIGN

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini memperkenalkan prinsip perkembangan imej dan reka The course will introduce the principles and the development of
bentuk kreatif dan aspek perancangan dan penghasilan bahan images and creative designs as well as an aspect of electronic
visual secara elektronik. Kemahiran dalam perancangan visual visual planning and production. The skills in visual planning will be
diperkuat dengan tugasan amali tentang penyediaan naskhah serta strengthened with practical assignments on copy preparation and
interpretasi reka bentuk produk media secara elektronik dan interpretation of electronic and digital media designs.
bersifat digital.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Memahami dan menerangkan konsep reka bentuk elektronik. 1. Understand and explain the concept of electronic design.
2. Menjelaskan proses perekaan elektronik daripada peringkat 2. Discuss the electronic design processes from the planning
perancangan sehingga pengeluarannya. phase to its production.
3. Mengenal pasti ciri-ciri penting dalam perekaan elektronik dan 3. Identify important characteristics in electronic designs and its
perbezaannya berdasarkan tujuan pembinaannya. differences according to its development purposes.
4. Menilai hasil kerja reka bentuk elektronik secara kritis. 4. Analyse and evaluate electronic design works.
5. Menghasilkan reka bentuk elektronik menggunakan perisian 5. Produce electronic designs (websites) using the software that
berkaitan. has been taught.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Bergrsland, David. 2002. Introduction to Digital Publishing. London: On-Word Press
2. Gillezeau, Marcus. 2004. Hands On: A Practical Guide to Production and Technology in Film, TV and New Media. Sydney: Currency Press.
3. Hester, Nolan. 2006. Creating a Web Page in Dreamweaver 8. Berkeley: Peachpit Press.
4. Lynch, Patrick J., ed. 2001. Web Style Guide: Basic Design Principles for Creating Web Sites 2nd 1953. New Haven [Conn.]: Yale

University Press.
5. Nettleton, Nick. 2003. Web-Design: Start Here! London: The Ilex Press.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

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AKEA3320: PENGURUSAN PENERBITAN

AKEA3320: PUBLISHING MANAGEMENT

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini membincangkan proses penerbitan buku dari peringkat The course will discuss the process of book publishing from title
pencarian manuskrip, penilaian manuskrip, penyuntingan kopi, development, manuscript evaluation, copy & layout editing until the
penyuntingan reka bentuk, hinggalah percetakan. Pelajar akan printing phase. Students will be asked to do those processes till
diminta melakukan proses tersebut sehingga berjaya menerbitkan they can publish the book mock-up.
mokup sebuah buku.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menerangkan elemen yang wujud dalam proses penerbitan 1. Explain the elements and elements of publishing management.
buku. 2. Discuss the process and the important concepts in publishing
2. Menjelaskan konsep-konsep penting dalam proses penerbitan. process.
3. Menghuraikan peranan editor. 3. Clarify the role and the importance of editor in publishing
4. Menyunting manuskrip dengan menggunakan kaedah dan management.
proses yang standard. 4. Identify problems and solutions in publishing management
5. Menguruskan penerbitan sesebuah manuskrip. projects.
5. Plan and manage a project of print media
(books/magazines/bulletin etc).

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Bailey, Jr. S. H. 1980. The Art of Book Publishing. Austin: University of Texas Press.
2. Baverstock, A. 1993. Are Books Different? Marketing in the Book Trade. London: Kogan Page.
3. Briles, J., Frishman, R. & Kremer, J. 2011. Show Me About Book Publishing. New York: Mogon James Publishing.
4. Bullock, Andrian. 2012. Book Production. New York: Routledge.
5. Dahl, Fred. 2006. Book Production Procedures for Today’ Technology. New York: Inkwell Publishing Service.
6. Register, R. & Mcllroy, T. 2008.
7. Bodian, N. G. 1980. Book Marketing Handbook: Tips and Techniques. New York: R. R. Bowker.
8. Dessauer, J. P. 1981. Book Publishing: What It Is, What It Does. New York: R. R. Bowker Company.
9. The Business of Book Publishing: A Management Training Course. 1990. London: BHTC.
10. Woll, T. 2010. Publishing for Profit: Successful Bottom-line Management for Book Publishers. London: Kogan Page.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

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AKEA3321: MENULIS NOVEL

AKEA3321: NOVEL WRITING

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini membantu pelajar menguasai bidang penulisan novel. This course will help students to master novel writing. The
Definisi dan sejarah penulisan novel berbahasa Melayu di alam definition of novels and the history of Malay novels will be taught,
Melayu akan dikemukakan sekadarnya, namun penekanan kursus but the most important aspect is the technique and the methods of
ialah teknik dan kaedah penulisan novel. Pelajar juga akan novel writing. Students will be guided to use effective language to
dibimbing menggunakan bahasa yang berkesan bagi menjayakan make their novels successful. A variety of “isms” and types of
penulisan novel. Berbagai-bagai aliran dan jenis novel akan novels will be discussed, and students will be encouraged to choose
dibincangkan, dan pelajar akan digalakkan memilih aliran dan jenis the “isms” and types of novel they like.
yang diminati dan dikuasainya.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menyatakan definisi novel dan aliran-aliran novel. 1. Define and explain the “isms” of novel writing.
2. Menyatakan jenis-jenis novel: novel popular, novel remaja dan 2. Identify the kinds of novels: popular novels, novels for youths,
novel umum. and general novels.
3. Menyatakan sejarah penulisan novel berbahasa Melayu. 3. Explain the history of Malay novels.
4. Menghuraikan gaya bahasa dalam novel. 4. Elucidate the styles of novels.
5. Menganalisis teknik penulisan novel. 5. Analyse the techniques of novel writing.
6. Menghasilkan sebuah novel untuk dinilai. 6. Write a novel.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Leech, Geoffrey N. dan Short, Michael H. 1993. Gaya dalam Cereka. Terj. Umar Junus. Kuala Lumpur: Dewan Bahasa dan Pustaka.
2. Rahman Shaari. 2001. Sinopsis 50 Novel. Kuala Lumpur: Dewan Bahasa dan Pustaka.
3. S. Othman Kelantan. 1997. Pemikiran Satira dalam Novel Melayu. Kuala Lumpur: Dewan Bahasa dan Pustaka.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA3327: KOMUNIKASI PEMASARAN

AKEA3327: MARKETING COMMUNICATION

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini membincangkan elemen-elemen promosi dalam paduan This course will discuss the promotion elements in the marketing
pemasaran. Elemen-elemen ini meliputi periklanan, perhubungan mix. These elements comprise advertising, public relation, personal
awam, penjualan peribadi, pemasaran langsung dan promosi jualan. selling and sales promotion. Students will be introduced to the
Pelajar akan diberi pengetahuan tentang elemen, prinsip, dan elements, principles and processes of integrated marketing
proses dalam komunikasi pemasaran serta menilai kempen communication and the skills required in the planning, execution and
komunikasi pemasaran untuk produk tertentu. Selain itu, pelajar evaluation of marketing communication campaigns.
dikehendaki untuk merancang sesuatu kempen dan membincangkan

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bagaimana cara untuk melaksanakan kempen tersebut dengan
berkesan.

HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Menerangkan elemen, prinsip dan proses komunikasi 1. Explain the areas, elements and principles of integrated marketing
pemasaran. communication.
2. Menghuraikan peranan dan kepentingan komunikasi 2. Expound in the role and importance of marketing communication in
pemasaran dalam organisasi. an organization.
3. Membincangkan proses perancangan komunikasi pemasaran 3. Identify the processes of marketing communication and its role in
dan peranannya dalam paduan pemasaran. the marketing mix.
4. Menilai kempen-kempen komunikasi pemasaran. 4. Discuss marketing communication techniques and strategies.
5. Merancang suatu kempen komunikasi pemasaran. 5. Evaluate and analyse marketing communication campaigns.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Arens, William F. 2006. Contemporary Advertising. Boston: Irwin & Irwin.
2. Dahlen, M., Lange, F. & Smith, T. 2010. Marketing Communications: A Brand Narrative Approach. West Sussex: John Wiley & Sons.
3. Varey, Richard J. 2002. Marketing Communication: Principles and Practices. London: Routledge.
4. Percy, L. 2008. Strategic Integrated Marketing Communication: Theory and Practice. Oxford: Elsevier Inc.
5. Pickton, D. and Broderick, A. 2005. Integrated Marketing Communications. Harlow, England: Prentice Hall.
6. Varey, Richard J. 2002. Marketing Communication: Principles and Practices. ILondon: Routledge.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA3328: PERHUBUNGAN AWAM ELEKTRONIK

AKEA3328: ELECTRONIC PUBLIC RELATIONS

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini menjelaskan perkembangan perhubungan awam secara The course will introduce a perspective on e-PR & the contemporary
elektronik (dari talian) dalam industri komunikasi kontemporari, communication industry & the techniques & strategies used for high
membincangkan kepentingan e-PR seperti peralatan e-PR, impact audience, managing organisation using web PR. The course
mempengaruhi e-khalayak, mengawasi organisasi masa kini also introduces discussion & evaluation of Corporate PR, PR Crisis,
menerusi laman web e-PR. Selain itu, perbincangan juga tertumpu Community Relations, Investor Relations, Political PR, Political
kepada aspek-aspek khusus e-PR seperti e-perhubungan media, e- Personalities, and Spin Doctor Impact & Customer Satisfaction.
perhubungan pelabur, e-perhubungan kerajaan, e-perhubungan There are of course also examines alternative correlating aspects of
komuniti dan krisis e-PR. Seterusnya kursus ini juga meneliti aspek the organization with the public. This aspect is the role of activist
alternatif yang menghubungkaitkan organisasi dengan publik. groups on the Internet, integrated marketing communications,
Aspek tersebut ialah peranan kumpulan aktivis dalam internet, integrated corporate communication strategy and challenges in e -
komunikasi pemasaran bersepadu, strategi komunikasi korporat PR e - commerce.
bersepadu dan cabaran e-PR dalam e-dagang.

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HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Mengenal pasti definisi e-PR dan kepentingan dalam e-dagang 1. Explain the strategy & communication techniques used in majoring
dan industri komunikasi kontemporari. sub-field of public relations using Internet.
2. Menerangkan Malaysia sebagai hubungan telekomunikasi dan 2. Identify each phase of PR strategy processes for high audience
polisi industri isi kandungan dan prosedur ISP Malaysia. impact in the Internet
3. Menjelaskan e-PR dan apa itu laman web, jenis dan fungsi, 3. Analyse e-PR programmes using case studies through the media
imej korporat, branding, market positioning, orientasi mesej exposure, market problem analysis, media budget comparison,
dan perspektif mesej bersepadu. index & cost, CPM, audience impact, reach & frequency.
4. Menghuraikan konsep kualiti program daripada kajian kes. 4. Explain the concept of quality program of case studies.
5. Menguji dan menilai kajian kes-Corporate PR (Banks, BBC, RTM); 5. 5. Testing and evaluating case studies - Corporate PR (Banks ,
Crisis PR (Tylennol, Bhopal, PDRM); Community Relations BBC , RTM) ; Crisis PR (Tylennol , Bhopal , police) ; Community
(Maxis,Telekom, Petronas), Media Relations (Listed Companies- Relations (Maxis , Telekom , Petronas) , Media Relations (Listed
Bursa Malaysia); Investor Relations (Maxis, Non-Profit Companies - Bursa Malaysia) ; Investor Relations (Maxis , Non -
Organisation, Celebrity Client (penghibur tempatan dan Profit Organisation , Celebrity Client (local and international
antarabangsa) Political PR (agensi kerajaan, tokoh politik dan performers) Political PR (government agencies , politicians and
spin doktor), Customers Satisfaction (Banks, Hotels, Hospitals). spin doctors) , Customers Satisfaction (Banks , Hotels ,
Hospitals) .

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Belch, George E. dan Belch, Michael A. 1998. Advertising & Promotion: An Integrated Marketing Communications Perspective. (4th

Edition). Boston: Irwin Mc Graw-Hill.
2. Clarke L. Caywood. 1997. The Handbook of Strategic Public Relations & Integrated Communications. Boston: Mc Graw-Hill.
3. Gregory, Anne. 2001. Planning and Managing a PR Campaign: A Step by Guide. London: Kogan Page.
4. Grunig. 1992. Excellence in Public Relations and Communication Management. Hillsdale, NJ: LEA.
5. Holtz, Shel. 1999. Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the

Government and the Public. New York: American Management Association (AMACOM).
6. Hufbauer dan Wada. 1997. Unfinished Business: Telecommunications after Uruguay Round. Washington: Institute of International

Economics.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

AKEA3329: MENULIS SKRIP DRAMA

AKEA3329: DRAMA SCRIPT WRITING

SINOPSIS KANDUNGAN KURSUS SYNOPSIS OF COURSE CONTENTS

Kursus ini bertujuan memberikan bimbingan dan ilmu pengetahuan The purpose of this course is to sharpen and polish the talent of
asas tentang penulisan skrip drama. Antara perkara penting dalam students in drama script writing. Information about various kinds
penulisan skrip darama ialah dialog (dan kaitannya dengan isu of dramas will be given to students. Students will also be taught
dalam masyarakat), teknik penulisan dan jenis-jenis drama (drama about the importance of dialogue in drama writing and the
pentas dan drama televisyen). Pelajar dilatih menghasilkan skrip techniques of writing good scripts.
drama.

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HASIL PEMBELAJARAN KURSUS LEARNING OUTCOMES

Pada akhir kursus ini, pelajar dapat: At the end of the course, students will be able to:

1. Mendefinisikan drama dan mengenali aspek-aspeknya. 1. Define drama and understand dramatic aspects.
2. Menjelaskan aspek kesenian skrip drama. 2. Analyse and explain the art of drama script writing.
3. Menjelaskan perbezaan antara skrip drama pentas dengan 3. Analyse the history of drama in Malaysia.
skrip drama televisyen. 4. Differentiate between stage drama scripts and television
4. Menghasilkan skrip drama pentas yang baik. drama scripts.
5. Menghasilkan skrip drama televisyen yang baik. 5. Write drama scripts.
6. Menganalisis perkembangan drama tanah air.

RUJUKAN UTAMA / M AIN R EFER EN CES
1. Baker, G. P. 1983. Dramatic Technique. New York: Da Capo Press.
2. Courtney, Richard. 1974. Play, Drama and Thought. New York: Drama Book Publisher.
3. Rahman Shaari. 2007. Petua Perkahwinan. Ampang: Pekan Ilmu Publications Sdn Bhd.
4. Sharif Shaari. 2007. Bukan Gila. Ampang: Pekan Ilmu Publications Sdn Bhd.

KAEDAH PENILAIAN / ASSESSM EN T M ETHODS

Penilaian Berterusan / Continuous Assessment : 50%
Peperiksaan / Final Examination : 50%

371

JABATAN PENGAJIAN TIONGHOA
DEPARTMENT OF CHINESE STUDIES

PENGENALAN IN T R OD U C T ION

JABATAN PENGAJIAN TIONGHOA, FAKULTI SASTERA DAN SAINS SOSIAL THE DEPARTMENT OF CHINESE STUDIES, FACULTY OF ARTS AND SOCIAL
merupakan salah satu jabatan yang mempunyai 53 tahun sejarah di SCIENCES was established in 1963 and has been steadily flourishing
Fakulti. Jabatan ini ditubuhkan pada tahun 1963. Ia mempunyai for the past 53 years. It has the prestige of being the oldest Chinese
prestij untuk menjadi Jabatan Pengajian tertua Cina di Malaysia, dan Studies Department in Malaysia, and remains an important centre of
kekal sebagai pusat penting dalam pembelajaran dan penyelidikan learning and research for Chinese Studies in the region. Since its
Pengajian Cina di rantau ini. Sejak penubuhannya, jabatan ini telah founding, the department has produced students of high calibre.
menghasilkan pelajar yang berkaliber tinggi. Ramai graduan yang Many of our graduates have won scholarships to pursue further
telah mendapat biasiswa untuk melanjutkan pelajaran di universiti education in renowned universities abroad, whilst others are
terkemuka di luar negara, manakala yang lain pula menjadi tokoh- prominent figures in their respective career paths.
tokoh penting dalam kerjaya masing-masing.
As a major Department of Chinese Studies in South-east Asia region,
Sebagai sebuah Jabatan utama Pengajian Cina di Asia Tenggara, the Department strives to become an alternative venue for Chinese-
jabatan berusaha untuk menjadi institusi alternatif untuk kajian language study and research besides China, Taiwan and Hong Kong.
bahasa Cina dan penyelidikan selain China, Taiwan dan Hong Kong. This would be in tandem with Singapore's efforts to globalise.
Ini adalah seiring dengan usaha Singapura untuk menjadi global.
The Department of Chinese Studies has developed close relationships
Jabatan Pengajian China telah membangunkan hubungan yang rapat with many major foreign universities, especially those in China,
dengan banyak universiti luar negara, terutamanya di China, Taiwan Taiwan as well as Hong Kong. The significance is that not only the
dan Hong Kong. Jabatan ini bukan sahaja akan terus mengukuhkan Department would further consolidate its academic achievements
pencapaian akademik melalui interaksi berwawasan dengan through insightful interactions with these universities, whereas
universiti-universiti tersebut, malah pelajar lulusan Jabatan juga students graduated from the Department might also obtain more
mungkin akan mendapatkan lebih banyak peluang yang disediakan opportunities provided by these foreign institutions of higher
oleh institusi-institusi asing bagi pengajian tinggi. learning.

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SARJANA MUDA SASTERA PENGAJIAN TIONGHOA

BACHELOR OF ARTS CHINESE STUDIES

HASIL PEMBELAJARAN PROGRAM PROGRAMME’S LEARNING OUTCOMES

Pada akhir program ini, pelajar dapat: At the end of the programme, graduates are able to:

1. Menguasai pengetahuan komprehensif dalam bidang Pengajian 1. Acquire comprehensive knowledge in the field of Chinese
Cina meliputi bahasa, sastera, sejarah, falsafah, sosiobudaya studies which includes Chinese language, literature, history,
dan terjemahan. philosophy, society and translation.

2. Mengaplikasikan pengetahuan dan teori-teori dalam bidang 2. Apply intellectually and practically the knowledge and theories
Pengajian Cina secara intelektual dan praktik. in the field of Chinese studies.

3. Mengaplikasikan konsep yang relevan dalam Pengajian Cina 3. Apply relevant concepts in the field of Chinese studies to solve
untuk menyelesaikan isu-isu tentang bahasa, budaya, sosial, various issues in language, culture, social, and economy of
politik, dan ekonomi masyarakat Cina Malaysia secara khusus Malaysian Chinese society in particular and Chinese society in
dan masyarakat Cina di rantau Asia Tenggara dan di dunia Southeast Asia and the world as a whole which impacted on the
secara amnya yang memberi kesan terhadap kehidupan life of the community and society.
komuniti dan masyarakat.
4. Analyze professionally according to Chinese philosophy,
4. Menganalisis kepelbagaian sistem nilai warisan yang bersifat literature, and culture on the diversities of values of heritage
universal berdasarkan falsafah, sastera, sejarah dan which are universalistic in feature.
kebudayaan Cina dengan penuh profesionalisme.
5. Portray the skills in verbal and written communications,
5. Mempamerkan kemahiran berkomunikasi secara lisan dan leadership and team work using Chinese language and high
bertulis, kepimpinan, kerja berpasukan dengan menggunakan level knowledge of Chinese studies.
bahasa Cina yang bertahap tinggi serta kepintaran yang
terserap dalam bidang Pengajian Cina. 6. Acquire the skills in planning and problem solving according to
the scientific approach in the field of Chinese studies.
6. Menguasai kemahiran membuat perancangan dan
menyelesaikan masalah dengan kritis dengan berdasarkan 7. Acquire the skills in information management and to generate
pendekatan saintifik yang tepat dalam bidang Pengajian Cina. interests in the field of Chinese studies for the fulfilment of life-
long education.
7. Memperoleh kemahiran pengurusan maklumat dan menjana
minat dalam bidang Pengajian Cina sebagai satu proses 8. Practice the values of management and entrepreneurship which
pembelajaran sepanjang hayat. acquired in Chinese studies in career that enables student to
compete locally and globally.
8. Mempraktikkan nilai-nilai pengurusan dan keusahawanan yang
terserap dalam pengajian Cina ke atas kerjaya supaya mampu
bersaing di peringkat tempatan dan global.

373

STRUKTUR PENGIJAZAHAN PROGRAM (SPI)
SARJANA MUDA SASTERA PENGAJIAN TIONGHOA

PROGRAMME STRUCTURE
BACHELOR OF ARTS CHINESE STUDIES

KOMPONEN KURSUS KANDUNGAN KREDIT JUMLAH KREDIT
COURSE COMPONENT CONTENTS CREDIT TOTAL CREDIT
Pelajar Warganegara / Local Student
Kursus Universiti/ GIG1001 : Tamadun Islam dan Asia (TITAS)/ Islamic and Asian Civilisation 2
University Course GIG1002 : Hubungan Etnik/Ethnic Relations 2
GIG1003 : Asas Pembudayaan Keusahawanan/ 2
Basic Entrepreneurship Culture 2
GIG1004 : Literasi Maklumat/ Information Literacy 2
GIG1005 : Jalinan Masyarakat/Social Engagement 2
Kursus Ko-Kurikulum/Co-Curriculum Course 2
Kursus Elektif Luar Fakulti/ External Faculty Electives 6
Bahasa Inggeris Komunikasi/ Communication English
20
Pelajar Bukan Warganegara / International Student 2
GIG1003 : Asas Pembudayaan Keusahawanan/ 2
2
Basic Entrepreneurship Culture 2
GIG1004 : Literasi Maklumat/ Information Literacy 2
GIG1005 : Jalinan Masyarakat/Social Engagement 4
GIG1006 : Pengenalan kepada Malaysia/ Introduction to Malaysia 6
Kursus Ko-Kurikulum/Co-Curriculum Course
Kursus Elektif Luar Fakulti/ External Faculty Electives
Bahasa Inggeris Komunikasi/ Communication English
Kursus GTEM1101: Kursus Asas Bahasa Malaysia (syarat wajib Graduasi)

Kursus Teras/ Kursus Teras Fakulti/Faculty Core Course 3 8
Core Course AIX1001 : Pengantar Sains Sosial dan Kemanusiaan/ 3
Kursus Elektif/ 2 61
Elective Courses Introduction to Social Sciences and Humanities 9
AIX2001 : Metodologi Penyelidikan Sains Sosial dan Kemanusiaan/ 27
125
Research Methodology for Social Sciences and Humanities
AIX3001 : Etika dan Profesionalisme dalam Sains Sosial/

Ethics and Professionalism in Social Sciences
dan/and

Teras Pengkhususan Jabatan/ Department Core Course

Kursus Elektif Fakulti/Faculty Elective Course
dan/and

Elektif Pengkhususan Jabatan/ Department Elective Course

Jumlah/T o t a l

374

MAKLUMAT AM PROGRAM
SARJANA MUDA SASTERA PENGAJIAN TIONGHOA

GENERAL PROGRAMME INFORMATION
BACHELOR OF ARTS CHINESE STUDIES

KOMPONEN KURSUS KANDUNGAN KREDIT JUMLAH KREDIT
COURSE COMPONENT CONTENTS CREDIT TOTAL CREDIT

Kursus Universiti/ Pelajar Warganegara / Local Student 2
University Course GIG1001 : Tamadun Islam dan Asia (TITAS)/ Islamic and Asian Civilisation 2
GIG1002 : Hubungan Etnik/Ethnic Relations 2
GIG1003 : Asas Pembudayaan Keusahawanan/ 2
2
Basic Entrepreneurship Culture 2
GIG1004 : Literasi Maklumat/ Information Literacy 2
GIG1005 : Jalinan Masyarakat/Social Engagement 6
Kursus Ko-Kurikulum/Co-Curriculum Course
Kursus Elektif Luar Fakulti/ External Faculty Electives 20
Bahasa Inggeris Komunikasi/ Communication English 2
Pelajar Bukan Warganegara / International Student 2
GIG1003 : Asas Pembudayaan Keusahawanan/ 2
2
Basic Entrepreneurship Culture 2
GIG1004 : Literasi Maklumat/ Information Literacy 4
GIG1005 : Jalinan Masyarakat/Social Engagement 6
GIG1006 : Pengenalan kepada Malaysia/ Introduction to Malaysia
Kursus Ko-Kurikulum/Co-Curriculum Course
Kursus Elektif Luar Fakulti/ External Faculty Electives
Bahasa Inggeris Komunikasi/ Communication English
Kursus GTEM1101: Kursus Asas Bahasa Malaysia (syarat wajib Graduasi)

Kursus Teras/ Kursus Teras Fakulti/Faculty Core Course 3 8
Core Course AIX1001 : Pengantar Sains Sosial dan Kemanusiaan/ 3 61
2
Introduction to Social Sciences and Humanities
AIX2001 : Metodologi Penyelidikan Sains Sosial dan Kemanusiaan/ 3
3
Research Methodology for Social Sciences and Humanities 3
AIX3001 : Etika dan Profesionalisme dalam Sains Sosial/

Ethics and Professionalism in Social Sciences
dan/and

Teras Pengkhususan Jabatan/ Department Core Course
AII1001 : Pengenalan Pengajian Cina Klasik/

Introduction to Classical Chinese Studies
AII1002 : Pengenalan Sastera Cina/

The Introduction of Chinese Literature
AII1007 : Sastera Cina Klasik 1/ Classical Chinese Literature 1

375

KOMPONEN KURSUS KANDUNGAN KREDIT JUMLAH KREDIT
COURSE COMPONENT CONTENTS CREDIT TOTAL CREDIT

Kursus Teras/ AII2001 : Sinografi dan Tulisan Kuno/ Sinography and Ancient Scripts 3
Core Course AII2002 : Metodologi Penyelidikan Pengajian Cina/ 3
3
Research Methodology in Chinese Studies 3
AII2003 : Sastera Cina Klasik 2/ Classical Chinese Literature 2 3
AII2004 : Politik, Institusi dan Budaya Klasik China/ 3
3
Classical Chinese Politics, Institution and Culture 3
AII2009 : Teori Sastera Cina/ 8
3
The Introduction of Chinese Literature Theories 3
AII2010 : Pilihan Teks Sastera Klasik Cina/ 3
3
Selected Texts in Classical Literature 8
AII2011 : Fiksyen Cina Tradisional/ Traditional Chinese Fiction
AII2012 : Sastera Cina Moden/ Modern Chinese Literature
AII3001 : Projek Ilmiah/ Academic Project
AII3002 : Teks Sastera Mahua/ Texts of Malaysian Chinese Literature
AII3003 : Drama Cina Klasik/ Classical Chinese Drama
AII3009 : Pilihan Ci Dinasti Tang, Zaman Lima Dinasti dan Dinasti Song/

Selection of Ci in Dynasty Tang, Five Dynasties and Dynasty Song
AII3010 : Teks-teks Falsafah Cina/ Chinese Philosophical Texts
AII3017 : Praktikum/ Practicum

Kursus Elektif/ Kursus Elektif Fakulti/Faculty Elective Course 3 9
Elective Courses Pilih satu (1)/ Choose one (1) 3
AIX1002 : Psikologi Dalam Kehidupan Harian/ Psychology in Daily Life 3
AIX1003 : Reading and Understanding Literature 3
3
Pilih satu (1)/ Choose one (1) 3
AIX2002 : Gender and Literature 3
AIX2003 : Budaya Masyarakat Tamil Malaysia/ Malaysian Tamil Culture 3
AIX2004 : Tamadun Eropah/ European Civilisation 3
AIX2005 : Geografi Dalam Pembangunan/ Geography in Development 3
AIX2006 : Media Sosial/ Social Media 3
3
Pilih satu (1)/ Choose one (1) 3
AIX3002 : Pengajian Keamanan/ Peace Studies
AIX3003 : Asian Emporiums
AIX3004 : Remedi Sosial/ Remedy Social
AIX3005 : Isu-isu Sosial dalam Media/ Gender Issues in the Media
AIX3006 : Masyarakat Asia Timur/ East Asian Society
AIX3007 : Iklim dan Masyarakat/ Climate and Community

dan/and

376

KOMPONEN KURSUS KANDUNGAN KREDIT JUMLAH KREDIT
COURSE COMPONENT CONTENTS CREDIT TOTAL CREDIT

Elektif Pengkhususan Jabatan/ Department Elective Course 3
Pilih dua (2)/ Choose two (2) 3
AII1003 : Bahasa Cina dalam Teks Moden/ Chinese in Texts Modern 3
AII1004 : Bahasa Cina dalam Teks Klasik/ Chinese in Classical Texts 3
AII1005 : Tamadun Cina/ Chinese Civilisation 3
AII1006 : Bahasa Cina I/ Chinese Language I 3
AII1008 : Pengenalan Kajian Masyarakat Cina/
3
Introduction to Chinese Studies 3
AII1009 : Bahasa Cina II / Chinese Language II 3
3
Kursus Elektif/ Pilih tiga (3)/ Choose three (3) 3
Elective Courses AII2005 : Filem dan Drama Cina Moden/ Modern Chinese Film and Drama 3 27
AII2006 : Kebudayaan dan Masyarakat Cina di Asia Tenggara/ 3
3
Chinese Culture and Society in Southeast Asia
AII2007 : Sejarah dan Masyarakat China Semasa/ 3
3
History and Society of Contemporary China 3
AII2008 : Bahasa Cina III/ Chinese Language III 3
AII2013 : Penulisan Kreatif Cina/ Chinese Creative Writing 3
AII2014 : Sejarah China Zaman Awal Hingga Tahun 200M/ 3
3
Early Chinese History to 200CE 3
AII2015 : Fonetik dan Fonologi Bahasa Cina/ 3
3
Chinese Phonetics and Phonology 3
AII2016 : Kajian Masyarakat Cina Malaysia/

Studies of Malaysian Chinese Communities
AII2017 : Agama Cina/ Chinese Religion

Pilih empat (4)/ Choose four (4)
AII3004 : Puisi Klasik Cina/ Classical Chinese Poetry
AII3005 : Sejarah Falsafah Cina/ History of Chinese Philosophy
AII3006 : Isu-isu Semasa di Asia/ Current Issues in Asia
AII3007 : Sejarah Negeri China dari Kurun Ke-7 sehingga Kurun Ke-13/

History of China, 7TH – 13TH Century
AII3008 : Analisis Teks Cina/ Analysis of Chinese Texts
AII3011 : Kesusasteraan Cina Kontemporari/

Contemporary Chinese Literature
AII3012 : Teks-teks Sejarah Cina/ Chinese Historical Texts
AII3013 : Novel Dinasti Ming dan Qing/

Novels from Ming and Qing Dynasties
AII3014 : Retorik Sastera Cina/ The Rhetoric of Chinese Literature
AII3015 : Budaya Keusahawanan Cina / Chinese Business Culture
AII3016 : Politik Masyarakat Cina Malaysia Kontemporari/

Contemporary Chinese Politics in Malaysia

Jumlah/T o t a l 125

377

STRUKTUR SARJANA MUDA SASTERA PENGAJIAN TIONGHOA
SESI 2016/2017

BACHELOR OF ARTS CHINESE STUDIES STRUCTURE
2016/2017 SESSION

SEMESTER KURSUS KREDIT WAJIB PILIHAN CATATAN
1 COURSE CREDIT COMPULSORY ELECTIV ES NOTE
2
1 TAHUN 1/1st Y EAR √ Pilih satu (1) /
√ Choose one (1)
AII1001: Pengenalan Pengajian Cina Klasik 3 √ √ Pilih satu (1) /
AII1002: Introduction to Classical Chinese Studies 3 √ √ Choose one (1)
AII1003: Pengenalan Sastera Cina 3
AII1004: The Introduction of Chinese Literature 3 √ √
AII1005: Bahasa Cina dalam Teks Moden 3 √
AII1006: Chinese in Texts Modern 4 √
AII1007: Bahasa Cina dalam Teks Klasik 3
AII1004: Chinese in Classical Texts 3
AII1008: Tamadun Cina 3
AIL1009: Chinese Civilisation 4
Bahasa Cina I
AII 2001 Chinese Language I
AII 2002 Sastera Cina Klasik 1
AII 2003 Classical Chinese Literature 1
AII 2004 Bahasa Cina dalam Teks Klasik
Chinese in Classical Texts
Pengenalan Kajian Masyarakat Cina
Introduction to Chinese Studies
Bahasa Cina II
Chinese Language II

TAHUN 2/2nd Y EAR

Sinografi dan Tulisan Kuno 3 √
Sinography and Ancient Scripts 3 √
Metodologi Penyelidikan Pengajian Cina 3 √
Research Methodology in Chinese Studies
Sastera Cina Klasik 2 3 √
Classical Chinese Literature 2
Politik, Institusi dan Budaya Klasik China
Classical Chinese Politics, Institution and
Culture

378

SEMESTER KURSUS KREDIT WAJIB PILIHAN CATATAN
1 COURSE CREDIT COMPULSORY ELECTIV ES NOTE
AII2005: Filem dan Drama Cina Moden 3
2 AII2006: Modern Chinese Film and Drama √ Pilih satu (1)/
Kebudayaan dan Masyarakat Cina di Asia 3 √ Choose one (1)
1 AII2007: Tenggara √
AII2008: Chinese Culture and Society in Southeast Asia √ Pilih dua (2)/
AII2009: Sejarah dan Masyarakat China Semasa 3 Choose two (2)
History and Society of Contemporary China √
AII2010: Bahasa Cina III 4 √
AII2011: Chinese Language III √
AII2012: Teori Sastera Cina √
AII2013: The Introduction of Chinese Literature 3 √ √
AII2014: Theories
Pilihan Teks Sastera Klasik Cina
AII2015: Selected Texts in Classical Literature 3√
AII2016:
AII2017: Fiksyen Cina Tradisional 3√
Traditional Chinese Fiction
AII3001: Sastera Cina Moden
AII3002: Modern Chinese Literature 3√
AII3003:
Penulisan Kreatif Cina 3
Chinese Creative Writing
Sejarah China Zaman Awal Hingga Tahun
200M 3
Early Chinese History to 200CE
Fonetik dan Fonologi Bahasa Cina
Chinese Phonetics and Phonology 3

Kajian Masyarakat Cina Malaysia 3
Studies of Malaysian Chinese Communities
Agama Cina
Chinese Religion 3

TAHUN 3/3rd Y EAR

Projek Ilmiah 8√
Academic Project
Teks Sastera Mahua
Texts of Malaysian Chinese Literature 3 √

Drama Cina Klasik 3√
Classical Chinese Drama

379

SEMESTER AII3004: KURSUS KREDIT WAJIB PILIHAN CATATAN
1 AII3005: COURSE CREDIT COMPULSORY ELECTIV ES NOTE
AII3006: Puisi Klasik Cina
2 AII3007: Classical Chinese Poetry 3 √ Pilih dua (2) /
1 Sejarah Falsafah Cina 3 √ Choose two (2)
AII3008: History of Chinese Philosophy 3 √
AII3009: Isu-isu Semasa di Asia 3 √ Pilih dua (2) /
Current Issues in Asia 3 √ Choose two (2)
AII3010: Sejarah Negeri China dari Kurun Ke-7
AII3011: sehingga Kurun Ke-13 3√ √
AII3012: History of China, 7TH – 13TH Century √
AII3013: Analisis Teks Cina 3√ √
AII3014: Analysis of Chinese Texts 3 √
AII3015: Pilihan Ci Dinasti Tang, Zaman Lima Dinasti 3 √
AII3016: dan Dinasti Song 3 √
Selection of Ci in Dynasty Tang, Five 3
AII3017: Dynasties and Dynasty Song 3
Teks-teks Falsafah Cina 3
AII 3001: Chinese Philosophical Texts 8√
Kesusasteraan Cina Kontemporari
Contemporary Chinese Literature
Teks-teks Sejarah Cina
Chinese Historical Texts
Novel Dinasti Ming dan Qing
Novels from Ming and Qing Dynasties
Retorik Sastera Cina
The Rhetoric of Chinese Literature
Budaya Keusahawanan Cina
Chinese Business Culture
Politik Masyarakat Cina Malaysia
Kontemporari
Contemporary Chinese Politics in Malaysia
Praktikum
Practicum

TAHUN 4/4rd Y EAR

Projek Ilmiah 8√
Academic Project

380