Maritz Global Events + Hubb - Digital Platform Features

Platform Features

in partnership with

Let’s Talk

• Nimble platform that works in all settings – Digital, Hybrid and Face-to-Face.
• Highly customized experience, including the digital lobby/welcome area.
• Seamless data and insights – marry data from face-to-face and hybrid

attendees to understand their engagement and interactions.
• Cost-effective. Our preferred agreement and buying power with Hubb allows

us to pass on additional savings to you.
• Expo floor has robust capabilities.

• Measure content consumption
• Set up 1:1s with experts
• Attend product demos
• Live chat with sales reps
• Measure lead generation
• Host-sponsored breakouts

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Your digital event platform can be completely customized with your branding.
When your guests log on, the digital space could have the similar look and feel as if
your guest is walking into a hotel’s meeting space. Anticipation will build for the
experience to come as guests get excited about reuniting with other guests in a
new, digital space.

Standard 2D Tile Dashboard Option

Enhanced 3D Lobby Option
• White labeled branding with ability to create custom 3D imaging
• Permissions to create unique experiences for attendee types. Show/hide sessions

and meetings based on their role.
• Ability to add any custom pages as needed (scoped upon request; additional fees

apply)
• Highlight your keynotes on the main page

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Content / Session Management

Key Features:

• Content can be delivered in
multiple formats:
• On-demand
• Live stream
• Launched at a specific
day and time to
facilitate Q&A

• Full session listing with filters to easily find content that matters, segment
content by audience, and only see sessions relevant to your role

• Sessions can link to any video provider platform, including the ones you
are already using, such as Vimeo, Zoom, Facebook Live, etc.

• Ability to force sessions onto a guest’s calendar; calendar requests can be
sent out for each session (on the roadmap)

• Wait listing features available to control how many guests register for a
particular session, or control if guests can have conflicting sessions

• Chat feature per session
• Session resources available for download (PPTs, etc.)
• Surveys available for each session

Scarcity

That which is in short supply seems more valuable.
Engagement Inspiration: Limit capacity on an optional
breakout session. Scarcity adds interest, creates urgency
and boosts participation.

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Birds of a Feather /
Brainstorm Sessions

Networking is a cornerstone element of any event.

• This feature allows guests to create their own content sessions – small group
discussions of up to 10 people

• Guests can suggest their own topics, or you can moderate the content and
accept or decline specific group discussions

• Fully customizable page collecting any key questions important to your group
• Sessions are listed in the overall session agenda for guests to choose based on

topic or audience

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Meet the Expert Meetings

A 1:1 meeting tool allows guests to book meetings with experts or sponsors to learn
more about their products or have an intimate meeting with Executive Leadership.

Key Features:

• Guest pick the date/time that is best for them and provide any additional details
relevant to the conversation. Meeting is automatically scheduled creating a
seamless user experience.

• Complex Workflow Management for managing team members schedules/
availability

• Calendar Meeting Requests with tracking of accept/decline
• Virtual Room Inventory Management
• Zoom Rooms can be provided for an additional fee

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Attendee to Attendee Meetings

A 1:1 meeting tool allows guests to book meetings with each other using their
own video platforms.

Key Features:

• Full control by guests of opting into the event Community and being shown and
contacted for meetings

• Highlight your community and encourage interaction
• Filtering allows for guests to find other guests that appeal to them
• Option to schedule a 1:1 meeting with another guest and see availability
• Attendees can provide their own virtual calling details (Microsoft Teams, Zoom, etc.)

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Exhibit Hall

Incorporating an
Exhibit Hall into your
event experience
creates valuable
opportunities for
sponsors/exhibitors to
educate your guests
on their products.

Like your guests, we want your sponsors and exhibitors to keep coming back year after
year. There are many ways to engage sponsors in the digital space to create
opportunities for them to educate your guests on their products and ensure the
sponsors walk away with a return on their investment.

• 2D and 3D options available (3D Halls have multiple layout options –
8, 12, 20, 30 booths per page)

• Sponsor/Exhibitor listing by category with filters
• Sponsor/Exhibitor profile, video and chat room

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Exhibitor Booth Experience

• Welcome attendees to the booth and introduce them to the team in an “About Us” section.
• Feature a video highlighting a team success story or showcasing a new project.
• Engage with the event community and answer questions in group chat.
• Link out to social media profiles and invite attendees to follow for the latest updates and

stories after the event.
• Invite attendees to book 1:1 time with team or product experts.
• Include a Resources Section with downloadable content for the attendees who are eager to

learn more.

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3D Exhibit Hall Options

3D Exhibit Hall Entrance

3D Exhibit Hall – multiple layout options available
(8, 12, 20, 30 booths per page)

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Sample 3D Expo Hall
Entrance

Customize your lobby with your logo,
branding, exhibitor tiers, and more!

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Digital Photo Booth

The Digital Photo Booth is a simple and fun way to engage your attendees
throughout the event experience. Nudge attendees to snap a picture at specific
moments throughout the event – maybe a “Sweaty Selfie” after a participating
in a group wellness session or an afternoon “Pet Post” starring a furry friend.

Optional Features:

• Custom booth branding – frames, stickers, hashtags, etc.
• Share photos directly to the platform’s Social Connect page
• Download options available allowing attendees to share to their experience highlights

on personal social media pages or update their event profile picture

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Social Wall & Brand Your Backdrop

Your team puts incredible passion and
energy into creating an experience that is
valuable and memorable for your event
guests – lets showcase it! The digital
event environment offers new
opportunities to spotlight your creativity
and allow your guests to share their
personal stories, experiences and peak
moments within the event community
and beyond.

Social Wall
Share, connect and following all the event
social media hype without leaving the
platform.

Brand Your Backdrop
Provide a selection of digital backdrops inspired by your brand and event. Guests can
download the image that speaks to them the most to use as their Zoom backdrop for the
day, letting their personality and your unique brand shine!

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Extended
Content Hosting

Recall & Remember the Experience

Hubb allows you to memorialize your event content and community
days, weeks or even months after the event ends. Capitalize on this by
inviting event attendees back to the platform and nudge them to act on
ideas or commitments they considered during the event, allow them to
consume content on-demand that they might have missed, or leverage
the event platform as a training tool for new hires to explore, learn and
tap into resources.
• The first 30 days are included and then site is archived; after 30 days,

content can be hosted for a monthly fee

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Supporting Your Digital Attendees

Technical Support

We work in partnership with Hubb’s technical team to ensure all guest inquires
are answered and issues are resolved efficiently.
• Platform Day of Support: Hubb technical team representative responds to

guests’ questions via live chat support.

Help Desk

Technical Support Before Your Event During Your Event
Platform/Client/ 1st Level of Support 1st Level of Support
Client Escalated VIP Maritz Tech Project Manager Maritz Tech Project Manager
Support
2nd Level of Support 2nd Level of Support
Attendees/Speakers Platform Hubb Platform
1st Level of Support 1st Level of Support
Maritz Tech Project Manager Platform Day of Support

2nd Level of Support 2nd Level of Support
Hubb Platform Maritz Tech Project Manager

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Reporting

Digital events are ripe with data insights!

Virtually everything is tracked – attendee activity and engagement, sponsor
activity, content performance and system performance. As with face-to-face
events, identifying what metrics are most meaningful to you and your
stakeholders will inform the right reporting and analytics.
Some examples of the metrics our clients find most valuable include:

• Number of attendees by attendee type
• Number of meetings booked by category type (with sponsors, etc.)
• Number of unique viewers during a keynote or session
• Number of views per event/session
• Event session survey scores
• Number of sponsor clicks and number of downloads from

Resource Center
• Devices utilized to participate (i.e. computer, tablet, mobile)
• Percentage of support tickets
• Number of digital event selfies

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Sample Timeline

We’ve shared a sample timeline for a digital event similar in size and scope to
yours. A custom timeline will be developed for you based upon on the final scope
of work and event dates.

Date Milestone

Weeks • Contract with Maritz Global Events
1–2 Kick off with design engagement; align content development, speaker requests,
• and technical needs
Weeks
3–5 • Schedule weekly team calls
• Review and approval of Project Timeline by Client
Weeks Determine registration platform and needs. Review/update any security
6–8 • documentation per Client's SOPs (Event Details, API Architecture, etc.)

Weeks • Draft Agenda created; Draft Production Schedule created (if applicable)
8 - 10
• Determine needs for any production elements and technical needs (i.e. Webcams;
Lighting; backdrops for speakers)

• Budget/System update prior to Event Dates
Requirements call for session management set up; timeline for session
• management, descriptions of sessions, testing, etc. developed and integrated into

overall Project Timeline

• Polling/Survey needs identified and communicated
Discuss additional enhancements such as attendee / speaker gifts, gamification,
• etc.

• Communication Plan finalized (i.e. Save the Date, Know Before You Show, etc.)
• Approval of Graphics; Branding elements provided to Platform

• Final review and approval of Agenda
• Email support line created (if applicable)
• Identification of key reports to run during event
• Registration Go Live Date

• All production elements finalized
• Final Production Schedule created
Session descriptions uploaded (i.e. Content Needed: Session Titles/Date &
• Times/Description/Video Type, etc.)

• Speaker Coaching Sessions (if applicable)
• Site Testing and Change Deadline
• Collection and upload of presentations

Event Live Event Dates!
Dates
• Thank You Email and Follow Up communication to Attendees
Post- • Reports provided to Client
Event • Follow-up on Survey/ Evaluation
• Post Implementation Review with Maritz and Client Team
17 • Final Billing and Reconciliation sent to Client Team

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Thank you

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