Benebabe
Journey Inspiration
1 Proprietary and Confidential ©2020 Maritz Global Events
Good Morning,
Benebabes!
Your journey to
the Lash Factory
awaits…
2 Proprietary and Confidential ©2020 Maritz Global Events
Prior to the launch event, we
encourage an ad strategy that starts
generating buzz and excitement!
Inspiration:
VIP Out of Office Social Media Post
“Hey Babes! I’m OOO this morning
traveling to the center of the earth.
Are you feeling that magnetic pull
too? Let’s go!
First stop - link in my bio!”
VIP BENEBABES
Put on their Oculus
Consumers ready for a magnetic
adventure, check social media for
access to the event through Benefit
Cosmetics or their favorite
influencer’s profile.
CONSUMER BENEBABES
Log in online
3 Proprietary and Confidential ©2020 Maritz Global Events
Welcome to the Lash Factory
THE REVEAL
Why save the best for last?!
Every Benebabes’ experience will
start with the Lash Launch Video
THE REVEAL
Why save the best for last?!
Every Benebabes’ experience will
start with the Lash Launch Video
4 Proprietary and Confidential ©2020 Maritz Global Events
VIP Benebabes will fall into
Earth’s Core and find themselves
fully immersed in the VR Lash
Factory. VIPs will be able to
interact with both characters and
spaces in a totally unique way.
Consumer Benebabes will fall Proprietary and Confidential ©2020 Maritz Global Events
into Earth’s Core and find
themselves in the Lash Factory.
They will explore and interact in a
click through style event
experience (think Google Earth).
5
Time to explore!
VIP Benebabes will have the VIPs can head to the
“Break Room” and
opportunity to connect in the Lash request songs from
Factory world using a “Find My
the live DJ.
Friends” for times when they chose
to use their computer instead of
Oculus Goggles.
Hey Consumer Benebabes, The “Break Room” is
your “Pink Carpet” moment open! Consumers can
has arrived. Snap a selfie hit the dance floor
and share the moment. and enjoy music from
6 the live DJ.
Proprietary and Confidential ©2020 Maritz Global Events
Go wherever the magnetic pull takes you.
The “Test Zone” is the perfect
place to get your hands on the
virtual product. VIP Benebabes
wearing their Oculus Goggles
will be able to pick up the
virtual mascara!
The “Test Zone” is the perfect
place to get your familiar with
the virtual product!
7 Proprietary and Confidential ©2020 Maritz Global Events
The “Laugh Lab” is a great place to watch
a live comedian set because we all know,
“Laughter is the Best Cosmetic”
Grab your lab coat and head over to
“R & D” to join Hackersmith in a dynamic
magnet demo that will be more exciting
that you can imagine.
Not so fast – there’s more to see in
“R & D”! Check out videos of all the
Benebabe influencers you know and love
try on the most innovative mascara on
the market for the first time.
8 Proprietary and Confidential ©2020 Maritz Global Events
Creating (magnetic) Connection.
Remember to check in on the Everybody in – it’s time for the
Social Wall! Follow all the big ultimate group photo! Using all
reveal social media hype without the “Pink Carpet” photos and
leaving the Lash Factory. How fast your unique social hashtag, we will
can you spot your own post?! create a Digital Mosaic in the form
of whatever image you want.
We know your Benebabes won’t want this event to end and it won’t
have to! Extend the experience and buzz with an exclusive TikTok
Challenge! Before leaving the Lash Factory every babe can learn the
#MagneticMovesChallenge from a TikTok influencer.
We have a feeling your mascara won’t be the only thing reaching
“Extreme Lengths”!
9 Proprietary and Confidential ©2020 Maritz Global Events
Benebabes can share their POV experience or their favorite event selfies in real
time all day to any social media or save for later if they just can’t wait another
second to experience the next Lash Factory surprise. Either way, they will have
the map feature to help guide where they can go in the space!
Is it that time already?! Invite all Benebabes to cozy up to “The Benebar” and
learn from a mixologist as they create the pink cocktail you’ve been waiting for!
10 Proprietary and Confidential ©2020 Maritz Global Events
Thank You!
11 Proprietary and Confidential ©2020 Maritz Global Events
Nicole Anderson
maritzglobalevents.com
Kaitlin Colston
endlessevents.com
12 Proprietary and Confidential ©2020 Maritz Global Events