SBI Group Information Profile (GIP)

GROUP INFORMATION PROFILE
“A unique fusion of Swiss hospitality professionalism and Asian passion and service”
swiss-belhotel.com
1
28 March 2016 | version 120


IMPORTANT: The Group Information Pro le is to provide corporate, management and services information in respect of Swiss-Belhotel International. The information in this document is private and con dential and may not be copied or circulated without the written approval of Swiss-Belhotel International Limited.
Corporate Head Of ce Swiss-Belhotel International Unit 904, 9/F AXA Centre 151-159 Gloucester Road Wanchai, Hong Kong
Telephone: (852) 2836 5555 Facsimile: (852) 2893 9555 E-mail: [email protected] swiss-belhotel.com
cover:
The faces of Passion and Professionalism.
The globe consists of photos of Swiss-Belhotel International staff – our precious assets.
28 March 2016 | version 120
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CORPORATE & GROUP OFFICES
Swiss-Belhotel International
Unit 904, 9/F AXA Centre, 151 - 159 Gloucester Road Wanchai, Hong Kong
Tel: (852) 2836 5555
Fax: (852) 2893 9555
E-mail: [email protected]
SALES, MARKETING, OPERATIONS AND DEVELOPMENT OFFICES
CORPORATE OFFICE - HONG KONG
GROUP OFFICE - JAKARTA, INDONESIA
GLOBAL SALES
MARKETING & COMMUNICATION
E-COMMERCE & INFORMATION TECHNOLOGY HUMAN RESOURCES & LEARNING DEVELOPMENT Swiss-Belhotel International
The Blugreen Boutique Of ce, Tower C-D, 2nd Floor Jl. Lingkar Luar Barat Kav. 88
Puri Kembangan, Kembangan Utara
Jakarta Barat 11610, Indonesia
Tel: (62-21) 2952 7277
Fax: (62-21) 2952 7275, 2952 7276
CHINA
Swiss-Belhotel International
Room 15A 15/F, Huadu Mansion, No.838 ZhangYang Road, Pudong District Shanghai 200122, China
Tel: (86 21) 3382 9398
Fax: (86 21) 3382 5053
E-mail: [email protected]
INDONESIA & MALAYSIA
Swiss-Belhotel International
The Blugreen Boutique Of ce, Tower C-D, 2nd Floor Jl. Lingkar Luar Barat Kav. 88
Puri Kembangan, Kembangan Utara
Jakarta Barat 11610, Indonesia
Tel: (62 21) 2952 7277
E-mail: [email protected]
BALI SALES OFFICE
Swiss-Belhotel International
Istana Kuta Galeria / Kuta Central Park Blok Promenade I No. 28, Jl. Patih Jelantik, Kuta Bali – 80361, Indonesia
E-mail: [email protected]
AUSTRALIA
Swiss-Belhotel International
c/o The York by Swiss-Belhotel
5 York Street Sydney, NSW Australia 2000 Tel: (61 2) 9210 5000
Fax: (61 2) 9290 1487
Email: [email protected]
VIETNAM
Swiss-Belhotel International
Suite 205, 2nd Floor., National Cinema Centre No. 87 Lang Ha Street, Ba Dinh District, Hanoi, Vietnam
Tel: (84 4) 3734 5177
Fax : (84 4) 3734 5178
E-mail: [email protected]
MIDDLE EAST
Swiss-Belhotel International
30th oor Burlington Tower, Business Bay, P.O. Box 181723, United Arab Emirates Tel: +971 (0) 4 4036750
Fax: +971 (0) 4 3218683
E-mail: [email protected]
NEW ZEALAND
Swiss-Belhotel International
14 Combes Road, P.O. Box 28376 Remuera, Auckland, New Zealand Tel: (649) 5246 380
Fax: (649) 5246 023
E-mail: [email protected]
EUROPE
Swiss-Belhotel International
8th Floor. Of ce No 9 Aiolou & 1 Lycourgou Street 105 51 Athens, Greece
Tel: (30) 210 3233302
Fax:(30) 210 3233302
Email: [email protected] 3
CONTACT ADDRESSES


Section A: Philosophy & Services
Philosophy ....................................................................................................................................................................1 Professional Services ....................................................................................................................................................2 Group Vision Group Mission .........................................................................................................................................3 Core Values, Key Strengths & The Essence .................................................................................................................4 Swiss-Belhotel International Brand Creation.................................................................................................................5 Development .................................................................................................................................................................7 The Brands....................................................................................................................................................................8 Development - Swiss-Belhotel International................................................................................................................10 Development - Zest Hotels International.....................................................................................................................11 Statistics .....................................................................................................................................................................12 Awards ...................................................................................................................................................................... 13 Sales, Marketing and Reservation Services................................................................................................................16 Corporate Housekeeping Support and Services ........................................................................................................21 Loyalty Programmes....................................................................................................................................................22 Pre-Opening Technical Service .................................................................................................................................23 Operational Management Services.............................................................................................................................24 Agreements ................................................................................................................................................................. 25 The Value We Bring.....................................................................................................................................................26
Section B: Corporate
The Team.....................................................................................................................................................................29 Swiss-Belhotel International Holdings Limited ............................................................................................................30 Swiss-Belhotel International Group Global Management Structure............................................................................31 Management Hubs .....................................................................................................................................................32 Group Executives........................................................................................................................................................33 Hong Kong Corporate Head Of ce.............................................................................................................................41 Group - Legal, Finance, Business Development & Audit ...........................................................................................42 Group - Human Resources & Learning Development ...............................................................................................43 Group - Marketing and Communication .....................................................................................................................44 Group - Global Sales...................................................................................................................................................45 Group - Information Technology & E-Commerce .......................................................................................................46 Group - Technical Services & Projects Support Cluster .............................................................................................47 China Operations & Development...............................................................................................................................48 Malaysia & Philippines Operations & Development....................................................................................................49 Indonesia Operations & Development ........................................................................................................................50 Vietnam Operations & Development...........................................................................................................................54 The Middle East Operations & Development..............................................................................................................55 Australia Operations & Development..........................................................................................................................56 New Zealand Operations & Development...................................................................................................................57 Europe Operations & Development ............................................................................................................................58 Zest Hotels International..............................................................................................................................................59
Section C: Operations
List of Hotels & Resorts ...............................................................................................................................................61 • China ........................................................................................................................................................................65 • Vietnam.....................................................................................................................................................................69 • Philippines ................................................................................................................................................................71 • Malaysia....................................................................................................................................................................72 • Indonesia..................................................................................................................................................................73 • Australia..................................................................................................................................................................148 • New Zealand ..........................................................................................................................................................149 • Bahrain ...................................................................................................................................................................150 • Oman......................................................................................................................................................................151 • Iraq .........................................................................................................................................................................152 • Qatar.......................................................................................................................................................................153 • United Arab Emirates .............................................................................................................................................155 • Saudi Arabia...........................................................................................................................................................156 • Bulgaria ..................................................................................................................................................................159
• Georgia...................................................................................................................................................................164
1 • Turkey.....................................................................................................................................................................162
TABLE OF CONTENTS


“A Culture of Passion”
SECTION A:
Philosophy & Services
Philosophy ......................................................................................................................................... 1 Professional Services ......................................................................................................................... 2 Group Vision Group Mission............................................................................................................... 3 Core Values, Key Strengths & The Essence ...................................................................................... 4 Swiss-Belhotel International Brand Creation ...................................................................................... 5 Development ...................................................................................................................................... 7 The Brands ......................................................................................................................................... 8 Development - Swiss-Belhotel International....................................................................................... 10 Development - Zest Hotels International ............................................................................................ 11 Statistics ............................................................................................................................................ 12 Awards ..............................................................................................................................................13 Sales, Marketing and Reservation Services....................................................................................... 16 Corporate Housekeeping Support and Services ................................................................................ 21 Loyalty Programmes........................................................................................................................... 22 Pre-Opening Technical Service ......................................................................................................... 23 Operational Management Services .................................................................................................... 24 Agreements ........................................................................................................................................ 25 The Value We Bring............................................................................................................................ 26
5


A Winning Partnership Philosophy
6


Swiss-Belhotel International offers highly professional management services in all aspects of hotel, resort, serviced residences, condotel and property management operations. Since the establishment of Swiss-Belhotel International in 1987, the group has expanded rapidly throughout Asia and the Middle East. Commencing operations in mainland China, Swiss-Belhotel International has expanded into Indonesia, Malaysia, Philippines, Australia, Vietnam and the Middle East.
One of the fastest growing hotel and hospitality management Groups, Swiss-Belhotel International is committed to substantially increasing its property portfolio to over 120 properties by 2014.
This aggressive expansion policy is supported by the Passion and ProfessionalismTM at every level of Swiss-Belhotel International and is deeply rooted in the Group’s commitment to offering competitive accommodation and conveniently located hotels and resorts for business and leisure travellers. Each of Swiss-Belhotel International’s properties offers its own unique combination of international quality standards combined with local hospitality and excellent value.
Swiss-Belhotel International is unique compared to many international hotel management companies, with the philosophy of actively consulting and working with the property owners and investors. An increasing number of owners wish to be informed on the day-to-day operations. This has tended to be discouraged by international hotel management companies, whose policy is often to stamp their own particular brand of management and marketing on the operation, free from “outside” owner or investor involvement.
While the standard hotel management contract that is regularly used in the industry may provide the owning company with an independent management structure, it does not necessarily encourage owners, management and hotel personnel to become rst-class professionals by working together as complementary management and investment teams.
The ultimate Swiss-Belhotel International philosophy is to build a partnership with the property owner and investor so that their objectives and goals are achieved and the success and growth of the operation and Swiss-Belhotel International is ensured.
PHILOSOPHY
Swiss-Belhotel International...
Passion and ProfessionalismTM
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Comprising many industry specialists, Swiss-Belhotel International is able to offer management services in all aspects of hotel, resort, serviced residences, condotel and property management.
• Project Development Management – Technical Services
Swiss-Belhotel International can manage the coordination and implementation of technical and design activities during property development and pre-opening phases.
• Hotel Management
As an international hotel management company, Swiss-Belhotel International provides technical and operational management services including marketing and sales programmes, nancial, public relations from the development and pre-opening stages to full management and operation of individual properties.
• Marketing Services
Swiss-Belhotel International manages the planning, implementation and supervision of marketing activities, including reservations, public relations, advertising, collateral production and market research as well as corporate branding identity for individual properties.
• Sales Support
Swiss-Belhotel International manages the planning, supervision and implementation of worldwide sales activities, such as appointing General Sales Agents, attending trade shows/conferences, recruiting staff and monitoring sales results.
• Sales Representation
Swiss-Belhotel International provides sales representation which involves sales executives carrying out sales calls on travel agencies, corporate accounts and airlines directly representing the operation. This involves close communication and involvement with each operation.
• Reservation Services
Swiss-Belhotel International provides reservation services and systems.
• Financial Services
Swiss-Belhotel International will provide such nancial services as nancial projections, accounting systems and controls, internal audits, data processing and computerisation, cash ow management and purchasing systems and controls.
• Hotel Auditing
Swiss-Belhotel International can provide a complete Hotel Audit of all operational departments in a hotel, including review of implemented policies and procedures. This is a special service involving separately quoted fee.
• Engineering & Technical Services
Swiss-Belhotel International provides review services on Maintenance & Engineering for properties in operation, including establishing energy systems, and M&E recommendations for properties under construction.
• Education, Training & Learning Development
Comprehensive training systems and manuals are available and training and learning development personnel are available to develop human resources and learning development.
• Housekeeping Training and Development Services
Third party experts are retained on a Group basis who provide detailed services in respect of housekeeping management and operations and are speci cally focused on Swiss-Belhotel International culture and procedures.
PROFESSIONAL SERVICES
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Our Vision
To be a leading international hotel and hospitality management group with a global reputation for commitment to management and service excellence, and where our Passion and Professionalism is the essence of the Swiss-Belhotel International brand.
Our Mission
Becoming a eld leader in the international hotel management with our unique fusion of Swiss hospitality and professionalism and Asian passion and service.
Our Ten Commitments
Each hotel operation develops its
own mission statement as an extension and reinforcement of the Group Vision and Mission, and Group Mission Statement.
1. Excel through Passion and Professionalism
2. Exceed the expectations of our Guests, Owners and Staff
3. Understand and contribute to the country, the culture and the environment within which we
operate and manage – our social and community responsibility
4. Be economically creative and progressive
5. Be environmentally responsible
6. Be an innovative, committed and employee empowered management company
7. Be part of and contribute to an economically and environmentally sustainable global
community
8. To respect cultures and differences
9. To deliver safety, security, and service
10. To re ect a heart and a soul through Passion and Professionalism
GROUP VISION GROUP MISSION
Swiss-Belhotel International...
a Partnership Solution to maximise owners’ returns and realise their investment expectations
3


Core Values - Key Strength
An international hotel management company
with Eurasian culture combining the heritage
and professionalism of Swiss hospitality with the passion and service of Asia. Truly Eurasian identity
The Essence
The essence of Swiss-Belhotel International is a complete experience derived from the skill and sensibility of many and blended to enfold the individual in calm capability.
Quality
Swiss-Belhotel International embraces qualities and values that are quintessentially Swiss - and our hotels deliver on
this promise in some of the most exotic and chaotic locations in the world.
Hospitality
Swiss-Belhotel International is warm and welcoming.
A spirit of homeliness, a feeling of appropriate familiarity and friendliness. Knowing you’re surrounded by people
who truly care.
Simplicity
No matter where you’ve travelled from, you will treasure the simple pleasures, the smart practicality calm capability and all those little touches that Swiss-Belhotel International delivers everyday.
Your privacy is appreciated and guarded with the utmost respect and con dentiality. It’s the Swiss-Belhotel International way of doing things.
Safety
Swiss-Belhotel International means you are in a safe environment, ever dependable and always secure - allowing you to fully enjoy your stay, to experience the wonder of your destination or conduct your business with con dence.
Wellness
At Swiss-Belhotel International you will be able to rejuvenate, relax and replenish after exploring, partying, shopping or simply doing business in exciting and different destinations.
At every level of our business we look after every level of yours. Staying with us is easy because we take care of all the detail.
This is the essence of Swiss-Belhotel International
Passion & ProfessionalismTM
Exceeding Expectations
To exceed the expectations of all stakeholders - developers, owners, staff, guests
Multi-Domestic Network
To act “glocally” through the creation of locally focused management hubs with international network
Transparency / Strong Communication / Accessibility
Clear and transparent communication and reporting to all stakeholders – developers; owners; staff; guests. Transparent management policy.
Affordability and Value
To match the product value with the market expectations
Discretion
Local Cultural Appreciation
• Development of local staff
• Support development of local expertise
• Working in domestic market
• Local cultural values coupled with international
standards
• Community and social responsibility
Environmental / Sustainable Focus
Aiming to achieve green globe status in results as well as in procedures.
Partnership
We do not operate unilaterally, but work in partnership with all stakeholders (developers, owners, staff, customers). We do not replace, we partner.
Ef ciency
CORE VALUES - KEY STRENGTHS THE ESSENCE
Swiss-Belhotel International ...
Committed to excellence in management services
4


The Swiss-Belhotel International logo was created to symbolise
“Professionalism, Passion, Commitment and Service Excellence”
“Branding
is a critical element in the culture, market positioning and international recognition of a hotel.”
• Swiss
• Belhotel • Logo
• Colours
re ects our founder’s heritage and the connection with the Swiss hotel industry, one of the leading countries in the world in respect of hotel management and hospitality. Swiss-Belhotel International bases its management philosophy on the Swiss hospitality approach of total commitment to professionalism and service excellence.
means beautiful hotel. Our goal is to create a hotel as a beautiful and serene environment.
was created to re ect the ‘S’ of Swiss, the ‘B’ of Belhotel
Red for the symbol was speci cally chosen because red is seen as a traditional Asian and international colour representing success, prosperity, happiness, professionalism, commitment and service.
Red and white were speci cally chosen being the national colours of Switzerland.
“A unique fusion of Swiss hospitality professionalism and Asian passion and service”
SWISS-BELHOTEL INTERNATIONAL BRAND CREATION
5


Believe you can y
6


MANAGEMENT HUBS
• Hong Kong - Corporate Head Of ce
• Indonesia - Global Sales & Marketing Of ce (Jakarta),
• China - Operations & Development Of ce (Shanghai)
• Vietnam - Operations & Development Of ce (Hanoi)
• Indonesia
Operations & Development Of ce (Jakarta) Sales & Marketing Of ce (Jakarta)
Sales & Marketing Of ce (Bali)
• Australia - Sales & Marketing Of ce (Sydney)
• The Middle East
Operations & Development Of ce (Dubai) Sales & Marketing Of ce (Dubai)
• New Zealand - Operations & Development Of ce (Auckland)
EXPANSION HISTORY
• 1987 Swiss-Belhotel International founded in Hong Kong and established in China
• 1990 Expansion into Indonesia and Malaysia
• 1994 Expansion into Vietnam
• 1995 Expansion into the Philippines
• 2002 Regional Of ce Indonesia established
• 2004 Regional Of ce Vietnam established
• 2005 Expansion into Australia & Regional Of ce Australia established
• 2006 Expansion into The Middle East & Regional Of ce The Middle East established
• 2010 China Regional Of ce established
• 2011 New Zealand Regional Of ce established
• 2013 Expansion into New Zealand
• 2014 Zest Hotels launched
• 2015 First Zest Hotel opened
• 2015 Europe Regional Of ce established
• 2015 Expansion into Turkey
HISTORICAL DEVELOPMENT
7


Corporate Group Brand
Corporate branding in the hotel operations and collaterals to reinforce the global hotel management
Grand Swiss-Belhotel – Upscale
Grand Swiss-Belresort – Upscale
• 5-star classi cation
• Located in major urban or resort destinations
• Individualised and adapted to the local environment
• Unique, impressive and iconic architecture
• Opulent interior design and furnishings
• State-of-the-art technology and sophisticated recreational
• 5-star classi cation
• Convenient location in primary, secondary and tertiary cities • Architectural design combining modern and local
facilities
• Environmentally sensitive
• A personal and simpli ed luxury experience
aesthetics
• Opulent interior design and furnishings
• State-of-the-art technology and sophisticated recreational
facilities
• Well appointed recreational facilities • Environmentally sensitive
• Comfort and security
Swiss-Belhotel – Midscale
Swiss-Belresort – Midscale Resort
• 4-star classi cation
• Convenient location in primary, secondary and tertiary cities • Architectural design combining modern and local aesthetics • Contemporary interior design and furnishings
• Latest technology
• Well appointed recreational facilities
• Environmentally sensitive
• Comfort and security
• Midscale and upscale serviced villas
Economy
• 3-star classi cation
• Convenient location in primary, secondary and tertiary cities • Contemporary style architecture
• Contemporary interior design and furnishings
• Appropriate technology
• Limited recreational facilities
• Environmentally sensitive
• A practical hotel accommodation alternative for the fast
• 4-star classi cation
• Convenient location in primary, secondary and tertiary cities • Architectural design combining modern and local
aesthetics
• Contemporary interior design and furnishings • Latest technology
• Well appointed recreational facilities
• Environmentally sensitive
• Comfort and security
moving frequent traveler
• 3 - 4-star classi cation
• 10-100 rooms
• Modern and unique interior design and furnishing
• 2-star classi cation • Budget residences
*Zest Hotels is operated through Zest Hotels International Limited a fully owned subsidiary of Swiss-Belhotel International Limited.
Budget
• 2-star classi cation
• Modern and minimalist
• Convenient location
• Provide international standard services • Appropriate technology
• Limited recreational facilities
• Environmentally sensitive
• Inexpensive, comfortable and secure
Swiss-Belresidences – Serviced Residences
• Managed on a fully-serviced basis
• Located in primary, secondary and tertiary cities
• Architectural design combining contemporary and local
aesthetics
• Contemporary functional interior design and furnishings
• Latest technology
• Limited but well appointed food & beverage and recreational
facilities
• Residential Ambience
THE BRANDS
SWISS-BELHOTEL INTERNATIONAL
8


Corporate Group Brand
• 2-star classi cation
• Conversions or new build
• The boutique brand of Zest
• Flexibility in type of facilities (Spa, type restaurant, pool,
Budget – Modern/Speci c
nightclub), depending on locality / market opportunities. • This brands surprises, makes you want to pick your
next destination based on the availability of a Zest Plus,
makes you an ambassador for life
• Highly design driven, connecting with local in uences
through F&B, entertainment and storytelling • A destination for both travellers and locals
Budget – Modern/Speci c
• 2-star classi cation
• Modern & mobile style
• Totally de ned with no deviation
• Property design, interior decor, colour speci c • Appropriate technology
• Limited recreational facilities
• Environmentally sensitive
• Inexpensive, comfortable and secure
• 2-star classi cation
• Conversions or new build
• The alternative for traditional hostels
• Amazingly designed communal spaces • Squeaky clean communal bathrooms
• Private minimalistic rooms
Budget – Modern/Speci c
THE BRANDS
ZEST HOTELS INTERNATIONAL
9


DEVELOPMENT -
SWISS-BELHOTEL INTERNATIONAL
Bulgaria
Bursa
Georgia
Athens
Taiyuan
Greece
Erbil
Riyadh Doha Saudi Arabia
Ghantoot
Dongguan
Kuwait Bahrain
China Quanzhou
Dubai
Taiwan Corporate Head Of ce
Middle East
Muscat
Macau Hong Kong Haikou
HONG KONG • CHINA • VIETNAM • PHILIPPINES • MALAYSIA • INDONESIA • BAHRAIN IRAQ • KUWAIT • OMAN • QATAR • SAUDI ARABIA • UNITED ARAB EMIRATES AUSTRALIA • NEW ZEALAND • BULGARIA • TURKEY • GEORGIA • GREECE
Queenstown
Medan Pekanbaru
Kuantan
Tarakan
Samarinda Manado
Hanoi
Vietnam
Bintan Batam
Da Lat
Palangka Raya Pontianak
Luwuk
Sorong Ambon
Jambi
Pangkal Pinang Balikpapan
Palu
Manokwari Jayapura
Bandung Bogor
Banjarmasin
Jakarta
Semarang Cirebon Yogyakarta Solo Malang Surabaya
Lombok Indonesia
Merauke
Indonesia
Bali
Kupang
Pangkalan Bun
Kendari Makassar
Hefei Wuxi
Shanghai
Makati
Brisbane
Sydney
Australia
Auckland
New Zealand
10


DEVELOPMENT -
ZEST HOTELS INTERNATIONAL
Zest Hotels
Batam
Belitung
Jakarta Bogor
Surabaya Yogyakarta
Bandung
Bali
Ambon
11


Growth 1998 - 2022
Expansion Goals:
• 150 Hotels / 30,000 rooms by 2017 • 200 Hotels / 40,000 rooms by 2020 • 250 Hotels / 50,000 rooms by 2022
group
statistics
STATISTICS
135 hotels and projects in 17 countries:
• Hotels
• Projects
Total:
68 10,445 rooms 67 11,974 rooms
135 22,419 rooms
12
2017 2020
2022


Gavin M. Faull’s Recognitions
Date Award
2009 The National Tourism Legends Award
2011 HM Awards - Hall of Fame
2012 Entrepreneur of the Year Awards Finalist
2015 New Zealand Local Hero in 2015
Given by
Tourism Training Australia HM Magazine
Ernst & Young Kiwi Bank
Reason
Outstanding leadership contributions to the future development of tourism and hospitality training across the nation
The 2011 HM Awards Hall of Fame recognised for the dedication and in uence in the hospitality industry in Australia.
Other Info
Given to senior leaders in the tourism in the tourism and hospitality in NSW, Australia
Group/Regional/Hotel Recognitions
Date
Award
Received by
Group/Region/Hotel
Given by
Reason
Other Info
2008
Gold Award for Rate Flexibilty and Outstanding Guest Comments
100 Club
First Place - Bakurebe Event
Muri Award
Food Hygiene A Class Unit
Leading Hotels in Hefei
National Four-Star Status RMB200,000
Hotel and Lodging Standard of Excellence
2nd Place - East Kalimantan Traditional Food Competition
2nd Best Business Hotel in Changchun
Overall Champion - 2009 Hefei Hotel Skill Competition
Bronze Award - Terrine/ Pate Category
2010
Swiss-Belhotel International
Culinary Team
GM
DOS
Fastbooking Asia Executive Chef
Chef de Partie
Swiss-Belhotel Plaza Kuwait
Group Award
Swiss-Belhotel Maleosan Manado
Expedia
Hotels Magazine Chicago USA
Indonesian Chefs Association
Changchun Government and Changchun Board of Health
City Government
Hefei Tourism Bureau and
Hefei City Treasury
Web Marketing Association
Provincial Governor
Business Travellers Awards
City Tourism Bureau DIYAFA 2009
Hotel Ciputra Semarang
Swiss-Belhotel Changchun
Swiss-Belhotel Hefei
Swiss-Belhotel Hefei
Swiss-Belhotel International
Hualun
Hualun
For dedication and consistency in holding an interactive Sahur radio talk show since 2005
In recognition of hotel's major contribution to the success of Central China Expo 2009
For consistently showing remarkable
hospitality in Hefei since hotel opened
in 2005
For outstanding achievement in web
development
Swiss-Belhotel Changchun received same citation in 2006
The 4th Central China Expo was held on 26-28 April 2009 with more than 20,000 visitors.
SBHH hosted the Italian and Japanese delegates and major national corporations
2009
Swiss-Belhotel Borneo Samarinda
Swiss-Belhotel Changchun
Swiss-Belhotel Hualun Hefei
Swiss-Belhotel Doha
AWARDS
13


Date
Award
Received by
Group/Region/Hotel
Given by
Reason
Other Info
2010
Reclassi cation from 3-star to 4-star hotel
Indonesia's Leading Global Hotel Chain
Ciputra Group Innovative Award 2010
Best Hotel on Female Employment Builder
Certi cate of Competence
Most Favourite 4-Star Hotel
1st Prize - Best Local Dish
Honorary Credentials for Excellent Service and Chinese Cuisine Cooking
Bronze Medal - Pastry Chocolate Show
Silver Medal - Beef and Potato Challenge
Reclassi cation from 3-star to 4-star hotel
JIHA Employee of the Year 2011
Bronze-Creative Table Set-Up Bronze-Styrofoam & Butter Show Piece
Non Smoking Area Management Award
Indonesia’s Leading Global Hotel Chain
The Leading City Hotel - Semarang
HM Awards - Hall of Fame
National Green Hotel Award 2011-2013
Leader in Global Chain Hotel
Entrepreneur of the Year Awards Finalist
Indonesia’s Leading Global Hotel Chain 2012-2013
Hotel Excellence Award 100 Club
Indonesia’s Leading Global Hotel Chain 2013-2014
Swiss-Belhotel International
Swiss-Belhotel International
Narko
Adiel Sukma
Dian Ayu Anggraini
Eka, Lala & Rusdie Paturrochman
Hotel Ciputra Jakarta
Swiss-Belhotel International
Hotel Ciputra Semarang
Gavin M. Faull
Grand Swiss- Belhotel Medan
Emmanuel Guillard
Gavin Faull
Swiss-Belhotel International
Swiss-Belhotel Maleosan Manado
Swiss-Belhotel International Swiss-Belhotel International
Swiss-Belhotel Borneo Samarinda
Group Award
Hotel Ciputra Jakarta
Swiss-Belhotel Borneo Samarinda
Swiss-Belhotel Borneo Samarinda
Group award Swiss-Belhotel Hefei
Swiss-Belhotel Mangga Besar
Swiss-Belhotel Tarakan
Hotel Ciputra Jakarta Hotel Ciputra Jakarta
Hotel Award Group Award Hotel Award
Hotel Award
Individual Award
Individual Award
Group Award
Group Award Group Award
Indonesia Travel & Tourism Award
Ciputra Group
Samarinda Labor Department
National Board Certi cation and Indonesian Hotel & Restaurant Association Department
of Culture and Tourism
Salon Culinnaire 2011
Jakarta International Hotels Association
Food & Hotel Indonesia 2011
Jakarta Regional Environmental Department Indonesia Travel & Tourism Award
Indonesia Travel & Tourism Award
HM Magazine
Ministry of Tourism and Creative Economy of
the Republic of Indonesia
Indonesia Travel Business Leader Award
Ernst & Young
Indonesia Travel & Tourism Award
Manado City Mayor
Hotels Magazine Chicago USA Indonesia Travel & Tourism Award
For implementation of Four Houses Program
2011
The 2011 HM Awards Hall
of Fame recognised for the dedication and in uence in the hospitality industry in Australia. Grand Swiss-Belhotel Medan is recognised as the 5-star hotel
in Medan that is implementing green environment and sustainable development
2012
2013
AWARDS
14


Date
Award
Received by
Group/Region/Hotel
Given by
Reason
Other Info
2014
Top 5 in PIPELINE - TOP 10 OPERATORS: GROWTH
Top 7 - TOP 10 OPERATORS: PIPELINE BY NUMBER OF ROOMS
Best Hotel
Indonesia’s Leading Global Hotel Chain
Leading New MICE Venue
2015
Swiss-Belhotel International
Swiss-Belhotel International
Swiss-Belhotel Harbour Bay
Swiss-Belhotel International
SKA Co Ex/ Swiss-Belinn SKA Pekanbaru
Swiss-Belinn Airport
Gavin M. Faull
Zest Hotel Airport
Swiss-Belhotel International
Swiss-Belhotel Seef, Bahrain
swiss-belhotel. com
Hotel Ciputra Semarang
Hotel Ciputra World Surabaya
Swiss-Belinn Airport Jakarta
Swiss-Belhotel Seef, Bahrain
Group Award Group Award
Hotel Award Group Award Hotel Award
Hotel Award
Individual Award Hotel Award Group Award Hotel Award
Group Award Hotel Award
Hotel Award
HVS Asia-Paci c Operator Guide 2014
HVS Asia-Paci c Operator Guide 2014
Batam Tourism Award 2014
Indonesia Travel & Tourism Award
Indonesia Travel & Tourism Award
SIALINTERFOOD Exhibition & Cooking Competition
Kiwi Bank
ITTA 2015/2016
ITTA 2015/2016
Food and Travel Magazine
and Ministry of Tourism - Bahrain
Interactive Media Awards
Top Property Awards
Top Property Awards
Top Property Awards
2016 Food and Travel GCC Tourism Awards
2016
Imam Firdaus, Second Winner, Silver Medal for Individual Chef Challenge (Seafood)
Eko Respito , Second Winner , Silver Medal for Indonesian Ritzta el Menu
New Zealand Local Hero in 2015
Indonesia’s Leading Airport Hotel
Indonesia’s Leading Global Hotel Chain
Best 4-Star Hotel
Best in Class for Travel/Tourism and Hotel/Resort Category
Top Property Awards Top Property Awards Top Property Awards Best 4-Star Hotel
AWARDS
15


Sales Representation Marketing & Reservation Services
Worldwide Reservation System
Chain Code: YX
Revenue Generation
1. Strategise
a. De ne business and identify business opportunities
2. Enhance sales productivity and marketing effectiveness a. Market and customer segmentation
b. Pro le, grade and classify accounts into tiers
c. Performance measurement and incentive program
3. Improve distribution channel effectiveness
4. Execute key account strategies to increase share and loyalty
a. To develop account speci c strategies to address and resolve customer critical business issues
5. Regional Sales and Marketing of ces in Shanghai, Hanoi, Jakarta, Bali, Sydney, New Zealand and Dubai
6. Room inventory available in all revenue generation channels 24/7
7. SBI’s loyalty program members will help in occupancy
8. Tie-up with partners for marketing activities
9. Increase networking
a. Work with local business associations
10. Direct connect to third parties
Revenue Management
1. Monitor changes to market segment activity daily – 90 day forecast 2. Manipulate rate structure – not lowering the rates
3. Evaluate channel distribution
4. Dynamic packaging
SALES, MARKETING AND RESERVATION SERVICES
16


E-Commerce
1. Total Online Distribution Strategy
• Corporate website
• Strategic partnership – regional players rather than big online travel agencies
2. Destination Web Strategy
3. Rate Pricing Strategy – Rate Parity in all channels 4. Hotel Search Engine Strategy
5. Internet Distribution Monitoring
6. Total E-mail Marketing Strategy
Global Distribution Systems
GDS Connections
• Galileo / Apollo • Amadeus
• WorldSpan
• Sabre
Internet Reservations
• Linked to Hotel’s own homepage or website
• Loading of con dential rates to maximise the utilisation of booking sources
Group Marketing and Sales Services and Support
• GDS System
• Cross-Selling
• Internet Services
• Trade Fairs
• Group Brochures Collateral • Marketing and Sales Support
SALES, MARKETING AND RESERVATION SERVICES
17


Sales & Marketing Of ces
Swiss-Belhotel International provides the following services in Hong Kong, Shanghai, Hanoi, Jakarta, Bali, Sydney, Auckland, and Dubai:
• Accepts reservations on behalf of the hotel and communicating con rmation with the hotel and the agent/customer.
• Promotes the hotel with the public, travel agents, tour wholesalers, incentive houses, associations, airlines, and other sources of hotel and travel related business.
• Gathers market intelligence on behalf of the hotel in the Territory as requested.
• Provides assistance to visiting hotel personnel on sales trips to the Territory.
• Reports on sales activities undertaken on behalf of the hotel, when requested.
• Performs, if required, such related tasks as listing the hotel in hotel directories, executing direct mailings, communicating and liaising with agents and representatives within or outside the Territory as instructed by the hotel.
• Encourages tour wholesalers to feature the hotel in their tour programs.
• Follows up on sales leads provided by the hotel and likewise provide sales leads to the hotel.
• Solicits bookings for the hotel.
• Distributes promotional literature of the hotel.
• Provides up-to-date and comprehensive information on the hotel’s rates, facilities and services to the public and potential sources of business
SALES, MARKETING AND RESERVATION SERVICES
18 18


Distribution Management
GDS
Call Centre
Swiss-Belhotel Website
CRS
Corporate/ Travel Agents
Meta Search
Online Wholesaler B2C
SALES, MARKETING AND RESERVATION SERVICES
19


Strategic Partners
Af liates
Reputation Management Tool
SALES, MARKETING AND RESERVATION SERVICES
20


Swiss-Belhotel International has retained Lycette & Associates a consulting and training company dedicated to the improvement and maintenance of standards of performance of hotel housekeeping operations.
The Lycette & Associates enhance the reputation and increase the pro tability of our Hotels.
Housekeeping Business Development and Systems Review
• 5 day review of each Hotel – 3 days initial visit with a follow up of 2 days within 6 months.
• Ensure SBI policies and procedures are in place and being followed, including manuals.
• Ef ciency review to look at cost control and cost savings including labour costs and
housekeeping scheduling.
• Development of best practices and performance measurement tools.
• Coaching, mentoring & succession planning for Housekeeping Managers.
• A full report on action and recommendations with savings estimates.
• Improving standards to improve guest satisfaction.
• Training related for the above, including ensuring hotel HR and Training has training
systems and procedures in place.
• A follow up visit within six months.
• Regular email communication with the operation through the VP and GM on any issues
or problems that the Executive Housekeeper wishes to refer.
Openings and Pre-openings
• Assist with the setting up of the housekeeping operations at the pre-opening phase or complete a full hotel opening.
• Preparation of manuals, policies and procedures, establishment of standards and training to the following areas: Rooms and Public Areas, Procurement, Labour, Housekeeping, Operations, Laundry, Linen Room and Uniform Room, and Project Handover.
Training and Development Courses and Workshops
• External Development Programme for Housekeeping Managers.
• Coaching Skills for Housekeeping Supervisors and Managers.
• Training Programme for Room Attendants.
• Room Quality Assurance Programme for Housekeeping Managers.
• Financial Management for Housekeepers.
CORPORATE HOUSEKEEPING SUPPORT AND SERVICES
21


With the Swiss-Belhotel Executive Card (SBEC) you can look forward to a whole host of savings and VIP services in Swiss-Belhotel International Hotels and Resorts. All properties offer a unique combination of uncompromising quality, convenient location and dedication to providing value. Great bene ts especially dedicated to offering you affordable accommodation, dining and entertainment.
Email: [email protected]
Oman Air is the National Airline of the Sultanate of Oman. Oman Air ies from Muscat to more than 25 key cities throughout the Arabian Gulf, the Middle-East, Europe, the Far East and the Indian Subcontinent, including ten destinations
in India, and the domestic destinations of Salalah and Khasab. Oman Air’s Sindbad Frequent Flyer Programme offers unmatched recognition, faster rewards and better bene ts to make your experience with Oman Air distinctly gratifying.
http://sindbad.omanair.com/
GarudaMiles members earn and redeem their miles at participating Swiss-Belhotel International properties in Indonesia.
Garuda Indonesia is the ag carrier of Indonesia and serves as a full service airline. Garuda Indonesia currently operates 82 aircrafts and serves 33 domestic and 18 international destinations in Asia (Regional Southeast Asia, Middle East, China, Japan and South Korea), Australia, and Europe (The Netherlands).With GarudaMiles, rest assured that every journey is a rewarding experience.
https://garudamiles.com/
AirAsia BIG members can earn points for every stay at any participating Swiss-Belhotel International properties in Indonesia. https://airasiabig.com/
LOYALTY PROGRAMMES
22


- Project Assessment & Positioning
- Mission Statement
- Rating System
Checklist
OPERATION / PROJECT
ORGANISATION COMMUNICATION AND SERVICE STRUCTURE
CO-ORDINATOR/PROJECT MANAGER
SWISS-BELHOTEL INTERNATIONAL
TECHNICAL
MARKETING & SALES
OPERATIONAL
- Overall Concept
- Review Speci cation
- Construction Progress
- Site Meetings
- Preliminary and Final
Drawing
- Final Punch Lists and
Critical Path
- Furniture, Fixtures and
Equipment List
- Marketing and Sales Action Plan
- Preparation of Marketing Launch Programme
- Public Relations Activities
- Establish and Recommend Corporate Identity
- Advertising Services
- Reservations and
Representative Services
- Operational Procedures
- Manning Guide & Recruitment
- Training
- Pre-opening Budget
- Financial Budget
- 5-10 Years Forecast
- Account Services
- Maintenance
Services
- Purchasing Services
SWISS-BELHOTEL INTERNATIONAL
PRE-OPENING TECHNICAL SERVICES
23


OPERATION / PROJECT
EXECUTIVE COMMITTEE
GENERAL MANAGER
- EXCO Meeting (Monthly)
- Department Heads Meeting (Weekly)
TECHNICAL
MARKETING & SALES
OPERATIONAL
- Reporting and Review
- Preventive Maintenance
- Physical Plants Operation
- Energy Conservation
- Sales & Marketing Meeting
- Marketing and Sales Plan
- Public Relations
- Media Plan
- Promotion Activities
- GM’s Monthly Report - Operational Review
- Personnel
Administration
- Monthly Financial
Reports
- Credit Control
SWISS-BELHOTEL INTERNATIONAL COMMITMENT
SWISS-BELHOTEL INTERNATIONAL SALES & MARKETING
OPERATIONAL MANAGEMENT SERVICES
24


Swiss-Belhotel International professional services are covered by the following agreements:
A. Pre-Opening/Technical Service Agreement
• Project Management & Coordination • Marketing Services
• Sales Support
• Financial Services
• Engineering Services
B. Operational Management Agreement
• Management
• Marketing Services
• Sales Support
• Financial Services
• Hotel Auditing
• Engineering Service • Sales Support
• Reservation Services • Sales Representation
C. Speci c Assignments
• Financial Services
• Hotel Auditing
• Engineering Services
• Training and Learning Development • Housekeeping
AGREEMENTS
25


Swiss-Belhotel International has an extraordinary depth of experience at a local and international level and will provide you with the complete suite of hotel management services.
Technical Systems
We will assist you with the development process for new hotels and support you through the refurbishment process where required. We will work with you through the design and speci cation process - ensuring that the investment you make is relevant to the brand and market the hotel will operate in.
Management System
From pre-opening management support to recruitment of the pre-opening team; implementation of operating systems; development of the food and beverage concepts, and the preparation of the marketing and launch strategy - we will assist you through the entire process from conception to opening.
Sales
Swiss-Belhotel International branding, marketing collateral, sales promotion, and on-line distribution systems - combined with our strong international reputation - will put the air you need under your wings to help your business y free. As part of Swiss-Belhotel International, your property will bene t from:
• E-Commerce
Swiss-Belhotel International’s strong connection to the global marketplace through the Swiss-Belhotel International website, associated reservations system, booking engine and e-commerce platform - allowing online travel agents and consumers to book
your Swiss-Belhotel through a seamless process underpinned by state of the art technology.
• Sales Representation
Your property will also be promoted through Swiss-Belhotel International brand exposure at major international trade shows and events across your region and globally.
THE VALUE WE BRING
26


Customer Loyalty Rewards Program
Your hotel will bene t from participation in the Swiss-Belhotel Rewards Program and the Swiss-Belhotel Executive Program - CRM programs which resonate globally but are locally relevant to our customers.
You will also bene t from Swiss-Belhotel International’s Global Third Party Relationship Programs with some of the world’s leading airlines, card companies and other similar organisations.
Learning Development And Training
Your staff will be proud to be seen at work at Swiss-Belhotel International. Their professional development will be advanced, and enhanced through the Swiss-Belhotel International system, developed around our unique philosophy. We also develop local staff through locally relevant programs to enable them to develop and grow their careers within the hotel and ultimately throughout the Swiss-Belhotel International network.
Technology
We will recommend technology systems which are cost effective and relevant to your hotel from the PMS’s, POS and accounting and nancial systems.
Financial Services
We will provide nancial services including nancial projections, accounting systems and controls, internal audits, data processing and computerization, cash ow management and purchasing systems and controls.
Performance Auditing
Our hotel auditing system will provide a complete audit of all your operational departments, including a review of implemented policies and procedures.
Maintenance And Engineering
We will also provide full analysis and recommendations on maintenance and engineering for properties in operation, including established energy systems, and technical recommendations for properties under construction.
THE VALUE WE BRING
27


“A Culture of Professionalism”
SECTION B:
Corporate
The Team............................................................................................................................................ 29 Swiss-Belhotel International Holdings Limited.................................................................................... 30 Swiss-Belhotel International Group Global Management Structure ................................................... 31 Management Hubs ............................................................................................................................ 32 Group Executives ............................................................................................................................... 33 Hong Kong Corporate Head Of ce..................................................................................................... 41 Group - Legal, Finance, Business Development & Audit .................................................................. 42 Group - Human Resources & Learning Development ....................................................................... 43 Group - Marketing and Communication ............................................................................................. 44 Group - Global Sales .......................................................................................................................... 45 Group - Information Technology & E-Commerce ............................................................................... 46 Group - Technical Services & Projects Support Cluster ..................................................................... 47 China Operations & Development ...................................................................................................... 48 Malaysia & Philippines Operations & Development ........................................................................... 49 Indonesia Operations & Development................................................................................................ 50 Vietnam Operations & Development .................................................................................................. 54 The Middle East Operations & Development ..................................................................................... 55 Australia Operations & Development ................................................................................................. 56 New Zealand Operations & Development .......................................................................................... 57 Europe Operations & Development.................................................................................................... 58 Zest Hotels International................................................................................................................2....8. 59


Gloria Llamas
- Senior Group Director - Human Resources and Learning Development
Trevor Pun
Emmanuel Guillard - Senior Vice President
- Operations and Development - Indonesia, Malaysia, Vietnam and the Philippines / CEO Zest Hotels International
Senior Vice President / Chief Financial Of cer Secretary to the Corporate Executive Board
Edward Faull
- Senior Group Director - Technical Services & Projects
Oliver Faull
Senior Group Director - Business Development Assistant Group Financial Controller
Gavin M. Faull
- Chairman and President
James Tam - Executive Vice President
Matthew Faull - Senior Vice President - Information Technology and E-Commerce
The Team
Gordon Coutts
- Vice President
- Operations
& Projects - Philippines, Indonesia, Malaysia, Central Asia
John Lagos -
Vice President - Operations and Development - Europe
Josef Woel e
Vice President Operations and Development - China/ Group Director - Food and Beverage
Ernst Zimmermann - Senior Vice President
Kelye Woodgate - Group Operations Executive
Jorn Wisselink - Vice
President - Operations and Development - Zest Hotels International/ Senior Group Director - Operations - Swiss- Belhotel International
Linie Cortez- Palacio - Senior Vice President - Marketing and Communication
Noel Massoud
- Vice President
- Operations and Development - The Middle East
29


CORPORATE EXECUTIVE BOARD
Gavin M. Faull
Chairman & President Executive Director
Suzanne Stanton
Executive Vice President Executive Director
Legal Counsel
Executive Director
- Swiss-Belhotel International Australia Pty. Limited
James Tam
Senior Vice President / Chief Financial Of cer Secretary to the
Corporate Executive Board
Trevor Pun
Matthew D. Faull
Oliver Faull
Edward J. L. Faull
Senior Vice President -
Information Technology & e-Commerce Executive Director
Senior Group Director - Business Development and Assistant Group Financial Controller Executive Director
(Alternate Director to Gavin M. Faull)
Senior Group Director – Technical Services & Projects
Executive Director
(Alternate Director to Matthew D. Faull)
SWISS-BELHOTEL INTERNATIONAL HOLDINGS LIMITED
30


Chairman/President
Directors
CFO/Legal/ Administration
Governance Management
Delivery & Control
Corporate
Group
Development
Operations
Technical/Projects
Food and Beverages
Human Resources and Learning Development
IT/E-commerce
Finance/Legal/ Administration
Sales
Marketing/ Communication/
Development
Operations
Technical/Projects
Food and Beverages
Human Resources and Learning Development
IT/E-commerce
Finance/Legal/ Administration
Sales
Marketing/ Communication/
Delivery & Control
Regional
Note: 1.Group:•managesandcontrolsphilosophy/standards • maintains SBI culture
• controls regional
2. Regional manages and controls the regions
SWISS-BELHOTEL INTERNATIONAL GROUP GLOBAL MANAGEMENT STRUCTURE
31


32
Hong Kong
Group
Hong Kong Central Asia
Jakarta
Indonesia Malaysia Phillipines Central Asia
Jakarta
Indonesia Malaysia Vietnam Philppines
Jakarta
Group
Shanghai
China Group
Athens
Europe
Dubai
The Middle East
Jakarta
Group
Jakarta
Group
Jakarta
Group
Fritz Gubler
Trevor Pun
Ernst R. Zimmermann
Gordon Coutts
Emmanuel Guillard
Jorn Wisselink
Josef Woel e
John Lagos
Noel Massoud
Linie Cortez-Palacio
Matthew D. Faull
Gloria Llamas
Senior Vice President / Chief Financial Of cer
Senior Vice President
Vice President Operations
& Projects – Philippines, Indonesia, Malaysia, Central Asia
Senior Vice President Operations and Development Indonesia, Malaysia, Vietnam and the Philippines
Vice President - Operations and Development - Zest Hotels International/ Senior Group Director - Operations - Swiss- Belhotel International
Vice President- Operations and Developemnts China / Group Director - Food and Beverage
Vice President - Operations and Development
- Europe
Vice President
- Operations & Development The Middle East
Senior Vice President - Marketing and Communication
Senior Vice President - Information Technology & E-Commerce
Executive Director
Senior Group Director - Human Resources and Learning Development
Page 30, 41, 42, 48, 49, 54, 55
Page 41, 48
Page 41, 49, 50, 51
Page 49, 50, 51, 54, 59
Page 56, 57, 59
Page 48, 49, 54, 58
Page 58
Page 55
Page 44
Page 30, 46
Page 43
Page 56
MANAGEMENT HUBS MANAGEMENT HUBS
Gavin M. Faull
Chairman & President Executive Director
CEO - Zest Hotels International
James Tam
Sydney
Group
Executive Vice President Executive Director
swiss-belhotel.com swiss-belhotel.com
32 32
Senior Vice President / Advisor to the President


Gavin M. Faull JP
Chairman and President Executive Director
• Fellow of the New Zealand Institute of Chartered Accountants (FCA, NZ).
• Fellow of the Hong Kong Society of Accountants (FCPA).
• Fellow of Institute of Directors and Certi ed Director of Institute of Directors.
• New Zealand Justice of the Peace (J.P.).
• Member of New Zealand - Indonesia Friendship Council
• Business graduate from Victoria University, Wellington, New Zealand (B.C.A.).
• Chartered Accountant having worked in New Zealand and Hong Kong with
international chartered accounting rms.
• 35 years experience in hotel management and operations, corporate development
with The Peninsula Group, Hong Kong; Kingsgate International and Swiss-Belhotel
International.
• Former Chief Executive of Kingsgate International Corporation Limited, a publicly
listed hotel owning and management company in Australia and New Zealand
including hotels operated by Hyatt International.
• Director and shareholder of the Mawland Management Group – Australia.
• Director and investor in a number of private agricultural, property, management
and consulting companies in Australia and New Zealand.
• Major shareholder and Managing Director of Faull Farms Limited, an award
winning dairy farm consisting of 400 hectares, 1,150 cows operating in North
Taranaki, New Zealand.
• Board Member of Venture Taranaki, New Zealand.
• Advisory Editorial Board member of GlobalHotelNetwork.com
• Joined Swiss-Belhotel International in 1990.
• 2009 Awarded National Tourism Legends Award by Tourism Training Australia.
• 2011 Awarded Hall of Fame - HM Magazine Australia
• 2012 Ernst & Young’s Entrepreneur of the Year Awards Finalist
• Awarded by Kiwi Bank as New Zealand Local Hero in 2015
James K.C. Tam
Executive Vice President Executive Director
• Hong Kong-born Chartered Engineer who obtained a master’s degree from Victoria University, Manchester, England (M.Sc.)
• Expert knowledge and extensive experience in operational and technical management of hotels.
• Substantial experience in developing and managing hotels in China since 1982.
• Worked for The Peninsula Group both operational and Group levels.
• Been involved with a number of openings of new hotels with both The Peninsula
Group and Swiss-Belhotel International in the capacity of Project Manager and
hotel General Manager.
• 35 years experience
• Joined Swiss-Belhotel International in 1988.
GROUP EXECUTIVES
33


Trevor Pun
Senior Vice President
Chief Financial Of cer
Secretary to the Corporate Executive Board
• Over 18 years experience in nancial, auditing and accounting in service and hotel industry.
• Certi ed Public Accountant in Hong Kong (CPA).
• Worked for Pricewaterhouse Coopers, Hong Kong as a Senior Audit Manager for
nine years.
• He has substantial audit and accounting experience with various hotel groups,
including Marriott Hotel, Hotel Nikko, Lee Gardens Hotels, Avant Hotels
International Limited, and Newton Hotels in Hong Kong.
• Joined Swiss-Belhotel International in 2005.
• Promoted as Senior Vice President in 2012
Ernst R. Zimmermann
Senior Vice President
• 40 years of business experience in the international hospitality industry particularly in Asia
• Involved with a Hong Kong based hospitality group and a consultant to an international advisory rm in development and investor relations throughout Greater Asia
• Holds several advisory positions with companies in New York, Hong Kong and China
• Was directly involved in the expansion and growth of two of the world’s largest brands in China and Asia
• Joined Swiss-Belhotel International in 2012.
GROUP EXECUTIVES
34


Gordon Coutts
Vice President Operations & Projects – Philippines, Indonesia, Malaysia, Central Asia
• With 30 years of solid experience in the operations of hotels, resorts and serviced apartments in Australia and Asia (China and Thailand) as a General Manager and Regional Operations Manager
• Has a strong strategic, analytical and leadership skills which have been recognised by many awards for properties that he has been involved with
• Active member of international af liations including Sydney SKAL in Australia, European Chamber of Commerce in Shanghai, Singapore Chamber of Commerce and British Chamber of Commerce in Bangkok
• Joined Swiss-Belhotel International in 2013.
Edward J. L. Faull
Senior Group Director – Technical Services & Projects
Executive Director (Alternate Director to Matthew D. Faull)
• Over 12 years of extensive construction and consultancy experiences in New Zealand, Papua New Guinea, Hong Kong and China
• Holds a Bachelor of Engineering from University of Auckland in New Zealand
• Assigned in the Engineering Department of Swiss-Belhotel Changchun, China in 2002
• Joined Swiss-Belhotel International in 2014
GROUP EXECUTIVES
35


MARKETING AND COMMUNICATION
Linie Cortez-Palacio
Senior Vice President - Marketing & Communication
• Over 18 years of experience in the hotel and hospitality industry in Indonesia, Philippines, Myanmar, Cambodia and Vietnam.
• Extensive experience in sales and marketing.
• Holds a Bachelor of Science in Commerce from Ateneo de Zamboanga, Philippines.
• Joined Swiss-Belhotel International in 2006 as the General Manager of Swiss-Belhotel
Borneo Samarinda
• Promoted as Senior Vice President-Marketing, Communication in 2012.
HUMAN RESOURCES AND LEARNING DEVELOPMENT
SALES
Gloria Llamas
Senior Group Director - Human Resources and Learning Development
• More than 30 years of hospitality industry experience in Philippines and China
• General Manager of Swiss-Belhotel Lotus Lake, Wuhan, February 2008 – 2012 and
promoted as Director of Operations, Wuhan and Changchun, March 2008
• General Manager of Swiss-Belhotel Changchun, August 2004
• Promoted as Executive Assistant Manager of Swiss-Belhotel Changchun, December
1998
• Joined Swiss-Belhotel International as Room Divisions Manager of Swiss-Belhotel
Changchun on April 1996
• Promoted as Senior Group Director - Human Resources and Learning Development
in 2012
Irene Chia
Group Director – Global Sales & Corporate Consortia
• Over 20 years of experience in Brand and Marketing Communication, Sales Operations and Customer Relationship Management in international Hotel Chains in Malaysia and Australia
• Has a signi cant business network in the Middle East, India, China, South East Asia and Australia markets
• Holds a Bachelor of Arts Major in Economics History at the University of Wales, Australia and Post-Graduate Diploma in Communication Management at the University of Technology, Sydney, Australia
• Joined Swiss-Belhotel International in 2014
GROUP EXECUTIVES
36


INFORMATION TECHNOLOGY & E-COMMERCE
Matthew D. Faull
Senior Vice President – Information Technology and E-Commerce Executive Director
• More than 13 years of experience as an Information Technology specialist and has held senior management positions in New Zealand, Japan, Russia and the Philippines.
• Spent the last 10 years in Japan, Russia and the Philippines as Senior Vice President for ValueCommerce, a subsidiary company of Yahoo Japan, focusing on online marketing, hosting solutions and distribution systems.
• He studied at Auckland University, New Zealand, where he graduated with Bachelor’s Degree in Computer Science.
• Joined Swiss-Belhotel International in 2012.
• Promoted as Senior Vice President - Information and Technology and E-Commerce in
2015
Steve Woods
Group Director - E-Commerce Business Development
• Over 20 years of extensive experience in senior sales and marketing in leading 4 & 5 star brands in New Zealand, London, Scotland, Hong Kong and Hawaii
• Holds a Diploma in Interactive & Direct Marketing at Institute of Direct Marketers, Scotland and Certi cate in International Business Communication in Rogen International, Auckland
• Joined Swiss-Belhotel International in 2014
Praveen Anupame
Group Director - E-Commerce and Distribution
• Over 6 years E-Commerce and Digital Marketing experience in the tourism sector
• Expertise in E-Commerce & Digital Marketing Strategies, Distribution Strategies on Brand. com, OTAs, GDS, META search, Yield Management, Search Engine Optimization, Google
AdWords PPC, Display Remarketing, Web Content Management, Af liate Marketing, Email
Marketing and website analytics.
• Joined Swiss-Belhotel International in 2014
GROUP EXECUTIVES
37


OPERATIONS & DEVELOPMENT OFFICES
CHINA (SHANGHAI)
Josef Woel e
Vice President Operations and Development - China Group Director - Food and Beverage
• Over 40 years of experience in hotel operations, with a solid expertise in Food and Beverage department, for various 4 and 5-star international chain properties in China, Korea, Thailand, Burma, India, Indonesia, Lebanon, Switzerland and Germany
• Was the General Manager of Swiss-Belhotel Changchun, China for over 3 years
• Was awarded as General Manager of the Year by Swiss-Belhotel International last
2010.
• Joined Swiss-Belhotel International as the General Manager of Swiss-Belhotel
Changchun, China in 2009
• Promoted as Vice President Operations-China in 2013
INDONESIA, MALAYSIA, VIETNAM AND THE PHILIPPINES (JAKARTA)
Emmanuel Guillard
Senior Vice President - Operations and Development Indonesia, Malaysia, Vietnam and The Philippines
CEO, Zest Hotels International - subsidiary of Swiss-Belhotel International
• Over 25 years experience in the hotel industry, having worked in the Seychelles,
Scotland, France, Nigeria, USA, Germany, Gabon and Switzerland.
• Holds industry quali cations from the French technical hotel school, Brevet de
Technician Hotelier.
• 8 years with Le Meridien International hotel group.
• Joined Swiss-Belhotel International in 1995 as Executive Assistant Manager, Hotel
Ciputra Jakarta and in 1998 promoted to General Manager, Hotel Ciputra Jakarta.
• Promoted to position of Director of Operations, Indonesia, Swiss-Belhotel
International in March 2002.
• Promoted as Senior Vice President - Operations and Development Indonesia,
Malaysia and Vietnam / CEO, Zest Hotels International in 2012
ZEST HOTELS INTERNATIONAL (JAKARTA)
Jorn Wisselink
Vice President - Operations and Development - Zest Hotels International/ Senior Group Director - Operations - Swiss-Belhotel International
• Over 10 years experience in the hospitality industry
• Has extensive expertise in change management, food and beverage concepts and
new systems approaches having worked in hotels and corporate events management
in Europe and Asia.
• Mr. Wisselink has been a senior lecturer and manager at Saxion University of Applied
Sciences and more recently at Stenden University as Corporate Director – hotel
operations and development in Leeuwarden, the Netherlands.
• Joined Swiss-Belhotel International in 2015
GROUP EXECUTIVES
38


REGIONAL OPERATIONS & DEVELOPMENT OFFICES
AUSTRALIA (SYDNEY)
Fritz Gubler
Senior Vice President
Advisor to the President
• HisconsultingserviceshavebeenretainedtoassistSwiss-BelhotelInternationaltomeetthechallengesof
education and training in the hotel industry.
• Swissborn,graduateofthe“EcoleHotelieredeLausanne”Switzerland.
• SeveralyearsofoperationalexperiencewithMovenpickGroupinSwitzerland.
• Over27yearsofhotelmanagementexperienceindifferentcountrieswithInternationalCityandResortHotelsin
Africa, Middle East and Europe.
• Co-founderoftheprestigiousBlueMountainsHotelSchool,Sydney,Australia;AustralianInternationalHotel
School, Canberra, Australia.
• AuthorofTheGreat,GrandandFamous–abookonhistoricaldeluxeinternationalhotelsandalsoanumberof
hospitality related books.
• AssociatedwithSwiss-BelhotelInternationalsince2001.
Kelye Woodgate
• More than 22 years of hotel industry experience in Hong Kong, Australia, Thailand, Indonesia, Vietnam and Canada.
Suzanne Stanton
Legal Counsel
Executive Director - Swiss-Belhotel International Australia Pty. Limited
• Partner for 10 years of Gadens, one of Australia’s largest law rms.
• Consultant to Gadens on property and hospitality law since 1998.
• Legal Counsel of Mawland since 1998.
• Specialises in property development law, particularly hospitality and leasing, and corporate
governance and strategy.
NEW ZEALAND (AUCKLAND)
Oliver Faull
Senior Group Director - Business Development Assistant Group Financial Controller
Executive Director (Alternate Director to Gavin M. Faull)
• New Zealand Chartered Accountant (CA).
• Hong Kong Certi ed Public Accountants (CPA).
• Graduate - Auckland University, New Zealand - Bachelor of Commerce (B.Com); Graduate
Diploma of Commerce (International Business) – (Grad Dip Com).
• Over 4 years auditing and technical accounting with global accounting rm, BDO in New
Zealand and U.S.A.
• International experience in London as a Senior Distribution & Mobile Analyst for Europe’s
leading independent retailer of mobile phones and services, Carphone Warehouse. • Skills in management accounting, budgeting, audit, systems and nancial analysis. • Joined Swiss-Belhotel International in 2009.
Group Executive - Operations
• Experienced in Guest Services, Human Resources and Operation’s co-ordination.
• Graduate of Blue Mountains Hotel School, Australia.
• Joined Swiss-Belhotel International in 2006.
GROUP EXECUTIVES
39


REGIONAL OPERATIONS & DEVELOPMENT OFFICES
EUROPE (ATHENS)
John Lagos
Vice President - Operations and Development - Europe
• Over 40 Years of International Hotel Management Experience, with Southern Paci c Hotels Corporation, ITT Sheraton, Hilton International, Starwood Hotels & Resorts, InterContinental Hotels Group, Fairmont Hotels, Raddison International and Swiss- Belhotel International in 2004.
• Worldwide Experience, staring from Sydney Australia, Hong Kong, Auckland New Zealand, Kauai Hi, Honolulu Hi, New Orleans LA, Los Angeles CA, Singapore, Sochi Russia, Riga Latvia, Dubai & Abu Dhabi UAE, Athens Greece, Viet Nam, Soma Bay Egypt, Oman Muscat, Thessaloniki Greece, Sharm El Sheikh Egypt.
• Attended East Sydney Technical College & Cornell University Summer School 79.
• Held General Manager positions in various countries over 20 Years.
• Previously as Managing Director for a Hotel Company in Sharm El Sheikh, Egypt
• Re-joined Swiss-Belhotel International as Vice President - Operations & Development -
Europe in March 2015
THE MIDDLE EAST (DUBAI)
Noel Massoud
Vice President - Operations and Development The Middle East
• Over 30 years of hotel management experience in Africa and The Middle East
• Graduated with a Diploma in Hotel Management at Carl Dueisberg Geselschaft,
Germany
• Held General Manager position for 5-star international hotels in The Middle East for
more than 20 years
• Former CEO of a local hotel management company in The Middle East
• Joined Swiss-Belhotel International in 2014
GROUP EXECUTIVES
40


Gavin M. Faull
Chairman & President Executive Director
James Tam
Executive Vice President Executive Director
Ernst R. Zimmermann
Trevor Pun
Gordon Coutts
Senior Vice President
Senior Vice President / Chief Financial Of cer Secretary to the Corporate Executive Board
Vice President Operations & Projects – Philippines, Indonesia, Malaysia, Central Asia (Jakarta-based)
Doris Chui
Jones Lee
Senior Group Director
- Business Development / Assistant Group Financial Controller
Executive Director (Alternate Director to Gavin M. Faull) (Auckland-based)
Group Financial Controller
Senior Group Director – Technical Services & Projects
Executive Director (Alternate Director to Matthew D. Faull) (Jakarta-based)
Personal Assistant to the Chairman and President
Chief Accountant
Oliver Faull
Ricky Ng
Edward J. L. Faull
HONG KONG CORPORATE HEAD OFFICE
41


Trevor Pun
Senior Vice President / Chief Financial Of cer / Secretary to the Corporate Executive Board (Hong Kong-based)
INTERNAL AUDIT
Regional Financial Controllers
Hotel Financial Controllers
Oliver Faull
Ricky Ng
Suzanne Stanton
Senior Group Director - Business Development/ Assistant Group Financial Controller
Executive Director (Alternate Director to Gavin M. Faull)
Yoga Avidia
Group Financial Controller (Hong Kong-based)
Legal Counsel Executive Director
- Swiss-Belhotel Interntional Australia Pty. Limited (Sydney-based)
(Auckland-based)
Sudarma
Regional Manager - Business Audit (Jakarta-based)
Appointment
Maria Sutini
Pending
Oktavia
Regional Business Auditor (Jakarta-based)
Regional Business Auditor (Jakarta-based)
GROUP
LEGAL, FINANCE & AUDIT
42


Gloria Llamas
Senior Group Director - Human Resources and Learning Development
Regional Directors
- Human Resources
Hotel Human Resources Managers
David P. Baduria Jr.
Appointment Pending
Group Manager - Training and Learning Development
Group Training Manager – Food and Beverage
Mary Gustina
Regional Manager - Training and Learning Development
Secretary to Group Human Resources and Learning Development
Koleta Sainyakit
GROUP
HUMAN RESOURCES & LEARNING DEVELOPMENT
43


Linie Cortez-Palacio
Senior Vice President - Marketing and Communication
GROUP
REGIONAL (INDONESIA)
REGIONAL (MIDDLE EAST)
Hotel PR & Marketing Managers
Carla Klotz
Brayna Tolledo
Harshanty Kaloko
Priyanka Kapoor
Group Executive - Proofreader (Sydney-based)
Regional Director - Sales and Marketing / Also in charge
of Human Resources and Learning Development (Dubai-based)
Regional Manager - PR & Promotions - Bali (Bali-based)
Group Manager
- Communication and Loyalty Programme
Regional Director - Public Relations and Promotion
Windi Elisabeth
Amritsa Muhamad
Panahatan R. N.
Teddy Manangka
P.A. to Senior Vice President - Marketing & Communication
Group Manager - Social Media
Senior Graphic Artist
Christian Jonatan
Appointment
Appointment
Graphic Artist
Pending
Pending
Annisa Nurulita
Regional Executive - Public Relations
Graphic Artist
Group Executive
- Loyalty Programme
Indra Sudiar
Regional Graphic Designer
GROUP
MARKETING
& COMMUNICATION
44