SBI Red Book

SWISS-BELHOTEL INTERNATIONAL
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SWISS-BELHOTEL INTERNATIONAL
In a sometimes chaotic world where nothing is certain, when you walk through the door of a Swiss-Belhotel, you’ll enter a world of certainty, an oasis of serenity, safety and tranquillity.
This is the essence of Swiss-Belhotel International.
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A WINNING PARTNERSHIP PHILOSOPHY
The essence of Swiss-Belhotel International is a complete experience derived from the skill and sensibility of many and blended to enfold the individual in smart practicality.
QUALITY
Swiss-Belhotel International embraces qualities and values that are quintessentially Swiss - and our hotels deliver on this promise in some of the most exotic and chaotic locations in the world.
HOSPITALITY
Swiss-Belhotel International is warm and welcoming. With a spirit
of homeliness and a feeling of appropriate familiarity and friendliness. Knowing you’re surrounded by people who truly care.
SIMPLICITY
No matter where you’ve travelled from, you will treasure the simple pleasures, the calm capability and all those little touches that Swiss-Belhotel International delivers every day.
DISCRETION
Your privacy is appreciated and guarded with the utmost respect and confidentiality. It’s the Swiss-Belhotel International style.
SAFETY
Swiss-Belhotel International means you are in a safe environment, ever dependable and always secure - allowing you to fully enjoy your stay, to experience the wonder of your destination or conduct your business with confidence.
WELLNESS
At Swiss-Belhotel International you will be able to rejuvenate, relax and replenish after exploring, partying, shopping or simply doing business in exciting and different destinations.
EFFICIENCY
At every level of our business we look after every level of yours. Staying with us is easy because we take care of the detail.
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SWISS-BELHOTEL INTERNATIONAL
Swiss-Belhotel International works with owners in partnerships designed to maximise owner’s returns and realise their investment potential.
Our management philosophy is unique.
We develop our staff.
We embrace our guests and build customer loyalty.
We welcome the participation of owners, work
with owners, and lift properties to the next level
by adding Swiss-Belhotel International unique values to the vision of our owners, staff and customers.
We do not replace. We partner.
We put air under your wings.
Chairman and President Swiss-Belhotel International
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SWISS-BELHOTEL INTERNATIONAL
Swiss-Belhotel International is big on the ground and small at the top – with a compact, hands-on management team renowned for encouraging engagement. We know that great hotels cannot be managed by people who confine themselves to offices behind the scenes.
Good management starts with personal accessibility, grows with personal engagement, and relies on personal appraisal to succeed.
Our General Managers lead from the front – engaging with their guests and staff.
As owners working for owners we do the same. We’re out there – front and centre – working with our owner partners.
When we fly... we fly together.
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A WINNING PARTNERSHIP PHILOSOPHY
Our key words are Passion and Professionalism.
We use Passion and Professionalism in equal measure to exceed the expectations of all Swiss-Belhotel International guests, investors, owners and staff.
We understand and contribute to the country, the culture and environment in which we manage.
We are economically creative and progressive.
We are a committed, employee empowered management company.
We are part of and contribute to an economically and environmentally sustainable world community.
We combine the heritage and professionalism of Swiss hospitality with the passion and service of Asia.
We believe owners, management and hotel personnel become first class professionals by working together as complementary management and investment teams.
Passion & Professionalism... combine to lift us higher.
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SWISS-BELHOTEL INTERNATIONAL
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A WINNING PARTNERSHIP PHILOSOPHY
Swiss-Belhotel International works to exceed the expectations of owners, staff and guests by developing and introducing:
Transparent management policies A true Eurasian identity
Strong regional brands
Midscale market expertise Outstanding distribution networks Our management model combines:
• Localmanagementskills with
• Globalmanagement,communicationsand technologies that are locally relevant.
We develop local staff
We support local expertise
We celebrate local cultures
We provide international management expertise.
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Erbil
Kuwait
Bahrain
Doha
Dubai
Middle East Muscat
Taiyuan
Hefei Wuxi
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Three Decades of Growth
1980 - 1989 1990 - 1999 2000 - Present
Operations & Development Office Sales & Marketing Office Swiss-Belhotel International Property Swiss-Belhotel International Project
Bangkok
Thailand
Medan Pekanbaru
Dongguan Lao Cai
Hanoi
Vietnam
Hoi An Dalat
Shanghai
China
Hong Kong
Corporate Head Office
Quezon City
Tarakan
Kuala Lumpur
Bintan Samarinda
Batam Palangka Raya
Manado Gorontalo
Palu
Pontianak Pangkal Pinang
Balikpapan
Palembang Pangkalan Bun Kendari
Bandung Jakarta Bogor
Bekasi
Jakarta
Indonesia
Banjarmasin Makassar
Semarang Bali
Cirebon Yogyakarta
Solo Bali
Indonesia Surabaya
Malang
Changchun
Kupang


Ambon
Merauke
Manokwari Jayapura
Swiss-Belhotel International has grown steadily despite turbulent political and economic times in many of the regions.
We have grown by listening to our investors, gauging local issues and opportunities and delivering on our guests’ expectations.
Swiss-Belhotel International makes the most of the rich opportunities provided by combining global hospitality management and experience with the vision of local owners, staff and exotic environments.
Our philosophy began with our first property in China in 1987. Soon after, we established our first properties in Indonesia
and Malaysia - then Vietnam and the Philippines.
Our first Australian property followed and in 2006 Swiss-Belhotel International began operating in the Middle East.
Through all this growth our philosophy has been constant: to enfold our guests, exceed their expectations, and drive financial success.
Sydney
Australia
Auckland
New Zealand
SWISS-BELHOTEL INTERNATIONAL
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A WINNING PARTNERSHIP PHILOSOPHY
Our people are our business. They are our most important asset, and when we manage your property they become your asset too.
Our people are more than single level specialists: they bring many years of multiple large brand experience to your business.
They have learned to strive, to survive, to seek out and apply strategies and solutions that often can elude others.
They bring global knowledge and a world of local experience gained in challenging and good times alike.
It is their leadership, their passion and professionalism and their experience that empowers our business and delivers the vital essence of Swiss-Belhotel International through all our properties and regions.
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SWISS-BELHOTEL INTERNATIONAL
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SWISS-BELHOTEL INTERNATIONAL
'Branding is a critical element in the culture, market positioning and international recognition of a hotel.'
The Swiss-Belhotel name is recognised for reflecting strong international management and professional standards and services.
The essence of our brand embraces qualities and values that are quintessentially Swiss:
• Acommitmenttoquality,discretion,neutrality, efficiency and timeliness
• Hospitalitythatissimple,warmandwelcoming
• Itmeanstheprovisionofsafeandsecureenvironments for conducting business
• And-asanowneroraguest-itmeansthatateverylevel of our business, we’re looking after every level of yours.
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A WINNING PARTNERSHIP PHILOSOPHY
Swiss-Belhotel International brand is more than
a symbol of elegance and excellence. They promise our guests rewarding personal experiences in the company of uniquely qualified people who are passionate, professional and hospitable.
While others offer comfort in a sealed environment, we engage with regional owners and work with local staff to incorporate and celebrate pride in people, place and cultural diversity.
At every level, our customers and owners know Swiss-Belhotel International means passion and professionalism.
Our guests seek out and select Swiss-Belhotel International because they want more than a place to stay: They want a total experience.
Swiss-Belhotel International has developed a number of hotel and resort brands to meet the market’s expectations.
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Grand Swiss-Belhotel – Upscale
• 5-star classification
• Located in major urban or resort destinations
• Individualised and adapted to the local environment
• Unique, impressive and iconic architecture
• Opulent interior design and furnishings
• State-of-the-art technology and sophisticated recreational facilities
• Environmentally sensitive
• A personal and simplified luxury experience
Swiss-Belresort – Midscale Resort
• 4-star classification
• Convenient location in primary, secondary and tertiary cities
• Architectural design combining modern and local aesthetics
• Contemporary interior design and furnishings
• Latest technology
• Well appointed recreational facilities
• Environmentally adapted
• The comfort and security of a home
Swiss-Belinn – Economy
• 3-star classification
• Convenient location in primary, secondary and tertiary cities
• Contemporary style architecture
• Contemporary interior design and furnishings
• Appropriate technology
• Limited recreational facilities
• Environmentally adapted
• A practical hotel accommodation alternative for the fast moving frequent traveler
Swiss-Belhotel – Midscale
• 4-star classification
• Convenient location in primary, secondary and tertiary cities
• Architectural design combining modern and local aesthetics
• Contemporary interior design and furnishings • Latest technology
• Well appointed recreational facilities
• Environmentally adapted
• The comfort and security of a home
Swiss-Belresidences – Serviced Residences
• Managed on a fully-serviced basis
• Located in primary, secondary and tertiary cities
• Architectural design combining contemporary and local aesthetics
• Contemporary functional interior design and furnishings
• Latest technology
• Limited but well appointed food & beverage and recreational facilities
• Residential Ambience
Zest – Budget – Modern/Specific
• 2-star classification
• Modern and mobile style
• Totally defined with no deviation
• Property design, interior decor, colour specific • Appropriate technology
• Limited recreational facilities
• Environmentally sensitive
• Inexpensive, comfortable and secure
SWISS-BELHOTEL INTERNATIONAL
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SWISS-BELHOTEL INTERNATIONAL
Swiss-Belhotel International has an extraordinary depth of experience at a local and international level and will provide you with the complete suite of hotel management services.
TECHNICAL SYSTEMS
We will assist you with the development process for new hotels
and support you through the refurbishment process where required. We will work with you through the design and specification process - ensuring that the investment you make is relevant to the brand and market the hotel will operate in.
MANAGEMENT SYSTEMS
From preopening management support to recruitment of the pre-opening team; implementation of operating systems; development of the food and beverage concepts, and the preparation of the marketing and launch strategy - we will assist you through the entire process from conception to opening.
SALES
Swiss-Belhotel International branding, marketing collateral, sales promotion, and online distribution systems - combined with our strong international reputation - will put the air you need under your wings to help your business fly free. As part of Swiss-Belhotel International, your property will benefit from:
• E-COMMERCE
Swiss-Belhotel International’s strong connection to the global marketplace through the Swiss-Belhotel International website, associated reservations system, booking engine and e-commerce platform - allowing online travel agents and consumers to book your Swiss-Belhotel through a seamless process underpinned by state of the art technology.
• SALES REPRESENTATION
Your property will also be promoted through Swiss-Belhotel International brand exposure at major international trade shows and events across your region and globally.
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A WINNING PARTNERSHIP PHILOSOPHY
CUSTOMER LOYALTY REWARDS PROGRAM
Your hotel will benefit from participation in the Swiss-Belhotel Rewards and Swiss-Belhotel Executive Card - CRM programs which resonate globally but are locally relevant to our customers.
You will also benefit from Swiss-Belhotel International’s Global Third Party Relationship Programs with some of the world’s leading airlines, card companies and other similar organisations.
PEOPLE DEVELOPMENT AND TRAINING
Your staff will be proud to be seen working at Swiss-Belhotel International. Their professional development will be advanced,
and enhanced through the Swiss-Belhotel International system, developed around our unique philosophy. We also develop local staff through locally relevant programs to enable them to grow their careers within the hotel and ultimately throughout the Swiss-Belhotel International network.
TECHNOLOGY
We will recommend technology systems which are cost effective and relevant to your hotel from the PMS, POS, accounting and financial systems.
FINANCIAL SERVICES
We will provide financial services including financial projections, accounting systems and controls, internal audits, data processing
and computerisation, cash flow management and purchasing systems and controls.
PERFORMANCE AUDITING
Our hotel auditing system will provide a complete audit of all your operational departments, including a review of implemented policies and procedures.
MAINTENANCE AND ENGINEERING
We will also provide full analysis and recommendations on maintenance and engineering for properties in operation, including established energy systems and technical recommendations for properties under construction.
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SWISS-BELHOTEL INTERNATIONAL
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A WINNING PARTNERSHIP PHILOSOPHY
Rather than a large centralised corporate infrastructure, Swiss-Belhotel International has always been committed to placing our resources close to your hotels.
As part of our philosophy, we develop regional management hubs to specialise in the delivery of essential operational management services.
Some of these are focused on day-to-day operations while others take responsibility for sales, marketing and distribution.
Our Hong Kong corporate head office has been established there to centralise Swiss-Belhotel International’s financial and corporate functions.
Additional offices throughout the region focus on our areas of operation in Dubai, Shanghai, Sydney, Bangkok, Hanoi, Jakarta, Bali and Auckland.
'Our Management Hubs working with your business.'
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SWISS-BELHOTEL INTERNATIONAL
At Swiss-Belhotel International we do not replace, we partner.
Central to the essence of our business is the fundamental understanding that we do not grow larger by making others smaller, but rather by combining our skills and resources to lift more, aim higher and achieve results well beyond our individual reach through productive partnerships.
We combine the Passion and Professionalism of our staff with yours.
Our managers work with your managers. We welcome the pride and passion you will bring to us.
At Swiss-Belhotel International we do not replace, we partner.
And because we take our partnerships seriously, you will always have a voice as we work to build a world of calm, transparency, and accessibility.
Whenever you are ready, we’ll be there... ready to fly with you.
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A WINNING PARTNERSHIP PHILOSOPHY
An invitation to discuss partnering and to meet our key executives
Mr Gavin M. Faull, JP Chairman & President Swiss-Belhotel International
Telephone (852) 2836 5555 Email [email protected]
www.swiss-belhotel.com
CORPORATE HEAD OFFICE
Hong Kong
Corporate Head Office Swiss-Belhotel International Unit 904, 9/F AXA Centre 151 - 159 Gloucester Road Wanchai, Hong Kong
T: (852) 2836 5555
F: (852) 2893 9555
E: [email protected]
GROUP SALES
& MARKETING OFFICE
Group Sales, Marketing, Communication & E-Commerce Office Swiss-Belhotel International
The Blugreen Boutique Offiice
Tower Blue, 2nd Floor
Jl. Lingkar Luar Barat Kav. 88
Puri Kembangan, Kembangan Utara Jakarta Barat 11610, Indonesia
T: (62-21) 2952 7277, 2952 7278 E: [email protected]
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OPERATIONS & DEVELOPMENT OFFICES
China
Swiss-Belhotel International 11 Floor, Majesty Building No.138 Pudong Avenue Shanghai, China 200120
T: (86-21) 3382 9398
F: (86-21) 3382 5053
E: [email protected]
Vietnam
Swiss-Belhotel International Suite 205, 2nd Floor,
National Cinema Centre No. 87 Lang Ha Street, Ba Dinh District, Hanoi, Vietnam
T: (84-4) 3 7345177
F: (84-4) 3 7345178
E: [email protected]
SALES & MARKETING OFFICES
Indonesia & Malaysia
Swiss-Belhotel International
The Blugreen Boutique Offiice Tower Blue, 2nd Floor
Jl. Lingkar Luar Barat Kav. 88
Puri Kembangan, Kembangan Utara Jakarta Barat 11610, Indonesia
T: (62-21) 2952 7277, 2952 7278 E: [email protected]
Bali, Indonesia
Swiss-Belhotel International Jalan Pulau Galang, Pamogan Pondok Citra Residence No. 6 Denpasar 80119 Bali, Indonesia
T: (62-361) 780 9438
F: (62-361) 780 9437
E: [email protected]
Thailand
Contact Address: Swiss-Belhotel International Unit 904, 9/F AXA Centre 151 - 159 Gloucester Road Wanchai, Hong Kong
Contact Details:
T: (66-81) 838 47 44
E: [email protected]
Australia
Swiss-Belhotel International The York by Swiss-Belhotel 5 York Street Sydney NSW Australia 2000
T: (61-2) 9210 5000
F: (61-2) 9290 1487
E: [email protected]
Middle East
Swiss-Belhotel International 5th Floor, Al Owais Building, Al Ittihad Road, Deira
P.O. Box 181723, Dubai, United Arab Emirates
T: (971) 4 295 8408
F: (971) 4 295 8409
E: [email protected]
New Zealand
Swiss-Belhotel International 14 Combes Road,
P.O. Box 28376, Remuera Auckland, New Zealand
T: (649) 5246 380
F: (649) 5246 023
E: [email protected]


Swiss-Belhotel International Corporate Head Office
Unit 904, 9/F AXA Centre, 151 - 159 Gloucester Road, Wanchai, Hong Kong T: (852) 2836 5555 F: (852) 2893 9555 E: [email protected]
www.swiss-belhotel.com