Newsletter (Soft Blue design)

Mechanical




Engineer





Newsletter





Lead Story Headline


This story can fit 175-225 words.
The purpose of a newsletter is to provide specialized information to a targeted audience. News- 6/1/2021
letters can be a great way to market your product or service, and also create credibility and build Volume 1, Issue 1
your organization’s identity among peers, members, employees, or vendors.
First, determine the audience of the newsletter. This could be anyone who might benefit from the Inside this issue
information it contains, for example, employees or people interested in purchasing a product or
requesting your service. Meet Our Team ...........................2
Virtual Product Trainings .............2
You can compile a mailing list from business reply cards, customer information sheets, business
cards collected at trade shows, or membership lists. You might consider purchasing a mailing list WCC ............................................3
from a company.
LIXIL .............................................3
If you explore the Publisher catalog, you will find many publications that match the style of your
Water Heaters .............................4
newsletter.
HVAC ...........................................5
Next, establish how much time and money you can spend on your newsletter. These factors will help
Pumps .........................................5
determine how frequently you publish the newsletter and its length. It’s recommended that you
publish your newsletter at least quarterly so that it’s considered a consistent source of information. WATTS .........................................6
Your customers or employees will look forward to its arrival.
EQUIP Mechanical .......................6
Agency Profile .............................7
Secondary Story Headline

This story can fit 75-125 words.
Special points of interest
Your headline is an important part of the newsletter and should be considered carefully.

In a few words, it should accurately represent the contents of the story and draw readers into the • Magic Pak Virtual Training
story. Develop the headline before you write the story. This way, the headline will help you keep the • High-Purity Water Treatment
story focused.
•
Examples of possible headlines include Product Wins Industry Award, New Product Can Save You
Time!, Membership Drive Exceeds Goals, and New Office Opens Near You.

MEET OUR TEAM


Jason Stamm
(763) 422-4460
Domestic Water Heating, Valve Technologies
At Soderholm we have years of experience with all of our lines and are ready to support
you with sizing and selection, installation suggestions, BIM and Revit, specification assis-
tance, and budgeting. They also provide post installation trouble shooting.


















We are here to provide support Before—During—and After the design phase.




VIRTUAL PRODUCT TRAININGS
Magic Pak Virtual Training
(AIA, CEU, OR PDH )
May 27, 2021
2:00-3:00pm (CST)
Course Credits

AO Smith Heat Pump Water Heaters CEU
Denlar Fire Suppression Range Hoods CEU
Hi-Velocity Systems for Commercial Applications/ Ventilation and Comfort 1 – PDH
Magic Pak Product Overview 1 – PDH
Multi Gen Shower Design CEU
Orion Chemical Waste Drainage Piping CEU
Robur Gas Absorption Heating and Cooling Solutions 1 – PDH
Syncroflo – domestic water booster pump sizing, selection, and installation CEU
WCC Commercial Water Softening CEU
WCC Water Treatment for Commercial Humidification CEU
WPRV and Key Installations CEU

PDH – Professional Development Hour

Click to sign up to receive training notifications.
For more information, contact Greg Boner, (612) 710-7102.








2

High-Purity Water
Treatment

This story can fit 150-200 words.

One benefit of using your newsletter
as a promotional tool is that you can
reuse content from other marketing
materials, such as press releases,
market studies, and reports.
While your main goal of distributing a
newsletter might be to sell your
product or service, the key to a suc-
cessful newsletter is making it useful
to your readers.
A great way to add useful content to
your newsletter is to develop and
High-Purity Water System
write your own articles, or include a
calendar of upcoming events or a
special offer that promotes a new
WCC (Water Control Corporation) product.

WE WANT TO BE YOUR SOURCE FOR ALL YOUR WATER TREATMENT NEEDS You can also research articles or find
“filler” articles by accessing the
Generating and distributing large amounts of ultra-pure water can be a complicated business. World Wide Web. You can write
Varying levels of input water quality, and varying requirements for output water quality mean about a variety of topics but try to
that every system must be custom-designed and custom-built. WCC (Water Control Corporation)
keep your articles short.
specializes in custom, packaged, turnkey, high-purity water systems. Let our staff of competent
designers and technicians guide you through this process, from design to commissioning and Much of the content you put in your
service. newsletter can also be used for your
Web site. Microsoft Publisher offers a
simple way to convert your news-
letter to a Web publication. So, when
you’re finished writing your news-
letter, convert it to a Web site and
post it.






















3

LIXIL

Inside Story Headline American Standard / DXV / Grohe

…….
This story can fit 75-125 words.
Selecting pictures or graphics is an
important part of adding content to
your newsletter.
Think about your article and ask
yourself if the picture supports or
enhances the message you’re trying
to convey. Avoid selecting images
that appear to be out of context.
Microsoft Publisher includes thou-
sands of clip art images from which
you can choose and import into your
newsletter. There are also several
tools you can use to draw shapes and
symbols.
Once you have chosen an image,
place it close to the article. Be sure to
place the caption of the image near
the image.
Water Heaters

This story can fit 75-125 words.
Selecting pictures or graphics is an important part of adding content to your newsletter.
Think about your article and ask yourself if the picture supports or enhances the message you’re
trying to convey. Avoid selecting images that appear to be out of context.
Microsoft Publisher includes thousands of clip art images from which you can choose and import
into your newsletter. There are also several tools you can use to draw shapes and symbols.
Once you have chosen an image, place it close to the article. Be sure to place the caption of the
image near the image.


























4

HVAC


This story can fit 100-150 words.
The subject matter that appears in newsletters is virtually endless. You can include stories that
focus on current technologies or innovations in your field.
You may also want to note business or economic trends, or make predictions for your customers
or clients.
If the newsletter is distributed internally, you might comment upon new procedures or improve-
ments to the business. Sales figures or earnings will show how your business is growing.
Some newsletters include a column that is updated every issue, for instance, an advice column, a
book review, a letter from the president, or an editorial. You can also profile new employees or
top customers or vendors.











“To catch the reader's attention, place an interesting sentence or quote from the
story here.”





PUMPS


This story can fit 150-200 words.
One benefit of using your newsletter as a
promotional tool is that you can reuse con-
tent from other marketing materials, such as
press releases, market studies, and reports.
While your main goal of distributing a news-
letter might be to sell your product or service,
the key to a successful newsletter is making it
useful to your readers.
A great way to add useful content to your
newsletter is to develop and write your own
articles, or include a calendar of upcoming
events or a special offer that promotes a new
product.
You can also research articles or find “filler”
articles by accessing the World Wide Web.
You can write about a variety of topics but try
to keep your articles short.
Much of the content you put in your news-
letter can also be used for your Web site.
Microsoft Publisher offers a simple way to
convert your newsletter to a Web publication.
So, when you’re finished writing your news-
letter, convert it to a Web site and post it.
5

WATTS


This story can fit 100-150 words.
The subject matter that appears in newsletters is virtually endless. You can
include stories that focus on current technologies or innovations in your field.
You may also want to note business or economic trends, or make predictions
for your customers or clients.
If the newsletter is distributed internally, you might comment upon new
procedures or improvements to the business. Sales figures or earnings will
show how your business is growing.
Some newsletters include a column that is updated every issue, for instance, an advice column, a
book review, a letter from the president, or an editorial. You can also profile new employees or
top customers or vendors.









“To catch the reader's attention, place an interesting sentence or quote from the
story here.”





EQUIP MECHANICAL SUPPORT


This story can fit 150-200 words. This story can fit 100-150 words.
One benefit of using your newsletter as a The subject matter that appears in news-
promotional tool is that you can reuse con- letters is virtually endless. You can include
tent from other marketing materials, such as stories that focus on current technologies or
press releases, market studies, and reports. innovations in your field.
While your main goal of distributing a news- You may also want to note business or eco-
letter might be to sell your product or service, nomic trends, or make predictions for your
the key to a successful newsletter is making it customers or clients.
useful to your readers.
If the newsletter is distributed internally, you
A great way to add useful content to your might comment upon new procedures or
newsletter is to develop and write your own improvements to the business. Sales figures
articles, or include a calendar of upcoming or earnings will show how your business is
events or a special offer that promotes a new growing.
product.
Some newsletters include a column that is
You can also research articles or find “filler” updated every issue, for instance, an advice
articles by accessing the World Wide Web. column, a book review, a letter from the
You can write about a variety of topics but try president, or an editorial. You can also profile
to keep your articles short. new employees or top customers or vendors.
Much of the content you put in your news-
letter can also be used for your Web site.
Microsoft Publisher offers a simple way to
convert your newsletter to a Web publication.
So, when you’re finished writing your news-
letter, convert it to a Web site and post it.
6

MARKET FOCUS MANAGING DIRECTORS
Commercial Plumbing HVAC Chris Soderholm President
Residential Plumbing Pipe, Valves & Fittings Brian Soderholm Vice President
Decorative Plumbing Water Treatment


OUTSIDE SALES STAFF






Chris Soderholm Brian Soderholm Chuck Soderholm Dale Blanchette Chaz Norrgard
Company President COO, Wholesale Acct Mgmt Wholesale Account Mgmt Wholesale Account Mgmt Sales Manager
Wholesale Account Mgmt Specified Market Development Contractor Mkt Development Plumbing Department







Peter Bibby Scott Peterson Rich Davison Greg Boner Andrew Paulsen
Wholesale Account Mgmt Wholesale Account Mgmt Specified Market Development Sales Manager Commercial Water
Contractor Mkt Development HVAC Department Treatment Sales






Steve Boner Jason Swartz John Perleberg
HVAC Sales Territory Account Mgmt Wholesale Account Mgmt
Wholesale Account Mgmt North & South Dakota Contractor Mkt Development

PLUMBING & WATER TREATMENT
Commercial & Residential Drainage Products, Water Safety

Water Heaters & Boilers* & Flow Control Valves*
Commercial & Residential
Plumbing Fixtures & Faucets* Packaged Pumping Systems*
Water Treatment Equipment*
Thermostatic Mixing Valves Acid Waste Tankless Water Heaters*
Piping & Fittings
Bathing, Shower & Drainage & Pressure Piping
Designer Faucets*
Utility Enclosures* Systems

Gas Connectors & Fittings* Backflow Prevention*
Fire & Waterworks Products*
Pump Solutions*


HVAC
Through-the-Wall Heating & Air Commercial Style Fire Suppression
Condensate Pumps
Conditioning Units* for Residential Grade Appliances*

Stainless Steel & Polypropylene HVAC Products Radiant Heating Products*
Venting, Chimney Liners*
Small Duct High Velocity Heating,
Heat Pumps and Chillers* AC & Indoor Air Quality Systems
* Available in WI/UP-MI markets



www.soderholmrep.com may 2021