Demo

AMMAN MINERAL NUSA TENGGARA (AMNT)
ROAD TO IPO
Jakarta, May15, 2018


The Short Briefs
• AMNT will conduct an Initial Public Offering (IPO) soon.
• AMNT will prepare anything about legal aspects such as Legal Due Diligence, and also need a good publication to
get a positive response in the public.
• The publication begins with an interesting investment story through the right media to improve the company's
image
• The Investment story is a description of a company’s milestone made informatively. It also reviews strong growth, good returns on investment, track record, solid management teams and experience in the field, and attractive business model, good financial position and business plan including the use of funds.
• Including how to deal with negative issues during the company's journey, for example from the side of ownership / investors who have been 'problematic' or have previous legal cases?


The Stages to External Communications Development
PUBLIC PERCEPTION & FEEDBACK
CLIENT SATISFACTION& LOYALTY
BRAND PRESENCE & COMMUNICATION IMPLEMENTATION
FOCUS GROUP DISCUSSION TO GET FIELD RESEARCH & DATA ANALYST
EXTERNAL COMMUNICATION STRATEGY


Focus Group Discussion


Focus Group Discussion
The Program of FGD:
Get The Field Research & Data Analyst
A focus group discussion (FGD) is a good way for AMNT to gather together people from similar backgrounds or experiences to discuss a specific topic of interest. The main advantages of focus groups are: they are useful to obtain detailed public issues and information about AMNT’s perceptions and opinions. They can provide a broader range of information and they offer the opportunity to seek clarification.
The event will be packed softly with a common theme and make AMNT as a one of example, along with examples are other mining companies.
The Activity The Theme
Keynote Speaker The Speakers
A Moderator Participants
Location Schedule
: A Mining Discussion/Forum
: Prospek Investasi Perusahaan pertambangan
di Indonesia”
: Minister / Deputy Minister of ESDM : - Mining Observer
- Securities/Underwriter appointed by AMNT
- Analyst of Mining Sector Exchange
: Deputy editor-in-chief of Bisnis Indonesia : 60–75pax
(Regulator, Mining Industry Performer, Mining Association, Capital Market Investor, Journalist / Media)
: Auditorium Wisma Bisnis Indonesia/ Hotel In Jakarta (*)
: On May 2018 , start on 15.00 – 17.30 WIB (breakfasting together)


External Communication Strategy


Your Stakeholders
PRIMARY STAKEHOLDERS
Society Clients/Customers
Investors Employees
KEY STAKEHOLDERS
Government
SECONDARY STAKEHOLDERS
Contractors & Suppliers
Environmental Partners
Association NGO
Media


Community Development Model
Environmental Responsibility
COMMUNITY ENGAGEMENTS
Social Responsibility
Economic Feasibility
Purposed : Strengthened of Community
1 . Community Building
• Land Use • Culture &
Biodiversity
• Preservation of nature reserves
• Equity • • Learning &
Education •
Laws & State Rules
Energy Use Waste Minimization Transportation
• Safety
• Security • Healthy
• •
Focus : Increasing Quality of Life Community
Develop Community Activity with Positive Action Publications & Campaign Participation & Involvement
Methods : Capacity Building, Learning & Engagement


CSR ACTIVITY
• Preservation of nature reserves
• Trash Bank
• Polyclinic 24 Hours
• 1 Millions Trees
• School
• Libraries
• Secure
• Shuttle Bus For Free
• Moms Entrepreneurs
PUBLICATIONS & CAMPAIGN
• Media Relations
• Issue Handling
• Press Release
• Articles Series
• Release/Articles Distribution
• Native Ads / Brand Story
• Digital Content Management
2. Community 3. Community Bridging Action
OTHER ACTIVITIES
• Journalist Class
• Roadshow to Campus
(Workshop/Seminars) • Roadshow to villages
(Workshop/Seminars)


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