M.A. DEGREE EXAMINATION, DECEMBER 2009. - Anucde

(DJ 22)

M.A. DEGREE EXAMINATION, DECEMBER 2009.

Second Year

Journalism and Mass Communication

Paper VII — COMMUNICATION THEORY

Time : Three hours Maximum : 100 marks

Answer any FIVE questions.

All questions carry equal marks.

1. Define communication. Also explain the different variables.

2. Explain different types of communication.

3. Examine gate-keeping models.

4. Elaborate important features of marketing communication.

5. What are theories of selectivity? Give suitable examples to explain your answer.

6. What in development media theory?

7. Explain agenda-setting theory.

8. What are the important characteristics of film?

9. Elucidate Roger and shoemaker model.

10. Write short notes on any TWO of the following.

(a) Lasswell model.
(b) Dependency theory.

(c) Feedback.

(d) Mass society.

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(DJ 23)

M.A. DEGREE EXAMINATION, DECEMBER 2009.

Second Year

Journalism and Mass Communication

Paper VIII — DEVELOPMENT COMMUNICATION

Time : Three hours Maximum : 100 marks

Answer any FIVE questions.

(5  20 = 100)

1. Discuss the process of development.

2. Identify the major issues of Development Journalism.

3. Explain dominant paradigm.

4. Discuss development support communication with examples.

5. What are the recent trends in Development Communication?

6. How do you assess the Development in Third World?

7. Identify women and children problems of Urbanisation.

8. Discuss social and economic issues of Development.

9. Explain any two case studies of Development Communication.

10. Answer any TWO of the following :
(a) Westernisation
(b) Capital resources
(c) Environment issues
(d) Field publicity.

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(DJ 24)

M.A. DEGREE EXAMINATION, DECEMBER 2009.
Second Year

Journalism and Mass Communication

Paper IX — INTERNATIONAL COMMUNICATION

Time : Three hours Maximum : 100 marks

Answer any FIVE questions.

All questions carry equal marks.

1. Explain transactional News Agencies.

2. Discuss content of International Communication.

3. Explain types of International News.

4. What do you mean by "One way free flow"?

5. List out the hurdles for Intercultural Communication.

6. Discuss the role of NAMEDIA in bridging information gaps.

7. Give a detailed note on New World Information Order.

8. What are the news resistance of International Propaganda?

9. Cultural imperialism is a big threat" Comment.

10. Write short notes on any TWO of the following :

(a) NAM POOL
(b) Computer culture
(c) Many voices one world
(d) Disinformation.

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