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Published by Silver Cross Ltd, 2018-06-19 11:32:36

Silver Cross 2017-2018 brochure HTML5

Silver Cross 2017-2018 brochure HTML5

Keywords: Silver Cross 2017-2018 brochure

Beginnings are important.

For 140 years, that’s something we’ve
held true at Silver Cross. We began with a drive

to make exceptional products that give
babies the very best start in life. That passion

and dedication continues today.

We’re known and respected for designing
beautiful and innovative baby products – it’s why
parents continue to choose us. Always created with
high-quality craftsmanship, every detail is carefully
nurtured and only the finest materials are used.

Our uncompromising approach, quality and
unrivalled experience have helped us to become
a renowned British nursery brand, caring for babies

and loved by millions of parents worldwide.

We’re proud to present our 140th
Birthday collection to you.

3



Contents

Classic prams
Travel systems

Pushchairs
Car safety
Nursery furniture
Baby bedding

5

Then

Our story begins in Yorkshire, England, in 1877 when our founder
William Wilson invented the world’s first patented baby

carriage. This revolutionary idea changed parents’ lives forever,
allowing them to transport their children in comfort and
safety wherever they needed to go.

Now

From our beginnings to the present day, it all adds up to a good deal
of know-how. Always forward-thinking, we’ve looked to the future to meet

the needs of modern parents with a series of stylish, practical and
beautifully crafted products. Which has brought us to where we are today

– a global brand loved by millions of parents and babies worldwide.

Generation
to generation

We have spent more than a century dedicated to the finest quality
and the highest standards of craftsmanship. It’s a commitment that’s made

our reputation and is the reason why Silver Cross has been trusted from
one generation to the next over so many years. For many parents, grandparents

and great-grandparents, we’ve always been part of the family.

Three generations brought up with Silver Cross;
our model Amy Hanson is pictured here with her

mother, Fran and daughter, Franki.

8



British design
and innovation

Our story started with a moment of inspiration and continues
with an unwavering commitment to design and innovation. Founded

on our love of high-quality craftsmanship, we continue to develop
new technologies and seek out new materials. Day by day, we’re inspired

by great ideas and a desire to create beautiful products that meet
the demands of modern family life.

8



Classic prams

Balmoral

Hand-built in England, the Balmoral is truly an icon,
defining everything we understand about luxury.
From the polished chassis to the hand-stitched fabrics,
our craftsmen employ timeless techniques to create
the ultimate baby carriage. Beautiful, certainly.
But supremely comfortable too, thanks to the
famous gliding Silver Cross ride.

12



Balmoral

Details

This is the definitive luxury pram, still crafted by hand in Yorkshire
using traditional methods and the finest materials. Its unique design
is British engineering at its best. The iconic design exudes quality
and craftsmanship.

Navy Navy & White

Black Vintage Pink

14

Features

Every point of the Balmoral has been given the utmost
consideration and features only first-class materials and finishes.
Chrome spoked wheels, leather suspension straps, the hand-sprung
chassis, Yorkshire rose details and the deep padded mattress combine
to make a clear statement of quality, comfort and luxury.

The gorgeous looks are matched by the famous Silver Cross ride,
a wonderful bouncing glide created by the patented c-spring
chassis. A sumptuous cotton pram liner and mattress ensure baby
is transported in the greatest comfort and with the classic Balmoral
suspension, peaceful strolling is guaranteed for your newborn.

Classic prams

Kensington

The Kensington embodies all the high quality cues
of our traditional pram designs, but adds an element
of practicality with a detachable body, fold-down
chassis and all-round sprung suspension. Still handmade
and hand-finished in our workshop by skilled craftsmen,
every detail of the Kensington reflects the appeal
and precision of classic British design.

16



Kensington

Details

With a high-gloss, chrome-finish and with hand-painted detail, the
magnificent Kensington comes in four classic colours. The polished chrome
chassis and lustrous chrome details add to the overall effect, giving you the
best in fine pram design.

Navy Navy & White

Black Vintage Pink

18

Features

Lovingly crafted to the highest standards, the Kensington boasts
a distinctive, detachable body and a fold-down chassis providing
a usable combination of vintage looks with more modern day practicality.
Carefully selected materials ensure the utmost quality and beautiful
finishing touches create the finest in classic British style.

The Kensington’s beautiful looks are matched by the ultimate in baby
comfort too. The famous Silver Cross ride is created by the all-round
sprung suspension and the sumptuous deep padded mattress with the
finest cotton liner provides a luxurious environment for your newborn.

Classic prams

Sleepover

Sleepover is the perfect blend of classic and
contemporary. It offers the vintage appeal
of traditional Silver Cross design and quality,
with all the practicality and versatility of
a modern travel system. It is both a newborn
pram and a reversible pushchair, so your little
one will always be transported in the finest
comfort and style wherever you go.

20



Sleepover

Modes

The Sleepover easily switches from a classic newborn pram using the lie-flat
carrycot to a spacious pushchair that is both parent or forward-facing.
The cosy carrycot is suitable for overnight sleeping and the rocking base
will help soothe your baby into a peaceful slumber. Combine with the
award-winning Simplicity car seat to create a complete travel system.

Pram system

A lie-flat carrycot with a rocking base that
is suitable from birth and for overnight sleeping.

Pushchair

Forward or parent-facing pushchair with
spacious dimensions for growing children.

Travel system

Combine with the award-winning Simplicity
car seat to create a travel system.

Sleepover

Details

Cadet Grey

Hadria Black Mulberry

24

Includes

Lie-flat carrycot with deep padded mattress and liner, reversible pushchair seat
unit, hood, apron and quilted footmuff, coordinating luxury changing bag, removable
rosette, polished chrome chassis, chrome shopping basket, chrome spoked wheels
with air-ride black tyres and raincover.

Features

The lie-flat carrycot is suitable for overnight stays. It features a rocking base
and a full ventilation system for extra baby comfort.

The carrycot is supplied with a luxurious mattress and deep padded liner to create
the perfect cosy environment for your baby. The soft lining is created in bamboo
fabric which naturally helps to regulate temperature and has anti-bacterial properties.

Sleepover features a sprung suspension and large air-ride tyres to provide
a beautifully smooth Silver Cross ride.

MULTI AWARD WINNER:

SUITABLE FROM BIRTH
DIMENSIONS:

L110cm W60cm H109cm
FOLDED DIMENSIONS:
L81cm W60cm H46cm
W E I G H T:
Chassis: 12.5kg
Pushchair seat: 5.5kg
Carrycot: 5.5kg

Travel systems

Wave

As all parents know, it’s good to plan ahead.
With this thought in mind we created the
Wave – a flexible travel system designed
to carry your newborn in comfort and style,
yet future-proofed for the arrival of
a second baby. All available in one
ready-to-go package.

26



Wave

Modes

Wave begins by offering a luxurious and practical package from birth
until your child takes their first steps. Style and safety come as standard.

Pram system

The ventilated carrycot has a robust hard shell base for safety, yet it’s ultra light.
Suitable for overnight sleeping, it is softly padded with bamboo fabric which has
antibacterial qualities and helps regulate temperature naturally.

Pushchair

The pushchair seat is extra roomy and is suitable from 6 months
up to 25kg. It has three recline positions and is reversible so your
baby can face you or the world beyond.

Travel system

For convenience when travelling, the award-winning
Simplicity car seat attaches directly to the chassis.

Wave

One plus One®

Here’s the clever part. With the innovative Wave One plus One® system,
you can carry both your newborn and an older sibling. The carrycot attaches
to the chassis, along with the pushchair seat, so there’s no need for another
purchase when your second baby arrives. You can create this configuration
straight out of the box. Think of it as future-proofing for parents.

Straight out of the box

16 flexible configurations
for your growing family

The complete fully accessorised Wave package includes a carrycot with
hood and apron, a pushchair seat with hood and apron and a magnesium
and aluminium alloy chassis – ready-to-go, straight from the box. But
by adding other optional accessories – an extra carrycot, a tandem seat
or a car seat – it’s possible to switch between 16 different configurations.
Whatever works best for you and your family.

Add 1 x car seat Add 1 x carrycot Add 1 x tandem Add 1 x tandem seat
with carrycot seat with carrycot
adaptors adaptors

Add 1 x tandem seat Add 1 x tandem Add 1 x car seat Add 2 x car seats
seat with carrycot 1 x car seat tandem 1 x car seat tandem
adaptors adaptors adaptors

Add 1 x tandem seat Add 1 x tandem seat Add 1 x car seat Add 1 x tandem seat
1 x car seat 1 x car seat

Wave

Colours

Sable Midnight Blue

on silver chassis with tan details on silver chassis with cocoa details

Claret Granite

on platinum chassis with cocoa details on platinum chassis with tan details

32

Material difference

The choice of high quality woven fabrics is inspired by our British heritage
and love of contemporary trends and tailoring. Finishing touches like
the leatherette trim and metallic highlights reflect the Silver Cross pride
in craft, construction and materials. The fabrics, chassis finish and
leatherette colours have all been carefully combined to create four
truly distinctive colourways.

Sable Midnight Blue

Claret Granite

Wave

Details

Includes

Magnesium and aluminium alloy chassis, carrycot with hood and apron,
reversible pushchair seat with hood and apron, seat liner, 2 mosquito nets,
2 rain covers, cup holder, Simplicity car seat adaptors and tandem connectors.

Features

It’s an elegant solution, but look closer and there’s a different level to the
Wave concept. Every detail receives the closest attention and the pride we
take in the quality of our engineering is revealed.

From the magnesium and aluminium alloy chassis designed for strength and
durability, to the four-way suspension and smooth easy-fold action, Wave provides
the utmost in comfort for your baby and practicality for you.

SUITABLE FROM BIRTH

DIMENSIONS:
L111cm W60cm

H95-109cm

FOLDED DIMENSIONS:
L94cm W60cm H38cm

W E I G H T:
Chassis: 12kg
Pushchair seat: 3.3kg
Tandem seat: 3.3kg
Carrycot: 4.2kg

AWARD WINNER:

Make it your own

You can complete your look for your Wave travel system by choosing from a range
of colour-coordinated accessories. Crafted from luxurious materials, designed for
your babies’ comfort and protection, it all comes together beautifully.

Optional accessories

Luxury changing bag, premium footmuff, Simplicity car seat, tandem seat (including
liner), carrycot, parasol, Simplicity car seat tandem adaptors, car seat adaptors
and car seat tandem adaptors.

Parasol Luxury changing bag

Two mosquito nets (included) Premium footmuff

Seat liner (included) Two raincovers (included)

Travel systems

Surf 3

Why choose between a four-wheel, urban
pushchair or a three-wheel, multi-terrain
pushchair? With Surf 3 you can have
both. Stylish, contemporary and uniquely
adaptable, it can switch between city and
trekking modes with ease. And whether you’re
in the town or country, its unique, advanced
suspension and strong yet lightweight chassis
ensure a famously smooth Silver Cross ride.

36



Surf 3

Modes

Ideal from birth, Surf 3 provides the complete package to transport
your newborn in style. Switch with ease between four-wheel city mode
and three-wheel trekking mode with the quick release system. Use the
carrycot as a lie-flat pram or for overnight sleeping. Then, as your baby
grows, switch to the seat unit and transform your Surf 3 into a parent
or forward-facing pushchair. You can also add the award-winning
Simplicity car seat to create a full travel system.

Pram system

Lie-flat carrycot that is suitable from birth and for
overnight sleeping. Lined in natural bamboo fabric.

Pushchair

A multi-recline pushchair seat that easily
switches between parent and forward-facing modes.

Pushchair

Included in the package is the trekking wheel
for multi-terrain use, simply clicks into place.

Travel system

Combine with the award-winning Simplicity
car seat to create a travel system.

Surf 3

Details

Black Black

on graphite chassis on silver chassis

Sand Vintage Blue Vintage Pink

Vintage Red Silver

40

Includes

Lie-flat carrycot with deep padded mattress, reversible pushchair seat unit,
hood and apron, Surf 3 ultra-lightweight magnesium alloy chassis, swivel wheels
for urban use, fixed trekking wheel for multi-terrain use, removable bumper bar,
shopping basket, cup holder, raincover and Simplicity car seat adaptors.

Features

Surf 3’s quick release system makes it easy to switch from four-wheel city
mode to rugged, three-wheel trekking mode, ideal for multiple terrains.
The unique air sprung suspension is built to handle multi-terrains and has
exceptional manoeuvrability, providing a super smooth ride for your baby.
The super stylish Surf features the most compact fold in its class, making
it easy to store and easy to transport by car.

MULTI AWARD WINNER:

SUITABLE FROM BIRTH
DIMENSIONS:
L98cm W58cm
H92–100cm

FOLDED DIMENSIONS:
L71cm W58cm H28cm

W E I G H T:
Chassis: 7.5kg
Pushchair seat: 4kg
Carrycot: 4kg

Travel systems

Pioneer

Robust and built for adventure, the Pioneer
gives you and your baby freedom to roam.
The oversized wheels and tough four-way
suspension system ensure a smooth
ride wherever you head off and explore.
Plus, the extra large shopping basket
is included.

42



Pioneer

Modes

Pioneer is a complete package, ideal for newborns through to toddlers.
It includes a lie-flat carrycot for your newborn, which is suitable for
overnight sleeping. Then as your baby grows, switch to the multi-recline
seat unit to use your Pioneer as a forward or parent-facing pushchair,
suitable up to 25kg. Add an award-winning Simplicity car seat to complete
the travel system.

Pram system

Lie-flat carrycot that is suitable from birth and for
overnight sleeping. Lined in natural bamboo fabric.

Pushchair

A multi-recline pushchair seat that easily switches
between parent and forward-facing modes.

Travel system

Combine with the award-winning Simplicity
car seat to create a travel system.

Pioneer

Details

Sand Vintage Blue

Black

on graphite chassis

Vintage Pink Vintage Red

Black Silver Sky Blue

on chrome chassis 46

Includes

Lie-flat carrycot with deep padded mattress, reversible pushchair seat
unit, hood and apron, Pioneer chassis, removable bumper bar, shopping
basket, cup holder, raincover and Simplicity car seat adaptors.

Features

The tough suspension and large, multi-terrain tyres are puncture-proof
and perfect for off-road adventures.
Pioneer has an adjustable seat unit, while the high position keeps baby
comfortable and closer to you. Suitable up to 25kg for growing children.
The large, deep basket is ideal for storing those baby and parent essentials.

MULTI AWARD WINNER:

SUITABLE FROM BIRTH
DIMENSIONS:

L90cm W60cm H107cm
FOLDED DIMENSIONS:
L86cm W60cm H34cm

W E I G H T:
Chassis: 7.5kg
Pushchair seat: 3.5kg
Carrycot: 3.5kg

Travel systems

Wayfarer

Wayfarer is the compact pram and pushchair
system that takes urban living in its stride.
The light, flexible design helps you to enjoy
city life to the full. It’s easy to handle on
busy streets and the ingenious simple fold,
with the seat unit attached, makes it
incredibly convenient to get in and out
of the car.

48



Wayfarer

Modes

Wayfarer gives you a complete package from birth until your child is walking
independently. Included in the package is a carrycot that is suitable for
overnight sleeping, plus a seat unit that provides a parent or forward-facing
pushchair. You can also create a travel system with the addition of the
award-winning Simplicity car seat.

Pram system

Lie-flat carrycot that is suitable from birth and for
overnight sleeping. Lined in natural bamboo fabric.


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