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Published by , 2017-09-20 17:25:29

iS_StyleGuide_v1_9.20.17w

iS_StyleGuide_v1_9.20.17w

BRANDING GUIDELINES

LOGO

The iSense Sleep logo will serve as the organization
corporate identity and usage guidelines will ensure the
integrity of the mark and consistent application in all
media forms. When using the logo, it is important to allow
for sufficient space around the logo and to maintain the
integrity of the color and design elements. Resize the logo
as needed, but retain all proportions.

THE DESIGN : LOGO Secondary Mark
Used when less than 1.0" wide
Primary Mark
Used when 1.0" wide or greater

Gradient Version Gradient Version

Single Color Version Single Color Version

Primary Mark THE DESIGN : LOGO
Used when 1.0" wide or greater Secondary Mark
Used when less than 1.0" wide
Grayscale Version
Grayscale Version
Black Version
Black Version
Reversed Version
Reversed Version

Reversed Version Reversed Version

Reversed Version Reversed Version

THE DESIGN : LOGO

There should always be a buffer zone surrounding the logo and it is best to not have any other design elements in close
proximity to the logo. A rule of thumb would be to allow a buffer zone of at least the size of the ‘e’ in “Sense” between
the logo and other design elements. This zone extends above, below, to the left and to the right of the logo. For printed
material, logo placement should be at least 1/2" from the edge or top of page.

Primary Mark Secondary Mark

COLORS AND FONTS
Some color explanation here. or just the title.

THE DESIGN : COLORS AND FONTS

Colors

C: 100% R: 0 Hex: #004e7d PMS: 301
M: 72% G: 78
Y: 27% B: 125
K: 12%

C: 55% R: 124 Hex: #7c99ab PMS: 5425
M: 32% G: 153
Y: 25% B: 171
K: 0%

C: 0% R: 247 Hex: #f7941d PMS: 144
M: 50% G:148
Y: 100% B: 29
K: 0%

C: 80% R: 0 Hex: #00a0dd PMS: 299
M: 18% G: 160
Y: 0% B: 221
K: 0%

Fonts

The logo combines the words, “i”and “Sense” with a specific font treatment, and
incorporates the word “sleep” creating a distinct and recognizable identity.

The fonts used are:
i: (Avenir Next - Medium) lowercase
Sense: (Avenir Next - Ultra Light) upper and lower case
Sleep: (Avenir Next - Demi Bold) upper case

LOGO USAGE
Some logo usage explanation here. or just the title.

THE DESIGN : LOGO USAGE BACKGROUNDS

Always position the iSense Sleep logo on a simple background. Examples are shown for using the brand mark on a
white background, reversed out of a color and use on a gradient.

Do not place the brand mark on a busy background color or distracting image.

DO’S & DON’TS THE DESIGN : LOGO USAGE

Always position the iSense Sleep logo on a simple background. Examples are shown for using the brand mark on a
white background, reversed out of a color and use on a gradient.

Do not place the brand mark on a busy background color or distracting image.

Do not compress or stretch
the logo. Always scale
proportionately.

Do not reconfigure
the logo elements.

Do not change the logo mark.
Never use the logo mark
on its own.

Do not use color versions
outside of the those stated
in this guide.

Do not scale the logo smaller
than its minimum size, as stated
in this guide.

THE DESIGN : LOGO USAGE USAGE

Usage Guidelines

This identity should be used as a singular unit and it should not be altered, redesigned or modified when used.

Other considerations:
· Be careful not to surround the mark or place over a busy pattern or design.
· Adding words, images or any other new elements to the mark will take away

from its distinction.
· Do not replace the typeface and maintain its consistency.
· Do not enclose the mark in a shape or attempt to combine it with other
design elements.
· Modifying the size or position relationships of the elements within the
mark will distort the type.

File Formats

The iSense Sleep logo is available in EPS, TIF, PNG and JPG formats.
These files are available in color, grayscale and in black and white.

TIF: For Print Projects
Widely used image format for printed material; does not use compression,
therefore does not lose image information; typically preferred for print projects.

JPG: For Digital Screen Projects
This compressed file requires less memory; used for web, email and multimedia
such as PowerPoint presentations; better color accuracy than GIFs.

PACKAGING
Some packaging explanation here. or just the title.

THE DESIGN : PACKAGING


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