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Published by R.W. Holmes Commercial Real Estate, 2020-02-13 14:35:32

Lincoln North

Lincoln North

Lincoln North

55 Old Bedford Road | Lincoln

55 Old Bedford Road in Lincoln, MA (Lincoln North) was
acquired by Real Capital Solutions in 2018 from Cranberry Hill
Associates, who built the building in 1980. RW Holmes was provid-
ed the task of filling the 128,000 SF office park, which was only 50%
occupied upon purchase.

The R.W. Holmes Process Results

Lincoln North had seen few upgrades since its creation 30+ Within 6 months, RW Holmes was able to cut the building
years prior. The building was outdated and over-priced for vacancy in half. Most significantly, bringing in a 22,000 SF
the current market, many existing tenants relocating upon tenant for a 7 year term. Additionally, RW Holmes assisted
lease expiration. With Real Capital Solutions being based in the completion of the following work:
in Colorado, RW Holmes worked not only as the brokerage
firm but also as the local project management team.
• Oversight of improvements to the cafeteria, food
service, and lobby- from design inception to contractor
The RW Holmes team worked with ownership to: work to furniture delivery

• Create a repositioning vision, budget, and action plan • Addition of new tenant amenities based on tenant
• Interview all existing tenants to determine top priorities interviews – such as a free shared bike program for the
for building improvements and keep all existing tenants in adjacent Minuteman Trial and grab and go food/coffee
the building station
• Create a “phase in” schedule of common area upgrades • Creation of new marketing package including: new
to match ownership’s spending plan, starting with the most website, new branding and logo, addition of virtual tours
impactful upgrades to lock in several tenants before through a partnership with Everyscape, prospective tenant
gift boxes, and hosting community events
completing additional upgrades • Analysis of market activity and breakdown of large
• Provide connections to local architects, construction
teams, and furniture vendors that fit the ownership’s spaces to match current tenant in the market needs

budget and timeline
• Select building design to match the style of current and
prospective tenants
• Market the building to prospective tenants, current
tenants, and cooperating brokers through traditional and
creative methods

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