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Published by JMF Group, 2018-11-20 07:52:18

Kwik Fit Brand Analysis

MARKETING QUESTIONNAIRE
KWIK FIT
YOU SAID...
we listened




THANK YOU
For taking the time to provide a little information about your organisation.
Let’s take the next step...


GEMMA TEMPLETON
GRAPHIC DESIGN / MULTI-MEDIA [email protected]
GEMMA


PROFOUND GROUP BRAND ANALYSIS
Based upon the information provided we feel we can take your brand forward in the following ways.
01. CLEAR BRAND STRUCTURE
Complimented by a concise set of brand guidelines, detailing the brand structure and hierarchy; Umbrella Brand (PROFOUND) and existing sub- brands (NCT and PROTECH CITY), Brand styling; Typographic usage, colour identity system
02. WEB AND SOCIAL MEDIA REFRESH
At a time when most people have access to the internet and a wealth of information at their fingertips via a smartphone, the internet has become the primary reserach tool for people finding out about your brand.
Digital technologies move forward at a relentless pace meaning sites designed and uploaded without regular updates or maintenance can be dated or obselete within a relatively short space of time.
For a brand wishing to engage with a youth orientated demographic, a strong social media presence is critical, facebook, twitter, instagram, snapchat, linkedin are all essential tools for a brand to engage with it’s audience.
We can provide, design and development of digital projects like apps and websites as well content creation including 3D modelling and animation.
03. REVISED BRAND DESIGN / BRANDED COLLATERAL
In support of point 1 regarding brand structure, we propose to redesign the brand to unify the umbrella brand and sub-brands within the same visual identity; to include, workbooks, notepads, branded stationery, pens and clothing.
04. REFRESHED BRANDED LEARNING ENVIRONMENT
To provide learners with an environment condusive to effectual learning we propose the installation of vinyl wall / door graphics and wall mounted poster frames to carry both motivational / inspirational quotes (from famous or successful people) and informative notifications and advertisments.
05. ADVERTISING / PROMOTIONAL CAMPAIGN STRATEGIES
One response mentioned in the questionaire response was to take the brand to a nationwide platform within 1-3 years. In order to sucessfully implement this we see it driven on seasonal recruitment promotions. We would suggest a recruitment drive and depending on budget to include a liveried vehicle; possibly in a fun format like a tuk-tuk or similar, used at a pitch within public events such as Sunderland Air Show, using staff in branded clothing, driving sign ups and recruitment.


DESIGN PROPOSALS


PROPOSAL
01. CLEAR BRAND STRUCTURE
In order to unify the umbrella brand and sub-brands within the same visual identity we would advise utilising a typographic system based upon the font ‘Futura’.
Based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style it is a typeface which captures the spirit of modernity.
PROFOUND GROUP
parent company of
NCT LIMITED PROTECH CITY


PROPOSAL
02. BRAND DESIGN
To create engaging, impactful brand assets - concept here using motivational / inspirations quotes coupled with a bright, colourful modern image treatment. Printed collateral that will be sure to grab attention.


PROPOSAL
03. DIGITAL
At JMF we can design, develop and maintain any digital campaign, to include; 3D modelling and character creation, animation, website design, app design and development or take care of your digital presence with one of our social media management packages.


PROPOSAL
04. LEARNING ENVIRONMENT
We propose a series of
posters and wall vinyls for internal classroom walls and doors featuring graphics and wall mounted poster frames
to carry both motivational
/ inspirational quotes (from famous or successful people) and informative notifications and advertisments.
IT COMES DOWN TO
ONE SIMPLE THING
HOW MUCH
DO YOU
WANT
IT?


PROPOSAL
05. PROMOTIONAL CAMPAIGN
JMF produce an extensive range of printed and promotional goods to advertise your brand / campaign / promotion...
Need help with conceptualising your promotion?
We can help with that too!


MOODBOARD
DESIGN EXAMPLES YOUNG ADULT TARGETED BRANDING


A BIT ABOUT US
We first opened our doors for business in 1989. And from day one it has been our mission to provide an unrivalled level of expertise and service for our clients.
In fact our unique combination of experience and in-house talent ensures we exceed expectations across all aspects of creative design and branding, print, fulfilment and distribution, PR, marketing and communications, digital, signage, as well as photography.
Over the past 28 years we have worked with a wide range of private, public and third- sector organisations. So we can honestly say we have a proven track record, as well as an outstanding reputation for excellence of our customer offering, right across the board.
We put our success down to our flexible approach - one that delivers on quality and service every time. We also have a keen understanding of the constraints of budgets and deadlines. This ensures our proactive and highly skilled teams are able to provide creative, innovative, and above all, cost-effective and tailor-made solutions to every client’s needs.
JMF’s NEW BRAND FOR 2019
OUR 30TH YEAR IN BUSINESS JMF-GROUP.CO.UK


DESIGN


//GRAPHICS / CREATIVE
Our first class design team are specialists in all aspects of design and have helped a wide range of satisfied customers with everything from simple logos to full colour product brochures.
However simple or complex the job is, we will
collaborate with the you, using leading software packages together with our design expertise to produce the best possible solution. We love
a challenge and always strive to be creative
in such a way that it attracts the right target audience.


PRINT


//LARGE FORMAT / LITHOGRAPHIC / DIGITAL PRINT
Do you want to be able to print what you want, whenever you want and at the quantity you need? JMF’s full printing service can provide the solution you are looking for. Whatever your print needs, be it Business cards, stationery, brochure, folders or letterhead printing, we can do it all!
Using the high-tech full colour Xerox 700i Digital Press & Fiery RIP, we can offer full colour printing for runs from 1 upwards. Whether it be single side, duplex or for any size up to SRA3 and produced on a variety of different stocks, JMF provides it.


DIGITAL


//WEBSITES / APPS / DIGITAL MARKETING
As the world around us becomes ever more digitised, your brand and business need to keep up. Whether it be a simple brochure website, full
shopping experience or a expertly executed app, our in-house design team have the experience and expertise to make your digital ideas reality.


MOTION
GRAPHICS


//ANIMATION / VIDEO PRODUCTION / 3D RENDERS
High quality product photography? No problem. Our team of 3D modelling wizards can conjure up photo realistic imagery of your product(s) from thin air.
Using cutting edge technology and the latest computer software, our team can build your product as a 3D model, using your product as reference or even just a few smart phone photos.
Once the model has been built we can shoot it at any angle, with any lighting effect, making it perfect to use in all of your future marketing materials.
If you’d like to take it a step further, we can then animate the 3D model of your product, creating spectacular motion graphics, that can be used on social media sites, in on-site digital screens, or on regional and national TV advertising.


SIGNAGE


//BRANDING / EXHIBITIONS / WAYFINDING
JMF Signs is one of the UK’s fastest growing sign companies incorporating within our 16,500 sqft factory units, all in-house design, metal and plastic fabrication, along with vinyl, large format and digital print, project management, installation (nationally) and maintenance of corporate signs and images.
Our customers include the individual one off high street store through to national blue chip companies, with large volume roll out contracts.
We offer a service across a variety of market sectors.


THANKS AGAIN FOR YOUR TIME
PLEASE GET IN TOUCH, LET’S TAKE THE NEXT STEP...
0191 488 2011
[email protected] www.jmf-group.co.uk
SANDS INDUSTRIAL ESTATE, SWALWELL, NEWCASTLE UPON TYNE, TYNE AND WEAR, NE16 3DJ UNIT 5 HEAD OFFICE & ACCOUNTS | UNIT 6 SIGNAGE & MANUFACTURE | UNIT 14 ASSEMBLY & LOGISTICS
This document is the property of JMF Print Limited who own the copyright therein. The document must not be copied, reprinted or reproduced in any material form either wholly or in part, nor must the contents of the document or any method or technique available therefrom be disclosed to any third party. Use of this document by any other party has a value of £250.00 to £2,500.00, and any outside use of the document acknowledges that the fee must be paid. All work undertaken in accordance with our standard Terms and Conditions.
© JMF Print Limited 0191 488 2011
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