EVERLASTING
“Find your Inspiration and Unlock a World of Possibilities.”
4 CONTENTS. 07 Our Heritage 10 ROYAL CROWN COLLECTION 08 OUR VISION 14 CARMELO COLLECTION 09 OUR MISSION 26 GRANDE COLLECTION
5 28 PAUSE COLLECTION 32 DEBRA COLLECTION 34 BAKHOOR (LAYALY) 40 OUR VALUES 42 FIND US
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Our Heritage Boshara traces its roots back to the establishment of the MJW factory in China, where the brothers embarked on their journey in perfume packaging three decades ago. With their unwavering commitment to quality and craftsmanship, Walid and Mohamed quickly gained recognition, providing packaging solutions for renowned brands such as Rasasi Perfumes. 7
8 To become a globally recognised leader in luxury fragrances, renowned for combining the timeless elegance of the East with the modern sophistication of the West that captivate senses and uplift spirits. OUR VISION
9 Create exceptional and affordable perfumes that tell stories, evoke emotions, and empower people to express their unique identities. We are committed to using the finest ingredients, and innovative approaches to create masterpieces. OUR MISSION
ROYAL CROWN Embark on a sensory journey through the corridors of ancient Rome with ROYAL CROWN, a distinctive perfume collection that Celebrates the greatness of Roman emperors. Each fragrance is meticulously crafted to capture the essence of a different Caesar, evoking their personality, achievements, and bringing their stories to life. 10
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RICTUS FOR MEN 80 ML The intoxicating charm of a sweet symphony awakens your senses with a warm spicy scent that sets you apart. TITUS FOR MEN 80 ML It is like the pure bliss of a floral oasis that revitalises and refreshes your senses and makes you feel fresh all-day. JUSTINIAN FOR MEN 80 ML A unique blend of fruits, tobacco, and oud sets you apart from the crowd, specially for the modern leaders. PRICE : 1500 PRICE : 1500 PRICE : 1500 12 ROYAL CROWN
NERON UNISEX 80 ML It is the scent that has a perfect balance of a woody depth and a spicy intrigue that enchants and captivates. ALEXANDER Ш FOR MEN 80 ML This perfume is for the who to feel like a king who demands the finest and settles for nothing less. PRICE : 1500 PRICE : 1500 13 ROYAL CROWN
CARMELO Inspired by the rich history and culture of Italy, Carmelo is a tribute to the beauty of the Italian landscape, the warmth of its people, and the timeless allure of its art. Each perfume in the collection is crafted to capture a unique aspect of the Italian experience. CARMELO WOMEN Italian women are known for their effortless beauty, unparalleled style, and timeless elegance. They possess a charm that captivates hearts leaves lasting impression. It is this essence of femininity serves as the inspiration exquisite perfume collection. CARMELO MEN Imagine a fragrance that captures the essence of Italian chivalry, spirit romantic poets and enigmatic charm woven into cobblestone streets age-old cities. CARMELO is perfume collection designed for THOSE men. Each scent in nuanced ode to attributes define quintessential gentleman. 14
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FOR MEN 60 ML The perfect blend of woody oud scent that elevates your presence and leaves a lasting impression around you. FOR MEN 60 ML It is a secret garden of elegance that meets mesmerizing oud floral notes; it creates an enchanting symphony that lingers in the air. UNISEX 60 ML It›s both warm and spicy, gives you a bold and seductive impression with a touch of elegance and depth. FOR MEN 80 ML You can enjoy the captivating blend of oud, saffron, and honey that leaves a lasting impression of luxury and elegance. OUD INTENSE BLACK GOLD OUD TOUCH EXETREME ICONIC OUD PRICE : 1300 PRICE : 1300 PRICE : 1300 PRICE : 1300 17 CARAMELO
UNISEX 100 ML A harmonious balance of sweetness and woody allure transforms your very being and reveals your true self in all its glory. VERONICA UNISEX 80 ML Who wears Golden Shadow feels confident and mysterious, they knows what they wants. GOLDEN SHADOW UNISEX 80 ML A fragrance that perfectly blends flowers and woody spicy notes makes you feel like you can conquer the day with a clear mind. WARDI PRICE : 1300 PRICE : 1300 PRICE : 1300 CARAMELO 18
FOR WOMEN 80 ML Breathe the vibrant allure of freshly picked flowers with an invigorating floral scent that exudes elegance and vitality. ROSALIA FOR WOMEN 100 ML The uplifting breeze of a Jasmine bouquet, revel in the irresistible allure of a refreshing floral scent. ALESSA FOR WOMEN 80 ML A dream garden of peony blooms refreshes and mesmerizes your senses with its freshness. GINOVA PRICE : 1300 PRICE : 1300 PRICE : 1300 19 CARAMELO
FOR WOMEN 100 ML It’s like a blissful journey with a sweet floral scent that awakens your playful spirit. FOR WOMEN 80 ML A sweet floral fantasy makes you feel alive, with a deliciously sweet scent that adds a burst of joy and happiness. RONDA GIOVANNA FOR WOMEN 65 ML Awaken your senses, with the crisp, blossom notes of an invigorating scent that transports you to a tropical paradise. GIANNA PRICE : 1300 PRICE : 1300 PRICE : 1300 CARMELO 20
FOR WOMEN 70 ML Experience the delicate beauty of flowers wrapped in a sweet embrace that captivates the heart. ALORA FOR WOMEN 80 ML A sense of calmness and peace transports you to a serene beautiful garden filled with the intoxicating sweetness of flowers and fresh air. DENTELLA FOR WOMEN 60 ML A symphony of woody notes evokes a whirlwind of sensations that touches your skin with a touch of sweetness that adds elegance. PINK SHADOW PRICE : 1300 PRICE : 1300 PRICE : 1300 CARMELO 21
FOR MEN 100 ML A sense of inner calm and strength reflecting your timeless style with a floral woody scent makes you always feel confident. FOR MEN 100 ML Fresh breezy scents that make you feel like you are walking along the beach in a world of carefree relaxation. KNIGHT PUCCINI BLACK SCENT FOR MEN 60 ML It is a blend of the rich essence of tobacco, woody depth, and a touch of vanilla. PRICE : 1300 PRICE : 1500 PRICE : 1300 CARMELO 22
FOR MEN 80 ML The feeling of cleanness and relaxation of citrus scent that eases your mind and soothes your soul will be your go-to scent. GIOVANNI FOR MEN 80 ML A fragrance that perfectly blends fruity and woody spicy notes makes you feel like you can conquer the day with a clear mind and a peaceful heart. CARMELO FOR MEN 70 ML The exhilarating world of a citrus fresh spicy blend where every spritz takes you on a sensory journey that celebrates your vibrant spirit. EMERALD PRICE : 1300 PRICE : 1300 PRICE : 1300 CARMELO 23
FOR MEN 100 ML A sense of luxury washes over you with a spicy woody scent transporting you to a world of highend events and black-tie affairs. ALVARO FOR MEN 100 ML Lazaro is for the confident and stylish man. It combines invigorating mint and citrus with warm notes of cinnamon and vanilla. LAZARO FOR MEN 100 ML Discover a new level of sweetness and energy that will leave you feeling refreshed and irresistible. MILANO PRICE : 1300 PRICE : 1500 PRICE : 1500 CARMELO 24
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GRANDE UNISEX Oud, Spicy and Earthy 200 ML CRYSTAL PRICE : 1500 UNISEX Spicy, Woody and Vanilla 200 ML MAJESTIC PRICE : 1500 UNISEX Spicy, Woody and Floral 200 ML GOLDEN PRICE : 1500 UNISEX Woody, Spicy and Citrus 200 ML DAISY PRICE : 1500 A Tale of Scent and Blossom In the realm of fragrance, where essence nature intertwines with artistry scent, emerges Grande perfume collection, a tribute to grandeur and beauty 3D flowers in full bloom. 26
PAUSE The story behind “PAUSE” was to capture and touch emotions through a modern, lively and bright SCENT. Once you smell it, you will feel that everything around you is stopped, your senses and emotions become the main focus and your memory is linked instantly to every scent. Allowing people to reconnect with their deepest feelings, touching their hearts and making them find a place in their mind to relate to the different notes that they smell in the present, and making them feel like they are paused in a beautiful melody. So PAUSE became a testament to the profound connection between fragrance and feelings, it reminds people that within the hustle and bustle of life, there is always a time to PAUSE, “A moment to breathe, reflect, and embrace the BEAUTY of their EMOTIONS”. 28
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FOR MEN Sweet, Refreshing, Floral and Amber 75 ML TONIGHT UNISEX Sweet, Spicy, Oud and Floral 75 ML OUD DESIRE PRICE : 600 PRICE : 600 PAUSE 30
FOR WOMEN Floral, Citrus and Refreshing 75 ML PASSION SECRETS FOR WOMEN Woody, Fruity, Sweet and Floral 75 ML PRICE : 600 PRICE : 600 PAUSE 31
DEBRA The idea was to create a DAILY-USE perfume that would be a staple in people’s lives, be a source of their daily routines and with every single spritz make them feel the inner beauty of the present moment. The collection was named after gathering all of these characteristics in one name which is “DEBRA”. 100 PER SCENT FOR MEN Refreshing, Sweet and Fruity 70 ML DEBRALICIOUS FOR MEN Sweet, Spicy and Amber 70 ML PRICE : 600 PRICE : 600 32
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BAKHOOR (LAYALY) When you feel the safe and peaceful experience of exquisite incense that transforms your space into a blissful treat, you awaken your spirit to new heights with a scent that whispers words of peace and comfort to your soul, soothing your senses and calming your mind. THAMEEN RAMADIA Size: 30 gm Size: 30 gm SHOROUK Size: 30 gm PRICE : 720 PRICE : 720 PRICE : 720 BAKHOOR 34
DEHN EL OUD This products extracted from Cambodian oud wood, one of the rarest types of oud in the world that renowned for its luxury and elegance. THAMEEN Size: 6 ML PRICE : 720 37
THAMEEN BOX This Treasure box contains two exceptional products, meticulously crafted using the precious essence of genuine Cambodian oud wood. That renowned for its rich, deep fragrance and distinctive character. (BAKHOOR - TOLA - CENSER) PRICE : 3000 THAMEEN BOX 39
Quality: We are uncompromising in our pursuit of quality, using only the finest ingredients and premium designs to ensure the exceptional experience of our perfumes. Elegance: We embody the elegance of the West, infusing it with the rich tapestry of Eastern culture to create perfumes that exude sophistication and allure. Innovation: We honour the rich traditions of perfumery while embracing cutting-edge advancements to create timeless fragrances that resonate with the modern world. We constantly push boundaries and embrace innovative approaches to perfumery. Passion: We are driven by a deep passion for the art of perfumery, pouring our hearts and souls into every detail. Our Values 40
Authenticity: We weave stories into our fragrances, drawing inspiration from diverse cultures and personal experiences to create authentic and emotionally evocative scents. Integrity: We operate with unwavering honesty and transparency in all our endeavours. Sustainability: We are committed to building a sustainable and ethical business, supporting local communities and sourcing our ingredients responsibly. Collaboration: We believe in the power of teamwork, fostering an environment where employees feel valued and contribute to shared success. 41
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FIND US • ALEXANDRIA CITY CENTER, GATE 3, IN FRONT OF ABU AUF • MAADI CITY CENTER, GATE 2, IN FRONT OF DANIEL HECHTER • MALL OF EGYPT, GATE D,1 IN FRONT OF JOY & ROY • MALL OF TANTA, GATE 1, IN FRONT OF DEFACTO AND VALU • MADINATY, NEW CAIRO 43