Take a Seat at the Table Booklet

TAKE

YOUR

SEAT

AT THE TABLE

TAKE YOUR SEAT AT THE TABLE WITH
NEW JERSEY’S INFLUENTIAL LEADERS.

Choose New Jersey Supporters

AMBASSADORS

*Director Emeritus *Director Emeritus

Choose New Jersey Supporters

PARTNERS

EDUCATION ADVOCATES

*Choose New Jersey Supporters as of August 2015

OUR MISSION

Our mission is to encourage and nurture economic growth throughout New Jersey, with a focus on our urban centers. Through our integrated
marketing and business attraction and retention efforts, we stimulate job creation and capital investment throughout the State. We
collaborate with our universities to encourage research, discovery, and innovation.

We advocate for New Jersey ― its people, its workforce, its assets and its location ― here, around the country, and around the world.

OUR RESULTS

Since 2010, working with the Partnership for Action, New Jersey's economic development team, our efforts have resulted in:

1,400 165,000 54,000 $11.4B
Projects New and Retained Jobs Construction Jobs Capital Investment

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Choose New Jersey is ensuring that economic growth and
innovation also extend to our urban centers, creating jobs
and opportunities for working class families. I can’t think
of a better economic development partner. It’s a unique
way to show what a public-private partnership can achieve.

Ralph LaRossa, President & COO, PSE&G

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Support Choose New Jersey

Choose New Jersey and its supporters share a common vision: to build a better future for New Jersey and its citizens by attracting and
creating sustainable jobs and investment in its communities.
Since its founding in 2010, Choose New Jersey has made it its mission to spread the word that New Jersey is highly educated, perfectly
located. Through marketing and business development activities, the organization has become the leader in promoting the State as a great
place not only to establish and grow a business, but also to call home. Your support enables us to reach business leaders and companies
across the globe to share what New Jersey has to offer.
Choose New Jersey is supported by a prominent group of leaders from many of the State’s Fortune 500 and other top companies, privately-
held ventures, labor organizations, associations, and higher education institutions. These organizations, which represent 1.25 million
people, or nearly one-quarter of the State’s private-sector workforce, have already chosen New Jersey because they believe in the benefits
of living and working here. Their support allows us to echo their choice and commitments.
Over the last few years, the Garden State has gained great traction with notable rankings such as: #1 in Biotechnology Growth Potential;
#2 state in Business R&D Investment; and #4 state for Best Education in the U.S. The proof is here. New Jersey’s talented workforce and
strategic location along the Eastern seaboard allows for a competitive edge for companies to do business.
But without the significant support and contributions of the Choose New Jersey Ambassadors, Diplomats, Partners and Education Advocates,
the organization would not be able to continue sharing this message with the global business community.
With this, we hope you consider joining us in our work towards this shared vision. Take this opportunity to help create a better New Jersey.
Take your seat at the table.

Michele Brown
President and CEO, Choose New Jersey, Inc.

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Supporter Benefits Brand Recognition

Stay Informed Your organization’s brand will be featured on the Choose New
Jersey website and collateral materials. Each supporter level will
You will receive the most up to date information on business have selective access to exclusive branding opportunities through
development announcements from around the State through traditional and digital media channels, as well as special events,
special supporter-only communications, as well as the Jersey conferences and trade shows.
Byte and NJ Buzz e-newsletters.
An Opportunity to Give Back
Access to Leaders
As a Choose New Jersey supporter, your organization can participate
Being a Choose New Jersey supporter means joining an elite as a founding contributor to the Scholarship & Internship Program.
network of the top business, labor, civic and education leaders A newly created program that offers a monetary award and summer
in the State – a network that no other organization or association internship to the top high school students of Newark and Camden
can offer. who choose a New Jersey college or university. Learn more on
page 13.
Exclusive Invites to Industry Events
and Programs

Joining our network also means having access to and participating
in special events and programs throughout the State that highlight
economic development achievements and celebrate New Jersey’s
business community.

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As Choose New Jersey’s Ambassadors, we are the decision-
makers that guide the State’s marketing efforts to attract
and retain business. We lend our message to the campaign
by sharing our experience as to the value of doing business
in the Garden State. This is a great opportunity to give back
and make New Jersey a better place.

Cheryl Williams, Vice President, Digital Commerce and Innovation,
Wakefern Food Company

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Supporter Levels

We invite you to consider one of the following supporter levels. Your contribution equips us to market the State of New Jersey as a place
for innovation, business, and – ultimately – home.

AMBASSADOR

$150,000 annual contribution commitment for three years

(Supporters with more than $500 million in annual revenue may participate only at the $75,000 or $150,000 level)

Participation in all quarterly Board meetings

• Full voting member of the Board
• Eligible to serve on leadership and advisory committees
• Eligible to be appointed as chair of committee(s)

Will be recognized by Choose New Jersey in media and activities with no additional contribution

• Digital, video, billboard and print advertising
• Choose New Jersey events and trade shows
• Scholarship & Internship program

Like organizations (up to six) can aggregate contributions to create one joint Ambassador level position

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Supporter Levels

DIPLOMAT

$75,000 annual contribution commitment for three years

(Supporters with more than $500 million in annual revenue may participate only at the $75,000 or $150,000 level)
Participation in all quarterly Board meetings

• Non-voting member of the Board
• Eligible to serve on leadership and advisory committees

Eligible to be recognized by Choose New Jersey in media and activities with additional contribution

• Digital, video, billboard and print advertising
• Choose New Jersey events and trade shows
• Scholarship & Internship program

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PARTNER

$25,000 annual contribution commitment for three years

(Supporters with more than $500 million in annual revenue may participate only at the $75,000 or $150,000 level)
Participation in all quarterly Board meetings

• Non-voting member of the Board
• Eligible to serve on an advisory committee

Eligible to be recognized by Choose New Jersey in media and activities with additional contribution

• Digital, video, billboard and print advertising
• Choose New Jersey events and trade shows
• Scholarship & Internship program

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Supporter Levels

EDUCATION ADVOCATE

$10,000 annual contribution commitment for three years

This level is available to higher education institutions
Participation in all quarterly Board meetings

• Non-voting member of the Board
• Eligible to serve on Education & Workforce Committee

Eligible to be recognized by Choose New Jersey in media and activities with additional contribution

• Digital, video, billboard and print advertising
• Choose New Jersey events and trade shows
• Scholarship & Internship program

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We are a part of Choose New Jersey because we think
it’s important to have a seat at the table. We think it’s
important to have a voice when it comes to how the State
intends to evolve from an economic perspective and Choose
New Jersey provides that for business.

Linda Bowden, New Jersey Regional President, PNC Bank

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Scholarship and Internship Program

Join Choose New Jersey as it launches a scholarship and internship program in response to the significant number of students leaving
the State for their post-secondary education. The pilot program was created to encourage our best and brightest students ― our future
innovators and leaders ― to choose a New Jersey higher education institution. This will create an opportunity that allows students to bolster
their connection with New Jersey and encourage them to begin their professional careers at home.

Eligible Students Internship

Highest academically ranked student in each high school who Each student will be offered a paid summer internship with a Choose
chooses a New Jersey college or university. Student will be designated New Jersey supporter for 3 years (after freshman, sophomore and
by the school district for schools that do not rank students. junior years).

Participating High Schools Internships may be with same company or different companies based
on interest and performance.
• Camden
• Newark Scholarship Program Management

*All high schools are eligible, including public, private and Choose New Jersey staff will match each student to internship based
charter schools. on interests and academics to employer’s business.

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TOP INDUSTRIES

Life Sciences & Biotech Health Care Financial Services Logistics

Technology Agriculture & Food Manufacturing Tourism & Entertainment

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Strategic Plan

The awareness raised by Choose New Jersey facilitates conversations with businesses to
retain jobs, create new jobs and generate capital investment opportunities for the State.

Our strategy includes:
Presentations to company executives interested in locating or expanding in New Jersey
Marketing New Jersey’s assets through public relations, communications, advertising, social/new media
Significant presence at industry conferences, trade shows, business and civic forums
Engagement with international governments and businesses to promote foreign direct investment

All of these activities are focused on New Jersey’s top growth industries.

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Value

Strengthening the New Jersey economy so organizations like yours can grow and thrive.

With support from the State’s top business, labor, civic and education leaders, Choose New Jersey is the sole entity
charged with marketing New Jersey as the place to grow your business.
As multiple regions and states are pursuing the same targets in business attraction, it is vital that Choose New Jersey
strategically spreads this message far and wide.
Choose New Jersey’s message is simple: New Jersey offers a strong value proposition for companies large and small
― a highly educated workforce and a perfect location.

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22 MILLION 225,000 FOUR of the 110
TOP FIVE
consumers within 2-hour drive scientists and engineers International
U.S. HIGH SCHOOLS destinations
WITH WORLD’S HIGHEST
AND
$800 BILLION CONCENTRATION
annual income 90

#1 36% of the workforce has a 4 PROFESSIONAL U.S. cities served
SPORTS TEAMS NON-STOP DAILY
BIOTECH BACHELOR’S from Newark and
GROWTH Giants Red Bulls Devils Jets nearby airports
POTENTIAL DEGREE

OR HIGHER

AS COMPARED WITH THE 29% NATIONAL AVERAGE

#2 1,100 + 270MULTI- FOREIGN #1
NATIONAL COMPANY
BIOTECH STRENGTH COMPANIES HEADQUARTERS MARITIME CARGO CENTER
(Drugs/Pharma) ON THE EAST COAST

Port of New York and New Jersey

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BORN IN NEW JERSEY

ANTIBIOTICS BIG BANG
THEORY
ADHESIVE BARCODING LIGHT BULB PROVED
BANDAGE BUBBLE WRAP MOTION
PICTURE
HEART STENT BATTERY CAMERA
TOUCH-TONE LCD
TELEPHONE
AIR CONDITIONING MODERN
SUBMARINE
TRANSISTOR GENERATOR

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The State of Innovation

New Jersey has a long history of innovation by great minds in our State.

From the creation of the first light bulb and radio transmission, to the heart stent and modern submarine, we have
seen more than our share of innovations born in New Jersey. And our supporters agree we have an incredible history
upon which to build.
Together, our goal is to bring our message to the world in the most innovative ways possible. What else would you
expect from the state that proved the Big Bang Theory?

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If you’re not at the table with
Choose New Jersey, then you’re
not in the game.

Bernard Flynn, President and CEO,
NJM Insurance Company

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BACKGROUND CONTACT

Choose New Jersey was created in 2010 and is a member of the Michele Brown
Partnership for Action (PFA), a four-pronged public-private approach
to economic development that serves as the starting point for all President and CEO
initiatives, policies and efforts related to growing New Jersey’s 609.297.2186
economy and creating sustainable jobs. [email protected]

Led by Lt. Governor Kim Guadagno, the PFA includes the New Choose New Jersey, Inc.
Jersey Business Action Center (BAC), which applies a proactive, 201 Rockingham Row
customer-oriented approach to businesses’ interactions with state Princeton Forrestal Village
government; the Economic Development Authority (EDA), serving Princeton, New Jersey 08540
as the State’s financing arm; the Office of the Secretary of Higher 609.297.2200
Education, which coordinates, plans, and develops policies, and www.choosenj.com
advocates for the State’s higher education system; and Choose
New Jersey.

Choose New Jersey, Inc. is a recognized 501(c)(3) nonprofit
organization. All or part of your contribution may be tax deductible
as a charitable contribution. Please check with your tax advisor.



BACKGROUND CONTACT

Choose New Jersey was created in 2010 and is a member of the Michele Brown
Partnership for Action (PFA), a four-pronged public-private approach
to economic development that serves as the starting point for all President and CEO
initiatives, policies and efforts related to growing New Jersey’s 609.297.2186
economy and creating sustainable jobs. [email protected]

Led by Lt. Governor Kim Guadagno, the PFA includes the New Choose New Jersey, Inc.
Jersey Business Action Center (BAC), which applies a proactive, 201 Rockingham Row
customer-oriented approach to businesses’ interactions with state Princeton Forrestal Village
government; the Economic Development Authority (EDA), serving Princeton, New Jersey 08540
as the State’s financing arm; the Office of the Secretary of Higher 609.297.2200
Education, which coordinates, plans, and develops policies, and www.choosenj.com
advocates for the State’s higher education system; and Choose
New Jersey.

Choose New Jersey, Inc. is a recognized 501(c)(3) nonprofit
organization. All or part of your contribution may be tax deductible
as a charitable contribution. Please check with your tax advisor.

WWW.CHOOSENJ.COM