MCKL – MARKETING &
COMMUNICATIONS’ ARTICLE
GUIDELINES & PROCESS
Objectives • SA/SRC looks to produce a
newsletter with Campus updates
called Pykett Pulse (for Penang)
• Establish guidelines and
processes for the Student Affairs
departments in KL & PG
• Determine clear roles and
responsibilities for MarComm &
Student Affairs
What we want to know…
• Newsletter frequency
• Number of pages
• Table of contents
• Distribution
• Online / print
• Platform: Internal
consumption
• Student portal
Newsletter process
• Articles prepared Review • Student affairs to revise Final
by Student Affairs the changes and
Department • 3 to 5 days* incorporate comments • Final revision +
• R1: 3 days – into the newsletter. approval
Draft copy
• proofread + comments • Send it to MarComm for a
on articles second look
• Review & comments on Revision
layout
*Day 1 of the review period starts the day after the team has received the articles
Article guideline
*ctrl + click on the image for the article guideline
Some other things to consider
Word • Summary: 150 words (max) Writing • Style is subjective, feel free to
limit • Article: 300 words (max) style explore what is comfortable
• Make the article relatable –
keep the “So What?” question
in in mind
Language • Active voice: clear, concise, gets to the Storage / • Create a designated folder for
point quickly Accessibility the newsletter
• UK English spelling • In sub-folders, include one
story and accompanying
• Font types: Myriad Pro, Noto Sans CJK, photos per folder
Source Sans Pro, Source Han Sans
• Font sizes: 16pt (big), 12 (headline), 11
(text body)
Storage / Accessibility
Sub- List of stories +
fnIdoeewnlsdtliefietetserrsissue, accompanying
photos
e.g., February 2023
Main folder
MCKL Colours CMYK
0, 35, 100, 0
CMYK PANTONE
100, 75, 0, 35 143C
PANTONE RGB
287C 252, 175, 23
RGB HEX
0, 56, 120 FCAF17
HEX
003878
MCKL Fonts
MCKL Fonts
Text Size
Big Title (min 16 pt)
Header (min 12 pt)
Paragraph (11pt)
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Mea at cibo posse. Ea usu cibo adolescens, causae legendos cu vis, sed ei primis veritus. Cum et
partiendo petentium persequeris, agam eius cu sea.
Exerci iudicabit laboramus vim in, duo animal pertinacia et, vis tacimates quaestio electram eu.
Labore periculis persecuti est in. Quo ullum vocent consetetur eu, nostrud copiosae molestiae quo no.
Ei mei dolores accusata.
Suggestions
• KL x PG newsletter
• Collective institution
newsletter with KL +
Penang updates
• Frequency
• Minimum: 3 issues a
year (every 4 months)
• Maximum: 6 issues a
year (every 2 months)
Thank you!