1-BASICS

ORTFOLIO
S HAS HI K DAHIMA

I ND EX

1 . ABOUT ME

INFORMATION CONTACT

2 . BASICS

BRAND SHIRTS COLLECTION

3 . DESIGN COLLECTION

DECONSTRUCTED 5 ENSEMBLES

4 . INTERNSHIP

UMM GARMENTS COLLECTION

5 . FRIDA KAHLO

INSPIRATION COLLECTION

6 . MENSWEAR

GREG LAUREN 1 ENSEMBLE

7 . ELLEMORA

BRAND STORIES

B OUT ME

S HAS HI K DAHIMA

I AIM FOR AUTHENTICITY IN EVERYTHING I DO. I BELIEVE THE VALUE BEHIND A CREATIVE WORK LIES IN
THE ESSENCE, AND NOT IN THE APPEARANCE. I LOVE EXPLORING WITH SILHOUETTES AND HAVE A KEEN INTEREST IN
PRINTS, DRAPINGAND CREATIVE WRITING. TWO THINGS I REALLY ADMIRE ARE VINTAGE LIFESTYLE AND COUNTRYSIDE.

SOMETHING THAT UPLIFTS ME IS TRAVELLING WHICH GIVES ME POSITIVITY AND MOTIVATION.
I STRONGLY BELIEVE IN DESIGNING ETHICALLY AND HARD-WORK.

I HAVE GRADUATED A BACHELOR DEGREE IN FASHION DESIGN FROM NIFT, BENGALURU (2013-17).
I HAVE SPECIALISED IN MENSWEAR AND WOMENSWEAR ALONG WITH ALL THE SEGMENTS INVOLVED - READY-TO-WEAR,
COUTURE, PRINT DESIGN, GRAPHIC DESIGN, DRAPING, STYLING, GARMENT CONSTRUCTION, SURFACE DEVELOPMENTS ETC.

I GOT THE POSSIBILITY OF EXPERIENCING DESIGN FROM MANY ASPECTS WITHIN THE INDUSTRY
WHICH OFFERS ME A BROADER UNDERSTANDING OF FASHION INDUSTRY.

HOPING TO SHARE CREATIVITY IN ME TO GET ACKNOWLEDGED AND LOVED. HERE IS A LITTLE COMPILATION OF MY WORK.
HOPE YOU LIKE IT !

1

P E R S ONAL I NF O RMAT I ON SKI LLS & INTERESTS

SHASHI KUMARI DAHIMA SOFTWARES MS OFFICE, CORAL DRAW,
SECTOR 63-A, GURUGRAM, HARYANA - 122101
SHASHI1612OFFICIAL GMAIL.COM ADOBE ILLUSTRATOR,
91 8095462759 ADOBE PHOTOSHOP

STRENGTHS PRINT DESIGN, GRAPHIC DESIGN, STYLING,

DRAPING, SEWING, SURFACE MANIPULATIONS

INTERESTS TRAVELING, READING WRITING, STYLING,
TREND-ANALYSIS

EDUCATI ON & WORK EXPE RI ENCE

2001-2008 ARMY PUBLIC SCHOOL, MHOW (CBSE) INTERNSHIP Two months internship at Indus League, a
2008-2013 ARMY PUBLIC SCHOOL, BAREILLY (CBSE) division of Future Lifestyle Fashion;
designed a collection for the brand - UMM
according to trend and mood.

2013-2017 FASHION DESIGN, ELLEMORA Worked as assistant designer for 7 months
at Ellemora (www.ellemora.com), an aegis of
NATIONAL INSTITUTE OF FASHION DESIGNING, Amiltus Fashions Pvt. Ltd., a fashion-based
BENGALURU e-commerce start-up.

DESIGN COLLECTION Designed a collection of 5 ensembles -
3 womenswear and 2 menswear, based on a
theme and presented in NIFT Bengaluru BASICS workED as junior designer at Basics,
2017 Fashion Show. a well-known retail menswear brand
of Hasbro Clothing Pvt. Ltd. FOR THE
TENURE OF 1YR. 7MONTHS.

2

ME N S WE AR
SPRING / SUMMER

2018 / 2019

3

INDEX

ABOUT BRAND
INSPIRATION

MOOD
COLOR
STYLES
PRINTS
PLACEMENT PRINTS& GRAPHICS
OUTER BRANDING PRINTS
WEFT STRIPES
LABELS

4

AB O UT T HE B RAND

Basics is an India-based mens clothing brand. From clothing to accessories, Basics is a fashion destination and
apparel chain for men. Basics features formals to casuals and everything in between. It also has a line of accessories

such as socks, belts, bags, sunglasses and footwear. It covers almost all the items in a men's wardrobE.
Basics merchandise is available in 125+ stores, 1000 MBOs (Multi-Branded Outlets), LFOs (large format outlets) and

chain stores and counting.
Since 1992, Basics has been keeping with the international fashion trends, showcasing lines for

spring, summer, fall, and winter in varied fabrics, styles, and silhouettes.

5

6

INS P I RATI ON

The trend sees timeless items improved with an element of artistic
expression. Elegant materials herald the return of a more romantic way of
dressing, and styling highlights comfort and sophistication. Signature styles

turn into canvases against which new creative ideas ARE APPLIED - such
as tailoring and workwear, fine-tuned under a more artistic lens. Formal

looks become more directional while paying homage to country styling
and a mix-and-match styling approach blends
contemporary casualwear.

7

CO LO UR

8

MOOD

ARTFUL CLASSICS
SOPHISTICATED COMFORT

TAILORED CASUAL
WORKWEAR - INSPIRED

SMART COUNTRY
MODERN RETRO

9

6
10

STYLES

STYLE : BS19SS#01 Inner cuff Insert Tape
in contrast Detachable collar bone construction
FIT : Slim-fit
1/8” DNS Contrast collar inner bind
CATEGORY : Casual 1/8” DNS
Contrast 10” inner yoke
DETAILS
1/8” DNS
COLLAR POINT : 2 3/8” Mid cut-away Pcolocskueret dwitflhabputton-
COLLAR BIND : 1/4” Round Metal outer branding
BOTTOM HEM : Liberty 1/8” DNS
PLACKET WIDTH : 29mm Reflective tape
STITCHES : 1/8” Double Needle Stitch
Button Kaja
(DNS) + Edge Stitch in contrast
TAPE : Insert Tape
OUTER BRANDING : Metal
INNER BRANDING : Casual
POCKET SIZE : 4 1/2” x 5 1/4”

CONTRAST FABRIC STITCH THREADS
WHEREVER CONTRAST FABRIC IS USED

11-12

n 01

1/8” DNS

Darts
Sleeve placket
opening : 5”
Arrow head : 1 1/4”
Placket width : 3/4”
Button Kaja
in contrast
2 1/4” cut cuff

ITY EMIUM HAND-CRAFTED QUAL Insert Tape
SINCE 1990 Detachable collar bone construction
ITY
PR Basics Denim Contrast collar inner bind
PR 1/8” Top stitch
AUTHENTIC & TAILORED DENIM
CLOTHING CO. 1/8” Top stitch
SLIM-FIT
M

EMIUM HAND-CRAFTED QUAL Metal outer branding
SINCE 1990

Basics Denim

AUTHENTIC & TAILORED DENIM
CLOTHING CO.
SLIM-FIT

M

STYLE : BS19SS#02 Inner cuff BinucttoonntrKaasjta
in contrast CONTRAST FABRIC STITCH THREADS
FIT : Slim-fit WHEREVER CONTRAST FABRIC IS USED
1/8” Top stitch
CATEGORY : Casual

DETAILS

COLLAR POINT : 2 3/8” Mid cut-away
COLLAR BIND : 1/4” Round
BOTTOM HEM : Liberty
PLACKET WIDTH : 29mm
STITCHES : 1/8” Top Stitch + Edge

Stitch
TAPE : Insert Tape
OUTER BRANDING : Metal
INNER BRANDING : Print

13-14

n 02

1/8” Top stitch

Sleeve placket
opening : 5”
Arrow head : 1 1/4”
Placket width : 3/4”
Button Kaja
in contrast
2 1/4” cut cuff

STYLE : BS19SS#03 Insert Tape
Detachable collar bone construction
FIT : Slim-fit
Contrast collar inner bind
CATEGORY : Casual 1/8” DNS
Contrast 10” inner yoke
DETAILS Edge stitch

COLLAR POINT : 2 1/4” Hamilton 1/8” DNS
COLLAR BIND : 1/4” Round cPolocskueret dwitflhabputton-
BOTTOM HEM : Liberty bEmrabnrdoiindgery outer
PLACKET WIDTH : 29mm Pleat
STITCHES : 1/8” Double Needle Stitch 1/8” DNS

(DNS) + 1/8“ Top Stitch + BinucttoonntrKaasjta
Edge Stitch CONTRAST FABRIC STITCH THREADS
TAPE : Insert Tape WHEREVER CONTRAST FABRIC IS USED
OUTER BRANDING : Embroidery Logo
INNER BRANDING : Casual
POCKET SIZE : 4 1/2” x 5 1/4”

Inner cuff 1/8” DNS
in contrast

15-16

03on

1/8” DNS

Darts
Solpeeenviengpl:a5c”ket
Arrow head :1 1/4”
Placket width :3/4”
Button Kaja
in contrast
2 1/4” cut cuff

undTaepr-eploancket Insert Tape
Detachable collar bone construction

1/8” Top stitch
Contrast ‘V’ inner yoke

1/8” Top stitch

Embroidered artwork

STYLE : BS19SS#04 Sleeve
FIT : Slim-fit Epaulette
CATEGORY : Casual

DETAILS inIncnoenr tcraufsft Button Kaja
1/8” Top stitch in contrast
COLLAR POINT : 2 1/4” Hamilton
COLLAR BIND : 1/4” Round
BOTTOM HEM : Liberty
PLACKET WIDTH : 29mm
STITCHES : 1/8” Top Stitch + Edge Stitch
TAPE : Insert Tape
OUTER BRANDING : Embroidery Logo
INNER BRANDING : Casual

CONTRAST FABRIC STITCH THREADS
WHEREVER CONTRAST FABRIC IS USED

SLEEVE EPAULETTE DETAILS

5 1/4”
height

Edge stitch
ewpiaduthle1tt”e

17-18

04

1/8” Top Stitch

Darts
Sleeve placket
opening : 5”
APlrarocwkehtewaiddth: 1: 31//44””
Button Kaja
in contrast
2 1/4” round cuff

Insert Tape

1” broad mandarin collar
1/8” Top stitch
Contrast 10” inner yoke

1/8” Top stitch

Pcolocskueret dwitflhabputton-
Embroidery outer branding

1/8” Top stitch
Box pleat

STYLE : BS19SS#05 Inner cuff
FIT : Slim-fit in contrast
CATEGORY : Casual
1/8” Top stitch
DETAILS
CONTRAST FABRIC STITCH THREADS
COLLAR POINT : 1” Mandarin WHEREVER CONTRAST FABRIC IS USED
BOTTOM HEM : Liberty
PLACKET WIDTH : 29mm
STITCHES :1/8” Top stitch + Edge Stitch
TAPE : Insert Tape
OUTER BRANDING : Logo Embroidery
INNER BRANDING : Casual
POCKET SIZE : 4 1/2” x 5 1/4”

SLEEVE EPAULETTE DETAILS

5 1/4”
height

Edge stitch

ewpiaduthle1tt”e

19-20

05

g

1/8” DNS
Self fabric loop

Darts
Sleeve placket
opening : 5”
Arrow head : 1 1/4”
Placket width : 3/4”
Button Kaja
in contrast
2 1/4” cut cuff

STYLE : BS19SS#06 Fit-Tag
Insert tape
FIT : Slim-fit Open collar
Branding & Size tag
CATEGORY : Casual 1” collar pick
Self fabric loop
DETAILS 1/8” Top stitch
Logo Embroidery
COLLAR POINT : Open Collar 1” pocket mouth stitch
PLACKET : Self placket 1” sleeve hem
HALF SLEEVE HEM STYLE : Sandwich
BOTTOM HEM : Slack bottom 1/8” Top stitch
STITCHES :1/8” Top stitch + Edge Stitch
TAPE : Insert Tape 1” hem
OUTER BRANDING : Logo Embroidery
INNER BRANDING : Casual 21-22
POCKET SIZE : 4 1/2” x 5 1/4”

06

PRINTS

23-24



25-26



27-28



29-30



PLACEMENT PRINTS & GRAPHICS

L
O SUMMER
S
T

31-32



33-34



35-36



37-38



ARTISTIC OUTLOOK

ABSTRACT ART

SOCIETY OF CONTEMPORARY

39-40

PROUTER BRANDING PRINT ARTWORKSITY

EMIUM HAND-CRAFTED QUAL
SINCE 1990

Basics Denim

AUTHENTIC & TAILORED DENIM
CLOTHING CO.
SLIM-FIT

M

BASICS

Utility shirts

90 b a s i c se s t . 1 9 9 0

WILD CAMP

S REVENANT L

UR V I VA

B ASICS
EXCURSION

41-42

WEFT STRIPES BACK

6” from hps of red stripe for “M”
size for others grading
is required.
FRONT

BACK YOKE

Need pocket
to miter to
the body

43-44

COLLAR

RED LINE
BLOCK WILL BE CF
AT COLLAR.

SIDE SEAM MITERING

CUFF

RED LINE
BLOCK WILL
BE CF AT CUFF

FRONT BACK
MITERING AT SLEEVE

BACK YOKE
6” drop from HPS to the
maroon stripe for “M”
size (need to do grading for
other sizes)

Need pocket to miter
to the body

45-46

BLUE STRIPE
BLOCK WILL BE CF
AT COLLAR.

SIDE SEAM MITERING

CUFF

BLUE
STRIPE BLOCK WILL
BE CF AT CUFF

FRONT BACK
MITERING AT SLEEVE

BACK YOKE
6” drop from HPS to blue
stripe for “M”size
(need to do grading for
other sizes)

Need pocket to miter
to the body

47-48