Wherever
you are
2018
Aladdin Directory 2018Collection
2
Cool.
Easy going.
Sustainable.
Wherever
you are
Good for you,
good for the
planet.
3
Wherever
you are.
Our products keep it fresh,
anywhere. You take out what
you put in as you commute,
work and stay active.
We treasure the people and
materials used to make them
too, making them good for
you and good for the planet.
6 Hydration
16 Hot
22 Food
28 Merchandising
30 Awards
31 Icon list
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5
Perfect Leakproof
chill Dishwasher
safe
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ThermavacTM
Hydration
Active Hydration Bottle Active Hydration
Stainless Steel Vacuum Tracker Bottle
0.6L 0.8L
Lightweight Thermavac™ insulated water Tracker water bottle with single handed
bottle with a single handed push button push button lid to help monitor
lid. Take cold water anywhere! hydration during your day.
Product Features: Product Features:
• One-hand push button leakproof lid • One-hand push button leakproof lid
• Stainless Steel double wall Thermavac™ • Refill tracker
vacuum insulation, 10h cold (35h with ice)* • Smooth drinking HydraspoutTM
• Smooth drinking HydraspoutTM • Convenient finger loop
• Convenient finger loop • Dishwasher safe
• Dishwasher safe • BPA free
• BPA free
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Looking Leakproof
cool Dishwasher
safe
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ThermavacTM
Hydration
Fresco Twist & Go Bottle Fresco Twist & Go Bottle
Stainless Steel Vacuum
0.7L
0.6L
Iconic dual-fill bottle, cool stainless style Iconic dual-fill sparkling bottle that stay
anywhere. leakproof even full of fizz.
Product Features: Product Features:
• Two-way leakproof lid for easy ice • Carbonated beverage friendly
filling and clean • Two-way leakproof lid for easy
• Stainless Steel double wall Thermavac™ ice filling and clean
vacuum insulation, 8h cold (16h with ice)* • Smooth drinking spout
• Smooth drinking spout • Dishwasher safe
• Dishwasher safe • BPA free
• BPA free
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Hydration
Aveo Water Bottle New
0.6L Aveo Water Bottle
City Series
0.6L
Stylish and unique water bottle, with a A collectible water bottle featuring
large drink spout for easy drinking favourite cities, with a large drink
on the go. spout for easy drinking on the go.
Product Features: Product Features:
• Leakproof • Leakproof
• Wide opening for easy fill • Wide opening for easy fill
• Smooth drinking spout • Smooth drinking spout
• Stain and smell resistant • Stain and smell resistant
• Dishwasher safe • Dishwasher safe
• BPA free • BPA free
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Hydration
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Hydration
My first
Aveo
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Hydration
New Aveo Water Bottle
Aveo Water Bottle 0.35L
My First Aveo
0.35L
First kids’ water bottle; fun yet leakproof Stylish and unique water bottle, with a
with an easy drinking spout. friendly drink spout for easy drinking
while on the go.
Product Features:
• Leakproof Product Features:
• Wide opening for easy fill • Leakproof
• Smooth drinking spout • Wide opening for easy fill
• Stain and smell resistant • Smooth drinking spout
• Dishwasher safe • Stain and smell resistant
• BPA free • Dishwasher safe
• BPA free
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Infuse Water Bottle
0.7L
Enjoy flavoured water anywhere you go.
Product Features:
• Removable Infusion basket
• Two way leakproof lid for
easy ice filling and cleaning
• Stain and smell resistant
• Dishwasher safe
• BPA free
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Hot or cold.
Add some
colour to
your day.
Keep Leakproof
it hot
Dishwasher
16 safe
ThermavacTM
Leak-LockTM
Don’t spill a drop.
New
Easy-Grip Leak-LockTM
Mug
0.47L
Trendy Thermavac™ insulated mug, to
enjoy your favourite drink wherever you
go that doesn’t spill a drop.
Product Features:
• Leak-Lock™ technology;
leakproof flip lid with locking slider
• Stainless Steel double wall Thermavac™
vacuum insulation, 4h hot & 7h+* cold
• Dishwasher safe
• BPA free
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Keep Double wall
it hot
Dishwasher
18 safe
Leak-LockTM
Leak-LockTM
Don’t spill a drop.
New
Latte Leak-LockTM
Mug
0.25L
The perfect mug to enjoy your home and
office-made espresso based drinks that
doesn’t spill a drop.
Product Features:
• Leak-Lock™ technology; leakproof flip lid
with locking slider
• Stainless Steel double wall construction
• Fits most coffee machines and locks in
drinks’ flavour and aroma for longer
• Dishwasher safe
• BPA free
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Hot
New colours New colours
Stainless Steel Vacuum Stainless Steel Vacuum
Mug Mug
0.35L 0.47L
Elegant Thermavac™ insulated mug for Elegant Thermavac™ insulated mug for
hot or cold drinks on the go. hot or cold drinks on the go.
Product Features: Product Features:
• Leak-Seal™ leakproof lid • Leak-Seal™ leakproof lid
• Stainless Steel double wall Thermavac™ • Stainless Steel double wall Thermavac™
vacuum insulation, 3h hot & 20h+* cold vacuum insulation, 3h hot & 20h+* cold
• Dishwasher safe • Dishwasher safe
• BPA free • BPA free
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Hot
Recycled & Recyclable Mug
0.35L
Award winning eCycle® leakproof mug.
Good for you and good for the planet.
Product Features:
• Leak-Seal™ leakproof lid
• Made with eCycle®, 100% recycled and
recyclable food-safe material
• Dishwasher safe
• Microwave safe
• BPA free
• Learn more about eCycle® on page 31
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Keep Leakproof
it fresh
5.5 hot
22 and cold
ThermavacTM
Food
Eat
healthy.
Enjoy office
food with
some flair.
New
Enjoy Food Jar
Stainless Steel Vacuum
0.4L
Stylish Thermavac™ insulated leakproof
food jar, great for keeping food hot or
cold for up to 5.5 hours.
Product Features:
• Leakproof
• Stainless Steel double wall Thermavac™
vacuum insulation, 5.5h hot or cold*
• Chic silicone strap
• BPA free
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Perfect
lunch
Bento
Lunch Box
0.6L
Award winning Japanese inspired lunch
box that keeps food hot or cold for up to
5 hours.
Product Features:
• 5h hot or cold*
• Double wall insulation
• Leakproof lid
• Microwave safe
• BPA free
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Food
Easy-Keep Lid Easy-Keep Lid
Lunch Box Lunch Box
1.2L 0.7L
Bright and fun lunch box for your Bright and fun lunch box for your
favourite recipe on the go, with favourite sandwich or snack on the go,
detachable and easy to clean lid. with detachable and easy to clean lid.
Product Features: Product Features:
• Leakproof • Leakproof
• Snap hinge detachable flip lid • Snap hinge detachable flip lid
• Dishwasher safe • Dishwasher safe
• Microwave safe • Microwave safe
• BPA free • BPA free
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Classic Mason Food
Salad Jar
Recycled & Recyclable
1L Cutlery Set
Iconic mason jar with built-in dressing Award winning eCycle® knife, fork and
container, ideal for keeping salads crisp spoon set that’s good for you and good
wherever you are. for the planet.
Product Features: Product Features:
• Leakproof lid with detachable • Compact carry case
dressing container • Made with eCycle®, 100% recycled and
• Lightweight and durable recyclable food-safe material
• Stain and smell resistant • Dishwasher safe
• Dishwasher safe • BPA free
• BPA free • Learn more about eCycle®
on page 31
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Merchandising
Displays to fit
any retailer
An appealing and well designed retail Features:
display will attract the attention of • Many options available to fit in-store; self-
consumers and drive sales. standing and shelve cover for existing
merchandiser.
Key benefits: • Easy assembly and easy care
• Drives category sales • Separate Aladdin Logo and many POS assets
• Improves purchasing experience available upon request
• Helps feature and demonstrate products • Bespoke POS available upon request
• Supports purchase decisions
• Bespoke solutions available on request Please contact your sales representative for
more information.
Authorised Shelf Cover POS
Retailer Sticker Kit Product Cards
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Aladdin Cut-out POS
Fresco Twist & Go Bottle Active Hydration Bottle Easy-Grip Leak-LockTM
Stainless Steel Vacuum Stainless Steel Vacuum Mug
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Merchandising
Aladdin model 181 Counter Display
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Aladdin model 182 Retail Display
All-year around Spring & summer Back to school
/ Gifting
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Winning designs
Awards
Great design ensures our products
function as good as they look.
Since 1913, Aladdin has been consistently recognised with leading design awards due
to the quality of our design innovation, the materials used and the way our products are
made. These honour our passion for creating great reusable products to help customers
enjoy food and beverages anywhere, while protecting the planet.
Red Dot Award Red Dot Award German Design Red Dot Award
2017 2016 Award 2015 2014
iF Product Design Table Cadeau German Design Kitchen Innovation
Award 2014 Grand Prix 2013 Award 2012 Special Award 2010
DesignPlus iF product design Red Dot Design iF material award
2010 2010 Award 2010 2009
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Icon list
Icons
Aladdin product packaging uses icons to identify key product features.
Leakproof BPA free Dishwasher safe Leak-LockTM Lid Two way lid
Carbonated friendly Leakproof Borosilicate glass Infuse filter Infusion basket
carbonated
Leakproof flip Good for planet eCycle Double wall Infusion basket
Leak resistant flip lid Easy to keep lid Microwave Insulation Detachable dressing
container
Vacuum insulated Vacuum insulated Leakproof One-hand push One-hand push
button lid button lid
Easy to keep lid Tracker dial Leakproof twist lid Easy to fill spout Hot 3h & cold 20h
Hot and cold 9h Keeps hot 10h Keeps cold 10h *Our criteria for hot and cold testing is based
on FDA standards and the thermal performance
test procedure is done by measuring the time
that takes for the content’s temperature change
from 95°C to 60°C for hot and from 1.67°C to
10°C for cold, while the outside temperature is
held at 23°C.
What is eCycle?
eCycle® was born from passionate Aladdin employees looking for a way to make a difference. Their dedication to living
sustainably was infectious, and today we not only produce products made from recycled materials, we incorporate green practices
wherever and whenever possible. eCycle® is good stuff. It is Aladdin’s proprietary material made of 100% recycled plastics that is
also recyclable where plastic is collected.
All products made with eCycle® are BPA-FREE on food contact surfaces.
Learn more here: corpresponsibility.pmi-worldwide.com
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Contact Details
Burton McCall Limited
163 Parker Drive, Leicester, LE4 0JP
Tel: Main Switchboard: 0116 234 4600
www.burton-mccall.co.uk
Sales Office
Tel: 0116 234 4611/4622
Fax: 0116 235 8031
Email: sales@burton-mccall.co.uk
Customer Services
Tel: 0116 234 4646
Fax: 0116 235 8031
Email: customerservices@burton-mccall.co.uk
DALD/1017