BRAND GOALS To achieve a recognition that Megaworld Hotels is hospitality management brand that meets every hotel guests service, expectation and experience. A brand that eambodies integrity, professionalism, industry expertise, and trust in the eyes of our investors. Establish Megaworld Hotels to be the leading and preferred hospitality chain in the country. Offers a distinct brand standard of excellence that will shape and take the lead at the forefront of the Philippine travel and hospitality industry. A brand that every Filipino will be proud of. A brand that every Filipino will be proud of. “
To enrich the travel experience of our guests by providing unparalleled hospitality and service that is proudly and uniquely Filipino. To be the largest leading hospitality chain in the Philippines and the preferred choice of today’s discerning traveler by establishing a unique brand of service excellence and hospitality that every Filipino will be proud of. MISSION VISION
CORE VALUES Our core values support Megaworld Hotels’ mission/vision and shapes our culture. Having a clear understanding of these values gives all our associates purpose, direction and ensures that we are all working toward achieving the same goals. LOVE (CIRCLE OF HAPPINESS) INTEGRITY GENUINE SERVICE CREATIVITY & INNOVATION Love for God. Love for Company. Love for Community | Country. We we serve with purpose, work hard, press on, show resilience, and pursue excellence to honor God, our family, and our country. We are honest, upright, and transparent in everything we do and lead by example. We offer heartfelt service with the innate desire to delight and provide the best experiences because that is what Filipinos are best known for. We continuously evolve and find ways to develop our service, products, associates, and brand as the trailblazer in this industry.
CIRCLE OF HAPPINESS Fostering a culture that looks into the love and care of critical parts of the life of hotel employee will help create a culture of happiness. When the employees look into doing the same care for others, it helps them create positive attitude and moral work ethics.
Our heart, your home. BRAND IDENTITY: TAGLINE
BRAND POSITIONING Megaworld Hotels is the largest hospitality chain in the country having nearly 4,000 room keys across 11 homegrown brands. With a growing portfolio of hotels strategically located in key townships, it caters to the various needs of today’s savvy traveler by providing quality products, enriching experiences, and heartfelt service that is uniquely and proudly Filipino. OVER 4,000 ROOM KEYS ACROSS 11 HOMEGROWN BRANDS.
BRAND ARCHITECTURE BUSINESS | EXECUTIVE LEISURE | WELLNESS MICE | ENTERTAINMENT
BRAND PERSONALITY HOMEGROWN TRAILBLRAZER DEPENDABLE GENUINE INNOVATIVE & INSPIRING Proudly Filipino The leader in the hospitality industry creating a unique brand of standard excellence Trustworthy, strong, consistent, and capable of adapting to the changing times. Warm, thoughtful, welcoming, and offers a sense of belongingness and of being home. Filipino’s to travel, explore, and experience new things.
VERBAL & VISUAL TONALITY TRUSTWORTHY SINCERE SMART WELCOMING Dependable | Respectful | Consistent Honest | Wholesome | Down to earth Trustworthy, strong, consistent, and capable of adapting to the changing times. Filipino’s to travel, explore, and experience new things.
MEGAWORLD HOTELS & RESORTS MANAGEMENT BRAND VISUAL IDENTITY
LOGO COMMUNICATION Backed by Megaworld Corp, the largest leading property developer in the country The benchmark of Filipino hospitality Evoke the feeling of Filipino pride Recall the warm and friendly hospitality of being in a Filipino home Symbol of the Filipino’s strength and resilience during adversity Credible | Leader | Reliable | Honorable | Unique Authentic | Homegrown | Proudly Filipino
BRAND COLORS PANTONE 293 PANTONE BLACK CMYK: 100-80-12-3 RGB: 14-76-144 HEX: 0E4C90 CMYK: 0-0-0-100 RGB: 35-31-32 HEX: 231F20
LOGO VARIATIONS FULL-COLOR PRIMARY LOGO Whenever possible, apply the logo on white or light-color backgrounds. Avoid darker background values and colors that provide insufficient contrast. ONE-COLOR REVERSE LOGO Use on darker background values. ONE-COLOR BLACK LOGO / ONE-COLOR BLUE LOGO Use is limited to one-color printing where the primary color palette is not available for application.
LOGO SPECIFICATIONS, CLEAR SPACE, AND MINIMUM SIZE MINIMAL CLEAR SPACE MINIMAL CLEAR SPACE 30MM MINIMUM WIDTH
MARGIN MARGIN MARGIN MARGIN MARGIN MARGIN MARGIN MARGIN MARGIN MARGIN MARGIN MARGIN MARGIN MARGIN MARGIN MARGIN MARGIN MARGIN MARGIN MARGIN MARGIN MARGIN MARGIN MARGIN LOGO PLACEMENT
LOGO COLOR DONT’S Do not use background colors that provide insufficient contrast. Do not let background imagery or color appear through the logo. Do not recolor the logo. Do not screen the logo. It should always be printed at 100% ink density
LOGO IMPROPER USE Do not overlap the logo on other graphics, text or imagery. Do not place the logo on a busy photograph or pattern. Do not repurpose the design of the logo to fit new campaigns or seasonal themed events. Do not stretch or distort the logo in any way. Do not use background colors that provide insufficient contrast. Do not present any element of the logo in an “outline only ” fashion. Do not change the spacing of the elements of the logo.
www.megaworldcorp.com/hotels