A flashing white light on your Virgin Media Hub usually indicates that the device is attempting to connect to the network but hasn’t succeeded yet. To resolve this issue, start by restarting the hub—unplug it from the power source, wait for about 30 seconds, then plug it back in. If the light continues to flash, check for service outages in your area through the Virgin Media website or app. Another common fix is ensuring all cables are properly connected and undamaged, especially the coaxial cable. You can also try resetting the hub to factory settings by holding the reset button for about 10 seconds. If none of these solutions work, contacting Virgin Media customer support may be necessary, as there could be a hardware fault or more complex connectivity issue.