Betagro-ci

BRAND BOOK

Version 2.0
Mar 28, 2018

Background

Having been rooted and firmed in Thailand over 51
years, so-called “Betagro Group” brand under
Betagro Group is launched in Thailand as
high-quality animal feed with varieties covering
terrestrial and aquatic animals in order to meet
customer’s needs where reliable instruction and
precise technical information have to be clear
and delivered to our valued customers across the
country.
With strong commitment in only one word “Quality”,
Betagro Group has proven through its
dedication, attentiveness with uncompromising
procedure to make high-standard animal feed
product line into the market.
This is to set the standard of animal feed ensuring
the reliability and trust in quality towards customers
and users nationwide in order to make the sustainable
and growing business together.

Background

Product line-up of animal feed includes :

Introduction

We create this brand book with only one objective
to tell everyone what lies under our company and
brand where all essential elements are brought
together here representing who we are and what
we do now and will be doing in the future.
This is to ensure our brand identity with oneness
based on this brand guidelines how to use and
structure brand components in the way to deliver
the audiences only one message which is “Quality”
made by everyone.
We strongly believe that this brand book will
encourage everyone to experience the real
oneness under this brand which is made not
anyone else but everyone in order to move forward
for better future together.

BUSINESS WE ARE IN THE AGRIBUSINESS WITH FOCUS ON
DESCRIPTION QUALITY & VALUE ADDED FOOD INDUSTRY.
BRAND
PASSION QUALITY OF LIFE STARTS FROM QUALITY OF FOOD.
GOOD FOOD IS GOOG LIFE,
BRAND
POSITIONING BETTER FOOD IS BETTER LIFE.
BRAND ... LET’S MAKE LIFE BETTER
ATTRIBUTESS
BRAND QUALITY ... FIRST & FOREMOST
PROMISE
PRUDENT PROFICIENT PEOPLE CENTRIC INTEGRITY INNOVATIVE

WHAT CAN YOU PROMISE TO YOUR STAKEHOLDER ?
WHAT IS THE VALUES YOU CAN DELIVER CONSTANTLY ?

ABOUT BRAND

Who we are

Brand DNA TCheongregation
of people & quality
With strong support from everyone in every level,
We, under Betagro B are proud of providing the
incomparable quality products of animal feed to our
customers.
Continuity in quality
Control in production process
Concentration in customer satisfaction
Congratulation in people
and so on……
All of these elements put together by our most
important and essential assets – Our people
towards our goal representing
“ The congregation of powerful people” that makes
Betagro B be Betagro B like today and this will
definitely continue to tomorrow.

QualityCore Value Proposition

Reliability

With superior production and
standardized quality control
in every process like human-
food production, this ensure
trust and reliability towards
users.

QualityCore Value Proposition

Transparency

Proven and trackable in every single
process of manufacturing. Also clear
supervision and guiding internals and
externals especially to ensure the
most suitable solutions for our customers
in long term.

QualityCore Value Proposition

Modern & Variety

To really keep modernized in appearance to
represent alignment of quality in reliability +
transparency, this is to remind that we are
catching up and providing varieties to meet our
customer’s need in every aspect not for only
today but also in the future where we will be
going with you.

QualityCore Value Proposition

Reliability Transparency Modern & Variety

With superior production and Proven and trackable in every single To really keep modernized in appearance to
standardized quality control process of manufacturing. Also clear represent alignment of quality in reliability +
in every process like human- supervision and guiding internals and transparency, this is to remind that we are
food production, this ensure externals especially to ensure the catching up and providing varieties to meet our
trust and reliability towards most suitable solutions for our customers customer’s need in every aspect not for only
users. in long term. today but also in the future where we will be
going with you.

Brand Character

YOU WILL
NEVER

WALK ALONE

Brand Character Always preserving the
quality to ensure the greatness
Strong and firmed background built
Through time from the past until present. in products and services.
Trusted by everyone including Open-minded to listen and find together
Colleagues, friends, partners, yet society
to build a better world. the solution to help whatever it costs.
Keep promise in order to go and Never walk alone because, we as helper
grow together as a real partner.
will with you be moving forwards
into the future.

Brand Personality

WE ARE HERE
WITH YOU.

Brand Personality

Determined Upright

With our commitment to deliver quality to our Grow together means we share and exchange
customers, we together put the best effort transparently without any hidden agenda. We speak
towards what we believe. truth and stay true to everyone.
_____ _____

Broad-Minded Down-to-Earth

Without asking, we at the most pleasure offer At the least condition, we get to know and we go give
unconditionally the helping hands to our friends not direct to where we are needed. Anywhere, anytime if
only in private but in business to our partner as well. we can go to meet our friend.

_____ _____



























Betagro

GRAPHIC STANDARD STYLE GUIDE

STATIONARY

Plwase follow the guideline in this manual with care.

GRAPHIC Betagro 30
ELEMENT
GRAPHIC STANDARD STYLE GUIDE

เราดงึ ฟอรมของเสน โคงมาจาก Logo หลัก 20%
โดยนำมาตัดทอนและตอ ยอดใชงานในการ
80%
ออกแบบใหม คี วามแปลกใหม ใชใหพอดี
โดยที่ไมเยอะและกวนจดุ สนใจมากเกนิ ไป

GRAPHIC Betagro 31
ELEMENT
GRAPHIC STANDARD STYLE GUIDE

รูปแบบการใชง านทเ่ี พ่มิ การวางซอนได1 ชนั้ 20%
สามารถใชเปนทางเลือกสำหรบั แนวนอนหรอื จตรุ ัส
80%

GRAPHIC Betagro 32
ELEMENT
GRAPHIC STANDARD STYLE GUIDE

เรานำหว งมาพัฒนาตอและใชใ นสือ่ โฆษณา แต
ใหม ีหว งเพียงแคสองหว งวางทบั กันเทา น้นั
ในสดั สวนตามสมควร

GRAPHIC Betagro 33
ICON
GRAPHIC STANDARD STYLE GUIDE

STATIONARY Betagro 34
ICON
GRAPHIC STANDARD STYLE GUIDE

STATIONARY Betagro 35
ICON
GRAPHIC STANDARD STYLE GUIDE

STATIONARY Betagro Thailand 36
POSTER DESIGN & MAGAZINE
GRAPHIC STANDARD STYLE GUIDE

1/5 1/5 1/5 2/5 X
1/5 X
1/3 X XX

1/3

UNCOMPROMISING QUALITY PRODUCT 1.25/3 UNCOMPROMISING QUALITY
SPACE
NATURE FOR NATURE FOR
CHICKEN CHICKEN
1/3 Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit
amet, consectetuer amet, consectetuer amet, consectetuer amet, consectetuer
ใชพ นื ทเี ปน 1 ใน 3 ของรปู adipiscing elit, sed adipiscing elit, sed adipiscing elit, sed adipiscing elit, sed
diam nonummy nibh diam nonummy nibh diam nonummy nibh diam nonummy nibh
euismod magna euismod magna euismod magna euismod magna
aliquam aliquam aliquam aliquam

STATIONARY Betagro Thailand 37
POSTER DESIGN & MAGAZINE
GRAPHIC STANDARD STYLE GUIDE

1/5 1/5 1/5 2/5 X
1/5 X
1/3 X XX

1/3

UNCOMPROMISING QUALITY PRODUCT 1.25/3 UNCOMPROMISING QUALITY UNCOMPROMISING QUALITY
SPACE
NATURE FOR NATURE FOR NATURE FOR
CHICKEN CHICKEN PIG
1/3 Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit
amet, consectetuer amet, consectetuer amet, consectetuer amet, consectetuer amet, consectetuer amet, consectetuer
ใชพ ืนทเี ปน 1 ใน 3 ของรปู adipiscing elit, sed adipiscing elit, sed adipiscing elit, sed adipiscing elit, sed adipiscing elit, sed adipiscing elit, sed
diam nonummy nibh diam nonummy nibh diam nonummy nibh diam nonummy nibh diam nonummy nibh diam nonummy nibh
euismod magna euismod magna euismod magna euismod magna euismod magna euismod magna
aliquam aliquam aliquam aliquam aliquam aliquam

STATIONARY Betagro International 38
POSTER DESIGN & MAGAZINE
GRAPHIC STANDARD STYLE GUIDE Lorem ipsum dolor sit
amet, consectetuer
1/5 1/5 1/5 2/5 X adipiscing elit, sed
1/5 X diam nonummy nibh
1/3 X XX euismod magna
aliquam
1/3

UNCOMPROMISING QUALITY PRODUCT 1.25/3 UNCOMPROMISING QUALITY
SPACE
NATURE FOR NATURE FOR
COW COW
1/3 Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit
amet, consectetuer amet, consectetuer amet, consectetuer amet, consectetuer
ใชพ ืนทีเ ปน 1 ใน 3 ของรูป adipiscing elit, sed adipiscing elit, sed adipiscing elit, sed adipiscing elit, sed
diam nonummy nibh diam nonummy nibh diam nonummy nibh diam nonummy nibh
euismod magna euismod magna euismod magna euismod magna
aliquam aliquam aliquam aliquam

STATIONARY Betagro Thailand 39
POSTER DESIGN & MAGAZINE
GRAPHIC STANDARD STYLE GUIDE

1/4 1/4 2.5/4
X
X XX

LOREM IPSUM DOLOR SIT AMET,CONSECTETUER ADIPISCING

LET’S MAKE
LIFE
BETTER

โฉมใหม มั่นใจ คุณภาพ

LOREM IPSUM DOLOR SIT AMET, CONSECTETUER
ADIPISCING

PRODUCT PRODUCT
SPACE SPACE

STATIONARY Betagro Thailand 40
POSTER DESIGN & MAGAZINE
GRAPHIC STANDARD STYLE GUIDE

LOREM IPSUM DOLOR SIT AMET,CONSECTETUER ADIPISCING

LET’S MAKE
LIFE
BETTER

โฉมใหม มั่นใจ คุณภาพ

LOREM IPSUM DOLOR SIT AMET, CONSECTETUER
ADIPISCING

STATIONARY Betagro Thailand 41
POSTER DESIGN & MAGAZINE
GRAPHIC STANDARD STYLE GUIDE
1/4
1/4 2.5/4

X XX

X

LOREM IPSUM DOLOR SIT AMET,CONSECTETUER ADIPISCING

LET’S MAKE
LIFE
BETTER

โฉมใหม มั่นใจ คุณภาพ

LOREM IPSUM DOLOR SIT AMET, CONSECTETUER
ADIPISCING

PRODUCT PRODUCT
SPACE SPACE

STATIONARY Betagro Thailand 42
POSTER DESIGN & MAGAZINE
GRAPHIC STANDARD STYLE GUIDE

LOREM IPSUM DOLOR SIT AMET,CONSECTETUER ADIPISCING

LET’S MAKE
LIFE
BETTER

โฉมใหม มั่นใจ คุณภาพ

LOREM IPSUM DOLOR SIT AMET, CONSECTETUER
ADIPISCING

STATIONARY Betagro International 43
POSTER DESIGN & MAGAZINE
GRAPHIC STANDARD STYLE GUIDE
1/4
1/4 2.5/4

X XX

X

LOREM IPSUM DOLOR SIT AMET,CONSECTETUER ADIPISCING

LET’S MAKE
LIFE
BETTER

โฉมใหม มั่นใจ คุณภาพ

LOREM IPSUM DOLOR SIT AMET, CONSECTETUER
ADIPISCING

PRODUCT PRODUCT
SPACE SPACE

STATIONARY Betagro International 44
POSTER DESIGN & MAGAZINE
GRAPHIC STANDARD STYLE GUIDE

LOREM IPSUM DOLOR SIT AMET,CONSECTETUER ADIPISCING

LET’S MAKE
LIFE
BETTER

โฉมใหม มั่นใจ คุณภาพ

LOREM IPSUM DOLOR SIT AMET, CONSECTETUER
ADIPISCING

ADVERTISEMENT Betagro Thailand 45
BILLBOARDS
GRAPHIC STANDARD STYLE GUIDE
1/4
1/4 2.5/4

XX

X

PRODUCT โฉมใหม มั่นใจ
SPACE
คุณภาพ คับถุง

LOREM IPSUM DOLOR SIT AMET, CONSECTETUER
ADIPISCING

PRODUCT
SPACE

ADVERTISEMENT Betagro Thailand 46
BILLBOARDS
GRAPHIC STANDARD STYLE GUIDE

โฉมใหม มั่นใจ

คุณภาพ คับถุง

LOREM IPSUM DOLOR SIT AMET, CONSECTETUER
ADIPISCING

ADVERTISEMENT Betagro Thailand 47
BILLBOARDS
GRAPHIC STANDARD STYLE GUIDE
1/4
1/4 2.5/4

XX

X

PRODUCT โฉมใหม มั่นใจ
SPACE
คุณภาพ คับถุง

LOREM IPSUM DOLOR SIT AMET, CONSECTETUER
ADIPISCING

PRODUCT
SPACE

ADVERTISEMENT Betagro Thailand 48
BILLBOARDS
GRAPHIC STANDARD STYLE GUIDE

โฉมใหม มั่นใจ

คุณภาพ คับถุง

LOREM IPSUM DOLOR SIT AMET, CONSECTETUER
ADIPISCING

ADVERTISEMENT Betagro International 49
BILLBOARDS
GRAPHIC STANDARD STYLE GUIDE
1/4
1/4 2.5/4

XX

X

PRODUCT โฉมใหม มั่นใจ
SPACE
คุณภาพ คับถุง

LOREM IPSUM DOLOR SIT AMET, CONSECTETUER
ADIPISCING

PRODUCT
SPACE

ADVERTISEMENT Betagro International 50
BILLBOARDS
GRAPHIC STANDARD STYLE GUIDE

โฉมใหม มั่นใจ

คุณภาพ คับถุง

LOREM IPSUM DOLOR SIT AMET, CONSECTETUER
ADIPISCING