CORPORATE IDENTITY
THE CORPORATE DESIGN GUIDELINES FOR DESIGN.INC MEDIA
CHAPTER 1
• THE PRIMARY COLORSYSTEM AND
COLOR CODES
• THE LOGO INTRODUCTION
LOGO SIZE
• LOGO ADJUSTMENT
• CLEARSPACE
• THE PRIMARY COLOR SYSTEM
AND COLOR CODES
• GUIDELINE
• INCORRECT USAGE
THE PRIMARY PRIMARY COLOR GREEN
COLOR SYSTEM PANTONE COLOR : 7739 C
AND COLOR CODES
PRIMARY COLOR BLACK
Color plays an important role in the Design.Inc corporate PANTONE COLOR : BLACK 80 C
identity program. The colors below are recommendations
for various media. A palette ofprimary colors has been PRIMARY COLOR BLUE
developed, which comprisethe “One Voice” color scheme. PANTONE COLOR : 673 C
Consistent use of these colors will contribute to the cohesive
and harmonious look of the Design.Inc brand identity across PRIMARY COLOR WHITE
all relevant media. Check with your designer or printer PANTONE COLOR : WHITE
whenusing the corporate colorthat they
will always be consistent.
ENG. VERSION
THE PRIMARY THAI VERSION
COLOR SYSTEM
AND COLOR CODES ENG. - THAI
VERSION
Color plays an important role in the Design.Inc corporate
identity program. The colors below are recommendations
for various media. A palette ofprimary colors has been
developed, which comprisethe “One Voice” color scheme.
Consistent use of these colors will contribute to the cohesive
and harmonious look of the Design.Inc brand identity across
all relevant media. Check with your designer or printer
whenusing the corporate colorthat they
will always be consistent.
THE FULL LOGOTYPE THE FULL LOGOTYPE THE FULL LOGOTYPE
FULL VERSION BLACK VERSION WHITE VERSION
PRIMARY COLOR GREEN PRIMARY COLOR BLACK PRIMARY COLOR WHITE
PANTONE COLOR : 7739 C PANTONE COLOR : BLACK C PANTONE COLOR : WHITE
PRIMARY COLOR GRAY
PANTONE COLOR : BLACK 80
THE FULL LOGOTYPE THE FULL LOGOTYPE THE LOGO
WHITE VERSION BLACK VERSION INTRODUCTION
THE LOGO SYMBOL THE FULL LOGOTYPE
Consists of a powerful element evoking the culture of design colored logo used
The Design.Inc Masterbrand or Corporate Logo comprises two elements,
alternative below. the logosymbol and logo type. The Logo Symbol is a powerful image evoking
the culture of design services - the connection between the strength of
LOGO DARK VERSION LOGO LIGHT VERSION communication and the different points that influence.
THE LOGO DARK VERSION THE LOGO LIGHT VERSION It has a particular relationship with the Design.Inc name. The Logo Type has been
will be used when the backround color carefully chosen for its modern and yet refined, highly legible style, which
ist light colored. will be used when the backround has been further enhanced by the use of upper case letters. The typeface is
color is’t dark colored or Montserrat Bold and has also been chosen to compliment and balance
RECOMMENDED FORMATS: similar logo. perfectly with the logo symbol.
.eps | .ai | .png | .jpg | .tiff
The corporate logo is presented through the use of colour as well as shape
ATTENTION : and form. The two corporate colours are Yellow and Grey. It is a fresh
and appealing blend of colours chosen for their strong combination -
logo is not permitted. This undermines the logo system and brand consistency. modern - classic - timeless. The Colours have been selected according to
Please consult with Design.Inc TrademarkLicensing if you have any international standards as shown below and are easily implemented.
questions or need further help.
LOGO INTRODUCTION
Our Logo is the key building block of our identity, the primary visual element
that identifies us. The signature is a combination of the symbol itself and
our company name they have a fixed relationship that should never
be changed in any way.
LOGO SIZE
ADJUSTMENT
MINIMUM LOGO SIZES
FULL LOGO
Minimum Size: 17 mm x 18.5 mm
MINIMUM LOGO SIZES
FULL LOGO
Minimum Size: 6.5 mm x 5 mm
CLEARSPACE It is important to keep corporate marks clear of any other graphic
GUIDELINE elements. To regulate this, an exclusion zone has been established
around the corporate mark. This exclusion zone indicates the closest
any other graphic element or message can be positioned in relation
to the mark. of the symbol itself and our company name – they have
a fixed relationship that should never be changed in any way.
CLEARSPACE LOGO DIMENSIONS
Full Logo Full Logo
DEFINITION
Whenever you use the logo, it should be surrounded
with clear space to ensure its visibility and impact.
No graphic elements of any kind should invade this
zone.
INCORRECT USAGE
Do Not rotate the logo Do Not crop into the logo
Do Not distort the logo
Do Not Alter The Evogue Logo In Any Way. Do Not Animate, Color,
Rotate, Skew, Or Apply Effects To The Logo. Do Not Separate
The Elements. Never Attempt To Create The Logo Yourself,
Change The Font, Or Alter The Size Or Proportions. Do Not Attempt
To Stage The Logo Yourself On A Tag Or Alter The Space Between
The Evogue Logo And The Red Field Space Between The
Do Not use a differnt font for the logotype
Do Not use the logo in the wrong colors Do Not adapt the logo in any way
CHAPTER 2
• THE FONT AND STRUCTURE
• BRAND PERSONALITY
• TARGET BRAND
• BUSINESS STATIONERY
MOCKUP
• ADVERTISING GUIDELINE
• ADVERTISING
MAGAZINE MOCKUP
• BROCHURE MOCKUP
• PRODUCT PREMIUM
MOCKUP
THE FONT AND STRUCTURE
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THE FONT AND STRUCTURE
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BRAND
PERSONALITY
TARGET BRAND
BUSINESS STATIONERY
MOCKUP
ADVERTISING SQUARE LOGO SIZE 25% OF ARTWORK
GUIDELINE
VERTICAL
PRINT
ADVERTISING
GUIDELINE
LOREM IPSUM
HORIZONTAL
LOREM IPSUM
LOREM IPSUM
ADVERTISING SQUARE LOGO SIZE 25% OF ARTWORK
GUIDELINE
VERTICAL
PRINT
ADVERTISING
GUIDELINE
LOREM IPSUM
HORIZONTAL
LOREM IPSUM
LOREM IPSUM
ADVERTISING
GUIDELINE
PRINT ADVERTISING GUIDELINE
LOGO FOR GREEN BACKGROUND LOGO FOR BLACK BACKGROUND LOGO FOR GRAY BACKGROUND
AARRTTWWOORRKK ARTWORK
LOREM IPSUM LOREM IPSUM LOREM IPSUM
ADVERTISING
MAGAZINE MOCKUP
BROCHURE
MOCKUP
PRODUCT PREMIUM
MOCKUP
CHAPTER 3
•THE FONT AND STRUCTURE
• WEBSITE GUIDELINE PAGE 1- 8
• ADVERTISING VIDEO MOCKUP
• PRESENTATION GUIDELINE PAGE 1- 8
WEBSITE
GUIDELINE
WEBSITE
GUIDELINE ALL
WEBSITE
GUIDELINE
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WEBSITE
GUIDELINE
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MAKE AN APPOINMENT NOW
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ADVERTISING
VIDEO
MOCKUP
PRESENTATION
GUIDELINE
PRESENTATION
GUIDELINE ALL
PRESENTATION
1MOCKUP PAGE
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PRESENTATION
3MOCKUP PAGE
DATA SHOW
65% 75%
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PRESENTATION
4MOCKUP PAGE
CONTACT US
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PRESENTATION
5MOCKUP PAGE
OUR SKILLS
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PERFECT TEAM
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PROGRESS
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TECHNOLOGY
MEDICAL
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CHAPTER 4
• UNIFORM GUIDELINECOLOR CODES
• BUILDING LOGO GUIDELINE
• AMBULANCE VAN GUIDELINE
• INTERIOR DECORATION
GUIDELINE
• MEDIA DECORATION
GUIDELINE
• HOSPITAL SIGNAGE
GUIDELINE
• MEDICINE PACKAGING
MOCKUP
• BAG GUIDELINE
• BLENDING MODES
FOR IMAGES
• CORPORATE IMAGE :
COLORED IMAGES
• EXAMPLES FOR DESIGN.INC
CORPORATE ICONOGRAPHY
SYSTEM
UNIFORM GUIDELINE
UNIFORM GUIDELINE
UNIFORM GUIDELINE
BUILDING LOGO
GUIDELINE
BUILDING LOGO
GUIDELINE
AMBULANCE VAN
GUIDELINE
AMBULANCE VAN
GUIDELINE