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Published by Allidea Studio, 2019-10-06 23:59:45

CI W MEDICAL HOSPITAL

CI W MEDICAL HOSPITAL

CORPORATE IDENTITY

THE CORPORATE DESIGN GUIDELINES FOR DESIGN.INC MEDIA

CHAPTER 1

• THE PRIMARY COLORSYSTEM AND
COLOR CODES

• THE LOGO INTRODUCTION
LOGO SIZE
• LOGO ADJUSTMENT
• CLEARSPACE
• THE PRIMARY COLOR SYSTEM
AND COLOR CODES
• GUIDELINE
• INCORRECT USAGE

THE PRIMARY PRIMARY COLOR GREEN
COLOR SYSTEM PANTONE COLOR : 7739 C
AND COLOR CODES
PRIMARY COLOR BLACK
Color plays an important role in the Design.Inc corporate PANTONE COLOR : BLACK 80 C
identity program. The colors below are recommendations
for various media. A palette ofprimary colors has been PRIMARY COLOR BLUE
developed, which comprisethe “One Voice” color scheme. PANTONE COLOR : 673 C
Consistent use of these colors will contribute to the cohesive
and harmonious look of the Design.Inc brand identity across PRIMARY COLOR WHITE
all relevant media. Check with your designer or printer PANTONE COLOR : WHITE
whenusing the corporate colorthat they
will always be consistent.

ENG. VERSION

THE PRIMARY THAI VERSION
COLOR SYSTEM
AND COLOR CODES ENG. - THAI
VERSION
Color plays an important role in the Design.Inc corporate
identity program. The colors below are recommendations
for various media. A palette ofprimary colors has been
developed, which comprisethe “One Voice” color scheme.
Consistent use of these colors will contribute to the cohesive
and harmonious look of the Design.Inc brand identity across
all relevant media. Check with your designer or printer
whenusing the corporate colorthat they
will always be consistent.

THE FULL LOGOTYPE THE FULL LOGOTYPE THE FULL LOGOTYPE
FULL VERSION BLACK VERSION WHITE VERSION

PRIMARY COLOR GREEN PRIMARY COLOR BLACK PRIMARY COLOR WHITE
PANTONE COLOR : 7739 C PANTONE COLOR : BLACK C PANTONE COLOR : WHITE

PRIMARY COLOR GRAY
PANTONE COLOR : BLACK 80

THE FULL LOGOTYPE THE FULL LOGOTYPE THE LOGO
WHITE VERSION BLACK VERSION INTRODUCTION

THE LOGO SYMBOL THE FULL LOGOTYPE
Consists of a powerful element evoking the culture of design colored logo used
The Design.Inc Masterbrand or Corporate Logo comprises two elements,
alternative below. the logosymbol and logo type. The Logo Symbol is a powerful image evoking
the culture of design services - the connection between the strength of
LOGO DARK VERSION LOGO LIGHT VERSION communication and the different points that influence.

THE LOGO DARK VERSION THE LOGO LIGHT VERSION It has a particular relationship with the Design.Inc name. The Logo Type has been
will be used when the backround color carefully chosen for its modern and yet refined, highly legible style, which
ist light colored. will be used when the backround has been further enhanced by the use of upper case letters. The typeface is
color is’t dark colored or Montserrat Bold and has also been chosen to compliment and balance
RECOMMENDED FORMATS: similar logo. perfectly with the logo symbol.
.eps | .ai | .png | .jpg | .tiff
The corporate logo is presented through the use of colour as well as shape
ATTENTION : and form. The two corporate colours are Yellow and Grey. It is a fresh
and appealing blend of colours chosen for their strong combination -
logo is not permitted. This undermines the logo system and brand consistency. modern - classic - timeless. The Colours have been selected according to
Please consult with Design.Inc TrademarkLicensing if you have any international standards as shown below and are easily implemented.
questions or need further help.
LOGO INTRODUCTION

Our Logo is the key building block of our identity, the primary visual element
that identifies us. The signature is a combination of the symbol itself and
our company name they have a fixed relationship that should never
be changed in any way.

LOGO SIZE
ADJUSTMENT

MINIMUM LOGO SIZES

FULL LOGO
Minimum Size: 17 mm x 18.5 mm

MINIMUM LOGO SIZES

FULL LOGO
Minimum Size: 6.5 mm x 5 mm

CLEARSPACE It is important to keep corporate marks clear of any other graphic
GUIDELINE elements. To regulate this, an exclusion zone has been established
around the corporate mark. This exclusion zone indicates the closest
any other graphic element or message can be positioned in relation
to the mark. of the symbol itself and our company name – they have
a fixed relationship that should never be changed in any way.

CLEARSPACE LOGO DIMENSIONS
Full Logo Full Logo

DEFINITION

Whenever you use the logo, it should be surrounded
with clear space to ensure its visibility and impact.
No graphic elements of any kind should invade this
zone.

INCORRECT USAGE

Do Not rotate the logo Do Not crop into the logo
Do Not distort the logo
Do Not Alter The Evogue Logo In Any Way. Do Not Animate, Color,
Rotate, Skew, Or Apply Effects To The Logo. Do Not Separate
The Elements. Never Attempt To Create The Logo Yourself,

Change The Font, Or Alter The Size Or Proportions. Do Not Attempt
To Stage The Logo Yourself On A Tag Or Alter The Space Between
The Evogue Logo And The Red Field Space Between The

Do Not use a differnt font for the logotype

Do Not use the logo in the wrong colors Do Not adapt the logo in any way

CHAPTER 2

• THE FONT AND STRUCTURE
• BRAND PERSONALITY
• TARGET BRAND
• BUSINESS STATIONERY

MOCKUP
• ADVERTISING GUIDELINE
• ADVERTISING

MAGAZINE MOCKUP
• BROCHURE MOCKUP
• PRODUCT PREMIUM

MOCKUP

THE FONT AND STRUCTURE

THAI

Blod ½¾¿ÀÁÂÃÅÇÈÉÊËÌÍÎ
Regular
Figures ½¾¿ÀÁÂÃÅÇÈÉÊËÌÍÎ
ðñòóôõö÷øù

THE FONT AND STRUCTURE

ENGLISH

Blod PSL DISPLAY SET
Regular
Figures ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

BRAND
PERSONALITY

TARGET BRAND

BUSINESS STATIONERY
MOCKUP

ADVERTISING SQUARE LOGO SIZE 25% OF ARTWORK
GUIDELINE
VERTICAL
PRINT
ADVERTISING
GUIDELINE

LOREM IPSUM

HORIZONTAL

LOREM IPSUM

LOREM IPSUM

ADVERTISING SQUARE LOGO SIZE 25% OF ARTWORK
GUIDELINE
VERTICAL
PRINT
ADVERTISING
GUIDELINE

LOREM IPSUM

HORIZONTAL

LOREM IPSUM

LOREM IPSUM

ADVERTISING
GUIDELINE

PRINT ADVERTISING GUIDELINE

LOGO FOR GREEN BACKGROUND LOGO FOR BLACK BACKGROUND LOGO FOR GRAY BACKGROUND

AARRTTWWOORRKK ARTWORK

LOREM IPSUM LOREM IPSUM LOREM IPSUM

ADVERTISING
MAGAZINE MOCKUP

BROCHURE
MOCKUP

PRODUCT PREMIUM
MOCKUP

CHAPTER 3

•THE FONT AND STRUCTURE
• WEBSITE GUIDELINE PAGE 1- 8
• ADVERTISING VIDEO MOCKUP
• PRESENTATION GUIDELINE PAGE 1- 8

WEBSITE
GUIDELINE

WEBSITE
GUIDELINE ALL

WEBSITE
GUIDELINE

1PAGE

LOREM IPSUM
DOLOR SIT AMET,

WEBSITE
GUIDELINE

2PAGE

LOREM IPSUM





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WEBSITE
GUIDELINE

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WEBSITE
GUIDELINE

6PAGE

MAKE AN APPOINMENT NOW

LOREM IPSUM DOLOR SIT AMET,

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WEBSITE
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nisl ut aliquip ex ea commodo consequat. Duis

WEBSITE
GUIDELINE

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LOREM IPSUM DOLOR SIT AMET,

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mod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim
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read more

ADVERTISING
VIDEO
MOCKUP

PRESENTATION
GUIDELINE

PRESENTATION
GUIDELINE ALL

PRESENTATION

1MOCKUP PAGE

LOREM IPSUM

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Lorem ipsum dolor Lorem
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PRESENTATION

2MOCKUP PAGE

IMAGES SLIDE

LOREM IPSUM LOREM IPSUM LOREM IPSUM

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PRESENTATION

3MOCKUP PAGE

DATA SHOW

65% 75%

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PRESENTATION

4MOCKUP PAGE

CONTACT US

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PRESENTATION

5MOCKUP PAGE

OUR SKILLS

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1000

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100 200 300 400 500 600 600 700 800 900 1000

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PRESENTATION

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PERFECT TEAM

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PRESENTATION

7MOCKUP PAGE

PROGRESS

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90%

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PRESENTATION

8MOCKUP PAGE

TECHNOLOGY
MEDICAL

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CHAPTER 4

• UNIFORM GUIDELINECOLOR CODES
• BUILDING LOGO GUIDELINE
• AMBULANCE VAN GUIDELINE
• INTERIOR DECORATION

GUIDELINE
• MEDIA DECORATION

GUIDELINE
• HOSPITAL SIGNAGE

GUIDELINE
• MEDICINE PACKAGING

MOCKUP
• BAG GUIDELINE
• BLENDING MODES

FOR IMAGES
• CORPORATE IMAGE :

COLORED IMAGES
• EXAMPLES FOR DESIGN.INC

CORPORATE ICONOGRAPHY
SYSTEM

UNIFORM GUIDELINE

UNIFORM GUIDELINE

UNIFORM GUIDELINE

BUILDING LOGO
GUIDELINE

BUILDING LOGO
GUIDELINE

AMBULANCE VAN
GUIDELINE

AMBULANCE VAN
GUIDELINE


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