CORPORATE IDENTITY MANUAL
Standards, Guidelines and Rules for Using
EBlaesmicents
ElemBeanstisc
CtShteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL 01
/Original Logo
Original Logo Original Logo on Background
CtShteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL 02
/Color Special Versions
Original Logo SPoAliNdCToOatNedE CCoMloYr K
P3A89NCTONE
LOongoBackground KC1M0Y0K Color
CCM24YKY1C0o0lor
M(Bolancok) Logo
Grayscale
CCoMloYr K
CCoMloYr K
KC1M0Y0K Color
KC7M0YK Color
SCthteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL 03
/Color Special Versions
(OGrrigadiniaelntL)ogo BLBolaagcckokgrOonund
LOongoBackground
S(Goolidld)Logo
CCoMloYr K
CC1M7YMK4C8oYlo1r00 K2
PANTONE
SolidCoated
1P3A1NCTONE
CtShteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL 04
/Color Special Versions CNCoMAloTYrUKRAL TONE
CCM75YKM5C5olYor85 K70
PHARMA TONE CCM65YKM3C0oloYr100 K10
CCoMloYr K CCM30YKMC5oYlo8r5
CCM15YMK 1C1oYlo11r
CCM85YKM1C5olYo6r 0 CCM50YKMC45oloYr47 Y10
CCM40YKY4C0olor
CCM50YKMC25oloYr55
CCM35YKY9C5olor
CCM10YKY10Co0lor
CCAoMSloIYAr KN TONE
CCM55YKM3C0oloYr100 K10
CCM25YKM1C0olYor95
CCM5 YMK75CoYlo10r 0
MCM60YKYC10o0lor
CCM5 YYK40Color
tCShteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL 05
/Clear Space /Minimun Size CAenxitser
A Clearspace of “R” Minimum size 5 mm
the Identity height is recommended
Logo with Slogan 5 mm
Slogan xoxoxoxo oxoxoxxo
2.5 mm Slogan xoxoxoxo oxoxoxxo
Font / ThaiSans Neue Regular CAenxitser Slogan xoxoxoxo oxoxoxxo
LOongoBa/ckSgloroguannd
CSthteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL 06
/Usage with Background
DO NOT
SCthteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL 07
/Logo placement
Horizontal
08
ASMKDEIVDNAICCNALCLINEDIC
รคมลยนิ ร์คิ วินท์
CtShteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL 09
/Corporate Font
ENG Version CORPORATE FONT
ThaiSans Neue Light
abcdefghijklmnopqrstuvwxyz
.,;:!?1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ThaiSans Neue Regular
abcdefghijklmnopqrstuvwxyz
.,;:!?1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ThaiSans Neue Bold
abcdefghijklmnopqrstuvwxyz
.,;:!?1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ThaiSans Neue Ultra Bold
abcdefghijklmnopqrstuvwxyz
.,;:!?1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
tSChteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL 10
/Corporate Font
TH Version CORPORATE FONT
ThaiSans Neue Light
กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทธนบปผฝพ
ฟภมยรลวศษสหฬอฮ
.,;:!?1234567890
ThaiSans Neue Regular
กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทธนบปผฝพ
ฟภมยรลวศษสหฬอฮ
.,;:!?1234567890
ThaiSans Neue Bold
กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทธนบปผฝพ
ฟภมยรลวศษสหฬอฮ
.,;:!?1234567890
ThaiSans Neue Ultra Bold
กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทธนบปผฝพ
ฟภมยรลวศษสหฬอฮ
.,;:!?1234567890
CtShteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL 11
/Corporate Font
ENG/TH Version WEBSITE MEDIA
DB Adman X Regular (ENG)
abcdefghijklmnopqrstuvwxyz
.,;:!?1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
DB Adman X Bold (ENG)
abcdefghijklmnopqrstuvwxyz
.,;:!?1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
DB Adman X Regular (TH)
กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทธนบปผฝพ
ฟภมยรลวศษสหฬอฮ
.,;:!?1234567890
DB Adman X Bold (TH)
กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทธนบปผฝพ
ฟภมยรลวศษสหฬอฮ
.,;:!?1234567890
CSthteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL 12
/Photographic directions
PERSONALITY
FIGURATIVE
SCthteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL 13
/Photographic directions
PERSONALITY
FIGURATIVE
ASIAN LOOK
CtShteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL 14
/Design Guidelines
STATIONERY
Folder
Letter Head
Slogan xoxoxoxo oxoxoxxo xoxoxoxo oxoxox Envelope Big Size
xoxoxoxo oxoxoxxoo oxoxoxoxoxo xoxoxoxo oxoxox
xoxoxoxooxoxoxxoo xoxoxoxo oxoxox
xoxoxoxoxoxo xoxoxoxoxox xoxoxo xoxoxoxo oxoxoxxoo oxoxoxoxoxo
xooxxoxo oxoxo xoox xoxoxoxooxoxoxxoo xoxoxoxo oxoxox
xoxoxoxoxooxoxoxoxoxoxo xoxoxoxoxoxo xoxoxoxoxox xoxoxo
xoxoxoxxoxo oxoxoxox xooxxoxo oxoxo xoox
xoxoxoxoxooxoxoxoxoxoxo
Slogan xoxoxoxo oxoxoxxo xoxoxoxo oxoxoxxoo oxoxox xoxoxoxxoxo oxoxoxox
xoxoxoxoxo xoox
xoxoxoxo oxoxoxxoo oxoxoxoxoxo xoxoxoxoxxooxo oxoxoxo xoo
xoxoxoxooxoxoxxoo xoxoxoxo oxoxoxxoxoxoxoxoxoxo oxoxoxoxo
xoxoxoxoxoxo xoxoxoxoxox xoxoxoxoxoxoxoxoo oxxoxoxoxoxoxo
xoxoxoxxoxoxoxoxoxoxoo oxoxoxoxxoxoxxoo xoxoxoxoxoxoxoxo
xoxoxoxoxoxoxo oxoxoxoxoxoxo oxoxo xxoxoxoxoxoxoxoo xooxx
xoxoxoxoxoxooxoxo oxooxoxxooxxoxoxoxoxoxo oxoxoxoxoxoxoo
xoxoxxoxoxoxoxo xoxoxoxoxoxoxo oxoxxoxoxoxoo xoxoxoxoxox
xoxoxoxxoxoxoxoxoxoxoxooxo xoxoxoxoxoxoo oxoxxoxooxoxo x
xxoxoxoxoxoxoxo oxoxoxoxoooxo xoxoxoxo oxoxoxoxoxoxoxoxo
xoxoxoxoxoxoxoxoxxoxoxoo xoxoxoxoxoxoo xoxoxoxoxooxo xoo
xoxoxoxxoxoxxoxoxoxoo xoxoxoxoxoxooxo xoxoxooxoxoxo xoxo
xoxoxoxoxoxoxoxxoxoxooxxoxoo xoxoxoxoxo oxoxo
xoxoxoxo oxoxoxxoo oxoxoxoxoxo xoxoxoxoxxooxo oxoxoxo xoo
xoxoxoxooxoxoxxoo xoxoxoxo oxoxoxxoxoxoxoxoxoxo oxoxoxoxo
xoxoxoxoxoxo xoxoxoxoxox xoxoxoxoxoxoxoxoo oxxoxoxoxoxoxo
xoxoxoxxoxoxoxoxoxoxoo oxoxoxoxxoxoxxoo xoxoxoxoxoxoxoxo
xoxoxoxoxoxoxo oxoxoxoxoxoxo oxoxo xxoxoxoxoxoxoxoo xooxx
xoxoxoxoxoxooxoxo oxooxoxxooxxoxoxoxoxoxo ox
xoxoxoxo oxoxoxxoo oxoxoxoxoxo xoxoxoxoxxooxo oxoxoxo xoo
xoxoxoxooxoxoxxoo xoxoxoxo oxoxoxxoxoxoxoxoxoxo oxoxoxoxo
xoxoxoxoxoxo xoxoxoxoxox xoxoxoxoxoxoxoxoo oxxoxoxoxoxoxo
xoxoxoxxoxoxoxoxoxoxoo oxoxoxoxxoxoxxoo xoxoxoxoxoxoxoxo
xoxoxoxoxoxoxo oxoxoxoxoxoxo oxoxo xxoxoxoxoxoxoxoo xooxx
xoxoxoxoxoxooxoxo oxooxoxxooxxoxoxoxoxoxo oxoxoxoxoxoxoo
xoxoxxoxoxoxoxo xoxoxoxoxoxoxo oxoxxoxoxoxoo xoxoxoxoxox
xoxoxoxxoxoxoxoxoxoxoxooxo xoxoxoxoxoxoo oxoxxoxooxoxo x
xxoxoxoxoxoxoxo oxoxoxoxoooxo xoxoxoxo oxoxoxoxoxoxoxoxo
xoxoxoxoxoxoxoxoxxoxoxoo xoxoxoxoxoxoo xoxoxoxoxooxo xoo
xoxoxoxxoxoxxoxoxoxoo xoxoxoxoxox
xoxoxoxo oxoxox
xoxoxoxo oxoxoxxoo oxoxoxoxoxo xoxoxoxoxxooxo oxoxoxo xoxoxoxoxxoxoxoxoxoxoxo oxoxxox
xoxoxoxooxoxoxxoo xoxoxoxo oxoxoxxoxoxoxoxoxoxo oxoxoxoxxoxoxoxoxoxoxoxoxxoxxoxoxoxoxo
xoxoxoxoxoxo xoxoxoxoxox xoxoxoxoxoxoxoxoo oxxoxoxoxoxoxoxoxoxxoo oxoxoxxoxoxoxoxoxoxox
xoxoxoxoxoxoxo oxoxoxoxoxoxo oxoxo xxoxoxoxoxoxoxoxoxoxoxooox oxoxoxoxoxoxoxoxoxoxxoo
xoxoxoxoxoxooxoxo oxooxox
xoxooxxoo oxoxoxoxoxoo oxoxoxoxoox oxoxoxoxoxoxo ooxoxoxoxoxo oxoxoxoxo oxxoox
xoxoxoxooxoxoxo oxoxxooxoxoxox oxoxoxoxoxo oxoxoxoxoxo oxoxoxoxoxox oxoxoxoxoo xoxo
xoxoxoxooxoxooxxoox oxoxoxo oxoxoxoxooxoxoxoo xooxoxoxoxoxo oxoxoxoxoxo oxo
xoxooxoxoxoxo oxoxoxooxo oxxoxooxoxoxo xoxoxoox
xoxoxoxo oxoxoxxo xoxoxoxo oxoxoxxoo oxoxoxoxoxo Namecard
xoxoxoxoxo xoox xoxoxoxooxoxoxxoo xoxoxoxo oxoxox
xoxoxoxoxoxo xoxoxoxoxox xoxoxo
xooxxoxo oxoxo xoox
xoxoxoxoxooxoxoxoxoxoxo
xoxoxoxxoxo oxoxoxox
Slogan xoxoxoxo oxoxoxxo
xoxoxoxo oxoxoxxoo ox
xoxoxoxooxoxoxxoo xoxo
xoxoxoxo oxoxoxx
xoxoxoxooxox
xoxoxoxo oxoxoxxoo oxoxoxoxoxo
xoxoxoxooxoxoxxoo xoxoxoxo oxoxox
xoxoxoxoxoxo xoxoxoxoxox xoxoxo
xooxxoxo oxoxo xoox
xoxoxoxoxooxoxoxoxoxoxo
xoxoxoxxoxo oxoxoxox
xoxoxoxo oxoxoxxoo oxoxoxoxoxo
xoxoxoxooxoxoxxoo xoxoxoxo oxoxox
xoxoxoxoxoxo xoxoxoxoxox xoxoxo
xooxxoxo oxoxo xoox
xoxoxoxoxooxoxoxoxoxoxo
xoxoxoxxoxo oxoxoxox
CtShteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL 15
/Design Guidelines
PRINTING
MATERIALS
StChteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL 16
/Design Guidelines
MEDIA
CSthteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL 17
/Design Guidelines
ADVERTISEMENT
SCthteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL HORIZONTAL 18
/Design Guidelines Slogan xoxoxoxo oxoxoxxo
ADVERTISEMENT AdvanceSdkiMn eCdliincaicl
LAYOUT Lorem Ipsum is simply
dummy text of the printingand
VERTICAL Ipsum hast ybpeeesnettthineginindduustsrtyry's.
LOREM IPSUM IS SIMPLY LOREM IPSUM IS SIMPLY LOREM IPSUM IS SIMPLY
Slogan xoxoxoxo oxoxoxxo
AdvaSnkcinedClMineicdical AdvaSnkcinedClMineicdical AdvanceSdkiMn eCdliincaicl
dum m y tLeoxtrtyepmoef sItephtsteuinmpgriinisntdisnuigmsatprnlydy.
d u m m y tLeoxrte mof ILptohsrueemmp rhiInpatssiunbmge eainsn dsthitmeyppilenysdeutsttinryg' sin du s try. Ipsum has been the industry's
LOREM IPSUM IS SIMPLY LOREM IPSUM IS SIMPLY LOREM IPSUM IS SIMPLY
LOREM IPSUM IS SIMPLY LOREM IPSUM IS SIMPLY LOREM IPSUM IS SIMPLY du mmy tLeoxrtemof ILptohsrueemmprhiInpatssiunbmgeeainsn dst hitmeyppilenysdeutsttinryg'sin du st ry.
Lorem Ipsum is simply
dummy text of the printingand
I psum hastybpeeesnettthineginindduustsrtyry' s.
LOREM IPSUM IS SIMPLY LOREM IPSUM IS SIMPLY LOREM IPSUM IS SIMPLY
CSthteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL 19
/Design Guidelines HORIZONTAL
ADVERTISEMENT
LAYOUT
VERTICAL
AdvanceSdkiMn eCdliincaicl
Lorem Ipsum is simply
dummy text of the printingand
I p s um hastybpeeesnettthineginindduus tsrtyry' s.
LOREM IPSUM IS SIMPLY LOREM IPSUM IS SIMPLY LOREM IPSUM IS SIMPLY
AdvaSnkcinedClMineicdical AdvaSnkcinedClMineicdical
LOREM IPSUM IS SIMPLY LOREM IPSUM IS SIMPLY LOREM IPSUM IS SIMPLY
d u m m y tLeoxrte mof ILptohsrueemmp rhiInpatssiunbmge eainsn dsthitmeyppilenysdeutsttinryg' sin du s try.
du mmy tLeoxrtemof ILptohsrueemmprhiInpatssiunbmgeeainsn dst hitmeyppilenysdeutsttinryg'sin du st ry.
LOREM IPSUM IS SIMPLY LOREM IPSUM IS SIMPLY LOREM IPSUM IS SIMPLY d u m mLotyyreptmeesxetI pt tosiunf mgt hiiensdpusrsi mitnrtpyil.nyg a n d
Ipsum has been the industry's
tCShteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL 20
/Design Guidelines
SHOPPING BAG
Slogan xoxoxoxo oxoxoxxo
CSthteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL 21
/Design Guidelines
PACKAGING
CSthteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL 22
/Design Guidelines
PACKAGING
SCthteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL 23
/Design Guidelines
EVENT DESIGN
AdvaSnkcinedClMineicdical
Lorem Ipsum is simply
dummy text of the printingand
typesetting industry.
tSChteaOnLdoRagrdoPs,aOnGduRidReAellianTteesEdaMnIdaDteRrEuialeNlss TforITUYsingMANUAL 24
/Design Guidelines
VDO PRESENT VDO frame guide
End scene guide
Slogan xoxoxoxo oxoxoxxo
THANK YOU
CORPORATE
IDENTITY GUIDE
STANDARDS, GUIDELINES AND
RULES FOR USING