THE CORPORATE DESIGN GUIDELINES
Corporate Identity
Chapter 1
The logo introduction
Clearspace guideline
Logo size adjustment
Incorrect Usage
The primary color system and color codes
The font and structure
The logo introduction 3
The Logo Introduction
The Logo Introduction The Full Logotype The Full Logotype
White Version Black Version
Our Logo is the key building block of our identity, the
primary visual element that identifies us. The signature The Logo Symbol
is a combination of the symbol itself and our company Consists of a powerful element
name they have a fixed relationship that should never evoking the culture of design
be changed in any way. colored logo used on the white
or black background. for another
The Full Logotype background, you will find an
alternative below.
The Design.Inc Masterbrand or Corporate Logo comprises
two elements, the logosymbol and logo type. The Logo Logo Light Version Logo Dark Version Recommended Formats:
Symbol is a powerful image evoking the culture of design .eps | .ai | .png | .jpg | .tiff
services - the connection between the strength of The Logo Light Version The Logo Dark Vertion
communication and the different points that influence. will be used when the will be used when the Attention :
backround color ist dark background color ist light Use of any stylized, animated,
It has a particular relationship with the Design.Inc name. colored. colored. hand-drawn or other versions of
The Logo Type has been carefully chosen for its modern an unofficial logo is not permitted.
and yet refined, highly legible style, which has been This undermines the logo system
further enhanced by the use of upper case letters. The and brand consistency. Please
typeface is Montserrat Bold and has also been chosen to consult with Design.Inc Trade-
compliment and balance perfectly with the logo symbol. markLicensing if you have any
questions or need further help.
The corporate logo is presented through the use of
colour as well as shape and form. The two corporate
colours are Yellow and Grey. It is a fresh and appealing
blend of colours chosen for their strong combination
- modern - classic - timeless. The Colours have been
selected according to international standards as shown
below and are easily implemented.
Clearspace Guideline 4
Clearspace Guideline
Logo Construction & Clearspace
It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate
mark. This exclusion zone indicates the any other graphic element or message can be positioned in relation to the mark of the symbol itself and our com-
pany name – they have a fixed relationship that should never be changed in any way.
Logo Construction & Clearspace Clearspace
Full Logo Symbol
Definition :
Whenever you use the logo, it should be surrounded with clear space to ensure its
visibility and impact. No graphic elements of any kind should invade this zone.
Logo Size Adjustment 5
Logo Size Adjustment
Minimum Logo Sizes
Full Logo
Minimum Size: 22 mm x 25 mm
Minimum Logo Sizes
Logo Symbol
Minimum Size: 18 mm x 18 mm
Incorrect Usage 6
Incorrect Usage It is important to keep corporate marks clear of any other graphic ele-
ments. To regulate this, an exclusion zone has been established around
the corporate mark. This exclusion zone indicates the any other graph-
ic element or message can be positioned in relation to the mark of the
symbol itself and our company name – they have a fixed relationship
that should never be changed in any way.
DO NOT DO NOT DO NOT DO NOT
change the typeface outline the logo in any way change the colours change the size
DO NOT DO NOT DO NOT DO NOT
change the font weights tilt the logo in any way distort the logo in any way alter the letterspacing
The Primary Color System and Color Codes 7
The Primary Color System and
Color Codes Color plays an important role in the Design.Inc corporate identity
program. The colors below are recommendations for various media.
A palate of primary colors has been developed, which comprise the
“One Voice” color scheme. Consistant use of these colors will
contribute to the cohesive and harmonious look of the Design.Inc
brand identity across all relevant media. Check with your designer
or printer when using the corporate colors that they will always be
consistent.
Primary Color Supporting Colors
PINE
Color Code : Color Code : Color Code : Color Code :
CMYK 83 48 50 23 CMYK 22 39 100 2 CMYK 16 19 41 0 CMYK 0 0 0 0
RGB 46 96 102 RGB 203 151 0 RGB 217 199 158 RGB 255 255 255
HEX# #2E6066 HEX# #CB9700 HEX# #D9C79E HEX# #FFFFFF
PANTONE PANTONE PANTONE WHITE
323 U 117 C 7501 C
Our primary color is distinctive to the Yuwana brand, and Similar to the primary and accent colors, our supporting colors help create a distinct look that is reflected in the overall company identity.
as such should always adhere exactly to the values desig- As such, Pantone 117 C, Pantone 7501 C, and white should always adhere exactly to the values designated above for Pantone, RGB, CMYK,
nated above for Pantone, CMYK, RGB, and HEX. No other and HEX. No other variants should be used.
variants should be used
The Font and Structure EN 8
The Font and Structure
ENGLISH
M o n t s e r r a tType Example
Bold ABCDEFGHTIJKLMNOPQRSTUVWXYZ
Regular abcdefghijklmnopqrstuvwxyz
Figures
ABCDEFGHTIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Special !“:;$&()%@#^‘/><{}[]=+-*?.,
Character
The Font and Structure TH 9
The Font and Structure
THAI
K a n i t คณติType Example
Bold กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทธนบป
ผฝพฟภมยรลวศษสหฬอฮ
Regular
กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทธนบป
Figures ผฝพฟภมยรลวศษสหฬอฮ
Special
Character 0123456789
!“:;$&()%@#^‘/><{}[]=+-*?.,
10
Chapter 2
Brand personality
Target brand
Stationary mockup
Advertising guildline
Advertising media mockup
Magazine mockup
Billboard mockup
Website mockup
Brand Personality 11
Brand Personality
Target Brand 12
Target Brand
Woman Age 25 - 55 years
Working Age Income 20k - 50k
Beauty Loving
Aromatic Skincare Taste
Stationary Mockup 13
Stationary Mockup
Square Advertising Guildline 14
Advertising Logo Size
Guildline 20% of Artwork
Vertical
Print
Advertising
Guildline
Horizontal
Advertising Guildline 15
Logo for Light Background Logo for White Background
Advertising
Guildline
LOGO FOR BLACK BACKGROUND
Print
Advertising
Guildline
Logo for Black Background Logo for Dark Background
Square Advertising Guildline 16
Advertising Logo Size
Guildline 20% of Artwork
Vertical
Print Horizontal
Advertising
Guildline
Advertising Media Mockup 17
Advertising
Media
Mockup
Magazine Mockup 18
Magazine Mockup
Billboard Mockup 19
Billboard Mockup
Website Mockup 20
Website Mockup
Website Guildline 21
Website Guildline
22
Chapter 3
Packaging mockup
Retail Display mockup
Icon
Pcakaging Mockup 23
Packaging Mockup
Pcakaging Mockup 24
Packaging Mockup
Retail Display Mockup 25
Retail Display Mockup
Icon 26
Icon
How to Use Iconography System
HOW TO :
- Only use icon on a background
- Upscale only proportional
Icon Icon Icon
Light Dark Light
Background Background Background
THE CORPORATE DESIGN GUIDELINES
Thank You