Allidea - World Fresh - Corporate Identity

CORPORATE IDENTITY MANUAL

Standards, Guidelines and Rules for Using

BASIC
ELEMENTS

CORPORATE IDENTITY MANUAL 01

Standards, Guidelines and Rules for Using
the Logo and Related Materials
/Original Logo

VERTICAL LOGO
(STANDARD)

Original Logo Original Logo on Background
Original Logo on Background
HORIZONTAL LOGO

Original Logo

CORPORATE IDENTITY MANUAL 02

Standards, Guidelines and Rules for Using
the Logo and Related Materials
/Color Special Versions

Original Logo PANTONE CMYK

Logo SolidCoated Color
On Background
PANTONE CMYK Color
Mono Logo 267C C76 M97
(Black) PANTONE CMYK Color
CMYK 7481C C90 Y97
Color PANTONE CMYK Color
389C K80
CMYK Color
K100 Grayscale

CMYK
Color

CMYK Color
K70

CORPORATE IDENTITY MANUAL 03

Standards, Guidelines and Rules for Using Center
the Logo and Related Materials Axis
/Clear Space /Minimun Size

A Clearspace of “W”
the Identity height is recommended

Center
Axis

Minimum size

5 mm 5 mm 5 mm 5 mm

CORPORATE IDENTITY MANUAL 04

Standards, Guidelines and Rules for Using
the Logo and Related Materials
/Usage with Background

DO NOT

CORPORATE IDENTITY MANUAL 05

Standards, Guidelines and Rules for Using
the Logo and Related Materials
/Usage with Background

VERTICAL LOGO
(STANDARD)

CORPORATE IDENTITY MANUAL 06

Standards, Guidelines and Rules for Using
the Logo and Related Materials
/Usage with Background

HORIZONTAL LOGO

CORPORATE IDENTITY MANUAL 07

Standards, Guidelines and Rules for Using
the Logo and Related Materials
/Corporate Font

ENG Version

/Corporate Font

CoolveticaRg-Regular

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

/System Font

Alte Haas Grotesk-Regular

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

Alte Haas Grotesk-Bold

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

CORPORATE IDENTITY MANUAL 08

Standards, Guidelines and Rules for Using
the Logo and Related Materials
/Corporate Font

TH Version

Supermarket Regular

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/System Font

Cloud Light

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Cloud Bold

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CORPORATE IDENTITY MANUAL 09

Standards, Guidelines and Rules for Using
the Logo and Related Materials
/Photographic directions

Personality
figurative

CORPORATE IDENTITY MANUAL 10

Standards, Guidelines and Rules for Using xoxoxoxo oxoxoxxoo ox
the Logo and Related Materials xoxoxoxooxoxoxxoo xoxo
/Design Guidelines xoxoxoxo oxoxoxx
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Stationery
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Folder xoxoxoxooxoxoxxoo xoxoxoxo oxoxox
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Letter Head Envelope Big Size xooxxoxo oxoxo xoox
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CORPORATE IDENTITY MANUAL 11

Standards, Guidelines and Rules for Using
the Logo and Related Materials
/Design Guidelines

Printing
materials

CORPORATE IDENTITY MANUAL 12

Standards, Guidelines and Rules for Using
the Logo and Related Materials
/Design Guidelines

Media

CORPORATE IDENTITY MANUAL 13

Standards, Guidelines and Rules for Using
the Logo and Related Materials
/Design Guidelines

Advertisement

CORPORATE IDENTITY MANUAL 14

Standards, Guidelines and Rules for Using
the Logo and Related Materials
/Design Guidelines

Shopping Bag

CORPORATE IDENTITY MANUAL 14

Standards, Guidelines and Rules for Using
the Logo and Related Materials
/Design Guidelines

Salekit

CORPORATE IDENTITY MANUAL 15

Standards, Guidelines and Rules for Using
the Logo and Related Materials
/Design Guidelines

Packaging

CORPORATE IDENTITY MANUAL 16

Standards, Guidelines and Rules for Using
the Logo and Related Materials
/Design Guidelines

VDO Present VDO frame guide

End scene guide

THANK
YOU

CORPORATE
IDENTITY GUIDE
Standards, Guidelines and
Rules for Using