INTERNSHIP REPORT 2021 Universiti Teknologi Mara Kampus Cawangan Puncak Alam Faculty Of Art And Design | Graphic Design Muhammmad Qazriq | IDT614 | 2021 i
INDUSTRY INTERNSHIP 2021 Student Company Institute Supervisor Industry Supervisor Muhammmad Qazriq Qazraq Bin Faridon Light Up 7 SDN. BHD. Madam Fazlina Binti Jaafar Muhammad Amirul Syafiq Bin Zaharim ii
iii UNIVERSITI TEKNOLOGI MARA KAMPUS CAWANGAN PUNCAK ALAM FACULTY ART AND DESIGN INDUSTRIAL TRAINING REPORT IDT614- INDUSTRIAL ATTACHMENT COMPANY: LIGHT UP 7 SDN. BHD. PREPARED BY: MUHAMMAD QAZRIQ QAZRAQ BIN FARIDON MATRIC NUMBER: 2020899954 GROUP: AD241LI5C DURATION INDUSTRIAL TRAINING: 16 AUGUST – 5 NOVEMBER 2021
TABLE OF CONTENT PROJECT / SAMPLE OF ARTWORK ACKNOWLEDGEMENT Page . 1 Page . 2 Page . 27 Page . 3 - 4 Page . 28 Page . 5 - 7 Page . 8 - 25 Page . 26 LESSONS LEARNED AFTER THE INTERNSHIP INTRODUCTION COMPANY BACKGROUND CONCLUSION APPENDIX WEEKLY OVERVIEW OF INTERNSHIP iv 1. 7. 8. 2. 3. 4. 5. 6.
ACKNOW LEDGEMENT Alhamdulillah, praise to Allah S.W.T, our creator. I am so blessed that I have managed to put an end to my internship session successfully with Allah's blessings. I would like to thank Him for giving me good health and ability to go through my internship peacefully and well. Thank you to my supervisor from department of Graphic design, Madam Fazlina Binti Jaafar for helping me and the rest of my course mates during our internship session with abundance of information and helpful feedbacks to ease our journey during the internship. Many thanks also to the Department of Graphic Design UiTM Kampus Puncak Alam, for giving us, the students of Graphic Design such a huge opportunity to be able to choose to go internship. Next, I would like to thank my host company supervisor, Muhammad Amirul Syafiq Bin Zaharim, the Senior Art Director, for giving me an opportunity to undergo my internship in Light Up 7. I would also like to thank all the staffs in Creative department in Light Up 7 for the hospitality that they have given me which make me feel such a comfort during my intern as well as feeling belonged there. 1
INTRODUCTION The internship is an integral platform for anyone to gain experience in an actual workplace. Thus, IDT614: Internship is a good opportunity for students to learn, to gain experience and also to make preparation. Learn through experience and a real life is full of different kinds of experiences. We will encounter many difficulties and obstacles, and with experiences we are expected to be able to encourage and complete the cleansing process. Experience in my eyes is a very valuable thing in life because we need to be brave in taking risks. It is also not something that we simply create, but we need to undergo through it. By doing my internship in an actual workplace, it helps me to know and discover myself from different angle. It also helps me to control and develop my attitude and behavior in dealing with different kinds of people and situation. The internship course is the golden opportunities for me to apply theories and knowledge that I have in real working life setting. Through learning in university, I learned about theories but by doing internship, I learned the practicality approach on dealing with a real world. Even though it was not that much, it still has profound results in some aspects of my life. In some ways, through the internship, I also have learned that I am still lacking as an individual and employee. Internship helps me to identify my weaknesses and also my strengths. Immanuel Kant once said, "Experience without theory is blind, but theory without experience is mere intellectual play." The other reason why I love to take the internship course is as a preparation for more challenging work environment and situation. Our life in school and university is incomparable with working life. A working life is very challenging as it requires great effort, commitment, and abilities; those are something that I need to be prepared and trained to. Apart from that, I really want to gain professional knowledge and skills by taking the internship course. At the same time, I also want to improve my communication skills and ability to interact with people. I realize that by being part of working society, I will need to meet different people around the office and I will have to communicate with them to settle their needs. Undergoing internship also helps to make me learn on how to work in a systematic organization. It helps me to learn how to be independent in accomplishing my tasks. Besides, all knowledge that I have learnt through my learning in University can be implemented through internship. Not only that, by doing internship, I am able to undergo challenges which is normal in working life setting. During my 3 months of internship, I want to actively contribute to the company' objectives by applying the knowledge I obtained during my education environment for example logo design and content design. I could see how the private sector like Light Up 7 managed their organization structure as compared to the public sector. At the same time, I want to uphold the vision and mission of my host company in achieving its objective of establishment. I go through my internship course for the duration of approximately 12 weeks excluding holidays. I chose Light Up 7 as my host company for me to complete my internship. I have several reasons onto choosing this place to do my internship. First of all, my house is nearby to MRT station. Thus, it would be much easier for me to go to work by using the MRT. Secondly, I wanted to have a full of excitement and experiences period of internship. I had never gone to a Advertising Agency in my whole lifetime until I start doing my internship there. The environment was so much different and new to me. Perhaps, all the experiences while having internship in Light Up 7 will be beneficial in future. 2
COMPANY BACKGROUND Light Up 7 Creative Agency is an World-class Creative Digital Agency in the heart of Kuala Lumpur. that offers an array of creative services, all united under one roof, one leadership. They had helped transform big brands and businesses through rigorously crafted communicative designs and creative strategic thinking since 2014. When it comes to joining forces with Clients, they believe that flexibility and clarity is the solution. Light Up 7 assemble bespoke and multi-disci plinary teams specifically for Clients. They also work together in close-knit teams and are financial ly aligned to Clients’ needs. Izzat ~ Art director Usaid ~ Chief Executive Officer Irsyad ~ Project Support Executive Qutayba~ Chief Operating Officer Amirul ~ Senior art director & supervisor 3
THE WAY LIGHT UP 7 WORK 01. Immerse ~ Become an extension to team. ~ Audit & review relevant materials, interview key stakeholders, understanding industry trends, competitive landscape and conduct market research. 02. Diagnose ~ Determine challenges and opportunities. ~ Explore new possibilities creatively. ~ Discuss, priorities solutions and prepare to create client success. 03. Create ~ Create brand strategies, design & communication direction. ~ Create engaging brand experiences. ~ Create potential product & service touchpoint designs and developing relevant KPI's for them. 04. Activate ~ Activate strategy driven launches offline & online. ~ Amplify through strategic advertising & marketing programmes; creating awareness, visibility and engaging experiences to targeted audiences. ~ Manage, measure (data-driven) and continuously improve. - List Of Clients - 4
I started working as an intern in Light Up 7 on 16 August, with a duration of 12 weeks and my internship ends officially on the 5th of November. My working hours start from 9:00 am - 6:00 pm daily. However, overtime happens quite occasionally where I had worked past 9 pm. The summary of progress throughout my internship is noted below WEEKLY OVERVIEW OF INTERNSHIP WEEK 1 // • 7-ELEVEN CAFÉ - Logo design • Social Media Posting for MPRC (virtual event) -Thank you post • 7-ELEVEN CAFÉ - Packaging Label design • Social Media Posting for Phuture Daging - Dry Curry recipe • Article reshare Posting for TMIM - 8 Homemade Cleaners That Actually Work WEEK 2 // • Social Media Posting for TMA - love languages • Social Media Posting (Story) for TMIM - weekend plans (multi image) • Social Media Posting for TMIM - Difficulty breathing WEEK 3 // • Social Media Posting for TMA - Eyesight Improvement • Social Media Posting for Phuture Daging - Easy to cook • Social Media Posting for TMIM - Protect your lungs WEEK 4 // • Article reshare Posting for TMIM - Damaging driving habits • Social Media Posting for ROSKEN - Why we're the experts (multi image) • Social Media Posting for TMA - Poverty • Social Media Posting for Phuture Daging- Quick Lunch/Snacks Ideas • Social Media Posting for UNICEF - One day at a time (BM) 5
WEEK 6 // • Social Media Posting for Phuture Daging - Benefits of Vit B6 • Social Media Posting for TMA - Embrace Failure • Social Media Posting for TMA - Reach Greater Heights WEEK 7 // • Social Media Posting (STORY) for TMM - Breast Cancer Awareness (multi image) • Social Media Posting for TMA - Budget Baby (multi image) WEEK 8 // • Social Media Posting for Phuture Daging - Don't be shy (multi image) • Social Media Posting for Tabung Haji - Fahami konsep istito’ah – kemampuan untuk tunai haji - Faktor-faktor kenaikan kos haji WEEK 5 // • Social Media Posting for UNICEF - Vaccine Patents? (BM) • Social Media Posting for UNICEF - Eating healthy at home (BM) • Social Media Posting for TMIM - When to review home insurance • Social Media Posting for TMA - Healthy Pregnancy (multi image) • Virtual event for Suruhanjaya Sekuriti Malaysia - CMM3 name skin.ai - CMM3 square (1080x1080) - keynote speech Final - MCC3 email banner - MCC3 KV with NO virtual - MCC3 KV with virtual - Opening Remarks Final • Social Media Posting for KWAP - Hari Warga Emas WEEK 9 // • Social Media Posting (STORY) for TMIM - What does a house... (multi image) • Social Media Posting for Phuture Daging - More of the good stuff • Social Media Posting for UNICEF - Can I Get the Vaccine if I'm Muslim? • Social Media Posting for Phuture Daging - Recyclable packaging 6
WEEK 11 // • Social Media Posting for SC X SC (virtual event) - We Are Live • Social Media Posting for ROSKEN (campaign) - Video or Multi-image • Social Media Posting for ROSKEN (campaign) - Giveaway • Social Media Posting for UNICEF - Can I get vaccinations even as I'm under 17? (BM) • Social Media Posting for KWAP - MyPesara DYK #13 • Social Media Posting for KWAP - Healthy Caring #4 WEEK 12 // • Article reshare Posting for TMIM - 50 cleaning tips • Social Media Posting for TMIM - Your lifestyle needs met. • Social Media Posting for TMIM - Sedan vs SUV POLL • Social Media Posting (story) for UNICEF - Mindfulness Exercises (BM) (multi image) • Social Media Posting for ROSKEN - Body Skin Care tips (multi image WEEK 10 // • Social Media Posting for UNICEF - How are vaccines developed? (BM) (multi image) • Social Media Posting for UNICEF - I'm Vaccinated, Now What (Kel) • Social Media Posting for UNICEF - How to register for vaccinations, student edition (BM) • Social Media Posting for UNICEF - Why do some people become anti-vaxxers? (ENG) • Happy Arab Shawarma House -Logo design -Mascot design -Menu design • Social Media Posting for FIMMAC (virtual event) - Platform is up and running! 7
PROJECT / SAMPLE OF ARTWORK 8
Client: 7 Eleven Malaysia Logo design for 7 cafe: Shortlisted Logo: 9
Label design for 7 cafe packaging: Fintech conference 2021 ( Virtual Event ) Client: 7 Eleven Malaysia Client: Suruhanjaya Sekuriti Malaysia 10
Client: Suruhanjaya Sekuriti Malaysia CMM3 (Virtual event) Key visual Skin Email Banner Social Media Post 11
Multi Image post Client: (KWAP) Kumpulan Wang Persaraan Social Media Post 12
Client: Malaysia Petroleum Resources Corporation Client: Federation of Investment Managers Malaysia Social Media Post (Virtual event) Social Media Post (Virtual event) 13
Client: Phuture Daging Social Media Post 14
Client: Rosken Social Media Post all Multi image 15
Client: Rosken Social Media Post all Multi image Intagram story ( campaign) 16
Client: Tabung Haji Social Media Post (Infographics) 17
Client: Tokio Marine Asia Social Media Post 18
Client: Tokio Marine Malaysia Social Media Post & Instagram story 19
Client: Tokio Marine Malaysia Article Reshare Client: Tokio Marine Both Instagram Story 20
Client: Unicef Social Media Post (multi image) 21
Client: Unicef Social Media Post & Instagram story 22
Client: Unicef Instagram story 23
Client: Happy Arab Shawarma House ( Philippines) Logo design for HASH: Proceed Logo design for HASH: 24
Mascot design for HASH: Menu design for HASH: 25 Client: Happy Arab Shawarma House ( Philippines)
LESSONS I LEARNED AFTER THE INTERNSHIP During my internship, I did thing that i never did before, but even when I did it before, I went through different experience. This is because it is very different working under pressure, when the supervisor keeps asking how is the progress of things, and when I am not even finish with one thing, the supervisor have other revisions for another thing. The revision is sometimes not according to your expectation and did not satisfy you in the aesthetic perspective, which I learned to deal with. It is also a totally different experience When work in Light Up 7, there is no excuse that you cannot finish on time. There is always part of me that want to proof to people, the Colleagues, the supervisor that I can do great and worthy work so that really adds up in the pressure. In short, I learned to work better under pressure and I also learned to manage my time better when I have more than one task to do. Other than those personal skills, I got to improve my communication skills during my internship. To be honest, i am a quiet person, that is most of the time shy to talk to others. But I feel like I did my best, in communicating around with my colleagues. What I feel as the most important skill i learned are the design and creative skills. There are so many design skills and words of wisdom that I get and learned from the people in the company. 26
CONCLUSION Overall, internship is a really good program. It helps to enhance and develop my skills, abilities, and knowledge. It was a good experience and memories as not only I have gained experience, but also new friends and knowledge. Light Up 7 also a good place to do the internship since it provides numerous benefits and advantages to the practical trainees. They provide me with our own places and several accommodations such as Computer, Wi-Fi, access card, snacks and allowances. The treatment by the company was just, equitable and professional. I've learned from different department and people. I am grateful and thankful to my supervisor, Amirul and the department of creative team for the experiences and tutoring. They also help me to handle some of my weaknesses and provided guidance to me whenever I am in need. I think the three months duration for the internship was not enough for me to learn more in details about the jobs. To the future me that will be steps to working world, be more confident and forthcoming. If you're only somewhere for a month or two, it is really hard to make yourself feel known. Don't hold anything back, look for opportunities where you're working. Make sure you ask as well, don't be afraid but just do it. 27
APPENDIX My Farewell ceremony. My work station Company profile photoshoot. 28